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Brittany Thompson’s Vision-Driven Journey With Profit First

Episode 111: Brittany Thompson’s Vision-Driven Journey with Profit First 

The Profit First REI Podcast

September 8, 2022

David Richter

Summary:

Every success story always starts with something. As investors, we start these businesses to fulfill our dreams and visions. It’s our fuel to climb high, giving us the might to push through beyond the limits. Without having a clear picture of where we’re going, we wouldn’t be able to propel and move forward.

We’ve invited Brittany Thompson here to join us as we discuss the ways in which your vision puts you in your driver’s seat. So you can get away from that mind trap and steer your goals towards practicality.

If you listen to this, you’ll have an idea of how to work your way through as a real estate investor and keep up with the challenges that your business brings.

Key Takeaways:

[3:16] What excites her the most about real estate investing?

[7:00] What financial struggles has she faced in life and business?

[8:34] Why does she think that a lot of real estate investors or business owners in general experience money struggles or live deal to deal?

[12:36] Was she ever forced to live deal to deal in real estate, or was she able to avoid it entirely?

[17:05] When did she start using the Profit First system and how does it apply to her journey in real estate?

[29:14] Understanding what it is to have plenty and understanding what it feels like to never have enough.

Quotes:

[9:30] “The reason that a lot of people struggle in real estate is because they don’t have a vision of why they’re doing it in the first place.”

[14:06] “There are so many people that want success but don’t want the journey that comes with it.”

Links:

She’s Killing It Website-https://www.sheskillingit.com 

Get My First Deal Challenge-https://www.getmyfirstdeal.com/august29 

Profit First Real Estate Investors FB Group-https://m.facebook.com/groups/ProfitFirstREI/ 

Simple CFO-https://simplecfo.com/ 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal, and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David 

Transcript:

Brittany Thompson:

So many investors have this thing flipped, and I think that’s what Profit First gives such clarity on when you, when you can have clarity in your finances and your structure and your accounting and, and all of those things. Now, now you’re no longer subjecting yourself to, can I do this with my family, because I really should be doing this in business or really have this expense. No, let’s, let’s shift it.

Intro:

Welcome to the Profit First REI podcast, where real estate investors, master financial management, eradicate entrepreneurial poverty, and learn to be profitable from day one. Now for your host, David Richter,

Brittany Thompson:

Thank

David Richter:

Thank you so much for listening to the Profit First REI podcast. This is your host. David Richter, the real estate investor business owner of simple CFO solutions, helping you understand where your money’s going and giving you great people like we have today, Britney Thompson, who talks about her journey of going from where she didn’t have enough always feeling like she didn’t have enough as an investor to the other side of feeling like money just flows in and helping her and what helped her get there. She also talks about how your vision puts you in the driver’s seat. And I can’t wait for you to listen to that part, that portion of the podcast, because she really helps you clarify. If you just get that one nugget in the middle, there, you will be a successful investor and be able to do what you want as a real estate investor.

David Richter:

So another thing too, she talks about the deal to deal cycle, like how she was living deal to deal before and how she got out of that mind trap and the practicalities of it as well too. So there’s a lot of great stuff in here that Britney talks about. She’s also a master storyteller. She tells some really good stories of some of the lowest points in her life that she really does open up and bear her soul to us on this podcast. So I’m really excited about this and can’t wait for you to listen. Wasn’t there. She also talks about how your vision puts you in the driver’s seat. And I can’t wait for you to listen to that part, that portion of the podcast, because she really helps you clarify. If you just get that one nugget in the middle, there, you will be a successful investor and be able to do what you want as a real estate investor.

David Richter:

So another thing too, she talks about the deal to deal cycle, like how she was living deal to deal before and how she got out of that mind trap and the practicalities of it as well too. So there’s a lot of great stuff in here that Brittney talks about. She’s also a master storyteller. She tells some really good stories of some of the lowest points in her life that she really does open up and bear her soul to us on this podcast. So I’m really excited about this and can’t wait for you to listen, Brittany, oh man, I am so excited that you are here today. We, I met Brittany at an event, the family mastermind, and it has been, she she’s an incredible human being. Lots of people introduced me to her. I got to talk with her. I’ve been on her podcast now. And she is someone that I know that you’re gonna wanna listen to here. But Brittany, I have to ask you first, what excites you the most about real estate investing

Brittany Thompson:

Freedom,

David Richter:

Freedom,

Brittany Thompson:

Freedom. I I’m living a life that I never thought that I would be able to live and I I’m a believer and He gave me this vehicle and I’m gonna steward it as best I can, but it has given us a lot of freedom and peace,

David Richter:

Freedom and peace. I love that. That is I think anyone listening to this, that’s really what they’re wanting at the end of the day is freedom and peace. So I think that’ll definitely resound with you with a lot of people listening. Can you give just a brief background on how you got into real estate investing?

