Title: “Effective Marketing for Real Estate Investors with Brandon Bateman”
Episode: 202
There are a lot of things you could do if you have money, but what to do if you don’t have money?
No worries! In this episode of Profit First for REI podcast, we have Brandon Bateman. He is an expert marketer and has done many things in real estate.
He is also an expert in trial and error and goes over the frameworks of inbound-outbound marketing. Listen as he shares how important the numbers are in your business and what most real estate investors struggle with.
Enjoy the show!
Key Takeaways:
[01:00] Introducing Brandon Bateman
[05:10] What does the CFO do?
[07:27] PPC, SMM, SEO
[12:24] Inbound-Outbound Marketing
[19:15] What inspires Brandon to do marketing
[24:27] Brandon’s book recommendation
[29:06] Connect with Brandon Bateman
Quotes:
[05:15] “What we do is we help investors find success with their online marketing.”
[12:38] “You could put all marketing channels on a scale from inbound to outbound.”
[15:01] “If you are just starting up, I think the question you have to ask yourself is, ‘What do I have a lot of, and what do I have very little of?'”
Connect with Brandon:
Website: https://www.batemancollective.com/
Tired of living deal to deal?
If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David
Transcript:
Speaker 1 (00:00):
Before this, I was grinding away. I was passing out cards, putting up posters, saying, come to my English classes, come to my English classes. I pressed a button online, spent two 50 bucks and got a result that was over 10 times larger than what I could do, grinding all day, every day for a month
Speaker 2 (00:14):
If
Speaker 1 (00:15):
I wanted to. So what I started to see with that is the power of online marketing, the ability of the leverage there, how many people you can reach.
Speaker 3 (00:25):
If you’re a real estate investor who’s sick and tired of living, deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for r e I podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.
Speaker 2 (00:52):
Oh man, I really love this episode for you because if you’re wondering how in the world do I even get deals in the door, Brandon Bateman is an expert marketer. He’s an expert person of trial and error and has just done a lot of things in the real estate investing space, and he goes over the frameworks of inbound outbound marketing, all the different things you could do if you have money, here’s what you do. If you don’t have money and you have more time, here’s what you do. So jam packed with so much value. I’m really looking forward to this. And then he tells you about how important the numbers are in your business and what he sees most real estate investors struggle with. So please listen to this episode. Take something away and I promise if you listen to some of this stuff, you’ll be able to go out there and maybe get your first deal or if you’re already doing deals, get your next one from a different source.
(01:37):
Hey everyone, it is David Richter here again with the Profit First r I podcast. Have a special guest, Brandon Bateman, and really excited about this because a lot of our clients use Bateman Collective. He runs P P C ads and helps a lot of people with their marketing in the real estate investing space. That’s why I wanted to have him on here and talk about that and talk about just the things that we all struggle with bringing the leads in and just the field of marketing. So we get to talk about that today. Brandon, thanks for being on the show.
Speaker 1 (02:06):
I’m super grateful to be here. David, likewise, a lot of our clients have worked with, worked with you guys. I’ve been following what you do for a little while, and yeah, super, super interested and grateful that it exists in this industry where it’s so needed. So anyways, I am super excited to reconnect with you. I know it’s been a minute since we’ve talked, but excited to reconnect and do this podcast
Speaker 2 (02:29):
And I’m like, because usually I don’t go seeking for people. They’re usually either brought to me for the podcast, but I wanted to go and get brand because I hear such good things from our clients about what you’re doing, which is really nice. Then it sounds like too, people are working with you, with us, and then you made the comment of like, I’m glad there’s this type of service out there. Why do you say that? I just wonder why in real estate in general, what do you see as an issue when it comes to the finances and the money?
Speaker 1 (02:57):
Well, let’s start with the first part. Very few of our clients have a C F O
Speaker 2 (03:02):
Because
Speaker 1 (03:02):
Small businesses in general kind struggle with having CFOs because CFOs kind like this big business title and usually you don’t really need a whole one when you’re a small business. Now, that doesn’t mean that the things that the CFO does aren’t really, really important and critical to your business success. It just means that you don’t have enough of that type of stuff to have a full-time person most often. So anyways, that’s why it’s super needed, but then also, I mean, what business do you know that’s more difficult from a cash flow and financial planning standpoint than a real estate investment company? Not only do you have your returns on your marketing channels going up and down and you have acquisitions doing better and worse, and sometimes you’re not able to disposition properties properly, but then you also, you have these cash conversion cycles and all the different exit strategies involved with that and a limited amount of capital, and at the same time you’re taking down rentals. It’s just an insane business where I see those credit cards decline. I’m the guy that sees the credit card decline and thinks, well, somebody’s having a hard time with cashflow,
Speaker 2 (04:07):
And
Speaker 1 (04:07):
Then they go dark for a couple months and then they come back to us and say, Hey, sorry, had a little bit of a tough time, but I realize we need to get our marketing back on and that type of thing. So it’s a wild business.
