Generational Wealth and Leaving a Legacy With Trey Taylor

Episode 109: Generational Wealth and Leaving a Legacy With Trey Taylor

The Profit First REI Podcast

September 1, 2022

David Richter

Summary:

Today’s guest derives his experience from diverse fields such as technology, financial services, venture capital, and commercial real estate. On top of that, he runs a family office where they nurture budding entrepreneurs from generation to generation, optimizing growth and wealth together as a family.

Trey Taylor is the talk of the town. He’s the managing director of Trinity | Blue, a consultancy designed to provide executive coaching and strategic planning to C-Suite leaders. He is frequently featured as a keynote speaker and has addressed attendees at the Human Capital Institute, the Ascend Conference, and many other engagements.

Key Takeaways:

[2:21] What got him interested in real estate?

[5:18] What is a family office?

[6:52] Understanding that wealth comes through focused action and dedicated hard work

[8:30] How does he find a business to invest in?

[12:13] What was the thought process behind writing a book?

[17:13] What early lessons did he have about money and what does he think about money today?

[22:28] How does he manage the money as a real estate investor and implement the Profit First system on his end?

Quotes:

[3:30] “When you combine multiple generations of wealth into one investment thesis and philosophy, you’d be surprised at how many doors have opened.”

[25:38] “You better buy it right because the world is changing.”

Links:

Read Taylor’s Newsletter-https://plantyourflag.substack.com/pe 

Taylor’s Website-http://taylorinsuranceservices.com/ 

Taylor’s LinkedIn-https://www.linkedin.com/in/treytaylor/ 

A CEO Does Only 3 Things by Trey Taylor-https://www.amazon.com/CEO-Only-Does-Three-Things/dp/B09HMYRD78 

Trinity|Blue Consulting Firm-https://trinity-blue.com/ 

Rich Dad Poor Dad by Robert Kiyosaki-https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 

Profit First Real Estate Investors FB Group-https://m.facebook.com/groups/ProfitFirstREI/ 

Simple CFO-https://simplecfo.com/ 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal, and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David 

Transcript:

Trey Taylor:

But you better buy it, right? Because the world is changing interest rates and all of this free money. I used to say we were ankle deep. We are throat deep and free money out there right now. That’s not gonna last forever. I, I lived through oh eight and didn’t lose a dime in that. And I didn’t lose a dime because I bought it right.

Intro:

Welcome to the Profit First REI podcast, where real estate investors, master financial management, eradicate entrepreneurial poverty, and learn to be profitable from day one. Now for your host David Richter,

David Richter:

Hey everyone. It is David Richter here on the Profit First REI podcast. We have another special guest Trey Taylor on today, and he has definitely taken a special place in my mind because he wrote the book. A CEO Only Does Three Things, and that is a book that I think about all the time, that framework of when I’m running my business. There’s three things that a CEO is always impulsive with and it’s the culture, the people and the numbers. So I’ve just given the whole book away. Just kidding. You need to pick it up. You need to get that mindset, how he dives into how those are important in a business. So that’s one big thing, but he also does a ton of stuff. He owns. He is the founder. And I think the owner and founder, his dad, your dad was the founder, I believe of the insurance group.

David Richter:

So he does a lot of things there. He runs a family office. You’re an author, a speaker business consultant. You mentor people, you also buy businesses. Like just the amount of things that you do is impressive. But then you’re also one of my favorite things, a Mr. Rogers fan. Absolutely. Cause I saw him speak several years ago about how Mr. Rogers impacted his life. And that was another thing that if you know me, that is near end dear to me, someone that I look up to very much so, so Trey, thank you so much for being on the prop first REI podcast today.

Trey Taylor:

Well, David, thanks so much for having me and that was a mouthful for sure. But look forward to diving deep in any of those things that you might find interesting.