Brittany Thompson:

<Laugh> brief. Yes, I will make it brief. So I’ve always been involved in different jobs and businesses. I think there was one year I had like 13 W2 S because I just, I could never seem to put my finger on what, what it was. And I remember my last W2 was a big company and I was selling digital advertising to, to companies that did not have an online presence. And I remember going in one day, fighting traffic, dropping the kids off at daycare parking in the church, parking lot to be shuttle up to my office, cuz I didn’t have the title to get a real parking space. And I remember going through the morning routine and all those things, the rah session, the goals for the team and it was a, it was a farm. Basically everybody was just in charge of selling.

Brittany Thompson:

That was the name of the game. And I remember going through all that, picking up the phone and having the most extreme panic attack. And at that time, I didn’t know it was a panic attack. They actually thought I was a heart attack and they wheeled me out of that job in the ambulance and took me to the hospital. And I remember laying back in an ambulance and saying, oh my God, this is, this has gotta stop. And I remember going on a journey of what’s next? What am I here for? What am I supposed to do? And I found myself up late one night watching YouTube videos. And there was, and I was, I was searching how to make a lot of money fast, which I don’t recommend cuz you might get anything nowadays. And, and that was like 2015. So don’t do that right now. <Laugh> and I saw this video about how to make 12,037 days or something. And you know, I understood that you could get into real estate by whole selling and, and that’s, that was my entrance and our life has just been drastically changed. So that’s how I got into real estate

David Richter:

<Laugh> man. What a, what an interesting story. I’m sorry that you had to struggle through the panic attack, but it almost sounds like that helped you get to the other side as well too. It was almost a, a body wakeup call. Yes, that happened. Absolutely.

Brittany Thompson:

Absolutely.

David Richter:

That’s so interesting too. Now I I’ve been on Britney’s podcast and she got to grill me with a lot of questions, got to hear my backstory, but she doesn’t know this, that I actually had a panic attack and I think it wa it had to be like 2015 or 2016 cuz I was running around doing a whole bunch of stuff. So that’s just so interesting. I just had to throw that out there cause it was a wake up call for me too. I wasn’t doing what I needed to be doing at that time. So I I can, I can very much relate to that feeling. And if you’ve ever, if you’ve never had that and you’re listening to the podcast right now, be very grateful. You’ve never had that. Number two, if you have, then you do sympathize and probably empathize at that feeling cuz there’s nothing like it.

David Richter:

You could go through these exercises in your head and it’s still, it’s just that overwhelming sense. But sounds like it did the, almost the same thing for me. I put you on a better trajectory with where you are now. So man, I, I love, I love hearing people’s back stories and thank you for being open and honest with yours cuz it’s sometimes those darkest times that can help us get to, you know, the light. So let me ask this then, cuz this is the Profit First RA I podcast. I wanna ask you some questions around the money part of the business and just money in general. So one of the questions I love to ask is what money struggles have you faced in life or business up to this point? Ha or have there not been any

Brittany Thompson:

<Laugh> I’m sorry, I’m laughing. I’m like, oh which one should we talk about today?