Speaker 2 (04:19):
Yeah.
Speaker 1 (04:19):
Oh yeah. People say how things are going in the business. I like to think that a lot of times I know how they’re actually going, if they can pay the bill or not, and there’s something to that.
Speaker 2 (04:30):
That’s a really good point. Yeah, I think you hit the nail on the head that if most people in the real estate investing world, especially if they’re doing any type of crazy deals, the cashflow is so up and down, but now that I appreciate that and that’s why we are doing this thing and trying to get this information out. There you are on the other side of the fence of it doesn’t matter what we do if there’s not money coming in the door, so we got to get money in the door. That’s why I like having people like you on because I want our listeners to be able to generate deals and generate that money. So tell a little bit about what you do. We’ll give the links at the end. I’ll let you go into your website, but tell a little bit about what your company is set up to do.
Speaker 1 (05:11):
Yeah, great question. So obviously, like you said, different side of the fence. What we do is we help investors find success with their online marketing. Interesting fact, the number of people who are going online and searching on Google to find an investment company to work with searching these motivated keywords has over tripled in the past four years.
(05:33):
So there’s this interesting growth of, it used to be that the average motivated seller didn’t know how to use the internet. You had to call them, you had to text ’em, you had to send ’em direct mail, and it’s kind of changing. So we’re seeing this sort of shift happening in the industry, which how it goes in real estate, whatever happens is just what happened in the rest of the world 10 years ago. So a lot of industries have already seen this where I tell people that in the industry that I’m in, direct mail is popular and they’re like mind blown. That was true in my industry 10 years ago, 10 years ago. But changes, but obviously because of the older demographics that we’re marketing to change is slow, but more and more sellers are finding the companies that they do business with online. So a big part of the strategy for so many of our clients to their lead generation is how do you figure out what online channels to be in? How do you actually maximize your results in those channels? We have done for you services in three specific channels. We do P P C, Facebook ads and SS e o services, and that’s kind of the three pillars of how motivated sellers will find you online. We help our clients basically win with those marketing channels. If you think about it from a profit first standpoint, let’s just say you’re putting 25% of your revenue into marketing.
(06:49):
If you can generate less than four, one return, then your company is by default shrinking because then you’re going to have less revenue and then you’re going to have less budget, and then you’re going to have less revenue. Then you’re going to have less budget. You kill your company. If you have a greater than that return, then you’re growing as a company. So that’s how we directly impact things. The idea is to stretch the marketing budget as far as you can possibly stretch it and grow the company.
Speaker 2 (07:13):
What is P P C? If someone’s listening to this, what’s P P C? Facebook ads is pretty self-explanatory, and then SS e o. So explain those acronyms for people if they’re listening and they’re just new to the real estate game or new to the internet.
Speaker 1 (07:26):
Yeah, welcome to the world of digital marketing where we have a three letter acronym for everything you could ever Imagine. Yes, oh my goodness, I should have used all of the three letter acronyms. We got P, P C, SS, M, M, and then s e o. So P p c, pay per click marketing. What that means is that these people are searching on search engines. Google’s the primary channel that people do the P p C through, so you’re searching for Syne a solution. Maybe you’re looking for a way to sell your house fast, and when you’re searching that there’s a bunch of advertisers looking to get clicks from you to go to the website, maybe fill out a lead form, et cetera. So it’s called pay-per-click advertising because it used to be that you pay per impression to show my ad I have to pay.