David Richter:

Yeah. So let’s, since this is a lot of people that are in the real estate investing world, why don’t we start with like, what got you interested in real estate or what you’re doing with real estate, because you definitely do some interesting things that I think a lot of people will find, you know, like with the family office, like what is that and how does that control and own real estate? And why don’t you go into a little bit about just your background and,

Trey Taylor:

Yeah, sure. So a, a couple of years ago we decided to form the family office. So we have about three generations active and we just onboarded our fourth generation active in the various businesses in various business activities that we do. And so we decided that instead of us all pulling a wagon, maybe in the, in the same direction, but a different route, we, we should all just sort of yolk ourselves to the same wagon. And and, and we’re really glad that we did because when you combine multiple generations of wealth into sort of one investment thesis and philosophy you’d be surprised at how many doors open and you can get into deals that you never could qualify into before. So that was the largest reason that we were doing it. And then you know, we’ve had three really big for us liquidity events.

Trey Taylor:

In the last three years, we had a, a company that we had invested in as a startup, a worldwide company that went public. We had a very big piece of oceanfront real estate in Florida get sold. And then we lost a family member which provided liquidity through whole life insurance, which is something that we believe in as well. So sort of two good one bad things. And so we had a liquidity crisis about 24 months ago. And you say, well, is it really a crisis to have a bunch of money in the bank? You know, to me, it is that it, it burns a hole in my pocket and I wanna see that money deployed. So what we did is form the family office, and then we have three verticals in that, in that office. One is private equity.

Trey Taylor:

So we buy, I guess we would sell, but we buy insurance agencies, brokerages, financial services, planning firms, those kinds of things. We put our management layer on top of them and we, we grow those to provide free cash flow that free cash flow should spill over into the other two things that we do, one of which naturally is a real estate. You and I nerd out about that kind of stuff a lot. Yeah. And then the third thing is a little bit longer term, a little bit higher risk investments in early stage technology companies pre IPO style deals and that sort of thing. So, you know, that sort of is what keeps us busy on a daily basis. And then as you know, I speak and, and, and write, I have a new book that we have just finally decided to pull the trigger on that is in pre-production now. And so yeah, you just like to keep busy, you know, I can’t imagine what it would be like to sit around and, and do nothing. So I, right. Fortunately I’m not cursed that way. <Laugh>

David Richter:

So can you explain a little bit what a family office is? So if someone’s like a, maybe a newer investor on here, or maybe if they’re even a seasoned investor, cuz I run a lot in these groups and I talk about a family office and they’re like, what in the world is that? And some of these people have substantial means. So can you explain a little bit what a family office is?

Trey Taylor:

Yeah, for sure. So a family office, at least in our scenario was a was a, a concept on how could we all benefit from pooling our wealth together as a family. We already want the best for each other. And you know, there’s no competition inside our family or anything of that nature. And so we each have our roles to play and so we have a concept of the family bank. So in any member of the family can come and apply to the family bank because we have the liquidity and if they can borrow money at a high market interest rate, we typically lend to family members at eight to 10%, if the project justifies that then we will loan money from that standpoint. So that’s one aspect of the family office. The other is that we we have legacy planning as well.

Trey Taylor:

So you know, we just onboarded our first member of the fourth generation. My niece turned 18. And so she had to go through a week long education largely about what it means to be a member of the family office. What it means to be a tailor is the way that we put it. Hmm. And we, you know, we have some modules that we all put together and we share some family memories and we share our value statements. We share stories that undergird that. And then we begin to expose her to you know, the size of the wealth that she’s coming into. We don’t want to overwhelm somebody and have them running around thinking that they are very wealthy or anything of that nature. We want them to understand that you know, wealth comes through focused action, dedicated, hard work. And so we have an education piece that we are constantly refining. And then lastly, you know, we have the actual asset management business itself. So how do we manage real estate differently than we manage early stage investment differently than we manage ongoing business concerns. And so all of that wrapped up together is called thread needle, the Taylor family office.

