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From Claustrophobia to Financial Freedom: Aaron Chapman’s Remarkable Path

Title: “From Claustrophobia to Financial Freedom: Aaron Chapman’s Remarkable Path”

Episode: 194

What are the things many real estate investors are doing, and what should they be doing?

In this episode of the Profit First for REI podcast, Aaron Chapman shares his experiences in real estate investing, especially on the mortgage side.

Aaron is a veteran in the finance industry and has been doing loans since 1997. He is a published author and has released books and tons of magazine articles. He also runs a team and is now sharing his wealth of knowledge with us!

Know more about him and enjoy the show!

Key Takeaways:

[00:57] Introducing Aaron Chapman

[05:51] Transition from working outdoors to being a telemarketer

[13:23] Why do you think investors live deal-to-deal on their business?

[17:42] Importance of life insurance to Aaron’s financial freedom

[25:57] First-time home buyer program 

[29:43] About his books

[35:37] Connect with Aaron

Quotes:

[12:40] “Our focus is on giving people practical data to make decisions with, not speculation and theory.”

[13:27] “Good judgment comes from experience, and experience comes from bad judgment.”

[33:45] “The most useful, elegant, and powerful tool ever created is the human mind, but if you misuse it for a split second, it can destroy not just you but everything around you.”

Connect with Aaron:

Website: https://www.aaronbchapman.com/ 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

Transcript:

Speaker 1:

I get where people say, Hey, you don’t know how long you’re gonna live, right? You want to experience everything you can now, but you gotta do that within reason. This whole thing is like, I’m gonna go have my best life tomorrow. But then what? Right? You don’t have that future thing. So you gotta understand where, where things, where, where you’re heading, how you’re gonna get there, but also have your experiences on the way. I’m a big proponent of the infinite banking strategy, and I believe the use of that will set the foundation for people to do exactly what you’re talking about.

Speaker 2:

If you’re a real estate investor who’s sick and tired of living, deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for r e I podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3:

You

Speaker 4:

Have Aaron Chapman in the studio today. Really excited about this one because we talk about some pretty crazy things on here. But he does talk about in the mortgage side what he sees a lot of real estate investors doing, not doing what they should be doing. Like there’s, he’s got a crazy insight ’cause he’s been doing loans for lots of years, since like 1997. And then from there, like helping a ton of real estate investors on that side runs a crazy good team. And then also talks about his experience in the ups and downs he’s seen in the market throughout all those years. He’s someone with a wealth of knowledge that you’re going to be able to walk away with action steps and talk about too. Like if you need loans, like this is someone that I definitely recommend as well too. So please listen to him.

Hope you enjoy this episode. Thank you for being a listener of the Profit First r e I podcast. Hey, hey, welcome back to the Profit first r e i podcast. I have Aaron Chapman here today. I’m excited about this one. I’ve known Aaron for a long time, for years down in the real estate space, and he’s even worked with my dad and the company that I refer to back in the past doing all those real estate deals. But he does a crazy amount of business. He is a mortgage, he’s in the mortgage space. I’m gonna have him go into what he does, but I mean, he, he’s written books. I gotta have you tell the title of your books. You gotta get, you gotta work that into the show here sometime.

Speaker 1:

I’ll definitely throw that in there.

Speaker 4:

Right? I was gonna say for sure. But Aaron, thank you so much for being on this podcast today.

Speaker 1:

Well, thank you man. I appreciate you taking the time and allowing me to talk to your audience. I know that sometimes I might not be the, the, the person that speaks to your avatar, but I am always grateful for those who are willing to let me come in and, you know, take a little bit of time.

Speaker 4:

Yeah. Well then why don’t you tell what you’re doing? ’cause You’ve been in this space a long time. You’ve been in the real estate investing world and the real estate mortgage and the finance space. So talk about what you’re doing so people get to know you a little bit.

Speaker 1:

So I’ve been in it since 97 now. I started off, you know, cattle ranching in high school and then from there went to the oil fields of Wyoming, then ran heavy equipment, drove truck, and I had an opportunity to work in the mines in Northern New Mexico in, in 96 and 97. Phenomenal job. I absolutely loved it. And they started shutting down the project. So when they shut that down, I got laid off. I had to come back to Arizona. I had a wife, infant son here. And I thought I could easily get a job anywhere. I had a phenomenal resume, but that was my big problem. My resume was too good for all the jobs that are out there. I kept getting told I was overqualified at the time. I didn’t understand. I’m like, you either qualified or you don’t. That means I’m the best you can get for this job, <laugh>.

But now that I’m an employer, I understand overqualified, right? So that being the situation, I remember going to a point where I needed, I, I just, I needed money so damn bad that when I left that morning to go apply for a $10 an hour truck driving job and you apply in for in person. ’cause I wanted to be sure I got the job. And it was just to haul landscape rock. My wife had given me a coupon for free diapers at a specific chain of stores because we couldn’t afford diapers. So I go over there, I got turned down by him for the same damn reason. Everybody else turned, turned me down, wiped tears from my face. And I’m going into my truck. I’m 23 years old, driving down the street to head down to a grocery store in a rougher neighborhood, in fact.