(08:15):
The neat thing about P P C is you actually only pay when someone actually clicks on your ad, which just a little bit of a change in how the platform works. So that’s kind of P P C. It’s a lot of people would call it paid search marketing, search engine driven. You’re paying for it, social media, marketing, Facebook ads, whatever we want to call that. Obviously there’s more platforms than just Facebook, but in this industry it’s going to be Facebook. That is the strongest that we found for finding motivated sellers. A little bit different, not coming to you. They’re not searching. That’s why people love P P C. These people are actually going to search engines and they’re looking for you. How many times have you sent somebody a direct mail card and they call you all upset saying, don’t mail me a kid. Nobody searches on Google for an investor and then calls you to yell at you because you showed up on Google when they were making the Google search,
(09:00):
Right? It’s like they were going to their mailbox just hoping to find a postcard from an investor. So it’s a different kind of lead versus Facebook, you’re going to be a little bit more, a little bit less qualified leads in general because you’re dealing with somebody who you still reach them with an ad and you reach a bunch of people, and some of them decide that they’re interested and they come through the funnel just like with most forms of marketing. The last one is s e o, which is essentially the same as P P C in terms of the type of lead that you get. The difference is you’re using Google for what it’s actually made for in an organic sense, which is when somebody searches on Google, what they want to find on Google is the most relevant and authoritative result to what they’re looking for. SS e o is the game of instead of paying Google to let you show up, it’s the game of convincing Google that you’re the most relevant and authoritative result. So you get to show up without actually paying them. Hence, SS e o is less expensive in the long run than P P C to get the same type of leads, but it is a long-term game. It’s not something that you just turn on and off like a light switch like you can with P P C.
Speaker 2 (10:04):
Okay, and then do they feed into each other? If you have P P c running does see, and Facebook ads, because you do all three things, do they feed off of each other in any way, shape or form?
Speaker 1 (10:17):
Yeah, absolutely, and you’ll find that people will often see you or interact with you through multiple mediums before they reach out to you, and this becomes more and more true the more dominant you become in your industry. I’m sure you’ve even seen this yourself, David, as you become more popular in the industry, and maybe it’s something like us, when people apply to work with us, we ask ’em where they found us. They’re just everywhere. I can’t even remember which one was first. Right? I’m sure you have the same situation where you’ve got all these different mediums, but when you’re smaller, that’s not really true. So yeah, they definitely interact. There’s certain things, for example, someone can find you through P P C and maybe they don’t fill out your form. You can then go to Facebook and do something called retargeting where you continue to show them ads, and as you show them ads, they might become more likely to convert. So maybe you paid $30 to get ’em to click on Google in the first place, and now on Facebook, each time you reach ’em with an ad, it costs you 2 cents, and through that process, you’re able to eventually turn them into a lead or nurture them over time. I’m sure you’ve had that experience. You look at this pair of shoes or whatever, and then it feels like it follows you around the internet.
(11:25):
If anybody wants a fun experiment, go to abatement collective.com and tell me you don’t see my face within the next 30 days in your Facebook feed somewhere.
Speaker 2 (11:33):
Yeah, yeah, that’s very true. It’s like I don’t even want to say some of the marketing things I allow my phone’s going to hear and I’m going to have all these ads for different things like, oh, the shoes. I just said the word shoes. Oh shoot, my shoe’s going to be full of that stuff. But no, that’s awesome. I love hearing how it’s cohesive because I think people, especially when you first get into it and you come from a zero knowledge base, like, Hey, I’m just becoming an entrepreneur, just becoming a real estate investor. They hear these words and they hear the acronyms and they’re not sure what should I invest in? What should I really pour my money into and let’s just stick to, no, I want your opinion in marketing in general, what would you say if someone’s just getting started out, where would the best marketing dollars be spent first?
Speaker 1 (12:19):
Ooh, this is interesting. So brand new investor not doing a lot of business yet. Exactly. Where would you best spend your marketing dollars? Okay, I’m going to map all marketing channels. I love frameworks, by the way, so you could be really annoyed by this or maybe you’ll be really interested by this. It depends on your personality. So for those of you that aren’t interested listening, I’m sorry, but you could put all marketing channels on a scale from inbound to outbound. Inbound, meaning people are coming to you outbound, meaning you’re going to them. So the most outbound of all channels is probably going to be like door knocking or something like that, right? It’s like the most,
Speaker 2 (12:57):
You’re literally going to them and knocking
Speaker 1 (12:59):
On your door.
Speaker 2 (13:00):
You’re
Speaker 1 (13:00):
Outbound
Speaker 2 (13:01):
To them.
