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Money Can’t Buy Happiness, but It Can Buy Freedom: Financial Strategies With Mitch Stephen

Episode 99: Money Can’t Buy Happiness, but It Can Buy Freedom: Financial Strategies with Mitch Stephen

The Profit First REI Podcast

July 28, 2022

David Richter

 

Summary:

Mitch Stephen is a self-made investor, educator, and award-winning author of the book MY LIFE & 1,000 HOUSES. He likes to support his students in finding financial freedom through real estate. In this interview, discover how he has changed communities, inspired lives and helped over 1,000 families stop renting and start owning houses.

Key Takeaways:

[1:30] What led him to financial freedom and the writing of his best-selling book?

[7:30] His journey from his first real estate deal to doing a thousand houses

[16:33]  Mitch’s formula to establish an OFV (Owner Finance Value)

[23:22] What early lessons did he learn about money and what does he think about money today?

[28:04] Financial freedom happens when your wants and needs are exceeded by your cash flow.

Quotes:

[14:47] “Every business that you start will take everything you have for two years.”

[24:25] “Just the knowledge that you have a lot of money can get you into predicaments.”

Links:

1000 Houses Website-https://1000houses.com/ 

Psycho-Cybernetics by Maxwell Maltz-https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136 

Think and Grow Rich by Napoleon Hill-https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 

The Richest Man in Babylon by George Samuel Clason-https://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1505339111 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal, and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David 

 

Transcipt:

Mitch Stephen:

It’s a win or win bigger really. Right. The worst thing that happens is if I pay you on time, best thing that would happen to you is if you got my houses. But if you’re thinking about getting my houses, don’t hold your breath because no one has ever gotten one in my career, cuz I don’t miss. I never miss. There you go. I’ve never missed so far. Knock on wood.

Speaker 2:

Welcome to the Profit First REI podcast where real estate investors, master financial management, eradicate entrepreneurial poverty and learn to be profitable from day one. Now for your host David Richter.

David Richter:

Hey everyone. Welcome back to the Profit First REI podcast with your host David Richter, we have special guest Mitch Steven, if you have not heard of him, you’ve probably live, are living under a rock. Cause I feel like I see his books everywhere. I see him everywhere. So he wrote my life in a thousand houses, which is an incredible title. I mean it explains it right there. You can already know he is an expert just from that title. It came out in 2008, but he’s written several other books from there too. And he’s written in a series there, my life in a thousand houses failing forward to financial freedom, which is an autobiographical story about how Mitch as a young entrepreneur morphed into a professional real estate investor with over a thousand houses transactions to his credit, then he wrote his second book. My life in a thousand houses, 200, there it is 200 ways to find bargain properties.

Then that book was written to answer the most popular question. How do you consistently find so many great deals? And then he’s also written a third one, my life in a thousand houses, the art of owner financing, which that one’s art of private lending. That’s his newest one. There it is the art of owner financing and he just released his newest one. The art of private lending here in September of 2021. So Mitch man, this is amazing. You’ve written books, you’ve done this stuff. So like tell us about that path to financial freedom. What was your greatest challenges? Like just tell us about the, my life in a thousand houses, writing the books and just your journey so far. Well, where do you start? First? We start out with, you know, I graduated high school around 18 years old and I had a high school degree.

Mitch Stephen:

I didn’t go to college. I had a glass ceiling and I was 34, but figure I, before I figured out how to find my butt with both hands. I mean I not to stop for lack of trying though I had tried everything. I tried everything. A matter of fact, I have a stack of business cards about this tall and you know, people say, well, how’d you find real estate? And I like to tell ’em it was the last thing left. If you know, I was gonna shoot myself if this didn’t work, cuz there were anything else to try. So I stumbled into it. Read some books by Robert Allen. You know, I was really getting kind of disgruntled with my financial status and I, I started reading and trying to catch up, you know, it wasn’t, it was 19, it was in the 1990s, early nineties, late eighties.

