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Lien With It, Rock With It: Jay Drexel’s Journey From Retail Arbitrage to Tax Lien Investing

Episode 110: Lien With It, Rock With It: Jay Drexel’s Journey From Retail Arbitrage to Tax Lien Investing

The Profit First REI Podcast

September 5, 2022

David Richter

Summary:

Jay Drexel is the jack of all trades when it comes to tax lien investing. With decades of experience, he will teach you how to skip the learning curve and get profitable faster than you could on your own. Jay has been doing tax yield deals for quite some time… and he loves teaching others his REI secrets.

Let’s find out how to avoid the mistakes that most investors make and get the strategies to get guaranteed returns.

Key Takeaways:

[2:35] What got him into taxing and real estate?

[6:46] What’s the process of his tax default property investments?

[11:35] One great advantage of foreign investing is the price point.

14:44 What early lessons did he learn about money, and how does it compare to what he learns about money today?

16:59 What is one of the biggest mistakes investors make in real estate investing?

Quotes:

[13:25] “Let’s find you someplace that’s easy to invest in, that’s affordable and works within your budget, and has a good rate of return.”

[15:33] “You don’t have to start with a ton of money to be able to retire comfortably. It’s about what you keep and learning all the different things. “

[19:46] “Continue to learn different aspects and different points of view”

Links:

Text “invest” to 72000 to get access to their free ebook!

United Tax Leins-http://unitedtaxliens.com 

Profit First Real Estate Investors FB Group-https://m.facebook.com/groups/ProfitFirstREI/ 

Simple CFO-https://simplecfo.com/ 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal, and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David 

Transcript:

Jay Drexel:

Some people may not have a lot of liquidity, but their money’s continually working. And that’s really what I tried to share with investors that are brand new, that aren’t working with a ton of capital. Hey, well, once you get there and you get those compounding interest, examples, just continue to make, make sure your money’s always working for you. Never stag it. So that’s the biggest thing that I’ve really conversion that I’ve made

Intro:

Welcome to the Profit First REI podcast where real estate investors, master financial management, eradicate entrepreneurial poverty, and learn to be profitable from day one. Now for your host David Richter,

David Richter:

Hey everyone. It is David Richter here with the Profit First REI podcast. Have another exciting guest Jay Drexel, which I know from a mastermind group that we’re a part of together where I’m, there’s a lot of high level individuals in there. And Jay is partners in the United tax liens and does a lot of taxing education. And I know that he’s gonna provide a lot of value here. Some of you might be doing taxing. Some of you might not be doing taxing. So I’ll probably have you talk about that a little bit, Jay, but thanks for being on today.

Jay Drexel:

Oh my pleasure. Thanks for having me on man. I’ve listened to a few of your podcasts, super excited about the things you’re doing. Wish you best success, and I’m glad I could be here with you.

David Richter:

Awesome. So before I ask you how you got started and all that stuff, like I start off. If you are listening to this podcast, you can’t see this, but if it’s YouTube, you can see behind him, he’s got a wall of checks. It looks like. So Jake, can you explain what that wall of checks is behind you?

Jay Drexel:

Yeah, it’s just me showing off that. What I, there you go.

David Richter:

<Laugh> 

Jay Drexel:

I guess this proof of what as to what we do or what, what I educate on. I do a lot of, I do a lot of webinars and something makes us a little unique in the webinar space is that everything we do is live. We very rarely run recordings of anything we do. So I’m in this area a lot. So just as a visual, what came up with the idea me and one of the partners that I get, these checks all the time, redemption checks, which if you don’t know much about ’em, we’ll cover some of that stuff in a bin and came up with the idea. Well, what if we just put ’em on a court board and I’d never thought about it. I usually just, just like any other checks, I just get ’em deposit. ’em Toss ’em away. And then about two years ago, they’re like, why don’t you just keep ’em all. So I’ve got those behind me and I cycle ’em out all the time. This is a stack from just the last couple months. And it probably won’t seem that much anymore just because a lot of local governments are moving to electronic transfers, but you still do get a lot of checks from, from local governments counties specifically.