Speaker 1 (13:02):
Yes, slight amount, more inbound. Maybe we’re doing cold calling because you could do it at a higher volume and they’re calling you back or whatever. Then we go to texting, maybe a little bit more automated. Then we jump into things like direct mail where you’re going to them, but in this kind of automated way where you send ’em a postcard and then they call you back. So a lot of people would say that’s inbound marketing. I would call it straight in the middle around there. We’re going to have Facebook ads as well, and then we’re going to start to move into these other things like maybe TV, radio that are a little bit more inbound than that because they’re actually calling you and they tend to be a little bit more of a qualified lead, and then we’re going to get to P P C and SEO O.
(13:41):
Those are going to be far inbound as far as you can get. So here’s the basics. Some people say, is inbound marketing better? Is outbound marketing better? Et cetera. I can tell you from a financial standpoint, because I’ve actually viewed, and I’d be actually really curious for you to do this study on yourself, but I’ve viewed full p and ls for people who are heavily outbound driven versus inbound driven. Here’s what happens. If you have a heavily outbound driven company, what’s going to happen is your marketing expense is smaller as a percentage of your revenue,
(14:11):
Your operations expense is larger as a percentage of revenue because there’s a lot of labor involved with those things, and you’re going to have a lot more work massaging leads down the funnel, talking to people who aren’t ready. You’re going to have a longer cash conversion cycle, et cetera, versus if we get to inbound, what happens is usually marketing’s a larger line item on the p and l, but then operations is smaller. So for example, given the same number of acquisitions managers, you might be able to do a larger number of deals because it’s not as hard to work those deals down the pipeline. So on the far outbound side, the p and l just reflects the reality of the situation and the reality that it’s reflecting is that outbound is less expensive, but takes a lot of time. Inbound is more expensive, but doesn’t take that much time if you’re just starting out. I think the question you have to ask yourself is, what do I have a lot of and what do I have very little of? If I have a lot of people starting out, they have a lot of time, not very much money.
Speaker 2 (15:13):
If
Speaker 1 (15:13):
That was me, you know what I would be doing? I would be hustling in every way I can. I’d be pulling lists, knocking doors, cold calling people myself, right? I’m looking for the cheapest way to get a deal done. That’s going to be extremely outbound versus if I’m well capitalized and I don’t have that much money, then I’m going to look towards inbound channels because I don’t want to waste my time doing that stuff when I can have leads coming to me and maybe it’s a little bit more expensive, but there’s still plenty of revenue to cover that cost and I can do it. So that’s where a lot of people don’t start there though. So a lot of people start with outbound channels, they hustle, they grind, they get to a point in their business where they’re doing two to four deals per month and they hate their life, and then they start to switch to inbound channels. It’s a very common real estate investor path
Speaker 2 (15:52):
That makes sense. Ah, man, that’s a really good answer. That gave you, if you’re on the other side of this, no matter where you are on that spectrum, it gave you a framework. If you’ve got less time but more money, do the inbound marketing and pay for that to get that in, and you got to close the deals. But if you’re jumping into real estate, you don’t have a lot of money, but you have more time. Then it’s like the outbound, you’re going to be door knocking and driving for dollars and going out there and doing that type of stuff where it’s like, okay, trying to drum up the deals where you can slowly switch to more inbound marketing because there’ll be better leads and less cash conversion from a lead to actual money in your pocket. So I think that was a great, I love that framework especially, and then I would think too, we work with some franchisees of different things.
(16:39):
That’s where it’s like, Hey, I got a W two job and I want to jump into real estate and I’ve got a lot of money, but I don’t want someone else to handle my marketing for me. So they go into the franchise model. So it’s like you’ve got the broad spectrum of inbound, outbound, and then you’ve got people handling it for you a hundred percent to get it in the door. So I think that was a very astute way of putting it, and then I hope if you now are wondering which way you should go, I think that’s a great framework. Even if you’re in the thick of real estate investing and you’ve been down the path before, you can really say, do I have, where am I on my journey? Do I have less time right now or less money? And it’s like I need to be able to pour into the things that either take more time or more money and then be able to do that at this point to get the better return. Then you can use someone like Brandon because you work on a lot of the inbound channels. Yours fall a lot inside of that inbound marketing, correct?