David Richter:

Hmm. That’s amazing because this is not just about managing the money, like you said, but about leaving that legacy and that you have modules like other people go out there to learn real estate investing. This is how to be a tailor, you know, like this is who are, who we are, what we do. And that’s why I really love this concept. And I wish it was talked about more, especially in the, the circles that we run in because these are like high, at least high earners, but they need to know how to keep the money and they need to know how to pass it on correctly and the values, the vision that they have for their, for their family and for their business and for their life. So I love that concept when I heard it several years ago and I’m like, okay, why isn’t this out there?

David Richter:

More like in the, you know, like the masterminds that we’re a part of, but I absolutely love that love what you do there. And then leading by example. So then talk about the different types of businesses that you’ve been a part of, or that you’ve either invested in, or that you have now, cuz you’ve got insurance agencies, you’ve got, there are some pretty cool things, you know, behind some of these closed doors at these masterminds that you’re investing in and you know, just the way that you analyze ES too. I think that is something relevant here, but can you go into like how you maybe find a diff a business to invest in or how you, you know, go about analyzing what you wanted, wanted to do?

Trey Taylor:

Yeah, sure. So my career in investing started I went to law school outside of undergraduate and I came out at a time when it was the first internet bubble, you know, 99, 2000 around that area of time. And most of my class went to work for startups and didn’t go to work for law firms. Yeah. And so I was the same way. And so I went and joined a company that eventually a couple of weeks later literally became WebMD. And I was the only corporate development guy in the company. And so, you know, we were, we were pulling resources left and right. And how do we go and expand, how do we acquire and that sort of thing. So we bought about 74 companies in my period with WebMD. We did a four way merger into a public company, which was absolutely insane.

Trey Taylor:

Hmm. And it, and it worked and that company was healthy on, which was founded by Jim Clark who who founded Netscape and a bunch of other companies. And so that’s how WebMD got public. We also bought a whole bunch of companies, some of whom we bought to shut down some of whom we bought for their users, some of whom we bought for their, you know, sort of eyeballs and ad traffic and things like that, as we were figuring out my generation was figuring out, you know, how do we make the internet pay? Right? What’s, what’s the business model and the economic impact of the internet. How can we get our share of that? And that was largely the job at that point. I left that job to go join a venture consulting firm with a very small venture investment fund attached to it.

Trey Taylor:

And so we made 11 investments out of that fund and 10 of those investments reached liquidity in a positive way. And one of them is still going business concern. So it was quite a good track record. And we went out to raise our second fund about the exact minute that the first plane hit the towers on nine 11. So it really threw the world obviously into a tail span and we couldn’t raise that second fund. And so then I went and got sort of a real job at a, at a company called EarthLink where I ran corporate development and VC relations for EarthLink for a while worked in a large group doing that. And then I actually took a job at AOL doing divestitures. So my job there was to, to get rid of a a billion dollars worth of businesses that they had acquired.

Trey Taylor:

So you know, that’s a little bit of the bio and then, you know, your specific question was, how do you find deals? I don’t know, man, I’m just a, you know, you, you have those pigs in Italy and they dig truffles. That’s me, I’m the deal pig, I guess, you know, I just love finding deals. I talk constantly with people who have deals, people bring me deals all the time. I share those deals with other investors, venture venture funds as well. I’m a, I’m a venture partner at three different funds today, a venture scout, if you will. And and I love finding good deals and taking them and getting them funded. I love in the real estate space doing syndication work on the multifamily side and that sort of thing. So, you know, when you, when you just get known for being someone who can get a deal done, a lot of people will sort of find you to get that deal done.

David Richter:

Yeah, no, that’s, that’s awesome. I love that then kind, I don’t know if this is switching gears or going a different direction, but the book process, the book for the CEO only does three things and that framework, is that something that came out of your business consulting or from seeing businesses that you knew that well, you know, as you’re acquiring or as you’re doing those things like that CEO, you like they had to have these characteristics or like, what was the for our listeners here? What was the thought process behind, you know, writing?