David Richter:

Yeah,

Brittany Thompson:

Y’all I, I I’ve, we’ve seen, we’ve seen bankruptcy. We’ve seen foreclosure, we’ve seen repossession. We’ve seen charged off. We’ve seen we got, we can’t pay this be because we gotta pay this. We’ve seen I’m at the grocery store and I’m like, dear Jesus, please let this car go through for these groceries. <Laugh>

David Richter:

Yeah,

Brittany Thompson:

We, we, we, you know, it’s, it’s interesting that you ask because when I would find myself in my hardest season, I would say God, why am I going through this? Like what is this supposed? Why, why do I have to fight the financial battle? And what I understand now is it’s really a way for me to be able to communicate with anybody from any point, oh man, man, that’s so good. All right. And so that, Hey, when we’re talk, I, we can, I can do a, a sermon on different types of financial struggles. <Laugh>

David Richter:

Man. That is, that is such a great perspective. You know, it’s like now I get to talk with anybody. If they’re doing the good times, guess what? We’ve had good times in real estate. If they’ve had the lowest of lows, we’ve probably been there too. So I really appreciate that. And you bringing that out. So in your opinion then why do you think a lot of real estate investors or business owners in general where obviously real estate investors are listening live, deal to deal or have those money struggles.

Brittany Thompson:

This is gonna be so good buckle up. So one of the things that I found let me preface this. I did my first deal in 2016 and were known to do several deals gonna 20 or 30 into 20 17, 20 18. I was never one for having a massive business. I just, I never wanted to have, you know, all of these employees and I never wanted to have to juggle contractor checks or rehab jobs. I just, I saw it. I thought it’s beautiful. I greatly admire anyone that does that. But for me and my family, I just know that we were meant for something different. Right. And so in 2019 I was at a conference and I was just brought to tears. Why was I brought to tears? Because I felt like I had been working and making deals and doing deals. And I’ve seen success in other industries before, right?

Brittany Thompson:

This isn’t my first rodeo, but I still wasn’t sure that this was the one. Right. And my husband and I went to this retreat and we wrote down our vision and I wanted this to encourage anyone listening. The reason that a lot of people struggle in real estate investing is because they don’t have a vision for why they’re doing it in the first place. And I’m not talking about a goal. I’m not talking about, I wanna buy a car or a house or some diamonds, or I wanna go on a luxury vacation. All those things are great. But what’s the point? What is the, when, what does success look like for you? A lot of people going into this business and they have no clue what success looks like for them. They have no clue why they’re doing it. They’re just, they’re just in the Ole. And you know, honestly that can actually contribute to financial devastation when you’re simply going in a direction and you have no destination. And I think that’s why a lot of people find financial difficulties in such a prosperous industry.

David Richter:

Oh man, they’re just gold nugget, gold bombs being dropped off the plane here because that is so good. I cannot agree with you more because I believe it is. If you don’t have that end result, where are you really going towards, why are we doing this? You know, like why did you become a real estate investor? Like it can’t just be all about the money cuz the money will get boring one day. So man, that’s good stuff like, well you said, hang on. That was, that was really, really good. If you just take what you just said right here, you could stop the podcast, figure that out and you’ll have your motivation for the rest of your life, man. That’s that’s really good. Well, thanks

Brittany Thompson:

Motivation. Well,

David Richter:

Can I ask you then? Ooh, we might get a little personal here. What’s your vision

Brittany Thompson:

<Laugh> yeah, absolutely. <Laugh> you know, news flash. My vision isn’t necessarily is not to be wealthy. My short term VI vision this year is to help a thousand entrepreneurs find getting closer. Their first real estate deal in 90 days or less. Wow. My big vision is to impact, inspire and empower people all over the world to have transformation in their faith, their family, their fitness, their finance, and then they’re

David Richter:

Man. There you go. That will get you up in the morning. I think that was some good stuff. Oh man. I just absolutely love that because, and I get what you’re talking about. That’s not all finance related or it’s not to have the cars or whatnot and cuz yeah, I, I, a hundred percent resound with that. That is, that is some good stuff. I just wanted to know. Like if you’d be willing to share your vision on here, cuz that is there you go. You get to you. If you’re listening right now, you just got to know Britney a little bit more cuz that’s the deeper stuff of, of that. So let me ask this in real estate. So I just asked you why people live, deal to deal. Have you ever lived deal to deal in the real estate game up to this point? Or were you able to avoid that at all?