Speaker 1 (17:35):
Correct. I mean, it would be argued, a lot of people will say that they do inbound marketing,
Speaker 2 (17:39):
But
Speaker 1 (17:40):
There is nothing more inbound than search engine marketing,
Speaker 2 (17:43):
Right? Yeah. They
Speaker 1 (17:45):
Literally not just are they clicking, they literally searched for the page where they could find the link where they could click on your thing. There’s nothing more inbound through search engine leads. Right now our clients are averaging 11 leads per contract, and 11 leads is gross leads, meaning some of those are spam, some are completely unqualified, so it takes 11 people to have four that are legitimate opportunities to have one that goes under contract versus with cold call, you’re looking at 30, 40, 80 leads.
Speaker 2 (18:13):
I was going to say that leads per contract range from, yeah, 30, 40 to a hundred. I’ve heard. It just depends on, it depends on a lot of things too. Depends on the skill of you talking on the phone. It depends on the lead source that you actually have for that outbound marketing. But yeah, that’s a good statistic. I like that. I like hearing the numbers obviously as a numbers guy, so in the inbound you can have a much lower lead count but have a much higher deal conversion rate of like, okay, takes 11 leads to get the deal in the door, which just think about that. Think about that. If you are listening to this and you got 50 leads in, would that be four and a half deals for you? It’d be like you’d be doing so then you just work it backwards. So that’s really cool. I like having those numbers and I really like that. Thanks for explaining P P C and SEO O and the Facebook, the outbound, the inbound. I have some personal questions for you. What inspired you to get into the field of marketing? Why marketing?
Speaker 1 (19:17):
Interesting idea. I don’t even know how far back you want me to goth. Yeah, my first word was marketing.
Speaker 2 (19:25):
Marketing as a baby. There you go. That’s how we knew.
Speaker 1 (19:29):
That’s how knew. One of my earliest experiences with marketing was when I was doing a service mission for my church
Speaker 2 (19:39):
In
Speaker 1 (19:39):
Moldova, which if you don’t know a lot about Moldova, this is Eastern Europe, it’s like the poorest country in all of Europe, at least at the time that I was there. I don’t know what the word is now, but anyways, if you grew up in Moldova, you and I have a mutual friend, Mike is Lotnik, who’s actually from Moldova
(19:57):
I was talking to a little while ago, and he’s a funny case study for the brain drain that exists there because basically people are told from birth, if you want to be successful in life, get out of here. That’s sort of the path, and they want to learn English. So one of the things that we did, I spent two years between Romania and Moldova. One of the cool things I did in Moldova is I taught English classes. That was something that I did to help the people there to better their lives is if you can learn English, you have a lot more opportunities. So I’m a native speaker of English, let me speak English class, let me teach some English classes, and we would have 30 ish people show up to this little villa where we taught English classes each month. So I decided this is back in 2014, which if you know the world of Facebook ads, that’s early stages before it was popular
(20:48):
And not just that, this is eastern Europe where the purchasing power is a little bit lower, so the number of companies that are wanting to really advertise there are pretty low. So I thought, let’s do some Facebook advertising. I don’t know much about marketing, but I’m just going to make an ad up and see what I can pull off in 30 minutes, and I put $250 to it. That $250 bought me 800,000 impressions, which some interesting note, the population of the city that we were in, the main city in Moldova is about 800,000 people, so that’s great. It was insane if you had a Facebook account in Moldova, like you saw this ad sad, right? So it was so cheap and we had 500 people show up to these English classes.
(21:30):
I had this little villa. We could hold 40 people at a time if we crammed them in, and I didn’t even know how many people would show up and then 500 people showed up, so we just had to cancel the class. We’re like, we can’t do it. There’s too many people here. So I brought people in and scheduled all the other days, and I became a full-time English teacher to teach these people English, and then eventually did the same thing over and over again and found that I could impact a lot more people. Now, keep in mind before this I was grinding away. I was passing out cards, putting up posters,
Speaker 2 (21:55):
Saying,
Speaker 1 (21:55):
Come to my English classes, come to my English classes. I pressed a button online, spent 250 bucks and got a result that was over 10 times larger than what I could do, grinding all day every day for a month
Speaker 2 (22:06):
If
Speaker 1 (22:07):
I wanted to. So what I started to see with that is the power of online marketing,
Speaker 2 (22:12):
The
Speaker 1 (22:12):
Ability of the leverage there, how many people you can reach, and that was kind of like my first thing. And then I eventually went to college and while I was in college, I was a sophomore when I started this company, I just said, I want to do marketing. I want to learn more about that. I want to learn how businesses can be smarter with the way that they generate profits. And that’s how I got into this. So I started grinding away at that. I found this real estate niche that was six years ago. So the rest is kind of history, but that’s the journey.
