Creating Cashflow and Control in Real Estate: A Profit First Tale

August 15, 2023

Title: “Creating Cashflow and Control in Real Estate: A Profit First Tale”

Episode: 193

How does Simple CFO change lives, from CFOs to real estate investors, to the implementation process up to the light at the end of the tunnel?

In this episode of Profit First’s CFO Series, Tiffany Vogel shares how she became financially free through real estate investing!

She is a great speaker, educator, and investor that wants to help you achieve your goals and get out of the rat race. Having young kids at home, she wants to be there for them. Learn more about her and her investing journey. Enjoy the show!

Key Takeaways:

[00:58] Introducing Tiffany Vogel

[02:26] How she started in what she is doing now

[07:34] Getting her interest in becoming a fractional CFO?

[10:48] Things that people struggle with in real estate investing

[14:47] Cashflow 101

[18:38] How Tiffany Discovered Profit First

[23:03] Advice for real estate investors

[25:27] Connect with Simple CFO

Quotes:

[11:22] “Adding one property might not have a huge cost for you, but running a portfolio of 20 properties, there are some overhead costs that don’t get accounted for…”

[20:38] “I couldn’t go tell clients, ‘Hey you need to do this’ if I’m not doing it myself.”

[23:44] “Focus on what matters, usually your family, travel, something along that line and just chase the right dreams and your goals.”

Connect with Tiffany:

Website: https://simplecfo.com/

Tired of living deal to deal?

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

Transcript:

Speaker 1:

We implemented Profit first about the same time that it came on. Yeah. To Simple C F O because I realized, okay, we have all this credit card debt. The idea was 0% interest credit cards, right? We’ll pay ’em off and then we never paid ’em off ’cause we just kept buying more houses, <laugh>. And it’s, it’s great until you go bankrupt, right? Like you can, you can use leverage and you know, use that home equity line of credit and all that, which is great, right? But at some point you have to pay that off.

Speaker 2:

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for R E I podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3:

Continuing our C F O series. We have Tiffany Vogel, which is a real estate investor by background and learn how she became financially free through real estate investing, but then also helping other people get out of their rat race as well too. And how she went from feast and famine in the real estate world and turned that upside down and having young kids at home and wanting to be there for them. Just a lot of good things. This is not just a big pitch to come work with simple C F O. This is about how this system is changing lives on all sides of the coin from CFOs to real estate investors, to then the implementation and actually seeing the light at the end of the tunnel. So I know this one is going to be some one that you enjoy because Tiffany is amazing, a great speaker educator and wants to help you achieve your goals too. Enjoy this episode. Hey, hey everyone. Super excited. We have another C F O here, Tiffany Vogel, that’s part of the simple C F O team. And also she’s, this is cool ’cause she has a real estate investing background and she has her own podcast as well too. So we’ll talk about that. But Tiffany, thanks for being on the show today.

Speaker 1:

Yeah, thanks for having me.

Speaker 3:

Yeah, well I’m excited to just get to know and have the audience get to know you more. ’cause In the C F O series, I want the people to know, like the people we’re working with behind the scenes, so kind of experience they have of where they’re coming from and then also just their journey, you know, as well too. So why don’t you talk about, since I, I guess tell your journey. Yeah. I don’t know if you started in real estate investing or on the financial side, but like I’d love to know like what got you started with everything that you’re doing now.

Speaker 1:

Absolutely. I pursued an education and finance, got my undergraduate degree and then got a job working as a sales analyst. Okay. Nothing remotely related to finance. And then pursued a career in data and analytics within hospital food and housekeeping. Yeah. And it was a great tenure year career. I wound up getting my master’s in finance at Georgetown. So I have all this education in finance. Yeah. And never used it professionally, huh. Started investing in real estate because my husband had a house that he got on a VA loan and he wanted move and this our, our second date was US spackling and fixing up his house so he could rent it out. <Laugh>. <laugh>. That’s great. He was the worst landlord. Like he’ll tell you, it was so bad. There was thousands of dollars sitting in cash in the garage for him to go pick up that the tenant just would put the money there and there was no system, no process. And wow. I started Googling and I was like, Hey, this BiggerPockets thing, like you should not be doing it this way. <Laugh> <laugh>.