David Richter:

So. Awesome. So we’ll talk about what redemption checks are, but why don’t you tell us your background? Like what got you into tax loans? What got you into real estate and where you are, you know, where you went from to where you are now?

Jay Drexel:

Yeah. Thank you for asking. So I guess just like anybody that wants to have success in life or just financial security. I came from a blue collar background originally from a, a mining town in Utah, all places. Now spend most of my time in DC, Washington DC area. But back then I was raised by my single mom. I’m one of eight kids. So I always learned to work really hard, but not very smart. And so <laugh> graduated from high school. I went through the normal path of blue collar work mostly. Eventually did an installation in car, audio systems, home entertainment systems. I was a garbage man for the better part of 10 years, got into a little bit of construction. And then eventually about 15 years ago, kind of that trifecta things happened to me. I lost my job, my homeowner in foreclosure, I got divorced.

Jay Drexel:

So yay. Victory success. <Laugh> kind of fell on my face, was move forced to move back into my mom’s basement. And it’s not a sob story, just I guess, an origin story. And I started looking for ways to create income outside of what I had and I didn’t have a college education. I really didn’t have a lot of skills <laugh> to be honest. And so I started to hear from people that, Hey, real estate kept start. I started to get into that journey of reading books and finance, you know the journey that so many people do. Like you rich dad, poor dad. I’d heard you talk about that several times yourself, right? Yep. And started to go through that. And that’s actually the first place I’d ever heard. The word taxing was in that book. If you recall, he does talk about them.

Jay Drexel:

But I didn’t know anything about it. And I stumbled across a book and I don’t wanna make it too long, but to make some extra money while I was looking for a job, I started to do retail arbitrage. I dunno if you’re familiar with that. I basically was buying stuff and selling on eBay, right? Yeah. At that time, cause Amazon wasn’t really a thing back then. Not that big anyway. And I stumbled across this book called the 16% solution. And I didn’t know anybody successful in real estate at all. Right. Didn’t know anybody, any side the world. And this book was about tax liens and it explained, it seemed like it was simple enough. And then I watched an infomercial on it, those famous slang, early 2000s infomercials. And I eventually went to a tax sale and everything I read in the book, nothing was accurate to not to say it was bad.

Jay Drexel:

It just didn’t apply to my scenario or my area. Right. And so I was defeated because I didn’t, I had a couple hundred dollars to my name. I was leaving in a guy that I happen to strike of a conversation with, started talking to me and I said, well, I heard that they have these inexpensive ones. There’s nothing here. And luckily kind of my guardian angel said, oh no, you can buy those directly from the county. They just don’t auction ’em off. It’s not worth them worth them to do it. So I bought one directly and it was like 72 bucks. And a few months later kind of said in the background as I went and got another job and a few months later, I got a check for $85 and I was like, I’m rich $13. <Laugh> the bigger, bigger thing is you like to educate and reach on is the ROI, right?

Jay Drexel:

The return on investment was 18% and I realized it was duplicatable. So my journey was very slow. And I tell that people all the time tax lien isn’t something that you necessarily get into for the big boom chunk of money like you do in other types of real estate. It’s very safe. It’s very secure if done, right. And it’s a slow burn, so to speak. But I eventually started to continue to invest eventually got some properties and just kept doing it over and over again. Now I do dabble into other types of real estate, but this has just been my, my background and always done it. And then other people started to seek me out, cuz it’s public record when you buy real estate. And I didn’t have an entity at the time. So my name was on tons of tax liens in different states. And so people started to ask me like, your name keeps coming up. Like, how often do you do this? And I just built this pipeline. And then things went digital over the last few years and then I just kept doing it and I buy pretty much every week. And I currently hold about 700 tax default property investments in the form of liens and deeds all across the United States. And now I just educate people on it. So that’s it that exciting?

David Richter:

No, I mean that’s, that’s awesome. No, that’s a lot of action and a lot of massive action, you know, like over the years to have that many. So can you explain that process then? Like how long does it typically take? Like when do you get the payouts? Like yeah. Talk about the redemption checks. Like talk a little bit about the, you know, the process.

