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Staying Disciplined With The Profit First Model Helped David Pupo Grow His Business

Episode 165: How David Pupo become a successful in Real State Indusrty applying Profit First Implementation

The Profit First REI Podcast

March 20, 2023

David Richter 

Summary:

 

In this episode, we’re speaking with David Pupo, a real estate investor and the visionary of Florida House Buyers. He studied marketing and finance and worked a corporate job right out of college before transitioning into the real estate industry.

 

David is a big advocate of the Profit First method. He first applied it after realizing he had been spending so much on taxes and realized he needed a system to manage his money. Despite initially struggling to maintain the model, he has recently seen how much of a benefit it is to his business through following Profit First with discipline.

 

Tune in as we discuss his investment journey and how every investor needs Profit First.

 

Key Takeaways:
[00:46] Introducing David Pupo and His Background

[03:44] David’s Entrepreneurial Journey

[07:57] Encountering the Profit First Method

[10:16] The Value of Profit First After David’s Full Implementation

[11:56] Struggles Before Fully Implementing Profit First

[15:58] David’s Teaching Niche in Real Estate that Includes Profit First  

[17:58] David’s Future Goals for His Business

[20:51] Hardest Lesson Learn as an Investor

[22:10] Advice for People Who Want to Implement Profit First.

[23:13] Connect with David

 

Quotes:

[10:31] “[Profit First is] sheer discipline, that’s what I see coming out from the other side is just a consistent action to make sure that at the end of the day—when it’s tax season, you are not gripping, you’re not holding for dear life.”

[21:11] “You don’t need a partner for everything that you might think. You can delegate and hire out a lot of those responsibilities…I always thought that I needed a COO…While I know that there’s a lot of benefits to having that COO, I’ve also been able to realize I can delegate and hire out a lot of what that responsibility was.”

[22:31] “[Profit First is] very elementary. It’s very action and step oriented…to the point where I can show people that I’m bringing it on as coaching clients in the first two weeks of the program.”

 

Connect with David:

 

Website: www.tripleoffer.com
Facebook: https://www.facebook.com/david.pupo.9/
Instagram: @dollarswithdavid

TikTok: @dollarswithdavid
Youtube: https://www.youtube.com/@dollarswithdavid

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal, and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David 



Transcription:



David Pupo:

It’s sheer discipline. That’s what I see coming out from the other side. It’s just a consistent action to make sure that at the end of the day when, when it’s tax season, you are not gripping, you’re not holding for dear life, you understand I’m good, I’m cleared. That’s a great feeling.

Outro:

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

David Richter:

We have David Pupo today on the Prophet first for REI podcast and he is gonna tell about his prophet first journey, where he was and what even prompted him too, which I think is going to resonate with a lot of people of why someone even wanted to look into their finances and keep more money in the real estate world. And then how he’s helping people today. So I know this one can be a really good one for you and taking some life lessons away from here. Thank you so much for being a listener of the Prophet First REI podcast. I appreciate you tremendously Share this with someone else as well too. We just wanna give people hope and listen to David and his story. Here we are on the Profit first REI podcast. Have David Pupo here. I’m super excited to have him here because he’s a profit first believer. He’s also spreading the word as well too to other people like with his training and hi, what he does with people in the real estate space. He’s also a real estate investor, which makes him a great candidate for the profit for Star Eye Podcast. David, thank you so much for being here today.

David Pupo:

Thanks Dave. Hey, pleasure seeing you again, my man. And yeah, absolutely big advocate of what the gospel is that you are spreading across my man

David Richter:

<laugh>. Yep. And he’s a, we’re actually sort of neighbors here in the Florida market, which I don’t get to see him much cuz I’ve been all over the place the last year, but have to link up more. So, David, tell people about your real estate journey. Just give ’em a high level background and like how, uh, what your journey has been so they could get to know you a little bit before we dive into the profit first side of things.