Trey Taylor:

So a different place altogether? So my grandfather founded our family’s go business, which is an insurance consulting firm. And my dad took it over, actually purchased it from him. And then my dad passed away very unexpectedly in 2005. And our succession plan was not well baked. And so it wasn’t our intention to have me come run the business. But when I came to check in to see how things were going, it needed someone with some business experience. And so I ended up as the CEO of the business and that first day I closed the door and opened Google. This is no exaggeration and Googled, how do you be a CEO? Because I didn’t know what the job description was. And it was this dirty little secret that I didn’t want my team to find out that I didn’t know what, what job to do much less.

Trey Taylor:

Was I gonna be any good at it? And what I found out was Google search results, zero, you know, it was of no help whatsoever, right? There was no YouTube video back then on how do you do it or nothing that I found that was useful. And so I said, okay, I’ve gotta throw myself headlong into learning this. And I did. And you know, I figured out what the things that I could do that no one else could do in the organization, CEOs mess up all the time, every day, 50 times a day, I’ve already done it probably 60 times today of doing work that you hire somebody else to do. And so I found myself in that conundrum and constantly trying to swim upstream to do the work that no one else in the building could do. And what I found over the next 10 years of the career was that every single CEO is in the same boat. There is no job description for a CEO.

Trey Taylor:

Every other position in the business has it. If you come and interview my receptionist, she has a job description. It says, answer the phone when it rings, make copies, when you know those kinds of things all the way down, sh her entire success metric is in the four corners of that page. But for the CEO, we don’t have that. And so I started consulting with other agencies that wanted to look like ours and have the results that we had achieved. And I noticed the exact same problem. I really wanted to work on the sales and marketing and the product development and that sort of thing. But until I fixed the CEO, I couldn’t do any of those other things. And the magic that I discovered was when I fixed the CEO, I didn’t have to do any of those other things. Hmm. The CEO was the root core of the problem.

Trey Taylor:

And when I got that person properly focused and in proper communication with their team, the team either stood up and did the job they were required to do, or quietly excused themselves out of the back door. And we replaced them with somebody who could do it. And that was a real turning point for me. So I consulted on that model for three to five years. And my clients were constantly saying, you need a book, you need a book, you need a book. And so when pandemic hit, I sat here thinking I’m either going to be become a private pilot during all of this, or I’m gonna write the book. And so I felt guilty about doing the private pilot before I had done the book. So I sat down last year and sort of put pen to paper and got the book done. I started it in April and then it published in November of last year, had a wonderful publisher that really pushed it through for me.

Trey Taylor:

And it’s been fabulous. It’s still going really well. The book is we have only, just recently I’ll announce it on your podcast release the audio book. So it is now available on Amazon. We haven’t done a full release on that yet. Yeah. A full sort of promo, but it is now available. And and the book just got added to a couple of other countries because on my last royalty statement I saw Japan had bought, I think we’re over 5,000 copies in Japan now. Wow. And me, Mexico as well, and they haven’t been translated. They’ve just been offered there. So it’s interesting to me that people are seeing value in the book, even outside the American business landscape. So that’s, it’s gratifying to know that

David Richter:

Well, it’s, it is incredible. It’s incredible in the simplicity of it and how it rings true where this, these are the three things that you need to work on as a CEO. And that, like you said, there is no job description. So it’s like, who do you have to become? And who, what are you really measuring as a CEO? So yeah, if you, if you’re listening to this now, you just got the treat there, go out, look at it on Amazon and see if you can purchase it, the print or the audible version of the book, cuz now you can actually listen to it cuz I know if you’re a real estate investor, you’re probably gonna want the audio version. So I’m glad, I’m glad you came out with that. Cuz that’s what I get requested all the time. I said gonna be on audio.

David Richter:

Is it gonna be on some that’s great. I, I love that and I know that’ll help a ton, more people so love that it’s caught on fire in other countries as well, too, just being offered in, you know, not being translated yet. So that is, that is amazing. So let’s talk about just money at its core. Let’s talk about the mindset, go into that a little bit with the first podcast, I usually ask people what early lessons did you have about money and how do you compare that to how you think about it today? So I’d like to ask you that because that’s, you might have a different perspective than what we’ve heard from other people, because I feel like you grew up where you had, you know, generationally you were talking about yeah. You know, like your grandfather and then your father than yourself. So can you just expo on maybe that question a little bit?