Brittany Thompson:

Yes. the first few years actually I did it, there was a lot of Hills and valleys because why I would do all of this marketing first of all, then this is why, well we’ll get into that later, but I did not have a plan for my business. I did not have a structure. I would do all this marketing. I was cold calling, texting. I was bandit signs. I was, I was doing all of this, all of these things, right? I was, I was putting out so many line for my fishermen out there. I was putting so many lines out there trying to get a fish. And what I found was I could never get specific. Like I was always chasing, I was always toiling. Right. And, and as a result of that, it was, well, I can’t afford to mail this month, but maybe I can send a hundred letters or maybe I can make 50 calls or, I mean, I went through VAs.

Brittany Thompson:

I, I cannot tell you the, I, I know for a fact I’ve hired amazing VAs that could have been, could have been astronomically, just phenomenal for our business, but I didn’t even understand how to properly steward them because I didn’t even understand how to do myself for this business. Right. So as a result of that, yes, we had some serious financial ation, some serious, I don’t know if we’re gonna be able to do this business. We gotta take a break from this business. Credit card debt. It, the list is so long because it, the figuring out the, see there are so many people that want the success, but don’t want the journey that comes with it. And I can honestly say that I’ve been on one heck ride and I’m still on one. We’re blessed beyond measure at the same time. I understand that I don’t wanna have a massive business. I don’t need, I don’t need to do a hundred thousand deals. My, my, my role is to be a part of other people’s success. Yeah. I hope I answer question

David Richter:

<Laugh> yeah, yeah. That was big time. I asked how do you, have you ever lived deal to deal? And it’s, it is definitely something that we all go through. I mean, with the business that we were running in, I mean, we were doing 25 30 deals a month living deal to deal. And I’m like, what the heck is going on? So I just like to hear if people, if other people have gone through that, cuz honestly it’s a little cathartic for me as well too, to hear like where people have come from, because it is that journey. It is definitely that journey. So what would you say has helped you? One is one of the biggest ways that has helped you stop living deal to deal. Cuz like right now you’ve been able to do some pretty cool things. I know it’s always a journey, but it’s like right now, like with some of the stuff that you’re doing that you’ve told me about, you know, like what has helped you along your journey stop living that deal to deal cycle.

Brittany Thompson:

Oh my goodness. Well of course my, my faith, my, my faith, it is what it is. I’m very my family and I we’re very grounded in our faith. I was actually reading reading the Word today and it talked about how a nation can be successful with a multitude of counselors. Mm. And I think that that’s one of the things I can attribute to our success in real estate is having the right people with the right beliefs in our corner, fighting for us, give, you know, pouring into us, into our business. Hey, telling us, you should do this. You should. For example, one of the deals I bought, one of the deals we bought, this is 20 22, 20 20 20. We bought a 20 unit apartment complex. <Laugh> you’re gonna get a kick out of this. We bought it for 22,500. We paid our stuff 13,500.

Brittany Thompson:

So we were all in after cost and fees and wholesalers. We were all in at 50. And we had this idea to go and renovate this apartment complex, which at the time was a good cost. I don’t know, four 40 or something like that. 500, 600,000. And over the course of the year of getting it appraised and, and all of these things a year into it, we find out that it’s worth a million dollars, but also we find out that it, now it’s not gonna take four 40 to fix. It’s gonna take eight 40. Mm. And <laugh> look in the midst of COVID in the midst of low supply in the midst of price, hike and labor for contractors, my husband and I looked at each other and we said, this is not in our vision. And you know, we prayed about it.

Brittany Thompson:

And we talked to our coaches and they said, you know what, guys, I know that you see income. I know you wanna pass this down as a, as a legacy, but I really think y’all need to sell it. And I promise you all, we turned around and sold that thing for $300,000. Wow. And we didn’t. I mean, and, and, and that was such a blessing for us. It was a blessing because what we could have done is we could have been bullheaded. We could have decided that we were gonna do what we wanted to do. And we could still be working on the renovation with tenant that weren’t paying and something that was falling apart. But because we had people speaking into us and coaches and mentors, we were able to see a massive financial blessing and put that to something else. So I hope that encourages somebody. Oh

David Richter:

Man, that is good stuff. Yeah. I cannot endorse that enough of having good people in your life, just like that. Versus as the multitude of counselors, there is safety. So there is huge safety in that. So having those people around you. So let’s talk about Profit First then did, when did you start using Profit First and how did that help you on this journey as well too? Because I know you were singing its praises on your podcast. So I, I need you to sing the same, same praises here for it. So I wanna make sure that, how did that help you all on, on your journey?