Speaker 3:

That’s great. So did he listen to you?

Speaker 1:

He did, yeah. Okay. So we wound up buying a couple rentals while we were just engaged or maybe not even engaged. And somehow he wound up owning my house that we lived in Uhhuh without taking over the debt. Like he had an attorney do a quick claim deemed for us Yeah. And put it in his name and took me off. So it was just like, you better not mess with me because now we own all these houses and I really hope you don’t leave me with all this debt. So,

Speaker 3:

Yeah. That’s great. Oh man. Yes. That’s good stuff. So, okay, let’s back up. Why did you even get a degree in finance at the beginning? Like what are you that type of person that loves the finance and wants to go down that road?

Speaker 1:

Absolutely. I love the spreadsheets. I’m, I’m the math nerd. Yeah. And then getting into analytics in my career was more of the visualization of the data. Okay. So I really enjoyed that it was taking the numbers and making it something that A C E O could understand. So it really Ah, that makes sense. It helps in my C F O role because I’m working with a lot of those visionary types who are more of that C e O type and being able to translate a ton of data and numbers into something that’s digestible. Yeah. I just enjoy that a lot.

Speaker 3:

Okay. Well that’s cool. So let me ask this. Did you have parents that were like finance oriented or like what, how did you know that? I love spreadsheets. Was it one day in high school you’re like, oh, this is a cool software. I don’t know, like what made you even go down that path?

Speaker 1:

I’ve always been a math nerd. Okay. Just math. I remember getting library books and taking the barcode Yeah. And writing out the numbers and doing long division off the barcode just for fun. Oh. So, okay. Yeah,

Speaker 3:

There you go. <Laugh>. And then you said finance that just is more of the numbers and Yeah. That type of stuff. So I wanna just figure that out. Absolutely. Okay. So then you even got your master’s in it as well, which was the master’s after your sales analyst

Speaker 1:

Position. Yeah, so I worked as the sales analyst and then got I, the master’s led to me getting into analytics, which yeah, like the master’s of analytics wasn’t really a program at the time, so it kind of pushed me into a different team within the same company. So all in all I had a 10 year career and then we left, or I left my career as soon as our first son was born. And we just live off our rentals since then.

Speaker 3:

Oh wow. Cool. How long ago was that?

Speaker 1:

He is two and a half now, so. Wow.

Speaker 3:

That’s cool. So then what you’ve seen the actual real estate investing work for you guys where now you don’t have to work like like W two or have to go into an office at this point? Yeah,

Speaker 1:

So exactly. And the, the process was know I don’t have to work, but then we had a second son and I was like, oh, I miss like having some adult thinking time <laugh> like doing the numbers. Yeah. And there’s only so much analysis I could do for our rentals. Yeah. So I started going online and googling and your name popped up everywhere all of a sudden in my Facebook feed. Okay. From like different conferences and like friends were talking about you. Yeah. So I was like, let’s go see what this is about. And then I actually scheduled a sales call with your team just to get info about becoming a C F O. Yeah.

Speaker 3:

Yeah. So that’s, I can’t remember that. And then it was like, Hey, no, we need to talk about on the C FFO side. So that’s pretty cool. So, okay. Then real estate has played a pivotal role in your adult life now on this side and being like, okay, I’m married and now having kids and being able to, to work from do what you want basically if you wanna work from home or if you wanna spend the time with them. But yeah, I, I, I also understand the wanting to have the adult conversations ’cause that was definitely something my wife and I like, I was working from home and then I’d be in the office or whatever and she’d be like, I need to talk to you. Like I can’t just take this. It’s, I’ve got two year old babble all the time and then, you know, they’re not regulating their emotions very well at that age and stuff. It’s like, what’s going on? So I totally understand that. So, okay. That’s cool. I, I like how you got to this point then, then. Okay. What interested you about being a fractional C F O? Like how did you, what, I guess where did that come into play? Did you think about that before you got on a call with our team? Or was it more like, oh this is what they’re doing. I have this background, I’d like to leverage the skills that I have.