Jay Drexel:

Yeah. So to kind of rewind if you’re, if you’re not that, do, do you have any experience investing in tax leads or, or

David Richter:

I don’t personally, no, not in my real estate career. 

Jay Drexel:

One of these things that you hear all the time that I, I deal with a lot of people or I help a lot of people that are in traditional real estate. Whether it’s whole selling, flipping rehabs, buy and hold, whatever it is. And they’ve all heard the term tax lien or tax deeds, but not that many people are that familiar with it. And what I’ve discovered, especially in the last two years is the things that a lot of people think they know aren’t even close to the reality. So it’s kind of a hard genre because it’s not like the whole whole selling or flipping we’ll find this property. Here are my numbers. They match up. The difference in tax sales is they’re different everywhere in the us. Every state has different laws, rules and regulations than every, within each state. Each jurisdiction has different law will have the same laws, but the way they operate is different, it’s independent.

Jay Drexel:

Yeah. And that’s where it gets confusing. But my basic process and what I really focus on right now specifically in tax lien is just a higher yield. I’m looking for myself personally in the investors. I work with 16 to 18% consistently annual that’s annualized, right? There are some places that will pay higher than that. And the people here many times that re redeemable deeds in taxes pay 25%. But historically what it was is you would find out about a sale. Most areas would have their taxing sales once a year and maybe twice in each local area. And so you’d get a list of this stuff. You’d go through it all, figure out what you could afford and meet your criteria. And the other hard thing is that these local governments, they’re just doing this to bring in money. It’s the reason they’re doing it.

Jay Drexel:

Cuz they need the money to pay for schools and roads and everything else. Yeah. So they put every parcel of, of land on there that has liquid taxes, even their own land, even county land, which a lot of people don’t realize. So you can buy liens against small land ditches, desert meetings on freeways rights of away. If you don’t know what you’re doing. Cause you just look at the numbers. If you don’t pay attention to what the property actually is, then you can get yourself in trouble because it comes back to unfortunately, a lot of those infomercials you used to see back then, right? They always say you’re guaranteed X amount or the property. Right. Right.

Jay Drexel:

And that’s correct, but it’s got a lot of legal stuff in there too, right? Yeah. So what we’ve tried to do is simplify it. So instead of having to physically go to sales, like you used to have to do and then pay cash. If you win, if you can’t pay, you get penalized and banned from areas, we’ve just created the system to simplify it. So you can do a virtually. So I can be in DC and I can invest in many different places across the us or I can be on vacation. And that’s really what we educate on is just simplification and saying, okay, you’ve got this great rate of return. And if they don’t pay back in a certain period of time redemption period, right. If you don’t get that redemption check, like you see behind me, which is the amount that you’ve invested your principle, plus whatever the mandated rate of return that area is whether it’s 10, 14, 18, or 24%, if you don’t get that and the timeframe expires for them to pay back, that’s when you can step in and acquire the property county, doesn’t really give it to you. You have to go through a legal process, but you’re still acquiring properties. That huge discounts, right. Compared to market value. So that’s the basic idea of it. And we just do it virtually now and then I’ve done it on a weekly basis for several years now, since it went digital. So weekly, I get either redemption deposits or checks and took a long time to build up. But it’s something that anybody can do these days.

David Richter:

Yeah. Okay. So that’s, so it kind of is a little bit mailbox money there, but you’ve gotta do you, so you still have to keep actively going after new ones in order to keep the pipeline full so you can keep the, the checks rolling in, correct.

Jay Drexel:

Absolutely. David, it’s not like having a rental. I mean, even with a rental, it’s not completely passed. If you have to manage the property or have a manager, right. This you have to continually invest right. And can do no over and over and over again. And it depends on what you’re looking for. So it still can be a great way to acquire properties. And that’s where I’ve seen a big influx of traditional real estate investors that are flippers or buy and hold investors. Yeah. Because there seems to be a shortage of inventory in some areas in the us right now. Right. So they don’t want their money to be stagnant. So they realize that if they learn the right way to invest in tax means indeed their money’s growing, you know, 10, 18, 20 4% annually with a chance to also acquire a property. Right. And at usually a discount. And as we all know in real estate, you generally make your money in your buy. Right. So if they can get a property for pennies on the dollar, then it boosts their profits, but it’s more of a patient’s play. And that’s where, especially new investors, it’s hard to teach patients to new investors cuz we get so, so excited. And I was that same way too. But you know, you just kinda learn, continue, let it to grow.