Speaker 2 (22:38):
That’s awesome. What a great story. Then it just showed you that, okay, door knocking versus the inbound marketing, it could take you a long time and you can grind, but then can you do an ad or do something with them, then be able to get the elites to come to you. That’s why with this too, you have to be careful of spending the money. You have to be ready for leads to come in and you have to be ready to take the calls and to answer and to actually walk them through the process of potentially buying their property from them. So it’s like you got to wait. You got to make sure that you are ready for those inbound leads he’s going to perform. If you work with Brandon especially, that’s where I see, I get to see that our clients are using him and then having success.
(23:20):
So that’s the other thing. If you’re new, that’s why sometimes it’s better to do the door knocking at first when you have more time than money because you’re getting the skills, you’re doing the repetitions, and then you can go to Brandon and say, okay, I’m ready for the fire hose, bringing the leads on, and then you could spend the money on bringing the people to you. But what a great story. Just a couple last questions. Is there a person or a book that’s inspired you along your marketing journey or that you look up to in the field of marketing?
Speaker 1 (23:51):
Oh, interesting. A marketing book. So the wild thing, I mean, everybody has their things that they learned from. I’ve went through a lot of trial and error a lot less through books when it comes to marketing. Although what I can tell you is when it comes to running a company that I’ve learned almost exclusively from books, so it is interesting. So marketing books, I don’t know quite as much. What I can tell you is books that have made a really big impact on,
Speaker 2 (24:21):
Go ahead.
Speaker 1 (24:22):
Me personally, maybe I’ll just share a few buy back your time. I read recently from Dan Martel, fantastic book, if you haven’t read it. There’s another one called the, if you’re looking more on the religious side, I myself am a believer in Christ and it’s sort of like business slash a little bit religious. There’s a book called The Ruthless Elimination of Hurry that has made a big impact on life recently. John Mark Premier,
Speaker 2 (24:52):
Right? Yeah.
Speaker 1 (24:54):
Yes, yes,
Speaker 2 (24:55):
I
Speaker 1 (24:56):
The fantastic book
Speaker 2 (24:56):
Book too.
Speaker 1 (24:57):
Yeah, that’s a really good one, man. And then, I mean, there’s so many, right? There’s good to great’s, not how so many good books, man.
Speaker 2 (25:06):
Do you have a marketer that you look up to while you’re on this journey or is it No Nose to the Grindstone trial and error. I’m just building this thing. Screw it all, everything else.
Speaker 1 (25:16):
There’s a lot of different segments within marketing. Here’s the wild thing, and if we get deep, because everybody knows, you can say, Hey, I looked at what your clients are doing and they’re having great results and stuff. Nobody really knows how we’re doing it. We try to share as much as we can, but most of what we’re doing is actually stuff that you’ll never ever find in a book
Speaker 2 (25:39):
Anywhere.
Speaker 1 (25:39):
Most of the stuff that has made a really big difference for our clients, the reason you won’t find it ever in a book is because it wasn’t relevant a few years ago. That world is evolving so quickly and because it’s so highly niche specific real estate investing, marketing stuff that it wouldn’t even apply into other niches super well. So a lot of marketers not only don’t know it, but don’t even have the need to know it, and that’s why they don’t know it. So yeah, a lot of the marketers that people look up to are more brand marketers, copywriters, that kind of thing and all that stuff. I hire people that are great at that. It’s not my thing. You know what? I really love data, getting deep in data and understanding how we can use data to fuel better results, and honestly, the best thing that I ever learned to teach me that was data science and to courses on data science if I could recommend anything specific. But yeah, it’s weird because people ask me all the time, you’re a marketer, you have marketers that you look up to, and honestly, I probably should, but I just don’t do a lot of that. Mostly right now I’m running a business. It happens to be a business that does marketing, but my real passion data and my real profession, leadership
Speaker 2 (26:55):
Leadership,
Speaker 1 (26:56):
And that’s what I focus on.