And my gaslight comes onto my truck. Now, I hadn’t driven very far on a gaslight to know exactly how long ago. So I found the first door that I knew that would have the diapers, that had a, a gas station out front, pulled up to a pump. I had my debit card. That’s the only form of payment I had. So I said a quick prayer knowing my account was overdrawn and I slid that card and I got a decline. So I rifled through my truck looking for a, a lost dollar. Hopefully I found a few quarters or coins of some sort. Locked the truck door. And I started walking that parking lot of that grocery store full. It felt like a couple of hours. Now, I don’t remember exactly ’cause I’m going off from memory here. From 20 some odd years ago, I found enough change to exchange a couple gallons of gas.

Now, luckily it was at a time of, of, you know, our, my life or the country’s life, whatever, that people still carry change. And it was at a time where the gallon of gas was under a buck. So I could literally get those two gallons of gas after a quick run through the parking lot. Not a quick run, but a run through the parking lot. Went into the store, got the gro the diapers head down, going through the the checkout stand with just one item, right. Which sucked. And you’re paying for that one item with a coupon. Hmm. It felt pretty rough to have to do that. Yeah. Personally, as I’m getting out of there, I had my head down, no eye contact, trying to get outta the store. Store. And somebody saw me, recognized me and called my name. So I engaged this person guy’s name is Keith.

He asked me how things were, I gave him a really quick overview, not in a whole lot of depth. And he said, Hey, let’s go to dinner. So he took me to Red Lobster with a gift certificate. Me and my wife and he shared the mortgage industry with me, introduced me to a broker. And I started as a telemarketer, I believe in December of 1997. So coming into the industry as a, as a telemarketer, right? I had to cut a foot off of my hair, I had to shave, my mom bought me some businesslike clothes. So I look like I should be there. And it was miserable going from working outdoors, right? And, and cattle ranching to you know, the oil fields to the, to heavy equipment and to the mines, to now an office and trying to learn a new industry. Yeah, dude, have you ever, have you ever felt claustrophobic? That’s how I felt, right?

Speaker 4:

Yep. Well,

Speaker 1:

It’s crazy to feel claustrophobic when I was sev several hundred feet underground playing with explosives. Why was I not claustrophobic there? But I loved it. ’cause You’re just engaged, working, working, working. As long as you’re busy, I’m good. The first, the first time underground, it freaked me the hell out when I went down there. It’s, it’s a darkness you feel to your core when you’re light. My, you know, I was with my pop and we walked into our area where we’re supposed to go. My very first day underground, he goes, shut your light off. So I shut my light off. I’m like, holy shit, this is dark. Like, put your hands in front of your face. You can’t see nothing. You feel that darkness, you kick that light on and you go to work. So it was awesome. There’s some really, really crazy stories from underground. There’s things that we experienced, but that’s how it got going. And then okay.

Speaker 4:

What kept you in it though? Like, if you were suffocating, you know, like going from that to actually in an office and like working the telemarket. Why’d you stay in the industry? This Juan

Speaker 1:

It was an interesting group of characters within that broker shop. Okay. So when I went in there and I show up and I, I, I convinced the, the manager Scott, to allow me to work some of the leads I, I generated. Then he put me together with this guy Greg, who is my trainer, if you will. And Greg showed me the ropes the best he could. And we, we developed a great friendship. I started to see the different characters within this office. And one of these guys, his name was Ed and the way he would talk to people was crazy on the phone. Like, how does he get away with that? Right? I was taught how to talk as a telemarketer. Then you see this guy just, he just shit talks people and he did decent business. Yeah. So I started, you know, really kind of adapting to the people around me and developed this relationship and kind of started figuring out who I needed to be.

And it took me years to develop to, you know, I can just be me. I really don’t care. Right? Yeah. You try and fit into what the industry says. ’cause You need to build business. Then you get to a point where you’re building enough business. Like, well, something, I’m just gonna do whatever I want. Yeah. It wasn’t until 2008, you know, the crash happened At that time I was doing very well. I built up a great business. I was working for Countrywide. I had a team that was doing a bunch, bunch of deals and they were funneling up to me. It was really, really awesome. We did a lot of business. And then I got in a motorcycle accident August 8th, 2008 that I actually always had a goatee. I couldn’t grow a beard. There’s a patch that wouldn’t feel in here. Well, I tore up this side of my face.

I shattered both my legs, had a collapsed right lung with a bunch of broken ribs. I only had one good limb. It was my left arm. And I woke up with a memory that was erasing every three to five minutes. Wow. So I was restarting my memory and then I got to learn. At that point it’s like, it doesn’t freaking matter what’s all going on in the world. You gotta just do the best you can with what you got. And I changed how I went about things. Yeah. And then I come back from that to a completely obliterated industry. Right. And I, I didn’t wanna go backwards, right? Go back to running heavy equipment and that kind stuff. You had to forge forward. Now, I don’t know what you were doing in 2008.