Mitch Stephen:

So I, you know, there wasn’t all this podcast in YouTube and books on tape and all this stuff. It wasn’t like that. And so I just had to go to the paperback books and start reading and I discovered a guy named Robert Allen who had the audacity to suggest that I could get rich in real estate with no money. And I thought, well, that’s really good because if being broke is a requirement, I can buy this whole town. <Laugh> like tomorrow I was so broke and just started opening up my mind reading books like psycho cybernetics, you know how this brain of ours works think and grow rich, accidental, read didn’t even know what it was, had no idea handed to me, but my mother who bought it for a dollar at a, you know, a garage sale and she didn’t have any idea <laugh> it was just a book.

Mitch Stephen:

And I started reading it there. I, I, I, I kind of came to the conclusion that I was kind of down on myself because I didn’t have a college degree and all my friends had college degrees and they were making the 50, $60,000 at a time, which was a lot of money back then to me and to them. And you know, then I learned in that book that some of the wealthiest men in the world didn’t even finish school at all or didn’t even go, you know what I mean? Like mm-hmm <affirmative> they came right out of the fields and started their own businesses and, and became some of the wealthiest men in the world. And that gave me great hope. Richest man and Babylon augment Dino know. So just, just, just a lot of self-help books that all had their own impact on me, you know?

Mitch Stephen:

And I, they were coming kind of one after another and they were kind of all fitting together. They were all different, but they were fitting together and I was starting to sort out why things weren’t working for me. I made some changes and you know, didn’t change overnight, but I started applying things I read and started to, to come around, you know, mm-hmm <affirmative> so then I, I bought a, I bought my first nothing down deal on accident, pretty much sorta. And used it with credit negotiated from the Strat, from, from the place that I was, which was broke. So I had to stretch, I had to put together a plan that wouldn’t work with any money. I bought a fourplex, told him, I, I couldn’t give him any money down because I had to put all this money into the rehab and the fourplex.

Mitch Stephen:

And I, and I couldn’t make payments for a year because I was having to put all this money into this fourplex. I was having to really spend a ton of money on this. And then when it came time and he said, yes, which I almost fell outta my chair. I asked for what I could do. And he, he said, yes. And then I went and got credit cards at the time, you could get 0%, you know, you still can 0% introductory offer credit cards. And I would get 10, 15,000 cash advances off these cards. And I would, I finished the rehab for like 30,000. Hmm. And then I didn’t have, I finished the rehab in like 30, 40 days. And then I rented it all out for about $5,000 a month, total. And then I didn’t have any payments for another 11, you know, 10 or 11 months.

Mitch Stephen:

So yeah. I just collected the money and sent it to the credit card within a year. I paid off all my remodeling debt and I had this house and I could start making the payment now. And yeah. And that was my first nothing down deal. And the cool thing about, you know, you can read these concepts all you want to yep. There’s a difference in reading them and then owning them in your heart. Hmm. Yes. And when that one deal got consummated and done, I now own the concept. Yeah. I owned it. I believed in it. You know, it wasn’t like, yeah, I read it, but that’s never happens to me or I read it and some people can do it, but I can’t do it once I did that one, the whole floodgates opened and it was like, damn, I can buy the whole town.

David Richter:

<Laugh> that’s awesome. Yeah. I love that. Going from the mindset and reading and then owning that in your heart, cuz those are some great book, you know, I’ve read a lot of those books that you mentioned and it is it’s, it’s going from actually reading it to owning it in your heart, to doing, you know, to taking those actions. So I love that. So then tell about, tell us a little bit about your journey. Okay. From that first deal, then you’re doing a thousand houses. Like how long did it take you to get there? What did you know, like what are the different, did you do different exit strategies besides, you know, owner finance fix and flip, you know, like what all did you do?

Mitch Stephen:

I was buying and renting and then, then, you know, I would, someone would come and make me an offer on the place that I couldn’t resist and I would sell it. So it was kind of like a fix and flip or yep. Fix and load and flip. But I really went straight into, I didn’t wholesale. I went straight into because I, once I saw that on the credit cards, you know, in 1996 in San Antonio, Texas, the Skyline’s right here behind me in 1996 houses in the lesser part of town, which was you know, Southwest east, you could buy ’em for $8,000. Oh wow. $10,000. $15,000. Yeah. $18,000 all day long, a 25 to $35,000 house was an expensive house in a lesser neighborhood, you know, like really nice. And so I caught onto the idea that you could you know, and Robert Allen had opened my mind to get out of the box, quit thinking like everybody else.