David Richter:

Awesome. So this is something that could be also added in as a potential source. Like if you’re doing, you know, other fix and flip or wholesale or whatever, like you said, like you work with a lot of people doing that and they add this to their repertoire of what they’re doing.

Jay Drexel:

Yeah. That’s exactly what we do. The it’s great to bring new people into one great thing about tax lien investing specifically is the price point. I can get people started with $20 and actually go out today and buy a tax lien. Right. Is that gonna make you a ton of money? Probably not, but you’re starting. And as you know, for so many people doing the first one is the hardest. And once they get that outta the way it continues on. But where I see a lot of people that aha goes on are people that already real estate investors and they realize, okay, this isn’t in competition. I’m not taking all my time and putting it into this instead of finding the next property to flip, I’m just doing this along with, it’s complimentary to all forms of real estate it’s in that same universe. And it’s something you really can do in your spare time today. So it just adds to what you are already doing.

David Richter:

Yeah. No, I love that. That’s really great. So for that, if, if you’re listening to this podcast right now, then you’re probably doing some form of real estate or wanna jump in, this is a great, like you said, a great complimentary thing to do while you’re doing whatever it is you’re doing. And if you’re, even if you’re just jumping in, I’m sure you, you probably work with some people maybe who have w two jobs still and like, you know, they do this maybe on the side or something just as you know, I don’t know. Seems

Jay Drexel:

Like, yeah, absolutely. David start to step on you there. But most, most people that we do educate are people that have regular nine to five jobs or whatever the hours may be night shift and they can really do it. The, the hardest thing with tax liens, just like anything you’re learning is the learning curve, right? Once you get through the learning curve and the challenge that I have with a lot of new investors when it comes to tax sales in general is it’s so broad. They don’t focus in and they get so consumed by all the other things. That’s why the direction we take at United is let’s find you some place that’s easy to invest in. That’s affordable. That works within your budget as a good rate of return, that 16 to 18% sweet spot that we talk about and a great chance to acquire a property to discount.

Jay Drexel:

And let’s focus in on that and it’s getting a lot of people to think, okay, but that’s not my backyard. Well remember you’re not buying the property, right. So it doesn’t matter where it is. And if you get the property right, and you know this in real estate, if you know, I happen to be in DC and I acquire property in Arizona and the property’s market value is $280,000, but I pick it up for $25,000. There are ways to make money with that where I don’t physically have to go touch the property. Right. And essentially wholesale it to somebody in that area, dump it off on them. And that’s one of those things you have to make that conversion for some people that don’t have that maybe that mindset or just that experience. Right.

David Richter:

Right.

Jay Drexel:

Yeah. But most, most have regular jobs. And just do this spare time. Just add it to what they’re doing.

David Richter:

Awesome. No, I love that as well too. It just seems like very complimentary, no matter what the situation is, you know, as, as a real estate investor or as a, if you’re working still nine to five, this could be your introduction to real estate investing. Yeah. So I love that. So Jay, I’m sure along your way, you’ve learned some lessons about money, cuz this is the Profit First REI podcast. We wanna talk about profitability, all that good stuff, but what lessons, what early lessons did you learn about money and how does that compare to what you know about money or think about money today?

Jay Drexel:

I learned very few early lessons about money, so was bad managing money. And then when I started to make decent money, I guess, you know, become again on that path of financial freedom, I still was bad with money. So went to people like you that are good and understand that. And so it’s, it’s changed dramatically. It’s like, cuz I just made it, I spend it because that’s kind of my mindset where I was, that’s how I grew up and it was just learning. And the first thing that put me on that path weirdly enough to save was if you ever read the book Rich’s man in Babylon. Oh

David Richter:

Yeah, yeah,

Jay Drexel:

Yeah. But, and I was the net net that it’s basically reinvest. Right? Mm-hmm <affirmative> save X amount reinvest and that’s what it started to continue to do and just continue to build wealth and making sure the other big thing, and this is what I’ve really focused on the last 10 years. You don’t have to start with a ton of money to be able to retire comfortably. It’s like you say, it’s whole, it’s what you keep. Right. So it’s learning all the different things like you can invest through self-directed IRAs, self-directed Roth IRAs. So you can keep more of that money in, continue rolling on. I’m sure. You know, quite a bit about that and it it’s really what we’re able to keep and continue to grow in knowing that as long as your money’s constantly working for you, right? I mean, I mean, some people may not have a lot of liquidity, but their money’s continually working. And that’s really what I try to share with investors that are brand new, that aren’t working with a ton of capital. Hey, well, once you get there and you get those compounding interest, examples, just continue to make, make sure your money’s always working for you. Never stacked it. So that’s the biggest thing that I’ve really conversion. I’ve made.

David Richter:

Awesome. Now I love that. And that’s what I love that you mentioned the rich van and Babylon cuz that’s definitely one of the foundations of, I believe the, the principles around that, that Profit First is built on and what we wanna make sure that we’re, that we’re not just building for, you know, just for today, but for tomorrow and what, you know, what we want to do and why did we start this business? And just some of the things we lose sight of as we start, as we start making money and you know, having the same habits of, you know, personal habits that we bring into the business world, you know, like until we learn how to actually get the cash brand needs to be. So really appreciate that. And then with your, what would you say in your, in your opinion is one of the biggest mistakes that you see investors make maybe even in the active side or in tax lien or like what is some things that you see like just out there that people are making mistakes when in real estate investing, it

Jay Drexel:

Seems too simple, but the biggest, biggest one I see is procrastination overthinking, right? What’s it paralysis by overanalysis or whatever it is. Right. that’s the biggest one I see is that everybody wants to weigh all every single option of what, and it’s the, what if this happens, not, you know, what if this bad thing happens, but what if this good thing happens is it’s very rare. You hear that? Okay, the good stuff’s gonna happen. Everybody’s so worried. And that’s why what’s cool about this is the smaller, you know, investment in scaling up. That’s the biggest thing is just overanalyzing. Never actually Hey, to use the code, but pulling the trigger. Right. That’s the first thing I see and not to add to it, but the second thing is not understanding due diligence, but I think that goes for all real estate

David Richter:

<Laugh> yeah, yeah, no kidding. Yeah. We see that. We gotta make sure that you buy it right. And that’s all that really matters up front. If you can buy it right. You can usually do whatever you need to on the back end. So no, that’s great. So is there anything else, I’m sure you have tons of material on tax lien investing, but what else would you wanna pass on or what our listeners know about tax lien investing that we haven’t covered already

Jay Drexel:

Really? That it’s I know there’s a lot that it’s misunderstood, but it is really safe. It’s been consistent. It’s been in the us for over two centuries. It’s something that a lot of people have heard, but don’t know that much about. And it is incredibly secure and it’s the way I look at it. It’s a high, it’s a high yield without volatility of the stock market or crypto. It’s not doing this right. If you do the proper due diligence, it goes in here, it comes out here. It’s consistent. And it’s been consistent for well over a century. Yeah. There’s never been a downturn market to tax sales. Every us history doesn’t mean you can’t go wrong. It’s just that you need to know, understand the due diligence, but it is incredibly safe. It’s incredibly secure as long as it’s done. Right. Yeah. And it’s great for wealth creation and keep in mind, it’s not instead of it’s to add to. Yeah. That’s probably the easiest things to point out.

David Richter:

Okay. No, I love that. That’s love, love this whole concept. Love that. Basically, anyone listening to this podcast, you do one deal or a thousand deals that this is something that you can add in to, as an investing strategy, but just got a couple last questions here. Do you have any general advice for the real estate investing world? And you know, this is just your time to shine here of like what you’ve seen and what you wanna make sure that you get out to that. The invest. 