Speaker 4:

High school.

Speaker 1:

High school. So your, your experience of oh eight may be vast is definitely vastly different from mine. Yes, for sure. But everybody who was in the industry I did business with was gone. I had two people still doing business. And since my memory would only work so often, they would call me up, gimme a recommendation. One gal’s name was Carolyn. She worked with Callwell Banker, phenomenal person. Still loved that woman to death. My mom, she was a realtor, she was still doing business. Both of them would call me then they would call me back, say, Hey, did you write that down? I said, write what down. Get your pad, get your paper. Write this down. They were very patient with me. And so I walked around carrying a notepad everywhere I went with what I needed to do. And I would just cross off Once I did it, what’s interesting is when I forgot to cross it off, right then I’d look at my notepad and say, oh, I gotta call this client.

So I called them up, explained who I am. They’re like, yeah, we talked about 10 minutes ago. I’m like, oh, what did we talk about? Because I’m sorry I didn’t take notes. And I had to explain to them. And then you have to earn their trust again with saying, I have a memory that lasts three to five minutes. You know? And then I took really, really good notes. So I trained my brain back. But that’s when the real estate investor came into Arizona when the prices dropped so low and they were coming in, started working with those guys. And then we went from Arizona to Indiana to Texas to Missouri. And, and it kept growing. And that’s how I built a 30 state business, was just following those, those handful of people and they’d recommend me to somebody else. And now we’ve got a very, very big broad footprint. I do a little over a thousand transactions a year, which ranks me in the top 10 in the industry which over a million people in it. And I have my, I have my, my argument as to whether or not I, I, and I know I’m number one in the investor space, but I have my argument that I’m not in the total space because of how my team is structured versus some of these other guys.

Speaker 4:

Yeah. No, that’s awesome. So then now you’re helping a lot of the real estate and investors and the people out there and actually get loans and secure loans and do that. Correct?

Speaker 1:

Yes. That’s what we’ve been doing all along, is helping people to secure financing for investment real estate and for their primary residents and their, their vacation properties too. And we do all of it. I have all that kind of stuff. It would be non QM loans, conventional loans, blanket loans or portfolios, if you’ll call them construction loans. We’re doing a whole bunch of different things because you wanna help everybody become successful as, as you can in in, in any area of what they’re trying to build. And the reason I, I am hell bent on that is ’cause I don’t trust my industry at all. Yeah. My industry is loaded with predators that don’t give a shit about the individual that they’re working with. They care whether or not they’re closing that deal. And when you start looking at the statistics, right, you’ve got people in my industry right now, statistically speaking, closing between zero and one transaction per month, maybe two transactions a month.

And if you have a person on the real estate investor side and they’re looking at a deal and they’re like, I’m not sure if I should buy this house. It seems like it might be. Or this asset might create me problems down the road, I’m gonna talk to my mortgage broker or mortgage banker and see what they think. Well if you’re talking to a guy that you could be zero, I mean a hundred to 50% of their income that month, they’re gonna do everything they can to convince you to close the benefit we have. If we’re closing a lot more deals, that one deal is not gonna affect my ability to bread my table. So I can have an honest conversation with the person. Say, Hmm, I don’t know that you should get this. You need to look here, here and here. Give ’em some things to consider.

Make their own decision themselves. I just give ’em some things to think about and ask a lot of questions about and really determine whether or not it works for them or they can make adaptations to make it a better deal for them. Make it work. ’cause I know they’re gonna do another one. ’cause I am more interested in their 10th transaction than their first transaction. I need the first one to be good for them. And the second and the third. So we get to number 10. If we, if number one’s not good, they’re not gonna get two, three, or four. And they sure as hell will never go to number 10. So our focus is heavy on giving people practical data to make decisions with not speculation and theory. Because we, I’ve seen thousands of people do their real estate business over the years.

Speaker 4:

Yeah, there you go. I like that. You gotta have it, the data and making sure that it’s all in the, the right place so you know, if it’s good deal, good person, good business, what are they doing? So that’s what we like to talk about on here. It’s like making sure that you’re actually keeping the money you’re making, but then knowing where it’s going too and where it’s flowing. So I have, you’ve got a lot of experience, seen a lot of different, I’m sure lots of real estate investors that you’ve talked to over the years. So I ask this question of a lot of people on the show. Why do you think a lot of real estate investors live deal to deal in their business?