Speaker 1:

Yeah, it’s, I, I applied for a job with a prominent real estate investor. Okay. And they did not get my email like a firewall stopped it. Oh. And so they just took me outta the running for the application and yeah. When that happened I was like, this is clearly a sign. That was not where I wanted to, needed to go. Yeah. And it was a heavy debate for me between taking on a full-time W two position Yeah. And trying to find something that was a little bit more flexible and part-time. Yeah. And once I found simple C F O I was like, this is perfect because I like the time freedom that I have through my rentals and with working with you guys, I’m able to take on as many clients as I want and provide a ton of value, but I’m not beholden to a 40 hour work week.

Speaker 3:

Well that’s awesome. Yeah. I love hearing stories like that <laugh> and then it was cool that we were popping up and you know, that’s probably when the book started coming out. You like more popular and more people were reading it, so that’s cool too. So then you were looking to work with a real estate investor but then this popped up and you’re like, hey let me use my finance degree and my real estate knowledge to provide. Yeah. Yeah. And that’s awesome. Absolutely. Because that’s where this’s just so cool. ’cause Like if you’re listening to this as a real estate investor, these are the type of people that want to help you. If you are having the mental roadblocks on the finances, if you’re thinking they’re sitting there like, oh my gosh, I don’t even wanna think about the finances. First of all, thank you for coming to this podcast ’cause you know we’re gonna talk about it. But number two, it’s like we have great people like this who love the numbers and the spreadsheets When you don’t, you wanna go get the deal. So that’s okay. Let me ask, this is your husband then, it sounds like from what you’ve said, is your husband more of the typical, a entrepreneur doesn’t like to look at spreadsheets?

Speaker 1:

Absolutely. Okay. We would have meetings once a week where we would do like goal setting and like talk through like the plan and the numbers and oh my gosh, it was like contentious point in the marriage for a long time. <Laugh>, we we’re on the same page now, but we <laugh>. That’s

Speaker 3:

Good. Oh that’s great.

Speaker 1:

Working with your spouse.

Speaker 3:

Yes. Working with your spouse and that’s, you’ve got that great dynamic of one is definitely the a entrepreneur and like, let me just let me stash the money in the garage. Or I’ll just pick it up when I, when I feel like it. And then you’ve got the other one who’s like the down to the, the penny with the different goals or with the different aspirations. This is awesome. Absolutely. So I’m sure that was, I’m sure it’s been a journey that you two have caught on together because Absolutely. Yeah. Well it’s, and you see, I, I don’t know if you work with anyone now wherein where both spouses are the same. Either they’re both analytical or they’re both the a entrepreneur and it’s like, oh man, we gotta get, there’s gotta be some sub here of like you, you guys want to get to where you want to be. Right? Right. Like you actually do and you know, there’s actual steps. It’s not just you think about it and it happens type thing. But I don’t know if you’ve ever run into that situation. Yeah,

Speaker 1:

It’s a challenge for sure. Yeah.

Speaker 3:

Yeah, definitely a challenge. Okay. So then now working with clients in that type of stuff, what do you see, or just because of your background in finance, what are some of the things that a lot of people struggle with from your perspective? Because obviously I teach and do a lot of that stuff, but I wanna hear from your perspective, like I think we’ve already uncovered one, like with you and your husband that was so great of like, yeah we did the once a week meeting wasn’t always great, but now we’ve worked through it and it’s like now we’re on the same page. What’s some other things that you see, especially in this space? Real estate investing? Yeah.