Mitch Stephen:

And from that first experience with the credit cards in the rehab, I went and I went and applied for 75 credit cards in two weeks and I picked up like 45 credit cards that all back then back then, it’s not that way today. But back then, if you had good credit, they just looked at your credit score. If you were good, they sent you the full card with all the cash, advanced limits, everything. There was you, you like, like a millionaire, didn’t get a better card than you. You know what I mean? Right. And, and so I had 45 credit cards with about $300,000 worth of cash advance available limits on ’em. You know what I mean? Yeah. So I bought my first hundred houses on credit cards. Wow. And you know, I had about $250,000 worth of credit card debt at one point, but I had $500,000 worth of free and clear houses, you know?

Mitch Stephen:

Yeah. Cause I had fixed them up and they were all worth, you know, so that’s how I got started. I was, I was selling my houses with owner financing and then selling the note to solve the credit card problem. But then, you know, I thought if I could solve this money problem, if I could get 10 or 15 year money, I could hold these notes. You know, as long as the money was ratable, you know, I could wrap the mortgage. I could borrow money from a private lender, like 50,000 in the first position to buy the house. And then I could sell the house for a hundred thousand, with 10,000 down and carry the note 90,000 for 30 years, no balloon at 10%. And I could just collect this guy’s payment and make my payment for 15 years. And then the next 15 years I’d just collect the payment cuz I wouldn’t have a payment anymore.

Mitch Stephen:

Yeah. And I set out on that path and that was 2,500 houses ago. Wow. I bought a house about, I, I didn’t know this till I did the math. I, I wasn’t counting, but I had an event happen and someone wanted to Sue me over something. And I knew I had it in writing. I know this guy was an idiot just going after thinking I was gonna scare me. And I knew, but no one could go to the file to the storage place to get the file, to pull out the piece of paper that I knew that I had. So I said, I’m gonna go get it myself. I can’t stand it. You know, I’m I gotta get my hands on this piece of paper cuz this guy’s like threatening me and it ain’t right. And, and, and he’s wrong. And so I went and got it.

Mitch Stephen:

When I opened up the, the door to my, to my unit, I was like, holy cow. My first thought was, I’m never gonna find this one piece of paper in all these boxes. But luckily they were all labeled by the year, by the month by the date, man, I went right to it and got it. But then I was so in, I was so overwhelmed with how many totes of files there were from the stealing to the floor everywhere. I said, someone go down there and count every single file. Take the day, count every single file. I want to know how many houses is there. I, then I just did the math. I knew how long I’d been in business. Like I started in March of 1996 and I knew how long I’d been in business. I did the math turns out. I’ve bought a house every four to five days for over two decades.

Mitch Stephen:

Wow. Huh? That’s incredible. Yeah. But all of it, you know, it was before this time of blogs and podcasts. I mean, you guys should be able to do it much faster. You young people out there, you have your, you have all these resources at your fingertips. Now granted tit for tat though mine was a little easier. I could find houses easy. I getting the classified and find a deal by, by 12 o’clock noon. I could have a perfectly good deal. No matter what day anytime I wanted, I could today. It’s not like that little more competition, but you guys got access to education like nobody’s business. Yeah. And that’s no kidding. Which and technology like nobody’s business. Yeah. We were doing shit on stone tablets. <Laugh> it in? Chiseling it in. Yeah. Oh man. That’s great. So speaking of that, because that was awesome. And if you’re listening right now, there is no excuse.

David Richter:

Right now you can find someone, you could find the deals, you can find the connections for what you need, which Mitch has some of those. So you started other businesses to support your real estate investing business…

 

Mitch Stephen:

Not to support it. Not to not to support it. I as I’m going down the, the track doing my real estate, there were add on businesses or, or tangent businesses that would fit in. Good with what I did. Like for example, if you’re, if your business is making trees into boards, right? Yep. You’re gonna be, you’re gonna be standing next to a tall, tall pile of saw dust pretty soon. Mm-Hmm <affirmative> what do you do with the saw dust? Well, you can pay to haul it off or you can figure out how to make a product out of it. Like if you mix it up with poison and put it in a bag, you know, it could go around people’s houses and be a, be a, like a barrier for insects or, or you could glue it together and make it into boards or you could compress it and make it into pencils.