Speaker 1:

Oh, it’s a very, very good question. I mean, it’s, and one of these things I like to quote a lot is, good judgment comes from experience and experience comes from bad judgment. I think it has a lot to do with the judgment that they’re exercising at the time they’re doing the deals. The other thing is a, a misinterpretation of where the real value in the real estate is. People don’t really realize where the value is in the deal. They’re too, they’re too busy looking at, at, to me, the wrong metrics. There’s a lot of great metrics to look at and it’s not like it’s a completely wrong metric. Cashflow or cash on cash or cap rates are great metrics. But when you make that for what it’s all about, then sometimes you end up living deal to deal because you’re so caught up in, in what you’re getting in one spot.

And sometimes you’re needing that to make, to make your your long-term. The other thing is, is some people are so hell bent on becoming a full-time real estate investor or a full-time real estate professional that they forgot what got them there. So I had a mentor years ago, tell me you ne you always stick with what got you there. Well if let’s just say I work with a lot of dentists and doctors and other people that, that have practices and you know, as a dentist it’s amazing how so many people will, can’t, you know, I’m gonna go to a dental school and I’m gonna become a dentist. And then they’re standing over people with elbow deep in their face. I’m like, oh, I hate this. My back hurts. I I don’t make money unless I’m standing over this guy. Right? They’re not business people. Their teeth were, they’re, they’re teeth people.

They get that. So they don’t understand how to run a business unfortunately. ’cause They’re never taught that. They’re taught how to do teeth, not how to operate a business. So because they are never taught how to operate something of such, they become, well then I need to do this real estate investing that’s gonna do that for me. But then they start to fail on their business side of it. And they’re trying to make their real estate replace it so fast that I think that they’re getting away from what it should be. It should be for the future, stick with what got you there, continue to generate the revenue that this is, pay for your bills and all that stuff. And keep socking away as much as you can and keep building up our instant gratification society is also that a, a a create a creation of that particular symptom.

Yeah. That people are living deal to deal. ’cause We want what we can’t have now. We feel that today is the day you need to have everything. And I get where people say, Hey, you don’t know how long you’re gonna live. Right? You want to experience everything you can now, but you gotta do that within reason. This whole thing is like, I’m gonna go have my best life tomorrow. But then what? Right. You don’t have that future thing. So you gotta understand where, where things, where, where you’re heading, how you’re gonna get there, but also have your experiences on the way there is. I’m a big proponent of the infinite banking strategy and I believe the use of that will set the foundation for people to do exactly what you’re talking about. Right? So take the capital that you have. Me personally, what I did was after the crash 2008, right?

I was worth about three-ish million dollars, got in this motorcycle accident. By the time I wheeled out of the, the, the hospital I went in at 190 pounds worth about 3 million approximately. I got wheeled out a few weeks later at 156 pounds with a negative net worth of 1.5 million. I had hospital bills rack racking up at that point, almost just a little over $3 million. It was 1.7 million my first week. So when I came out of that and everything came crashing down, I lost everything. And then some went negative by a significant amount. So it was a four and a half million dollars swing basically. I had to try and recover from that. So now you’ve got, you, you, I was by, by the grace of God was I blessed to be able to deal with my creditors by saying, Hey, here’s my first medical bill that just came.

It’s 1.7 million bucks. And they’re like, whoa, shit, what do we do? Right? We, you know, they, they actually had clemency on me at that point. Got to keep my house, got to keep my cars, I negotiated all my debt to go away. But then I started at a 460 credit score or something like that with zero money. And I built back by 2016 to a 700 plus with a, with 90 grand that I put aside. Well that 90,000 was gonna go to some investment real estate. And then I had heard about one of my clients who was left the military. Now he was a, he was a nuclear subcap, an instructor at the Naval Academy and then worked for the Chairman of the Joint Chiefs at the Pentagon to leave that to sell life insurance. When I’d heard that I’d take a personal interest in all my clients, I’m like, dude, what the hell are you doing?

So I asked him, he was freaking stupid. He said, I can answer that question, your wife on the phone. But by the time we were done, I took that 90,000, purchased a life insurance policy, borrowed 83,000 against the life insurance policy, bought three houses, took cash flows, plus 10% of my income, started paying back that life insurance policy loan. So I knocked it down enough to buy another property, keep taking it out and keep taking out, built it up. I deployed over $1.1 million out of those policy loans now. Wow. and I think that’s the greatest foundation you can have because one, if you put it in your bank account and you take it out and invest it somewhere, it’s gone. You have an empty bank account. Right, right. You’ve done investments in an empty bank account. Something happened to me, my family would have three houses in an empty bank account.

Yeah. But by putting it to a life insurance policy, and if I bought those properties and then something happened to me, my family would have the three assets that I purchased, which are three independent businesses plus $2.7 million minus the 83 grand they took out to buy the houses. That foundation is strong. But it also created an engine that I keep moving it through, moving it through, moving it through, moving it through. Now when it sits in there, that money available in there, it drives me insane. Yeah. It’s still making money. It’s making 5%, which is way better than the bank account, but I need it to be deployed. So I have, I have money scattered all over into businesses and assets and real estate and all these things. You know, if I end up Boeing broke someday, it’s not from a lack of trying, but ultimately that money needs to always be working.