Speaker 1:

You know, the thing that has popped up for me that’s been the most interesting is you learn how to analyze a deal from another investor. Typically. Yes. We learned a lot through BiggerPockets. Yeah. And they talk about setting aside 15% of the rent or 20% of the rent for Yeah. Repairs and vacancy and CapEx. But there’s never a conversation about opex and all the operating expenses and you know, if you join a mastermind, where does that come from? You know, there’s so many other expenses that go into the business that in a traditional deal analysis we don’t look at. So adding one property might not have a huge cost for you, but running a portfolio of 20 properties, there are some overhead costs. Right. That don’t get accounted for in that deal level analysis.

Speaker 3:

That’s very interesting. And that is something, man, this is great. This is, I love having these conversations. ’cause That usually doesn’t come up when we have it with, you know, like the owners and that unless they’ve gone down this road and they’ve said, I’ve got that opex bucket and now I know that I need to be, need to make sure that we can run the actual business too and pay people and make sure that we can join the mastermind type things. But that’s a great, that is a great point. I think that gets missed out a lot. You also said something that I think is very key. Where did most investors learn how to do their deal analysis? Like from another investor? And it’s like they don’t, it’s like, don’t get the one-sided story. Right. It’s like we want to make sure that you’re have, how do we run the business as well too? So that’s really cool. Have you seen in the real estate world then, or what would you say, why would most people live deal to deal in the real estate world?

Speaker 1:

Oh, we, we feast and famine. Oh FET and I lived it in our business too. Like okay, we, we implemented profit first about the same time that I came on Yeah. To Simple C F O because I realized, okay, we have all this credit card debt. The idea was 0% interest credit cards. Right. We’ll pay ’em off and then we never paid ’em off ’cause we just kept buying more houses, <laugh>. And it’s, it’s great until you go bankrupt, right? Like you can, you can use leverage and you know, use that home equity line of credit and all that, which is great, right? But at some point you have to pay that off and you have to have actual reserves instead of throwing all of your reserves at the credit card. Or there was just no system for us. And we opened our bank accounts and we have our money flowing and it’s, and it seems like we have so much more money all of a sudden that I don’t really know what happened. <Laugh>, <laugh>. It’s, it’s great. It’s cool talking to my clients and then seeing it in my own business and being able to say like, Hey, I know it seems silly to have all these bank accounts, but trust me, like, you’re gonna look up one day and there’s gonna be money sitting there that you have no clue. It just appeared.

Speaker 3:

Right. <laugh>, like a lot of the people who say like, where was all this money going before <laugh>? Right? I know. Where did this go? That’s awesome. And I love that you’ve seen it personally because like you get to see it and then you get to implement and say here like, I literally feel your pain. Like I know where you’ve been. And then I get to also see the un the other side, the benefits of where did this go? Like Right. Why, why we have a lot more now than I thought.

Speaker 1:

Yeah, absolutely. I mean we of, we have to put a new roof on one of our rentals. Mm-Hmm. And okay, the money’s just sitting there, which is new for us. So it’s a really good feeling.

Speaker 3:

Yeah. That is a really good feeling. And that is, that’s what we want to bring to people. That’s why I’m doing these special episodes too, of our CFOs because they understand where you’re coming from. Like that’s who I want to attract on our team. The people that have been there that understand where you’re coming from and like are living this right there with you implementing these systems and you have financial freedom. Like she has financial freedom for her life to be able to help the real estate investors and get them to where they want to be. So now this is awesome. I love that. And I love where you are. I see cashflow behind you. Cashflow 1 0 1. Yes. The game. So when did you first start playing that? Was that your husband introducing that to you? Did you find that game? How did, do what? Who, who was the one that brought that home first?