Trey Taylor:

Yeah, absolutely. I think I did have a slightly different path because we were a bit privileged in our upbringing, but the first time I ever thought about money, I was at the beach with my grandfather and my brother. And he had taken us, you know, one week in the summer and we were having a good time and, and you know, he had one of those sort of almost Vietnam era cell phones where he looked like he was gonna call in a kilo attack or something. You know, we were, we were on the beat. So it must have been sort of 85, 86, something like that. You know, it was really far back. And I remember he hung up the phone and he said to us boys, I made $10,000 today and we looked at him and said, no, you didn’t, you’ve been on the beach with us all day.

Trey Taylor:

You didn’t go to work and you didn’t make any money. And he said, son, that’s how rich people make money. And I remember that as if it was yesterday, because what he was saying was you know, he had a very profitable insurance agency and he poured all the profits over into real estate. So he did apartment complexes quite, quite frequently. And we would go with him to those apartment complexes and take a cut in half bleach bottle and get the quarters out of the laundromat. And then he would let you take the quarters to the arcade down the street and you could play games and things like that. And so I saw from a very early age that, you know, you could literally take, take money that appeared what it looked like out of thin air and go do things that you loved about it.

Trey Taylor:

And so from that point on, I mean, you literally talk about a rich dad you know, scenario at that point, that that’s what he taught us was that you owned things and those things enabled you to do things that you wanted to do with your life. Whether that be go to good colleges, which I was fortunate enough to be able to do or live overseas, which I was fortunate enough to be able to do all of which was supported by assets that the family had put together. And so outside of that, we had zero formal education on how do you manage money? How do you have a checkbook, a, a debit card, any of that sort of thing, nobody ever talked about it because it was considered a bit, you know, maybe vulgar that you would talk about money and that sort of thing we did as a family talk about successes.

Trey Taylor:

So if someone had a big sales week in the company, we would hear about that at home. But it was a lot more around the idea that my dad was praising someone for breaking through some mental barrier and now they’re able to produce for their family and that sort of thing. So that was sort of my upbringing into money. And then you know, like almost every other human on earth, I read rich dad, poor dad, and it clicked for me. And and so I follow that very religiously today, you know, I, I knew 12 years ago that my kids were smart and they were probably gonna go to, to good and expensive colleges. Hmm. So I went out and bought commercial real estate that would be paid off in 20 years so that they could U use the cash flow from those businesses to pay for their colleges and things like that.

Trey Taylor:

I’m buying an airplane right now. So I just bought a commercial building instead of making the payment. I bought the building in order for the building to produce the income, to pay for the airplane. And then that way I still have an asset instead of a liability. So I just, I just clicked with that book. And and frankly just read that book to both of my kids over the past four weeks at night, you know, once or twice a week, we’d take 30 minutes and read the book. So that’s how we came to it. And and that’s how we get it done around

David Richter:

Here. No, that’s awesome. And I love that passing that on really getting and instilling in that next generation too. And then, you know, actually going out and giving them a role model and an example to follow and giving them that of like here, here’s what I did. Just follow these steps. You know, these are, do these. Yeah, yeah, exactly. This is what you can do. And I think that’s where we’re seeing this generation come up and be like, okay, this is, we’ve done this. You can follow these steps. But like you said, with the family office, you have to go through these steps, you know, like you cannot just bypass and just have the money and then just go out and blow it. Like there has to be those barriers in place for you for that next generation to be able to say, yeah, we’re going to do it too.