Jay Drexel:

Great question, man. I would say for me, and I think you’re on the same mindset also is just continuous education. Yeah. Really just continue to learn, continue to learn different aspects, different points of view and something you may learn in real estate may not suit you right now, but you never know when you’re gonna use it. Some people say, well, you know, and don’t, don’t spread yourself too thin, but really focus on become really good at one or two things. And then keep adding to it, keep adding to it, but continue the education because especially in real estate, it changes all the time. Yeah. And we can try to predict markets all we want to, but there’s certain things that stay consistent. So I’d say that’d be my biggest advice is continue to learn from people like David, the guests that he has on this podcast.

Jay Drexel:

You know, we’re not any of us that are in real estate. We’re not telling you don’t do this program. Don’t go through this. I think if you’re a good expert, you’re telling people learn as much as you can because applied knowledge is power, as we all know. Right, right. But it’s not gonna hurt you to continue to learn, continue to learn. It’s gonna only help your growth. And as you point out, it’s not just the money we make. It’s the legacy we create. As we pass it on to those around us, families, friends, kids, nieces, nephews, really. It’s just being able to, once you learn it, giving back just like you are and bringing on people that show different aspects of different types of real estate that they can add to what they’re already doing.

David Richter:

Yeah. No, I love that. So the last question here, since there’s been so much advice, so much good education, here’s so many nuggets of wisdom, then how can our audience provide value back to you? What is, you know, what’s, what are you do working on right now? I know you that you teach taxing. So tell about how to connect with you.

Jay Drexel:

Yeah. We do a lot of live classes that are free to attend the initial, Hey, just introduction, but for all of your listeners or viewers on on YouTube we have a free book. We’d like you to take if you’d like to have it. And there’s a couple things you can do. And I know you can put this when you do, when you putting it up on screen or whatever, but they can text the word. Invest can be capital’s lowercase. It doesn’t matter. Text I N V E S T to the number 7, 2 0 0. If you wanna use your mobile device, your phone. So once again, that’s INVEST 7 2 0 0, 0. You’ll get a free e-book. And if you’d like to have a free consultation with one of our attacks, sell experts, just to help point you in the right direction, cuz we kept this very, you know, bites, sized and consumable. The other thing they can do is they can go to our website, which is United tax lien.com. And if they like to add just an extension to it just front slash free gift, they can go there and download that free book instead of a consultation if they like it also.

David Richter:

Okay, awesome. There you go. So invest a 7 2 0 0, and that can get you started on that road. Jay, it’s been awesome worrying about tax liens on here, getting that information out and then just a lot of other good stuff that you had here. So thank you so much for being on the proper first star. I podcast

Jay Drexel:

My pleasure, man. Thanks for having me.

David Richter:

Thank you so much for listening to today’s show. If you found this episode valuable, could you do me a quick favor? Could you give us an honest rating within iTunes and be honest, you could say whether you liked it or not. And obviously with iTunes, the more reviews and ratings we have, the better it is for other people that are searching for a Profit First and a podcast. So we’d love to be ranked on there and that’s thanks to your help. So we would really appreciate that if you would like to go give us a rating. Also, if you’re looking to connect with us further, I would highly recommend checking out our Facebook group Profit First for real estate investors. And that’s literally what it’s called. So you can type in Profit First for real estate investors and you’ll be able to find <laugh>, you’ll be able to find our Facebook group right there.

David Richter:

So come join active real estate investors who are supporting each other and growing their businesses and profits together. That’s what that group is all about. The link should be in the description below. And if you’re interested in working with us in implementing Profit First in your real estate business, we offer coaching and guidance. So if you wanna work with someone who’s actually Profit First certified and who works right now currently with real estate businesses, you can actually go start your application process by going to simpleCFO.com/apply or just go right to simpleCFO.com and there’s an apply button right on there. If you wanna actually start your Profit First journey with someone who can actually walk you through those step by step and help, you know, and grow your cash flow. Thanks again for joining us for another episode of the Profit First REI podcast. See you next episode.

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Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

 

Episode: 242


There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

 

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

 

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it. 

 

Listen and enjoy the show! 

 

Key Takeaways:

 

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

 

Quotes:

 

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

 

[12:07] “If you want to scale your business, private money is the way to go.” 

 

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”



Connect with Jay:

 

Website: https://www.jayconner.com/book-details/ 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

 


Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.