Speaker 1:

That, that used to be our date nights. We would sit with two computers and play each other watching TV before kids, you know, kids kind of take up a lot of mental bandwidth, but Yes, yes indeed. We mastered the online game. The the real game takes so much time to play. It does. But you can play online super quick. Yeah. So we would just sit there and play each other. And it’s interesting because you see how you play in the game and how it applies to how you run your business. Yeah. Like we would take out loans to buy more rentals with the plan that the paycheck would pay off that loan Right. In time. But it’s, it’s probably been, I would say, three or four years that we’ve been playing and look for the bringing the kids into it as they get older.

Speaker 3:

Right. Okay. Get the cashflow for kids. I, yes. Started Ellie, she’s like six now and can actually read the cards and stuff. So now we’ve played it for the first time over the last few months and you know, it’s just planting the seed like absolutely what is this game dad? It’s like, well we’re gonna teach you how to, how to get some deals, you know, and like just start that process. So that’s what’s exciting to me. It’s then you’re passing on this knowledge to a younger generation. Literally the kids that are going to learn it from like a very early age. Yeah. And like the leg up that they can have of just Yeah. Knowing that stuff and then they get to see you play it out in real life, right. You’ve got properties and you’re like doing this stuff and you’re helping other people. So I think that’s really cool. So That’s awesome. I I had to say it ’cause like Yeah, it was right behind you. I also see, see some other cool books too

Speaker 1:

Behind You. We did a cashflow Night with some friends and their high school kids one night. And I think the plan is to do a Casino Royale themed ah, cashflow night. There you go. And like really do it up. Make it a little fun party, dress up and play some cashflow. ’cause We’re nerds like that over here.

Speaker 3:

Oh that’s awesome. Well you’re talking to, you know, the, the guy that wrote Profit First for real estate investing. So it’s like I, I’m all down for that type of party. Like regular parties that you see out there. No, no. This type of party, this appeals to me very much so. Yeah, it’s like I totally get where you’re coming from. So there was teenagers there. Yeah. Did the teenagers get involved or like had their parents already taught them cashflow or did you teach them cashflow right from then?

Speaker 1:

I think it was new for most of the people there. Okay. It was interesting ’cause at first they were like really resistant. ’cause It’s a, it takes a minute to get what’s going on. It does. Yeah. But by the end they were like, we should buy rentals <laugh>. Right.

Speaker 3:

It’s the light bulb moments that’s such, that’s what’s so great about that game is the light bulb moments you get to see on people’s faces. But I’m sure that was fun. Yeah. That had to be a lot of fun teaching them. It was really neat. So the other adults too, they, I’m sure they were probably resistant but then they, they got into it as well as Yeah. Just the teenagers. Definitely. Yeah. It’s cool. It’s just, that’s why I want this podcast, if you’re listening to this, like just all the different ideas that you could do to make waves in your family and in your community. If you’ve got good friends like that, introduce ’em to cashflow. And you know what, if they start buying properties, introduce ’em to Profit first, make sure that they’re keeping the money that they’re making. ’cause That’s what we’re out here doing, trying to help people with that.

And that’s why Tiffany’s wants C F O and wants to help people keep more of that money they’re making. Just like she’s seen in her own business. You see that like she’s telling that she used to be feast and famine. How many people have I interviewed on here where we’ve talked about that. That they were either living deal to deal while we’re on that episode or like they’ve had that in the past. And it’s like, that’s what we want for you. We want for you to get out of that cycle and to actually live in this abundance of like, wow, there’s money I have to do a new roof and the money’s there. What? You know, like that’s pretty cool. So here you, you heard it here. Like we’ve got the CFOs on the team that also wanna take care of you because they’ve learned in their own life how this works. So had you heard of Profit First before coming into my world? Or was this new like when you started hearing about my stuff? Or like, did BiggerPockets, I know Brandon was a big a com proponent of profit first. He liked it a lot, but I just wondered what your first exposure to it was.