Brittany Thompson:

You know, it’s funny before this industry, I was in insurance business and I’m still a licensed broker and all that. I just, this referral basis only. And I was taught that in that space, I was taught to always invest in your business first. So we would deal with things like gas budgets. We would deal with things like lead budgets. We had a very healthy lead budget and sometimes we’d spend more on leads than we would on food in our house because we knew that we were gonna get clients from that. Well, in real estate, I brought that same mindset in and what I found was I, I never seemed to have any money. As a matter of fact, I always seemed to, to feel as if how, how are we gonna do this? Like, and I remember having deals done in 20 16, 20 17, 20 18.

Brittany Thompson:

And I remember starting to gradually build success and have go from making 500 to a thousand dollars on a wholesale transaction to making 10,000 to making 20,000 and all in all, I realized that I still wasn’t making a lot of money. Like as soon as it would come in, it would go out. And I was like, we live so modestly. It makes most sense. And when we saw was we were allowing our business to suck up all of our money. And I came across Profit First and the buckets and putting money here and there and paying yourself first. And I said, all right, we believe in ti we going, we gonna tie. And we gonna, we gonna put it in our, we going set aside funds for our family, and then we’re gonna delegate to our business. And it, it was just like overnight. We were just sitting in abundance. We just, we just had income <laugh> and it was like, awesome. It’s the same money, but because of how I’m it’s order, my faith says, God bless this order. It’s when I started to create order in that book, help me so much. My, my husband was like, I’ve been telling you, you need to do this and you can’t tell me nothing. Those are conversations. We have, you can’t tell me nothing. Let me do it. And it’s focus him cause he’s a numbers guy. So it really, it was a real blessing for us.

David Richter:

Awesome. That’s what I love to hear. Cuz that’s one of the biggest things we hear from people that implemented it it’s or it is that clarity it’s I know what to do with it now. And it seems there’s more, you know, like, like you said, I love that, that you said that like it’s the same money only now it’s like, it’s clear of where it’s going. So it feels like more, so man, that’s good stuff. That’s really good stuff. So are you with that with the Profit First philosophy and with what you’ve implemented with it that has definitely helped you with the living, the deal to deal, you know, like getting out of that, breaking those chains. So I love that. I love that that you’re a proponent of it. Even you talked about it when we met in person, so really appreciate that.

David Richter:

Yeah. Well, so you’ve kind of, you’ve gone on an intense journey here for the last few years of, you know, you were talking about bankruptcy, foreclosure then to now being very successful and being able to do this fun stuff with your family, which I don’t know the fun stuff with your family. Let me interject here a little bit on myself, the fun stuff you’re doing with them now, are you able to pull that money? Like from the business and from the profit account, like you just bought an RV, you J you’re traveling the country, you’re living with your, and you’re like, you’re getting more of that time in there has private first played any role in helping that become a reality too.

Brittany Thompson:

<Laugh> you know, <laugh>, I’m, I’m laughing because I’m so filled with joy because I remember in 2020, I I’ll tell anybody. I think I may have done 13, 14 deals in 20, 20 and 2021. I I’ve done less than half of that and made more income. And so as you asked me that question, I’m sitting here and I’m like, I remember a season when we had one bank account and everything happened out of that one bank account and I was on pins and needles and it was like, don’t sneeze cuz the button might pop <laugh>.

David Richter:

Oh.

Brittany Thompson:

And, and, and now I’m like, okay, which, which account? Because it taught me with each entity to have different accounts, make sure everything’s protected. And I’m like, when we go and do things, we, we, we have a family set up, we have a, we have a business set up for each business. We have a fun setup. We have an investor, we have all of these setups and I’m like, we have an abundance. Like we don’t have to do anything. And we’re good. And that’s crazy, right? Because it’s the same money. Like in other words, I don’t have to strive anymore to make another dollar it’s already there. As long as I keep stewarding it and managing it money just seems to just flow in. And it feels like a portal. <Laugh>

David Richter:

That’s good

Brittany Thompson:

Question.