 

Mitch Stephen:

I don’t know. But you know what I mean? So that’s what happened. Was there were these things coming outta my exhaust pipe that were half the battle for a business. Yeah. So I would find someone who was an expert in that business, get them to leave their company yeah. And start their own. And I would provide this one valuable half and they would be the person in the chair every day in operations and sales and making it work. And I was just providing the, the, whatever, the residual that was coming outta my tailpipe. Awesome. And that would be a business. Yeah. The trick was not to try to me be the business owner. I go find a guy that was a professional guy. Make a professional at making saw dust into boards. Yes. So I didn’t have to learn it or the curve or anything.

Mitch Stephen:

I just say let’s be partners. I’ll bring the saw dust. Hmm. You know? Yeah. That’s awesome. That’s so, so great. Because so many people think they need to own all these businesses and run all these businesses and then they run themselves right into the ground because they don’t have those people that can help every, every business that you start will take everything you have for two years. Oh yeah. You’ll have to neglect your other businesses and go to, to, you know, to get it off just to get it down the runway and get enough air under its wings to go up. So what good does it do to start another business? If you’re gonna have to leave the business, that’s making all your money, right. So how you floor that is go own half of the business or 60% of the business or 40% of the business and, and give it to this other guy that already knows this business and can teach you how this saw dust is gonna be put into this board.

David Richter:

Yep. No, I love that. It’s always about that mutual value that you can bring. And once, you know, you have that value and you’re looking for that, someone, it becomes a lot easier to be able to say here, this is what we have. Let’s do this together. You and then yeah. You teach me, I’ll be able to provide you what you need. I, I absolutely love that you do part a I’ll do part B will split. Yeah. You know, now once he says yes to shakes hands, say, good, I gotta get over here and start cutting trees. Cuz I gotta start making saw dusts. I can’t leave the tree place. You know what I mean? Cause then there won’t be any saw dust. Yeah. I love it. So let’s, let’s shift gears just a little bit here. So you’ve written these books, which are amazing books.

 

And then you came out with a new one, this just this year, another one, a fourth book, the art of private lending. So a lot of these other ones had to deal with lead gen or finding properties, failing forward to financial freedom. So why one about the art of private lending. Okay. So here’s a typical scenario in my business. Yeah. I figure out what the rents are in the neighborhood and then I use this rent formula to establish ANV. I think I coined that the O V there’s the ARV and the Mayo, the MOA and all mm-hmm <affirmative> but you know what I mean? I mean Mao, whatever Mayo. Yeah. I think, I think I coined I’m not, I’m pretty sure I coined it. O V the owner financed value it’s based on the rent in the theory is if you can take a renter paying 1200 a month and give him a house payment, a mortgage at 1200 a month, he’d rather live in your house.

Mitch Stephen:

Yeah. The separator being a down payment. Right? Yep. So, so I’d find out that this house is worth a hundred thousand dollars. So I go into negotiate now and let’s say I pick it up for 50 and that’s the repairs, the closing costs to say I’m all in at 50, don’t worry about the numbers so much as the theory here. So I’m in at 50 all in and I borrow the whole 50, a hundred percent from a private lender at eight, 8% for 15 years. And I give ’em a first lean on my house. So they’re loaning me 50,000 on a hundred thousand dollars house. That’s a pretty good loan, I would think. Yeah. For them, you know, they’re pretty protected, very protected. Yeah. So I got my payment. It’s like three 50. Then I go sell the house for a hundred thousand, with 10,000 down.

Mitch Stephen:

And I carry the 90,000 for 30 years at 10%, no balloon just straight 30. Cuz my people can’t do balloons. They wouldn’t be dealing with me if they were ever gonna be able to get a loan. Right. They’re flawed when I met ’em and they’re gonna be flawed five and six and eight years from now, just because you put a balloon in there, then I’m gonna fix ’em they’re still, and then you’re gonna go to court and you’re gonna, or you’re gonna have to take the house away from him. It was a crummy deal. So I just said 30 year fixed, make your payments till it’s all done. So here I am, I owe three 50, I’m collecting eight 50 that’s $500 spread. And I got paid 10 grand to create that spread because the down payment’s mine because I don’t have any money in the house.