Speaker 2 (26:57):
That’s great. What a great answer. This is, I love this because you’re focused on the actual business side, and it’s not just all about the marketing. You just happen to have a marketing business, but you’re building a business. And man, if you’re listening to that, that’s gold. That is gold. You’re not a real estate investor. You’re a business owner who happens to be in real estate investing and wants to put that moniker on too, which is fine, but then also remember, you’re a business owner, so that is great, and I love both those books. Those are really good book recommendations. I love what you said too, it’s all trial and error. That’s what people don’t understand is you have to go out there and see what works and what doesn’t. Just because other people door knock and they got three that day does not mean that you will.
(27:41):
It doesn’t even not for paid advertising, it’s also for the outbound stuff too. So it’s like you have to see what really works for you where I love that you gave that story when you were younger of you paid the money, you did that the Facebook ad and 500 people showed up, but that’s not going to happen every time. And it’s like you got a trial and error. Why did this one resonate? What happened here? What did we do right here? What did we do wrong? Asking those questions. I think this is really good because even if you’re a real estate investor, don’t own a marketing company. These types of questions to ask yourself, and of course, I love what you said about data. I don’t care what the business owner tells me, show me your numbers and I’ll see how you’re really doing. That’s not going to lie.
(28:26):
So that’s where we are. One accord there. Know your numbers, know how your business health really is. Look at those numbers, and he recommended going into data science if you want to dive into it. So yes, there you go. There’s one practical way. Or you could use people like branded on the marketing side or simple C F O on the financial side of if you want to go out there and do the sales and the stuff that’s going to make the money, we want to help you get more deals in, and then we want to help where the money’s at. So Brandon, this has been awesome. That has been some great information. What is the way to get ahold of you and your company if people want to look into your services?
Speaker 1 (29:06):
Yeah, great question. You could go to bateman collective.com. That’s probably the easiest way, right on there. You can schedule a call with somebody from my team, people that you probably know, David, considering you see ’em everywhere. Yes,
Speaker 2 (29:20):
Exactly.
Speaker 1 (29:20):
So yeah, you’re more than welcome to go to bateman collective.com and do that If you’re kind of interested, don’t really know if you, you’re ready for that step. A great thing to check out is our podcast. You can find that on podcast dot bateman collective.com. It’s called Collective Clicks, and we break down everything we do for our clients. The reason we do that is by the time you actually know all of it, you probably won’t want to do it yourself. So we break it down so that you can understand. I think understanding those aspects of your business is super important. What most people are doing, I find before they come to us is they’ve spent a long time trying to make marketing work. The problem is they’re not actually solving the root problem that they’re dealing with in their marketing, and that podcast goes a lot into how do you diagnose those different things? What are some different strategies that are working? And it’s always up to date and we interview some really cool people too. So yeah, highly recommend it. If you’re doing a form of online marketing or you just want to become familiar with it, you want to become competent and be able to talk the talk, that’s a great place to learn.
Speaker 2 (30:20):
That’s awesome. I love that you talk about the root problems, and it’s not just all about, oh, the surface stuff. It’s like, okay, how do we actually analyze this? So go check out his podcast and then also his website, bateman collective.com. I mean, I recommend them. They do a great job with the people that we’re working with, and if you want to pour gasoline on the fire and get some more calls in the door, go to bateman collective.com. Also, if you’re on the other side and you’re like, oh my gosh, I’m making money, but I feel broke and I don’t know how to analyze the data, and you need a fractional cfo, go to simple cfo.com. We’d love to help you. If you don’t like the financial side of your business and you would rather throw the p and l in the garbage, it might be time to reach out.
(31:02):
So you could go to simple cfo.com and at least get on a call. No pressure. We just want to point you in the right direction. Thank you so much for listening. If you’re listening here, this was gold. This is stuff that you could take away. Andy’s got more info, go to his podcast, listen to that. Become a student of marketing and just learning what you can because if you hire someone too, it helps you know what they’re doing and going through that process and been working alongside with them instead of against them like a lot of people seem to do in the marketing space. Brandon, this has been awesome. Thank you for being a great guest on the show.
Speaker 1 (31:34):
Yep. Thank you, David. I appreciate it.
Speaker 2 (31:36):
And remember, if you’re listening, make Profit a Habit in Your Business.
Speaker 3 (31:41):
This episode of The Profit First for r e I podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for r e I podcast with David Richter.