David Richter:

Yeah. No that, no, that was good. You, the question was, are you using the prop first to be able to do the things you’ve always wanted to do now with your family? So that is, I love that. I absolutely love it cuz that’s what we want. That’s what we want. As investors, as human beings, we start these businesses to fulfill the dreams and the vision of what your vision is. And it’s like your family’s a part of that. Your, you know, the impact on the, world’s a part of that. So I love that. You’re what you’re doing there and stewarding it. But that question then that I want to keep going with that I detail detoured a little bit is now that you’ve been on this journey implemented Profit First you’ve you are being, helping other people reach their goals as well, too. What do you want to pass on to your children from a money perspective? Like what lessons about money? Have you learned that you want to pass on to them?

Brittany Thompson:

You know, one of the biggest things is that we have the power to, to, to create it. Like every, like we have, we, we are equipped with gifts, especially in, in this business. Like each one of my children, I’ve got three children, ages 11, 10, and four. And although they’re all different personalities, I could see each of them operating in the business, like one sales all day long. That, that one he he’s gonna, he’s gonna bring in people, investors, whatever, he’s he’s out there and you know, I’ve got the middle one. Who’s like, alright, let make sure everybody’s good. Let me make sure everything’s in order. Everything’s in place. And then my youngest one, she just, she’s the glue that holds everything together. Very authoritative, very objective. Very matter of fact, just do dot. And so what I wanna pass on, I wanna lead this legacy of taking each of those gift things that they have and letting them see where they are within that business. If they choose to continue with it, by this point, I do believe they will continue with it. Cuz they’re like, we live like nobody else. Yeah. Like I tell, ’em be careful who you talk to because some people are gonna think you’re crazy because we live like nobody else,

David Richter:

Man.

Brittany Thompson:

That’s what I’m passing to them is the ability to take what’s already in their hands and watch it manifest and create wealth.

David Richter:

I love that. I always love that’s also sometimes selfish on my part too. I’ve got a five year old daughter. So I’m like, what are, what good things are good people that I trust and respect passing onto their children. So that was, that was awesome. Cuz I write all this down too. I keep these notes for myself. I I’m just here having fun with you. You know like if you’re listening to this now this is partly for me as well, too. Like I love bringing people in like Brittany to, to share how they’ve been successful on their journey. So thank you. That is, that is good stuff. I love that you’re that you’re already placing your children in your business too. This one, all man sales all day long, like this tag talk the pans off of anyone, you know, like he’s gonna do this and I love that, that you’ve already got that vision there.

David Richter:

As well. So, but that is, that is awesome. And I love your focus on family too. That’s another big thing that I think a lot of real estate investors, when they first start on their journey, if you would agree that sometimes that gets put by the wayside of I’m going to make this money and then I’m gonna spend the time. And I feel like you have broken that barrier of like, I’m gonna spend the time now while I’m on this journey, you know, like would you agree with that with where you are? And what if a lot of people think

Brittany Thompson:

A hundred percent as, as a matter of fact, I was gonna say at the beginning of this year we made the decision to homeschool our kids, all three of our kids. And I had been talk, we had been contemplating and praying of this for the past few years. And the hangup was always, I don’t have time to homeschool them,

David Richter:

Right?

Brittany Thompson:

Yes. I’m in business. Yes. I’m an investor. Yes, we have freedom. But I don’t know that I have the capacity and the time. And I was in my scripture and I was reading prior Proverbs in my, in my study planning and said, you are equipped with everything you need to steward to lead them more equipped in this world. And I felt so convicted. I said, the reason that we, we accepted the, the position to, to enter into entrepreneurship, to invest in real estate was so that we could do this. It’s not that we can’t be a FA we can’t be adequate parents because of this we’re so that this, this is a vehicle. In other words my family stands on the foundation of faith and family first, before business. So our business funds what we want. We don’t, we, our, so many investors have this thing flipped. And I think that’s what Profit First give such clarity on when you, when you can have clarity in your finances and your structure and your accounting and, and all of those things. Now, now you’re no longer subjecting yourself to, can I do this with my family because I really should be doing this in business or really have this expense. No, let’s let’s shift it. So yeah. Yes, yes. And yes,

David Richter:

<Laugh> awesome. I love that because that’s exactly what we wanna do. We talked about this a little bit. That money fights are usually the biggest thing that come up at home or, you know, like with business partners or whomever. And that’s why versus is such a great tool to say, at least, you know, where you stand now, you don’t have an excuse to fight. You know, like now you’ve got, now, you know where it is. So now it’s just on you to get some of those other things out, you know? So I, I love what you said there. Man, that is just, that is just so good. There’s just so many things here that you’ve said today. Just so many nuggets then that you’re dropping. So just have a couple final questions here.