David Pupo:

Absolutely. Yeah. So I grew up in the South Florida area, uh, just west of, uh, Fort Lauderdale. Uh, and I was there, uh, up until I came up to Orlando to go to UCF go nights. So that’s where I majored in marketing and finance. Met my now lovely wife there. We both loved Orlando as a market to be honest. Uh, we saw that there was a lot of value and growth in had here, so we both stayed here. Uh, and I was doing a corporate job for about a year and a half outside of college and just did not like it. Uh, It was a pretty cool gig from a per other people’s perspective, but it was something that gave me a lot of burnout and just wasn’t that fulfilling. Right. So I had family that’s always been in real estate. My mom owned a title company. My aunt was a real estate agent. We had family members that were mortgage loan brokers and officers. So I’d always been around real estate, but never was really that interested in it until I started learning about the investment world through really like bigger pockets

David Richter:

hmm

David Pupo:

And podcasts and stuff like that. So I took that journey, was just going through a lot of the local real estate meetings and I took the leap, uh, that was back in 2016 and I did a little bit of retail. I was still working short sales in foreclosures, which is still a thing, uh, a little bit more on this market and then decided to open up my own, uh, real estate shop from there.

David Richter:

Very cool. So you said you went to school for marketing and finance. Those seem like two opposing ideals or like on the at least on the other ends of the spectrum for one of the

David Pupo:

Yeah.

David Richter:

So

David Pupo:

Yeah,

David Richter:

What was the thought process there? Like, I wanna learn marketing and I wanna learn the numbers.

David Pupo:

Right. I think I’ve always had a knack for thinking more entrepreneurial. Right. And I always understood that there’s, you gotta understand how to get your business out there, but you also gotta know how to run the business, right?

David Richter:

Yeah.

David Pupo:

Uh, so that was also one of my mindsets with it at that time. Wasn’t too sure where that was leading. I was starting like, uh, I was starting to, uh, apply right outside of college to like your Morgan Stanley’s your alternative investment, uh, broker, uh, like investment firms and stuff like that. So I always knew that there was something within sales and financials that was always very interesting to me. And then I found it with real estate where it’s now just a huge passion project of mine.

David Richter:

So where did you get that mindset from? Was it from the family members that were in real estate or in business that you knew? Like, cuz a lot of people, especially, we see a lot of people just, they definitely think the marketing and sales side, but not a lot of the numbers or the finance or the other side of the business. So what gave you that edge of thinking like that, you know, going into it?

David Pupo:

Uh, honestly, I wouldn’t really say it gave me that much more advantage, uh, to be honest. I tell a lot of people, if I found real estate prior to college, I probably wouldn’t have done a whole bunch with college, uh, to be honest.

David Richter:

Okay.

David Pupo:

You know, that was, you know, I think that college serves a great amount for what it can provide students, uh, especially if you’re, you know, anywhere from like a CPA to doctor, attorney, all that where you need certain designations. But I think if I found this prior to, uh, college, I don’t think it would’ve really served that much <laugh>.

David Richter:

Nice. That’s great. So, but at least you were thinking that you needed both ends of the spectrum

David Pupo:

mm-hmm. <affirmative>.

David Richter:

So when you went to college, it was basically, they taught you the mechanics of some of those things probably, but not allowed to actually apply them. And how to make either make money or keep that money is probably

David Pupo:

yeah

David Richter:

Not the focus of, uh, of what of those courses, which is great cuz it’s like,

David Pupo:

yeah,

David Richter:

What are we doing? Okay.

David Pupo:

It’s insane that you can read a book like Robert Kiyosaki’s Rich Dad, poor Dad and get more from that than I could in a lot of different financial situations with like corporate financing and stuff like that. Something I never wanted to really do, but hey, you live and learn. Right,

David Richter:

Right. Yeah. No kidding. So, okay, so that’s where getting into real estate and 2016 and how has that journey been? How has your journey been in the real estate world with the Shorts and with your business and getting it up and running with the, I’m sure there’s been ups and downs over the years, but how’s the journey been in the real estate side?