Mitch Stephen:

So when they gimme 10 grand down my money and so I needed, the problem is, is I need 10 and 15 year money underneath from my private lender. So I had to go out and educate people that why this was a good loan. Why loan in 60,000 on a hundred thousand dollars house? Or how, why loan in 50,000 on a hundred? Why that’s a good deal? How are you protected? So I wrote the book really to help raise private money. What happened was one of those residual businesses. I raised so much private money that I couldn’t find enough deals to spend it. Hmm. And my personal theory is just because you have access to a lot of money doesn’t mean that you go out and start making bullshit crappy deals, right? Yeah. So I stayed with the underwriting that had kept me successful all these years.

Mitch Stephen:

And even though I had excess funds that I was trying to spend, but I couldn’t find it. You know, if I only found 93 houses that year, I only found 93. Yeah. If I found 110, I found 110, but I never forced my, my, my underwriting guidelines. They were always the same. Yeah. So in order to keep the people from leaving me that I couldn’t spend their money, I had to form a hard money loan business. So I went and partners with a guy who was 15 years CPA managing partners of Cooper’s library in Austin. And he left his job because they were killing him a hundred hours a week. Hm mm-hmm <affirmative> and he’d had enough. And he came over here and we started this hard money loan business. And so I would get my people’s money out in six month increments or a year increments, short term.

Mitch Stephen:

So that as it, as they paid me off, if I needed the money, I could get it out. But it spread out the time that I needed to use this money. And these are the guidelines that I used. This is how I stayed since 2005, doing hard money loans to my, basically my competitors because they found a deal before I did. Yeah. Unfortunately, but they didn’t, you know, so, so if I can’t find the house that they found, I’ll loan them the money and I’ll make money off of ’em from loaning them the money. And so I got all my excess funds out and I kept my private lenders money busy, whether I could spend it or I loaned it out. And, and the reason I was loaning it against the product that I wish I had bought for the amount that was loaning. So if they ever didn’t pay my private lender, didn’t have to worry whether the loan was going good or bad because I would go take the house, cuz I know what to do with houses at that price.

Mitch Stephen:

Right. And it was a perfect business. So I’m teaching people how to loan money and make 14, 15, 16, 18%. But if you’re gonna make that kind of return, you’re gonna have to roll up your sleeves and go to work. You’re gonna have to find these people. You’re gonna have to do the appraisals. You’re gonna have to, you know, make all these big decisions. Or this is where the loan, your money to Mitch Steven comes in, or you can keep playing golf. And if you just wanna make a very good eight or nine or 10% and be passive, you can loan your money than me or someone like David and, and not have to go to work. You can still Enjoy enjoy your retirement. And so some people read this book and go loan their money themselves and make extraordinary rates of return. And other people go, I’m done working.

Mitch Stephen:

This man knows what he’s talking about. Let’s just give it to him. Hmm. And so that’s why I wrote the book was to help my private lenders, get their arms around why they should stop letting those yayhoos over in, in wall street gamble with their money. Right. And give them a different choice. Besides 1% CDs in the, at the bank, you know, I’m the perfect middle ground with a great piece of collateral. You either get, you either get, or you get, you either get paid back your 50 grand or you get, get a hundred thousand dollars house. Yeah. It’s a, win-win, it’s a win or win bigger really. Right. The worst thing that happens is if I pay you on time, best thing that would happens to you is if you got my houses. But if you’re thinking about getting my houses, don’t hold your breath because no one has ever gotten one in my career. Cuz I don’t miss. I never miss <laugh>.

David Richter:

There you go. I’ve never missed so far. Knock on wood, knock on wood. There you go. Yeah. And that’s, if you’re listening to this as real estate investor, you always have to be thinking what’s in it for them. What’s in it for that private lender. And I loved what he said there. If you wanna keep playing golf and being passive and not have to go out there, that’s, you know, that’s what this can do for them. So absolutely love that need to pick up that book. So that’s the art of private lending. It’s my life and a thousand houses, the art of private lending there. And then also I just have a couple last questions here. So since this Profit First REI podcast, let me just ask a general question about money in general. Yeah. I’m really interested. You can ask me as many as you want. So what early lessons did you learn about money and how does that compare to what you think about money today?