Brittany Thompson:

Yes.

David Richter:

First one. What is, and this is kind of a bomb. So just be prepared. What is the hardest lesson you’ve learned on your real estate investing journey?

Brittany Thompson:

<Laugh> what’s the hardest lesson that I’ve learned in my real estate investing journey. Wow. Hmm. That this is a tool, not a lifestyle.

David Richter:

Oh man. Can you can say that again for the people in the back, like <laugh> cool. Not a lifestyle. Yes. Oh man. So do you wanna dive into that just a little bit? Like, how did you learn? How did you learn this lesson?

Brittany Thompson:

Being on both sides of it, understanding what it is to have plenty and understanding what it feels like to feel like you never have enough and understanding that no matter what bucket I’m at, it does not dictate me. It does not dictate my family. It’s it’s, you know, it’s, it’s like when you, when your kids get in trouble well your kid, your, your kid’s probably an angel. My <laugh> my

David Richter:

Time here to go all that. So

Brittany Thompson:

My case trouble, one of the things that my pastor taught me and I, and I repeat this to my children is I understand what you did was wrong, but I need you to understand that you are not what you did. Mm you are. You are, you, you are God’s Christian. You’re not your mistakes. Yeah.

Brittany Thompson:

And once I realized that in real estate, that how I’ve done business, isn’t ne it doesn’t define me. That is the lesson. So many people in this business allow this, the success and the acclaim and the fortune. They allow it to define them. And so then they, they make decisions differently because they, they it’s it’s it’s for everybody else. This business does not define me. I can leave tomorrow. I don’t care. This is just a tool. I’ve got so many tools. I’ve got so many gifts I’ve got, so I don’t need to make a trillion dollars. I don’t need to have a $250, 250 million portfolio. I don’t, I can be, I can be totally good with what, a couple hundred, because it doesn’t define me.

David Richter:

Right, man. That is good stuff that goes back to your vision. What is the vision? You know, like where is the vision? Where are you going? Cause at the end of your life, do you really care what people will say? You know, like that you are a great business leader. That you’re a great mom and that you’re a great wife and that you’re a great, you know, you made an impact on people. Like that’s what, that’s what I hear, what you want to be defined at. You know, like that part that you wanna make that transformation in people’s lives. So it’s a tool, not a lifestyle. That is, that is so good because you can take that mindset to anything real estate. If you get out of real estate, just like you said, that is, and you have, like you said, you have specific knowledge in this area, understanding not enough and understanding plenty, you know, and like being able to see that, that doesn’t define who you are, man.

David Richter:

And this has been incredible. Oh man, I just wanna keep going and growing and going. But, and also you mentioned God’s word several times and that is so good. I just I’m, I, I love I’m. I have faith and a background of faith and I’m very much in, you know, in that world. And I love all of that. So it’s like, that is, I love that. You said that after reading that you are convicted and he’s basically saying what you just said there, like, you need to build it into your lifestyle now because you are equipped, you know, like you aren’t defined by this real estate investing job. You put those limits around you. I didn’t put those limits around you. So, you know, it’s like, that’s man, that’s really good stuff. So, okay. Just one more question here, but this is, we’re gonna reverse the roles here. So you have provided a ton of value, ton of value on this podcast. So how can the listeners, all these real estate investors, how can they provide value back to you? What do you have going on in your world? What do you need? What connections or how to get in touch with you? Like where can they find Brittany Thompson?