David Richter:

We’re gonna help carry on this legacy as well. So absolutely love that. Absolutely love that mindset and how you’re passing that down. And then that, that first memory you have of money of that, you know, of your grandpa on the beach, you know, talking about making the $10,000, I can, that’s just exactly, like you said, that is kind of like that rich dad mentality and, you know, getting that from, you know, someone who is right there. So that was, that’s amazing. And how many of you listen right now? That can be you someday. That can be you on the beach with your grandchild saying this I’m making money right now in real estate right now. Yeah. 10,000, a hundred thousand, a million, whatever it is right now on the beach. So that’s what we’re all striving for. So that was awesome. Thank you so much for that then just a couple last questions here. Do the profit for, since this is pro first REI, what do you feel about the Profit First system? The book, the mentality like that, and just managing the money as a real estate investor getting started or just, you know, wherever they are.

Trey Taylor:

Yeah. I think you probably know this is a softball question, but I use Profit First in all of the businesses that we have. Mm-Hmm, <affirmative> we have a profit account for everything. We pay that account first, before anything else gets paid. We own as much of the real estate in the businesses that we rent from as we possibly can as well, which is something I know you believe greatly in as well. Mm-Hmm <affirmative> and yeah, we pay ourselves first in order to do the things in the future that are necessary to keep the family you know, sort of on the right path you know, are, are we perfect at the implementation? Probably not. So we spruce that up every two or three years, I bring in an implementer and say, look at what we’re doing.

Trey Taylor:

How can we do it better? That sort of thing. And yeah, I mean, we’re huge believers in it love your book for that reason. But you know, read the original book and said, this is something I absolutely have to do because in the insurance business, guess what I I’d get to the end of the year. And there may be a little bit of money left over, but ever since I implemented Profit First, I don’t look for that at all. You know, I want the end of the year to be nothing left over, cuz that means I’ve already taken and largely deployed the capital. Yeah. Throughout the year. And I’ve been able to do more deals and better deals because I had ready money instead of saying as so many investors say to me, ah, wait till I get my next money.

Trey Taylor:

And then I’ll see if you have a deal that I can invest in. And you know, the world does not wait on people yeah. To find money. So I’m a huge believer in it. And David, I’m gonna tell you a hilarious story. Yesterday morning at seven 15, I was awakened by a call. I don’t get up early. I was awakened by a call from an old, old, old friend of ours. I think he’s 86 now. And he said, Trey, I read something that you put on LinkedIn. And I can’t find it now. And it was about this real estate and something called Profit First. And I said, yeah, that’s David Richter’s book. He says, well, will you send me a copy of it? And I said, well, Ned, I’m happy to do that, but just go to Amazon he’s no, I don’t like to use Amazon.

Trey Taylor:

I want to go to the bookstore and all this. I said, well, don’t worry. I’ll sit to a copy of it when it comes out. So this guy is, he he’s bought some real estate since he has retired from his financial planning job. And he wants to know he wants to answer the core question that I feel like I’ve got this asset, but now all of a sudden I’m, I’m poor because of it. I wanna, I want to get some Profit First in here. So I thought that was just perfect timing since you and I were gonna talk today. That is great. That this old guy decides to pick up the phone and disturb my Beautyrest,

David Richter:

Right? Yeah. Yeah. Well, I’m glad, glad you had an answer for him and glad you gonna start book so that, that’s great. So love that. I love that we can get that out there. So just a couple last questions here. What about last minute advice for real estate investors listening to this podcast? Your greatest nuggets of wisdom?

Trey Taylor:

Yeah. You know, I don’t wanna be cliched, but you better buy it, right? Hmm. Because the world is changing you know, interest rates and all of this free money. I used to say we were ankle deep. We are throat deep and free money out there right now. That’s not gonna last forever. I, I lived through oh eight and didn’t lose a dime in that. And I didn’t lose a dime because I bought it. Right. Hmm. So you know, I put a lot of money down on property and I know a lot of people think you don’t have to do that or shouldn’t do that or something of that nature, but it seems to me a good recipe to get overextended. If you’re not putting any enough money down on properties to buy them down at a time you also should have a good banking relationship.