Mitch Stephen:

The biggest lesson I ever learned is that money, money doesn’t it’s cliche money doesn’t make you happy. It solves a lot of problems. And if you don’t have any money, then you need to get some. But at some point it, it outruns its usefulness. I don’t want a bigger house. I don’t want a bigger car. I don’t need a jet. You know, if you gave me another million dollars right now, it ain’t gonna change anything I’m doing. Yeah. Nothing. so actually having a lot of money can start to cause more problems than than you would ever expect. People expecting you to pay people, expecting you to give ’em a loan people, you know, holding you responsible for things that, that ain’t your problem, you know? Like, so you have to be very careful when you make a lot of money that that’s where you don’t wanna go bragging about your money because when it can money can get you into predicaments or just the knowledge that you have a lot of money can get you in predicaments.

Mitch Stephen:

People will come ask you for things that they really have no right to ask you for it and really put you on a spot. You know? No, that’s great. I didn’t have a lot of that, but I’ve seen it. Yeah. And I had a little bit of it, but not, I didn’t have a lot of that, but I saw it ruin a lot of people and ruin a lot of families. 

 

David Richter: Well then another question, just real quick, what lessons about money? Do you wanna pass on to the next generation of real estate investors coming up? Well, I, the biggest thing I see right now, the biggest problem and, and it’s glaring and I’m sure you’ll agree with me. These guys are going out here and they’re wholesaling fixing and flipping and buying notes and selling notes, you know, but they’re selling everything. It’s about cash flow, brothers and sisters.

Mitch Stephen:

<Laugh>, you know, what you got is a job and maybe you’re making really good money and it, you need to take the money that you’re making and buy into a forever plan. Like I do boat and mini storages or storage is any kind of storage, semi truck storage parking household storage boats, where they back in on dry land, into my little storage unit, close the doors and go home covered parking, open parking it’s about cash flow. You know, I took all the money I made whenever I had extra money. I bought a mom and pop storage facility or I added onto the one I had where I bought a new one. Finally, in my later years I just finished building a 2.8 million right out of the ground brand new storage place. Okay. Because the goal was to flip and wholesale and do my note thing.

Mitch Stephen:

Note, the notes are temporary. You could have a thousand notes in, in fi in, in eight years, you won’t have a thousand notes. They’ll have paid you off. So you have to buy into something that you decide when it ends a forever strategy, a forever cash strategy. So, you know, today I have a 1300 people that owe me a hundred bucks a month and I don’t owe any payments. Hmm. Yeah. You know, 130,000 a month. I mean that doesn’t make me the richest guy on the planet and there somebody across the street can wipe their backside with my financial. But how many of you out there would like to have $130,000 monthly cash flow? Of course you’re gonna have to pay some insurance and some property taxes and a broken light bulb and fix the electronic gate and have the large, the yards mode and some maintenance and stuff, but still it’s a great life.

Mitch Stephen:

Yeah. And I don’t have to do any of this if I don’t want to. Which makes it all the more fun, cuz this is all just extra credit…/So what I’m saying is you need, what I see is the investors out there start looking at your strategy. Where’s the one that’s gonna work you into passivity or which where’s the one that’s gonna set you free. Yeah. The flipping houses and wholesale and houses is not a, a free thing. Unless you learn how to systematize it, where you operate, where you operate it from over here, mm-hmm <affirmative>, you know, from 10,000 feet looking down on it all those business can be, all those businesses can be transitioned and set up. Yeah. So that you run them. Not even like the CFO or the CEO, you run them like the owner, the CEO still has a job.

Mitch Stephen:

Yeah. You wanna be an owner who has a CEO that reports to you and tells you what’s going on every week or months or whatever, while you’re in Belize. <Laugh> right. Or whatever. That’s the whole goal of money for me, it took me a while to figure out what I wanted money for. I read the definition one time. It said financial freedom happens when you’re wants and needs are exceeded by your cash flow. Well, actually it’s said by your passive income, I don’t believe in anything’s really passive. So I changed it to cash flow. Yeah. Financial freedom happens when your wants and your needs are exceeded by your cash flow. That’s what I needed money for. Boom. I got it now. So since I, since my mid thirties, when I finally got that concept, everything I ever did was, was to create my cash flow.