But I never left my mortgage practice. Right. Yeah. Always am gonna keep doing this. Some people ask me, when am I gonna retire? So when I go to the grave, I’m coming in hot. I built a brand, I built a system, I built a team. I’m gonna continue to operate it till death. And that’s going to fuel everything. And the beauty of my life insurance policies, the absolute beauty of everything is so many people are so caught up in building up, I gotta save money and I gotta get assets for my kids. No, I’m gonna, I’m gonna, I pray to all things holy that I can time it just right. That I spend my last dollar, the second I croak that there’s nothing left. Because when I die, there’s gonna be 20 some odd million dollar windfall that hits my trust. They’re gonna be well taken care of. They don’t need me to save nothing. I need to save enough for me or prepare enough for me to have the kind of life I want up until death, not a life that they want after my death.

Speaker 4:

That’s awesome. So it sounds like that conversation in 2016 was pretty pivotal when he had it with that guy. And

Speaker 1:

That conversation was huge. It taught me a lot. One, I hated life insurance agents before that. I thought there some of the tags of the dirt bags, right? Yeah. But then we understand what an actual whole life policy can do. You realize exactly how powerful it is. It’s truly the holy grail. And then now I have a policy on myself, my wife, and each one of my kids. My kids get married. They are required per my trust guidelines that they have to get a policy themselves on them and their spouse and do the same process. Because when I pass, they need to be able to continue to operate the business, the family trust. So they vote on everything we do. We, they interview people we invest with. In fact, they interviewed my in infinite banking guy. I have a picture of them all sitting around the family in the living room with a screencast from our zoom call as he’s talking to them. So it it, it does a couple things for everybody. One, it improves the knowledge and the questions that my kids were asking. And the youngest was nine years old at the time. But it also improves the presentation and how they present for the people that we do business with. And now they have, they, they’re better at explaining to a nine year old. So they’re better in their business. We’re better because of what we have improved our knowledge on. And we become, become tighter as a family and as a, as a future future business.

Speaker 4:

Yeah. Oh, that’s awesome. And I love that because it’s not just about, okay, it’s the money here, but the, the knowledge that you’re being able to pass on to your future generations and help them get not only a head start because so many people leave the money, but it’s like you’re also teaching ’em your values and like, why are we doing this? And like, being able to ask the questions of the people that you respect as well, too

Speaker 1:

Ignorance with money, all it does is fuel, fuel stupidity.

Speaker 4:

No, I love that. So then you’re educating your, your kids, but then you’re also being able to weigh that foundation for them as well too. But then, you know, going out there and I just am, I’m very flabbergasted because then from 2008 to 2016, were you basically building up again, like weighing that foundation after going into the debt and like after that accident? And then 2016 was kind of when all this was turbocharged, you had that meeting with that insured agent

Speaker 1:

In, in a way, yeah. So 2008, yeah. So come back in 2009. It was just really, really slow going. You just build up, start getting those clients, starting to build up from there. And we’re doing, I was doing the loans nobody else wanted to do, nobody wanted to do 50,000 loans. I was doing stuff nobody else wanted to change. But you’re building an education, right? And understanding the real estate investment better. Then I got that super hot rod. I was, I was a force to be reckoned with in the space. And there was a couple other people that definitely the, the, the, they were the silverbacks in the room, right? They were the ones that everybody would go to. And one of ’em sat down with me in January of 2015 and said, we should merge our businesses. So I said, well, you know, I, I didn’t, I didn’t take him seriously at the time.

Then I called him. ’cause He was, he was kinda like a mentor, if you will. When I run into a problem, I called him up and he’d gimme a rundown how to do it. And he goes, Hey, I was serious about what I said in, in in LA Jolla. I know, were you in Irvine, California at an event? I said, what was that again? He goes that we should merge our businesses. Well, I just had shoulder surgery and I was, you know, I had, I actually had my, some hardware taken outta my leg. I had shoulder surgery, so I had a sling on and a cane. And he wanted me to fly to Utah to meet with him in the executives of Security National. So I did. And we proposed that we merge it and I, I liked the idea. So we did.

And we lasted about six months. And by the end of 2015, he yanked the rug out and I started over again at zero. He took everything, ah, he took the database, he took the business. He pretty much checked, ah, sorry, we’re better as competitors. He just took it all. But what he didn’t take was the fact that my name was still out there. He didn’t take the fact that my phone was still gonna ring. He didn’t take the fact that all that did was gimme an emphasis to be better at what we were doing together. Because I got to see under the hood of how he did his business. Yeah. And I got to take a lot of those little things like, cool, we can do this, this, this, and this. So I got my little team in there. There’s three of us or four of us.