Speaker 1:

Yeah, I read the original book. Okay, awesome. My book and it was great. But we had a handyman business for a brief period of time and I, I think the business was gone at that point when I read it. But I was like, this would’ve been really good when we were running that business. Yeah. And, but I didn’t think it applied to real estate. Yeah. So when all of a sudden my feed gets filled with you from just all of our real estate friends we were in Derek and Jeff’s mastermind group, Derek Gombe, so the circle of trust. So we were part of that mastermind group. So when they had you in, I believe it was Cancun. Yes. You were just like filling my feed. We didn’t go because of full little kids.

Speaker 3:

Okay.

Speaker 1:

Literally everyone that we’re in a, you know, in our real estate circle was posting about how great it was. So I was finally like, okay, I guess I’ll read the book <laugh> and then I read the book and then I’d made the decision that I wanted to get back into some kind of more traditional finance work Yeah. Instead of just managing our rentals. So it just kind of all cascaded at the right time and we started implementing it into our business. Yeah. As I was going through the training with Simple C F O. So it all timed out really well.

Speaker 3:

Yeah, no kidding. That’s awesome. No, and I love that and I love seeing that it’s had a pretty significant impact it sounds like in a relatively short amount of time. Mm-Hmm <affirmative> as well too. It also helps. Okay, here’s, I think I’m gonna ask you this. Did you, do you think that you’ve had good success with it because you’ve got you entrepreneur and you’ve also got the the financial side too as well too. So you know how to make sure that you know your numbers, you know where the things are. Do you think that gives you a wake up to be able to implement this faster or do it better or I’m just wondering.

Speaker 1:

No, honestly, I read it and was like, eh, I kind of wanna do this. Not really. Yeah. And then I started looking into working with simple C F O. Yeah. And that’s when it really sunk in in going through the training. And I made the decision that if I was gonna become a simple C F O Yeah. I had to be doing this in my business. Yeah. Just from an integrity perspective. I couldn’t go tell clients, Hey you need to do this if I’m not doing it myself. Right. So as soon as I made the decision that I was gonna go all in and do it myself was when I decided to come on with the team and going through the training that you guys put us through. Yeah. Gave me what I needed to do it. I felt so overwhelmed. And I know you simplify things in the book even with my finance knowledge, there’s just a lot to it. Oh yeah, for sure. And working through the training and working with multiple clients, like I see things that one client’s doing that I can tell another client, Hey what about looking at it this way? Yeah. That, so being an expert in finance and real estate finance and profit first finance, like it all kind of comes together where I think if I didn’t become A C F O, I probably would’ve hired one. Yeah. ’cause having that specialized knowledge and just the touch points.

Speaker 3:

Right, exactly. And like you said, it can’t get overwhelming. ’cause I, I get that it’s like there’s a lot of steps to it and you wanna do it consistently. It’s no good to just set up the bank accounts and then just literally run it like you were running it before, like Right. Just with that one, you know, all the money going in and out of one place. So, and I just wondered, now I was curious ’cause you had this finance background, if it helped you and it sounds like, well no, like it’s just about the, if you do it and implement it and get it in place, and then if you need some help, get that help. But then also if you’re an entrepreneur, like you could go and do this, like go open those bank accounts and make sure that you can at least start the process.

Start somewhere, open up that one bank account, open up the profit account, do something there to make sure that you’re on the right path. But no, this has been fun. I I love having these conversations because it’s like, especially this, this has been a lot of fun because you have taken this to a whole new level. You like, you became the real estate investor, you and your husband. And then from there being able to not have to work and then being able to choose what you wanna do. Like whether you do the W two or you know, like to be on a team like us and be able to take the clients that you want then to be also say, okay, we implement it full on. I love that integrity move too of like, if I’m gonna teach this, I have to live it. And then doing that and then seeing the rewards and then seeing it in other people’s business. So I think that’s a, an awesome journey. And I feel like a lot of people, if you’re listening to this now, just listen to Tiffany’s journey. You don’t have to be the finance expert. Like if you’re don not the finance expert, like she said, you might need some help. We can definitely help on that side. But Tiffany, any last advice Since you’re in the real estate world, do you have any other advice for real estate investors that you’ve learned on your journey so far?