Mitch Stephen:

The big deposit in the, in the bank account will solve itself. If I create enough money coming in every month on a regular basis, whether I get out of bed or not. Hmm. And that’s what money is really for is to buy your freedom.

 

David Richter: 

That’s awesome. I love that. I love, love that. Love the mentality, love that we need to make sure that we are passing that on and too, as well, just knowing that you need that cash flow in order to get to where you want to be. You have to have that in your business and in your life. And I love what you said. You wanna be the owner with CEOs under you. You don’t wanna be the CEO. You don’t wanna have that name badge. You wanna be that owner that has the CEOs and the CFOs and most people on your team. So that’s what you’re working towards in a business. 

 

Mitch Stephen:

And, and the other thing is I learned about money is like, it’s not enough. When you turn, when you get in your fifties and your sixties, there has to be a bigger or a higher reason to stay working and it’s to help other people now, or to change lives for people or to educate young investors, how to stay outta trouble and get cash flow. I need that emotional reward more, more now than I need money. I have money. I solved the money problem. Now I need to be relative. I need to be relative. And I need to make a difference. I need to feel like I make a difference. Yeah. And that’s why I’m still coaching. A lot of people say, you’re so rich, why are you coaching? I need, I, I’m not done living.

Mitch Stephen:

And I can’t just sit around and play golf 24 hours a day. I don’t even play golf, but say hunting or whatever you, if, if you take your hobbies and do ’em all day long, they become, you hate ’em right. You know, sounds like a job. I gotta go do something that’s rewarding. And you know, Dale Ramsey, they do the primal screen when people get debt free. Yeah. Dale Ramsey would hate me. I bought my first a hundred houses on credit cards. He would absolutely hate me, but he has a place and he’s speaking to a certain person and I get it. And it’s great. We ring the bell around here at my office. When someone calls me and says, Mitch, I’ve been with you for six months. I’ve been studying all your stuff. And today I acquired enough the, the final piece of enough cash flow to tell my boss that I no longer need his services.

Mitch Stephen:

We ring the bell. When people fire their boss around here, that’s what turns me on. I don’t know why Dave Ramsey gets turned on. When people get debt free. I get turned on when people have enough cash flow that they don’t have to have a job. And you know why that’s important because the day you don’t have to have a job is the day that you just freed up about 2,600 hours to become who you are supposed to be and be how you’re supposed to be and become the expert or live whatever life it is that you are meant to live. Yeah. And that 2,600 hours that you were given to someone else and that’s being wealthy can be at a very, I mean, being financially free can happen at a very, very, very modest level. I only needed $3,500 a month to be financially free and quit my boss and get my hands on 2,600 extra hours a year so that I could become wealthy if it was in the cards for me, if I wanted to be, I did want to be wealthy.

Mitch Stephen:

And so I, I went after it with that 2,600 hours that I had freed up. Now I started concentrating on real wealth. Then I had the idea about cash flow and generational wealth instead of just putting a bunch in the bank and then watching it go down and then putting some more in the bank and watching it go down. Yeah. I just wanted to buy all this stuff, put it in my name and watch the, the checks come in every month forever, you know? Yeah. And, and so I have to have a higher reason and that’s why I coach awesome. I don’t take a lot of people. I’m not a Millhouse, right. One on one. Maybe I take 12 people a year and we’ll have an hour conversation before I decide to even take you. Yeah. Because if I don’t think you’re gonna get back to $25,000 that you’re paying me or I don’t think your market’s right.

Mitch Stephen:

Or I don’t think you’re ready yet or whatever, we’ll, I’ll defer you to something else. But, but you, but if I take you, it’s because a you have a game, we already know that. And B I think I can up your game at least $25,000 a year, if not 25,000 a month. Yeah. You know, so, and that makes me relative. 

 

David Richter:

Awesome. No, I love that. And that’s, that’s what you need. You need someone like that in your corner. And I love that you do that. And I love what you said. I haven’t stopped the living just because I don’t need the money. Doesn’t mean I don’t wanna give back and I don’t wanna live. So that, that my very last question is you provided a ton of value for the listeners here. How do they learn about your coaching? Where do they go? How do you get more information on Mitch, Steven and his books and coaching and everything.