Trey Taylor:

Because during oh eight, I went every single week to the banker and let him know this is what’s happening and that sort of thing. And now, because of that, he trusts me to tell him the good, the bad and the ugly. And I can literally call my banker and say, I’m gonna buy an airplane or I’m gonna buy an apartment complex or something of that nature. And he knows that if I say it it’s gonna be done. And cuz he had a lot of people go outta business during oh eight. A lot of, lot of people had you know, bad misfortune on that. So anyway, the overarching advice there is you better buy it it right?

David Richter:

Yeah. No, I, I love that. That is good advice at any time and especially now in today’s climate, but then also just to hammer that over and over again, it doesn’t matter if this was 2008 or if it’s now 20, 21 or 2022 it’s relevant for today. So thank you for that. So last question, lots of value provided here today. So there are any way our listeners can provide value back to you, connecting with you, following you on social, whatever it is or if you need any connections or anything, whatever it might be.

Trey Taylor:

Oh yeah. That’s a great question. I appreciate you asking that. So number one. Yeah. Follow on social. My LinkedIn is is pretty full of stuff that we’re sharing about deals that we do and that sort of thing. Number two, I have a newsletter that I love just get people subscribing to the newsletter I have about 11 or 12,000 people on that list. Right now you can find that. And I write about topics like venture capital investing wine which is very important to me and you know, just topics of interest and it’s, it’s not a regular thing. It’s just, when I feel like I have something of quality to say, I share that David, I know you’re on that list as well. Mm-Hmm <affirmative> you can sign up for that. It’s a free newsletter. Of course it’s plant your flag.live.

Trey Taylor:

So it’s Plant Your Flag with Trey Taylor. That’s the name of the newsletter? Love to have some folks on that love to have folks buying, reading gifting, hundreds of copies of the book to their friends of course, and and providing reviews, you know, review is really the currency of the marketplace today. So any audible reviews would be super helpful as we go in to launch that book. And you could find me at trey-taylor.com for my the book has its own website is CEO only does three things.com. And and then my consulting firm is called Trinity blue where I help businesses sort of figure out, you know, how do we get the CEO doing the three things he’s supposed to do and nothing else. So that’s trinity-blue.com as well.

David Richter:

Awesome. So there you go. There’s several different ways you can reach out to him and get a part of what he’s doing, which is you need to get to know Trey Taylor, buy that book. A CEO only does three things go out to Amazon right now, download the audio book, listen to it, give them a review. Trey, thank you so much for being on today and sharing your wisdom with our listeners.

Trey Taylor:

David, thanks for the opportunity. And you know, I just, wouldn’t miss an opportunity to app praise you, man. The the work that you’ve done, the quiet nature, you go about things you’re, you’re turning people into billionaires which I don’t think would happen without your influence. And I just wanna say I Hardy thanks for that, for sure.

David Richter:

Thank you so much for listening to today’s show. If you found this episode valuable, could you do me a quick favor? Could you give us an honest rating within iTunes and be honest, you could say whether you liked it or not. And obviously with iTunes, the more reviews and ratings we have, the better it is for other people that are searching for Profit First and a podcast. So we’d love to be ranked on there and that’s thanks to your help. So we would really appreciate that if you would like to go give us a rating. Also, if you’re looking to connect with us further, I would highly recommend checking out our Facebook group Profit First for real estate investors. And that’s literally what it’s called. So you can type in Profit First for real estate investors and you’ll be able to find <laugh>, you’ll be able to find our Facebook group right there.

David Richter:

So come join active real estate investors who are supporting each other and growing their businesses and profits together. That’s what that group is all about. The link should be in the description below. And if you’re interested in working with us in implementing Profit First in your real estate business, we offer coaching and guidance. So if you wanna work with someone who’s actually Profit First certified and who works right now currently with real estate businesses, you can actually go start your application process by going to simpleCFO.com/apply, or just go right to simpleCFO.com. And there’s an apply button right on there. If you wanna actually start your Profit First journey with someone who can actually walk you through those step by step and help, you know, and grow your cash flow. Thanks again for joining us for another episode of the Profit First REI podcast. See you next episode.