Speaker 1:

I think as investors we, we get caught up in the ego metrics and what really matters at the end of the day is not that number of deals, number of doors. You know, we have I think 15 properties and that pays for our lifestyle. So it’s sometimes it’s more about what you keep, like you say and, and what you do with it. Because we, we moved into our dream house right before our second son was born and we just, we’ve created a beautiful life off of 15 rentals. And if, if the right deal comes along, of course we’ll do it, but we’re not hustling and we’re just kind of enjoying life. So focus what matters. And it’s usually your family travel something along that line and, and just chase the right dreams and your goals and, and focus on just one step at a time.

Speaker 3:

That’s incredible. ’cause That’s, that’s a great message. You’re living, you know, like a all the different gurus and finance and personal finance gurus like Ramit Seti or something, he’s calls it your rich life. Like that’s what you’re living right now. Yeah. You’re reliving your rich life. You only only need 15 properties to sustain the lifestyle you want without having to bust your butt every single week. Oh shoot that deal didn’t close. Like, oh man, what are we going to do? That’s a good place to live. And it sounds like with profit first that some of those accounts are growing too. So that way you can take a roof and say, okay, we gotta do the roof. Yeah. There’s the money. You know, like what, so that peace of mind. Okay, one final question. Where, where would you tell people, or what would you tell people to do if they wanted to implement profit first right away? What would be like your first go-to?

Speaker 1:

I would definitely reach out to the team with simple c f o if you wanna not spread yourself thin and have another thing added to your plate. Like we’re really big on outsourcing things and focusing on the things you’re good at, like your zone of genius. And yeah, the team’s great talk with, you know, David and the team and find the right c f O for you because I know we make an impact and it’s really neat on our team calls, hearing how, how it’s helping other people. It’s just, it’s a great system and it will change our life. It’s changed our life and I see it change in my client’s lives and I hope you’ll take the step, at least read the book, but Right. Definitely open the bank accounts, talk to the team and just take action.

Speaker 3:

Awesome. I did not tell Tiffany to say that. So just so if you’re listening, that was not a paid advertisement here <laugh> for under the table type deal. But No, I, I appreciate that because we do, we do care and it is like, these are the type of people you get to work with, like Tiffany, who is more honestly like for a lack of a better term, like a financial coach plus A C F O, you know, like being able to say, I’ve, I’ve been where you are, and like, here’s the steps that you need to take in order to see the success like we’ve seen in our other clients have seen. So if you do wanna go there, that’s simple cfo.com book a call with our team there, that’s where we can help you just get at least get the profit first and implemented to make sure that you’re keeping more of what you’re making, you get to work with awesome people like Tiffany and I have done this for any c f O series. For anyone who’s come on, if you wanna request Tiffany specifically, just make sure when you call in or you schedule that call, ask for Tiffany Vogel, see if she is available or if she has too many clients or doesn’t wanna take any more on you gotta, that’s why you gotta see if she’s available. But we’ve had several CFOs on here that you could take advantage of as well too. Thank you so much for listening and Tiffany, this was awesome. Thank you for being here and sharing your story as well with the listeners.

Speaker 1:

Absolutely. Thank you for having me.

Speaker 3:

Yeah. And remember, if you’re listening to this make Profit a habit in your business and remember to win, win the Money and what it means to you.

Speaker 2:

This episode of the Profit First for r e I podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on the Profit First for r e I podcast with David Richter.

Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

Episode: 242

There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it.

Listen and enjoy the show!

Key Takeaways:

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

Quotes:

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

[12:07] “If you want to scale your business, private money is the way to go.”

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”

Connect with Jay:

Website: https://www.jayconner.com/book-details/

Tired of living deal to deal?

Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.