Brittany Thompson:

Oh my gosh. First of all, thank you for allowing me to share my story on your space. I’m on a mission to disrupt the industry point blank. How am I doing that? Why am I doing that? I’ve seen so many people have financial devastation investing in investing in courses, programs, coaching, and never really having a blueprint forward. Not even understanding why they’re doing it, not understanding what success looks like. And I’m on a mission to help a thousand aspiring entrepreneurs find getting close at first deal, starting with the five day free challenge I’m doing. Now, if you wanna learn more about me, go to shes, killing it.com and you can learn more. But if you’re interested in real estate and you’re not, you’re not really sure. You’re not, you’re not sure how to go about investing. If it’s really the industry for you and you don’t really wanna invest any money or a lot of money, you just wanna see you wanna taste and see, I wanna encourage you to join my five day. Get my first deal challenge. Go to get my first deal.com. Check out the free masterclass. I don’t ask for your information, cuz I don’t want it unless you want me to have it. So check out the masterclass, join us in a challenge and come see how you can find, get enclosure first deal and see if you like real estate. See if you love it. See if you can’t stand it and don’t wanna hear no more of it. <Laugh>

David Richter:

Oh man, there you go.

Brittany Thompson:

Find me. <Laugh>

David Richter:

That’s how you find Brittany and she’s killing it. Dot com. She’s killing it. Dot com is kind of like the one stop shop. I went on her side and lots of good info there. Get to know Brittany more. If you’ve listened to this one, you’re probably already in love with her and what her story is. And just a human being that she is as well too. The, the wife, the mother, the real estate investor business owner, the person that cares about you on the other end. So this was a great episode. I mean, we talked about freedom. What that means to Britney. We talked about, you know, like didn’t want the massive scalability and what it means on the other side of that, we talked about what the dark times and the light times, you know, we talked about not having enough and the plenty we talked about how Profit First has helped her get to where she wants to be and really give her that clarity to be able to live that life that she’s wanted to.

David Richter:

I love what she said too. Just recapping here. One more time about what you wanna pass on to your kids. You have the power to create what you want in your life. That that is yours to, to claim. And I love that as well too. And I finally there, when she said it’s a tool, not a lifestyle man that I just felt like a little bell went off inside of me. Like bam, like that is so, so good. So this is a tool, not a lifestyle. So I wanna make sure that that you’re getting what you need as a real estate investor. So if you are a real estate investor or business owner, and you’re tired of living deal to deal, just like Britney said that most people do. And that I hear all the time and you want to double your profits and get actual cash in your bank account, go to simpleCFO.com, click the button, get started help.

David Richter:

We want to help you get to where you want to be. We’ll hop on a short call with you. It’ll either be myself or someone from our team. We wanna see what obstacles you have, remove those map out a game plan for you and your money. So you can keep more of that money that you’re making. Just like Britney said, like getting something in place just to get that clarity of where the heck everything is going and feel like you have more money even with the same amount that you might have right now. So I want to help you if we can, so that simple CFO solutions.com and remember, listen to this next episode, start making profit a habit in your business.

Thank you so much for listening to today’s show. If you found this episode valuable, could you do me a quick favor? Could you give us an honest rating within iTunes and be honest, you could say whether you liked it or not. And obviously with iTunes, the more reviews and ratings we have, the better it is for other people that are searching for a Profit First and a podcast. So we’d love to be ranked on there and that’s thanks to your help. So we would really appreciate that if you would like to go give us a rating. Also, if you’re looking to connect with us further, I would highly recommend checking out our Facebook group Profit First for real estate investors. And that’s literally what it’s called. So you can type in Profit First for real estate investors and you’ll be able to find <laugh>, you’ll be able to find our Facebook group right there.

So come join active real estate investors who are supporting each other and growing their businesses and profits together. That’s what that group is all about. The link should be in the description below. And if you’re interested in working with us and implementing Profit First in your real estate business, we offer coaching and guidance. So if you wanna work with someone who’s actually Profit First certified and who works right now currently with real estate businesses, you can actually go start your application process by going to simpleCFO.com forward slash apply, or just go right to simpleCFO.com. And there’s an applied button right on there. If you wanna actually start your Profit First journey with someone who can actually walk you through those step by step and help, you know, and grow your cash flow. Thanks again for joining us for another episode of the Profit First REI podcast. See you next episode.

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Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

 

Episode: 242


There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

 

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

 

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it. 

 

Listen and enjoy the show! 

 

Key Takeaways:

 

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

 

Quotes:

 

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

 

[12:07] “If you want to scale your business, private money is the way to go.” 

 

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”



Connect with Jay:

 

Website: https://www.jayconner.com/book-details/ 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

 


Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.