And I say, okay, that phone’s gonna ring in 10 minutes probably. What are we gonna do with that? And we built out a system. And that system now has expanded today to where I have 22 people on my team. Had as many as 33 total on the team. Now we have 22. And we have built something pretty significant as a result of that one thing. So I had to start over again. Hmm. Wow. And it wasn’t, it was six months later I started at zero and six months later I was at a at a corporate conversa, well it was a, a regional conference. And the chairman, c e o was there talking and what he says, Hey, in this room we have three of the top 10 people. And then he, then somebody got his attention and the state western, he goes, oh, we have four of the top 10.

And he shows the stats. I was ranked number nine in the company at that time in six months. And within another few months I was ranked number one in the company. And then I’ve been number one ever since in the, in the company since that date. And that was really the, the start of everything. And he was, and I, I don’t feel at all angry or frustrated, whatever that guy, I was frustrated what he chose to do. But his business has obliterated since then. He is no longer in the industry at all. And I felt bad that he made that choice, but it’s actually one of the greatest things that could have ever happened to me. And I’m one of those, I’m one of those guys that believes that you should take the worst thing and find out where it becomes a benefit. Because the greatest thing that’s ever happened to me have always been the worst thing at the time.

Yeah. And so I, I look at really, really shitty situations. So, okay, what are we gonna get here right now in the market’s kind of a shitty situation. We’re battling hard, but it’s forcing us to work, work, work, work, work. And I am as anything, I’m gonna outwork everybody else in the space. So when the things start to get a little bit better, we’re gonna see the huge, massive fruits of our labor and I’m just gonna keep going until I see it and then I’m not gonna stop even then you keep building off of that momentum.

Speaker 4:

Awesome. So Aaron, I definitely recommend you and if you’re listening to this, Aaron could probably potentially help you as well too. So who do you like to come in the door? Like who’s your ideal person like that is looking for a loan real estate investor, mom and pop? Or is it like you said the dentist doctors, is it a combination like, or who, it might be better to say who do you turn away for the most part, but like who are you looking for before we wrap it up here soon?

Speaker 1:

Really I would say we term away, we just don’t have a real good grasp of anything to help ’em. Is people buying their first time, their first home. Right. Okay. First time home buyers that need a first time home buyer program. But if you’re a first time home buyer, hey, I’ve never bought a house before by, I’ve got, you know, 5%, 10% down, we can help you all day long. We were like, Hey, I got really rough credit and I wanna buy a house, but I need money for down payment and I need these, these extra little bells and whistles to help me qualify because of this and this. I, I just don’t have the horsepower to do it. I don’t know those programs well enough. It’d be a huge disservice to try and get me to even learn them. Sure. And not only learn them but then get signed up to do ’em. There’s a lot of people that specialize there. My specialization is really anybody buying houses, but mostly is investors that want to get started real estate investing and then scale so we can go up to 10 new deals. Right. there’s a lot of things we can do and the benefit to our team is not just the experience I have. Well, have you ever heard of the term underwriter reference when it comes to lending? Yeah.

Speaker 4:

Yep.

Speaker 1:

Okay. Underwriters usually not talked about till about the third week of the deal when everything’s blowing up and they want all this paperwork. We got this asshole underwriter who’s being a pain in the ass.

Speaker 4:

Yep.

Speaker 1:

Well what I do is I hired the underwriters to do my pre-quals. So instead of me or assistant just running through a person’s court report and their pay stubs say, oh yeah, it looks like it should work. We do a full underwrite. So what normally is collected by a processor in the first three weeks of the deal, tax returns, pay stubs, W twos, bank statements, K ones, all these assets and looking at the credit documentation sorting through that we gathered up front, you submit an application on aaron chapman.com, you click on the apply now button, you submit your data, then a member of my team reaches out to you. Has you upload all that information. A handful of times I’ll get some of who sends me a text. I’m like, really? You want all this just for a pre-qual? Like yeah because I’m not pre-qualifying you.

I’m ensuring that this thing is gonna close. I do not want you wasting a single second of your life unnecessarily. So you submit that information in, we get all that data and then I have an underwriter look at it. I take what normally takes a lender three weeks to do. I do it in 72 hours. And now the underwriters are looking at this, the one who’s kind of overseeing all that. She’s been doing this since the early eighties. She has a master’s degree and she is one who is all over the understanding of all the needs that a person has. So when we have any potential inkling of an issue, it’s worked out well in advance. You don’t go out there and waste your time on contracts, appraisals, inspections unless we are reasonably assured this deal’s gonna close.

Speaker 4:

Yeah. <laugh>, that’s a big difference. And then a lot of other <laugh>, a lot of other mortgage companies and board. ’cause Yeah, it’s that third week and then you hear the term underwriter and then you’re like, oh great. You just a wing and a prayer at that point hoping that it gets done well, you gotta

Speaker 1:

Scramble. That’s where you scramble. You gotta closing is impending, right. There’s penalties if you don’t close. But now you gotta scramble and drop everything to get all this paperwork that they shoulda got a long time ago. It’s not the underwriter’s fault, it’s the fault of the person who gave you the letter to begin with because you didn’t do your their damn job. So I just decided to take it levels above anybody else to ensure that we don’t burn up any of your time and we don’t burn up any of our team’s time on something that’s not gonna get done.