David Pupo:

It’s been exactly what you just mentioned, peaks and valleys, right? Um, lot of knowledge, lot of great networking, lot of implementation, a lot of shiny object syndrome. I’d say. Like that’s probably one of my biggest things. Uh, I was actually having a really good conversation with somebody about this yesterday. Uh, and then I actually heard Pace Morby mention this too like a couple of weeks ago. So it’s been brought up a couple of times that with real estate, there’s so many ways to actually be very successful that sometimes it can actually be a distraction. Right. So being able to first start off with doing this with like a brokerage, then I started doing luxury retail and then I realized I didn’t wanna do luxury retail. Right? So then I became my own solo entrepreneur. I started my own wholesaling business, brought on a partner, partner, wasn’t nearly as invested with it than I was and when he left he put a fair amount of debt on my name that I had his then be able to overcome. And then I’ve restructured the entire company and now been able to scale it and systemize it even better.

David Richter:

Oh wow. Well that’s awesome because that’s, it’s a lot of people’s journey. That’s those ups and downs. It’s going through the different things that get you to where eventually you want to be and then you’re starting to help other people and, you know, on their real estate journey. So I love that. So then, uh, okay, so then Journey started in 2016 in the real estate world.

David Pupo:

Mm-hmm. <affirmative>,

David Richter:

When did you get introduced to Profit First in that mentality?

David Pupo:

I say that happened the third year of real estate, but second year of me being like in the real estate investment world.

David Richter:

Yeah.

David Pupo:

Right. Okay. Because that’s when I was starting to actually make pretty good money and tax situations or tax season came around and I wasn’t smart about it. Uh, I was, you know, this was one of the very first really big introductions to it is just being able to make sure that you put all your money, uh, into those separate buckets at any time you get a single dollar of income. Right. And from there I learned that valuable lesson pretty quickly.

David Richter:

So is that where you had some, uh, some good profit years and then just the taxes came up and bit you in the butt the next year? Or like was that the, or was it something else or like, you know, just something that came outta left field?

David Pupo:

No, that was, just starting to feel that kind of success and not being smart about it.

David Richter:

Okay. Well then did you hear about Private First from like a mastermind group or something like that and then, you know, read the book or listened to a podcast or like what got you hooked on Prophet First?

David Pupo:

Yeah. That it was something recommended to me actually, uh, from somebody at the local, uh, real estate. Uh, like

David Richter:

oh cool,

David Pupo:

Uh, the local Rio, uh, somebody recommended that to me cuz I would just tell them like, holy crap, I just had to spend X amount for my taxes. I was not expecting that. Right. And then, then I mentioned, you know, Hey, have you ever read, uh, profit First? I was like, what is Profit first? Right? And so now we’ve been able to not only put that into practice and by the way, it’s a discipline just like anything else. Right, um, what we started realizing is that yeah, you can be able to break down the percentages, but if you’re letting your expenses go up too high, you gotta learn how to clean slate or bring in more income. Right?

David Richter:

Right.

David Pupo:

We’ve also implemented it into the rental properties too, and that’s been also a really great value add too for the rental properties.

David Richter:

Awesome. So then on both sides of the business, what do you see as the, you know, as that value? Is it being able to see clearer or like actually having cashier like just tell about the actual journey of starting to implement and seeing what is comes out on the other side?

David Pupo:

It’s sheer discipline. That’s what I see coming out from the other side. It’s just a consistent action to make sure that at the end of the day when its tax season you are not gripping, you’re not holding for dear life, you understand I’m good, I’m cleared. That’s a great feeling. Right. And to be able to also understand as you’re scaling up your operation right. Within your book, I think you do a great job of showing investment companies like from zero to two 50, from two 50 to 500, 500 to seven 50. And then like from that like a million plus, I think you do a fantastic job of showing the different allocation breakdowns. And I still follow it to this day on when I was at from that under two 50 to now being over the 500 mark. Have I been able to scale it and then appropriating the target allocation percentages better.

David Richter:

Awesome. So that’s on the back end. So what about the front end before you were implementing and when you had that tax bill and stuff, did you ever think about throwing in the towel in the real estate world? Did it ever get that low?