Mitch Stephen:

Yeah. You know, if you go to 1000houses.com, 1 0, 0, 0 houses.com, you can get over there and get sick of me. There’s so much, I mean, over there, you won’t even believe it. I got 500 podcasts. I just finished my 500th podcast that I interviewed smart people. I, I just finished my hundred and 80th YouTube, 10 minute segment on everything random or important and creative, real estate investing that I know I picked 180 topics and talk talked on ’em for 10 minutes. I mean, there’s a whole education right there. Yep. Then I got the books and if you wanna learn about coaching, I got an online course. I got a weekly Q and a call. And then I got a one on one thing. I, yeah. We’ll figure out where you fit, what you can afford or what you’re ready for. And I’ll never push you beyond where I think you’re ready.

Mitch Stephen:

And I, and I’m not in it just for your money. If I take your 25 grand to be a one on one student it’s because I think I can take you to the super bowl. Yeah. I don’t need to play for no losers. I don’t need to sign up. I don’t need to do this. So I’m not, I’m not gonna get on a losing team. There’s no need for it. If you’re not ready or I don’t think I can help you at that expense, $25,000, a decent amount of money, you know, we’ll move you down to the Q and a call for $3,500 a a year, or we’ll get you in the course or whatever, you know, we’ll figure out some place you can start from yeah. Make a deal or two and make the house pay for the rest of this education. Awesome. Make the house pay.

 

David Richter:

I love it. So this is a guy who’s doing it. This is a guy who does bought a house every four or five days for the last two decades. So this is not just someone who just bought their first house last year, and now has a course in a, in a coaching program. So go to a thousand houses.com. That’s the actual numerical 1000 houses.com. And then we’ll make sure to put that in the show notes, Mitch, it has been incredible to have you on the podcast. I think you’ve provide a ton of value. Thank you so much for being on. And if you wanna connect with them, make sure to go to that site, man. 

 

Thank you, David. I appreciate it. I always like one of the reasons I do these shows is to be around smart people and go getters and movers and shakers.

Mitch Stephen:

I, I, you know, I like to interview them and I, and I like to return the favor, get on their podcast, you know, you know, do the trade so that we reach each other audiences and maybe help somebody find their niche. Yeah. You know, if real, estate’s your niche, then, you know, there’s some people to talk to about it. If it may, if you find out it’s not, not your niche, don’t give up. There’s a niche out there for everybody. Just keep going, mark this one off the list and go to the next thing. Awesome. And find yourself, you know? Yep. Find where you belong and get that damn 2,600 hours on your side. Right. Buy that back. Buy that time back. It’s all about time. 

 

David Richter:

Yeah. Awesome. Thanks Mitch. Thank you so much for listening to today’s show. If you found this episode valuable, could you do me a quick favor?

 

Could you give us an honest rating within iTunes and be honest, you could say whether you liked it or not. And obviously with iTunes, the more reviews and ratings we have, the better it is for other people that are searching for Profit First in a podcast. So we’d love to be ranked on there and that’s thanks to your help. So we would really appreciate that if you would like to go give us a rating. Also, if you’re looking to connect with us further, I would highly recommend checking out our Facebook group Profit First for real estate investors. And that’s literally what it’s called. So you can type in Profit First for real estate investors. And you’ll be able to find <laugh>, you’ll be able to find our Facebook group right there. So come join active real estate investors who are supporting each other and growing their businesses and profits together.

 

That’s what that group is all about. The link should be in the description below. And if you’re interested in working with us and implementing Profit First in your real estate business, we offer coaching and guidance. So if you wanna work with someone who’s actually Profit First certified and who works right now, currently with real estate businesses, you can actually go start your application process by going to simpleCFO.com/apply, or just go right to simpleCFO.com. And there’s an applied button right on there. If you wanna actually start your Profit First journey with someone who can actually walk you through those step by step and help, you know, and grow your cash flow. Thanks again for joining us for another episode of the Profit First REI podcast. See you next episode.

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Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

 

Episode: 242


There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

 

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

 

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it. 

 

Listen and enjoy the show! 

 

Key Takeaways:

 

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

 

Quotes:

 

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

 

[12:07] “If you want to scale your business, private money is the way to go.” 

 

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”



Connect with Jay:

 

Website: https://www.jayconner.com/book-details/ 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

 


Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.