Speaker 4:

Yeah, no, that’s really good. And you said that was@aaronchapman.com.

Speaker 1:

Aaron chapman.com is the best place to go. Awesome. Especially buying real estate whatsoever.

Speaker 4:

There you go. Just go look at that homepage. I have it up on my other screen. It’s a great homepage, but you could get started with the process as well there too. Then do you have your books for sale anywhere? Like you gotta talk about the books like that. I’ve seen you post

Speaker 1:

About, they’re on Amazon, so all you have to do you go to Amazon, just search my name. And so what it is, I wrote one book, 370 pages and I had a an editor take a look at it. She goes, this is great, but nobody gives a shit. You need to write something that they’re gonna give a shit about. So what I did is I took the concepts within it and I broke it down into individual. I had a, actually I had a call. I was, I was hung up in Dallas on a layover and I was talking to my brother-in-law. He goes, dude, you should write little books instead of a big book. I’m like, he goes, nobody wants to read a big book. So what I did is I took the chapters and I rewrote them in a way that more addresses the individual, but, and I still probably could have done it better on the writeup.

 But 30 pages or less, they’re about the size of a dom a dime novel of the 18 hundreds. They got their own their own cover. And you’ll, so you’ve got one that the first is point your head and heart, your asph will follow. It basically tells you if you want something, decide what it is, write it down and it just shows up. And I’ve got, I’ve got little case studies in there, things that I did that happens an amazing story that’s in there. The other happens to be the practical application of gratitude. Understanding that gratitude is not some sort of thing between us and God. It’s not some feeling you walk around with really. And it’s not this big gratitude pinata that floats around above you and drops candy on you when you’re doing good things. It’s an actual economy between people.

So what happens is when you share, share an expression of gratitude, if you will, towards somebody, then there is a natural reciprocity that comes back when you do for one person. They, they reciprocate because of that, that concept of gratitude. And the second a check changes hands, transaction’s done. But when you’re just expressing that to each other, it continues. And that as an economy continues to go. And I explain that in great detail how I discovered that particular item. The other is which I’m sure what we’re talking about here is quit jerking off. Now that particular book goes into interestingly enough is a story that I had heard from a friend of mine living out in Chicago explained to me a an event he went to and where, when he went to this event, I asked him what was the most pivotal talk in this event?

And he goes, well this guy up there talking about how he took his business from a quarter million a year to over 2 million a year in total revenue for him. And people kept asking, what did he do? What did he change? He kept talking about processes and systems and somebody asked no something. There was an emphasis in your life that you’re not telling us what changed that got you so focused. He goes, you really wanna know I quit masturbating. He goes, I found that I was spending so much time on porn and doing all this stuff. I was wasting time there every day. I’m like, that’s crazy. This guy once said on the stage and that this is a thing. So I went and did some research. You find Chris Rock talked about that in his special on, on Netflix called Tambourine. Pornhub is very, very, very, very proud of their statistics at the time.

They published their statistics showing 6 billion hours logged in that year, which is 2018, if I remember correctly. 6 billion hours or 2000, 17,008, something like that. And it went up like 30% during the pandemic. So they’re saying 6 billion hours in their site, one website. That’s 5,000 centuries of time being wasted by the by, by the, by humans, right? Just on one particular vice. Think about all the other vice we have. Think about scrolling on, on social media. So when you start considering that we are wasting a shit ton of time as a species, so we’re going backwards in evolution in my opinion. So that’s why I talk about those statistics and how to get away from that kind of stuff. How to focus your energy, focus your time. It was Napoleon Hill called the Sexual Transmutation. You can read his, read his stuff in Outwitting the Devil and in think and Grow Rich, that being you allow your mind to go that direction, route the animalistic part of your side, that part of your brain to drive you.

You are not going to be focused and not attentive. The big book I think everybody should pick up is called the Master Key System. This teaches you over 24 weeks how to focus your brain. It was written in 1910 as a correspondence course and the final book in there is called Steal Running. And it’s it, it explains why I wear the hat everywhere. It’s part of the brand. Everybody thinks I work for steel. No, I just believed the chainsaw since I was a child. My dad had this, this steel chainsaw. I own it now. The exact saw. I swindled ’em out of me by buying ’em a new one. But it was my opinion that it was the coolest, most useful, most powerful tool ever made. But it’s also the most dangerous tool ever created. ’cause It’ll kill you in just mishandling it for a split second.

It has, yeah, it has no way of discerning whether or not it should cut into you or would. Now, the reason I wear the hat, it reminds me every day I put it on that the most useful, most elegant, most powerful tool ever created the human mind. But if you misuse it for a split second, it can destroy not just you but everything around you. You’ve gotta be focused. So that’s part of also that quit jerking off and all that stuff is all wrapped up in the same thing. Now I’ve got four more books that are written that we have yet to publish, actually five, four of the smaller ones. But I’ve written another one that should be about 120, 130 pages. It’s in illustration right now. It went crazy with the illustrations. I’m gonna come back on the show when we’re ready to start, when we’re ready to publish the forward.

Now the Forward’s being written by Robert Allen, he’s a very good friend of mine. And he was busting my balls to write something different. And so we did. It was the hardest thing I’ve ever had to write because I wrote it the way I talk, not the way I write. I write like a writer talk like a redneck. So to write it in that respect was very, very difficult because my mind wanted to do something different. And then I had my brother read it who is an artist and he decided to start illustrating it. We wanted to just something in the margin, but he went crazy with it. It’s some of the most crazy illustrations you’ll ever see because if you’ve ever seen like the 13 hundreds, 14 hundreds, the old religious texts that have all the in ornate artwork and the first letter and a few words of the chapter, that’s how he’s doing it. But it’s all redneck shit. So it’s pretty awesome.

Speaker 4:

<Laugh>. That’s awesome. So

Speaker 1:

You’ve got ornate, really, really ornate artwork with this crazy wording and the concepts that are there. It was, it was a lot of fun. It’s been a lot of fun. Worst case scenario, I just have a really kick ass one version of it sitting for posterity. I hope that it takes off. I hope people get the message out of it to really reallys about taking a beating. You cannot be successful unless you’re willing to take a beating.

Speaker 4:

Yeah, no, this is good. This has been good stuff and Aaron, this has been amazing. So again, give ’em the website where if they wanted to go and like either work with you or just get more of Aaron,

Speaker 1:

Well aaron chapman.com is where you wanna go. You can go to the media section on there. I’ve got, you know, this podcast will be on there. I’ve got a bunch of podcasts, also videos. I do two YouTube videos a week explaining the market and how it is being influenced and how it affects you as a real estate investor. I also got a lot of other blog posts and stuff that I put out and writing for magazines. But you know, one of the things we definitely need to talk about, if you guys are really, really intent on investment real estate, I know you’re really, really tempted to look at cash on cash returns. What’s going on with, with interest rates and our interest rates going up, guys, they’re going up, they’re not gonna come back down, I’m sorry. But if anybody tells you to get an arm and refinance when the rates drop, they’re lying to you.

Right? I can show you exactly why on the charts what’s happening and that we are never going back where we were. Where you have to look back at 2000 to 2008, see where interest rates are going. I have all that data. The other thing is you can be you, well you can create 20 plus percent returns on your investment on buying single families without even thinking about cashflow. So let your mind wrap around that for a second. If you wanna understand that math, you understand how that works, you contact me. Another thing you can do is you can just you can reach out to us, send a message through the website. For the videos on how to run my app, I have an app called the Q J O Investment Tool. You can go to your app store right now and get it. Q J O investment tool stands for the quit jerking off investment tool. ’cause That’s exactly what you’re doing when you’re so worried about interest rates to time the market. You can’t ever time the market. But I can show you how you’ll get predictably 20% annual gains on your investment nearby a single family residency. You could do it correctly. You just gotta do it correctly. And I’ll show you how

Speaker 4:

Cool. There you go. That’s how you get in touch with him. And then we’re gonna wrap up here. So if you are also like saying, okay, I wanna get the loans, I wanna get started in real estate, I don’t know where my money’s going, you could go to simple cfo.com to schedule a call with our team. We can make sure that you’re keeping more of that money and making sure that you could be in the best position possible to get the best loans out there. So that’s what you wanna do as well. Go to Aaron’s site. I mean, if you didn’t enjoy this episode, I mean like, what’s wrong with you? Just kidding. It’s

Speaker 1:

Aaron. Yeah. What is all of you?

Speaker 4:

Right? What is wrong with you? But that’s where here, if you want more of Aaron, go to his site, go look at what he’s got to offer. Also his books on Amazon. Go look at those too. Those sound amazing. Like there’s probably something you could take out of each one and then it could be just profound and taking that nugget with you the rest of your life. Aaron, this has been awesome. Thank you for being on here and sharing your wisdom. I think a lot of people could get a lot of it out of what they heard today. Thanks for being on here.

Speaker 1:

Thank you brother. Appreciate you taking the time and allowing me to participate.

Speaker 4:

Yeah, for sure. And if for a listing, remember, make Profit a Habit in your Business.

Speaker 2:

This episode of the Profit First for r e I podcast is over. But there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on the Profit First for r e I podcast with David Richter.

 




Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

 

Episode: 242


There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

 

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

 

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it. 

 

Listen and enjoy the show! 

 

Key Takeaways:

 

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

 

Quotes:

 

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

 

[12:07] “If you want to scale your business, private money is the way to go.” 

 

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”



Connect with Jay:

 

Website: https://www.jayconner.com/book-details/ 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

 


Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.