David Pupo:

No, I wouldn’t say that it ever got that low, but it was one of those things that, like you touched the hot stove, you’re gonna make sure you don’t touch that hot stove again.

David Richter:

Okay. So that it got bad enough to where it was a hot stove, but it wasn’t like, okay, this burned my hand off, I maybe I need to do something else.

David Pupo:

Right, right, right.

David Richter:

Okay. So then you found it your second ish third year in business. So then how long have you been running on the system?

David Pupo:

Since 2018.

David Richter:

So since 2018. What are we in now? 20,

David Pupo:

Now we’re 20, 23. Right.

David Richter:

Yeah.

David Pupo:

So

David Richter:

Good, i agree,

David Pupo:

We’ve been able to do it pretty well now. Um, I would even say heck in 2021 is the year where I wasn’t following it that well and I had to restructure it in early 22. And now it’s something that I make sure every single two weeks when I’m talking with my CPA or meeting with my cpa, they sometimes get a little annoyed by the buy. And I know that you talk about that in the book, right. Finding CPAs that understand it. Right. And I always tell ’em, listen, it’s not going away, so just learn how to cope with it. And I gave him a copy of the book <laugh>.

David Richter:

That’s great. Did they read it?

David Pupo:

Uh, yeah. The, so it’s a father-son CPA firm. Uh, the son is the one I primarily deal with and yeah, he totally got it really quickly. Uh, so it worked out pretty well since then.

David Richter:

Okay. So 2018 to 2021, you know, you had implemented it but then maybe gotten away from it was

David Pupo:

mm-hmm. <affirmative>,

David Richter:

What was it? Was it the deal flow? Was it you were the one person in the business? Was it like what was the distraction that got you away from the discipline of consistently falling it?

David Pupo:

Yeah, hiring on more employees. Uh, we went to a W2 model, uh, so that was, I think we didn’t realize what the ramifications would be on bringing on so may 2022 is in such a short time. Uh, we started ramping up our marketing exponentially. Right. So we were targeting pretty much between 12 to like 15,000 a month. We were now ramping up to like 25 to 35 a month. And when we were doing that, sometimes, uh, especially with going into separate markets, cuz we don’t only invest here in Florida, we’re also like mostly southeast Tennessee, Alabama, Georgia, all the other southeastern states. Uh, we started realizing too that there’s, uh, a learning curve into those separate markets. Right. So maybe it wasn’t hitting immediately cuz we had all our resources here in Florida that there was some learning curve that had to happen in the other states too.

David Richter:

Okay. That makes sense. So then I guess during this whole process, did you, I even before that, at any point in your business career have you lived deal to deal or, you know, paycheck to paycheck not paid yourself what you needed from the business?

David Pupo:

Yeah. I mean, heck, I would say that for a good amount of like 20, like, uh, the first quarter, maybe even two quarters of 2022, because as I told you, the, partner that I had in the company put on debt that could buy a really nice car, let’s just put it that way. Right?

David Richter:

Okay.Yeah.

David Pupo:

And uh, so I had to make sure that those obligations were being met. Luckily enough I’ve been able to have passive income and also I was starting to get my deal flow back in really quickly to be able to cover that. But yeah, I mean if I wasn’t being able to di like if I had it all in one bucket, I honestly think I’d probably have been belly up.

David Richter:

Okay. So explain that a little bit. What is it because of the clarity then or because you had money in other places or like what if you, uh, you know, if you’d had that money in one account, why would you have gone belly out?

David Pupo:

Because I learned about discipline very quickly to assess something.

David Richter:

Okay. So you’re able to assess and say whether this was the way to go or not. Okay, cool.

David Pupo:

Mm-hmm. <affirmative>

David Richter:

Because that’s where a lot of people fall off the track. They

David Pupo:

Yeah.

David Richter:

Have all the money going in and out and they have no idea what’s going on, so.

David Pupo:

Right.

David Richter:

Sounds like it’s helped you during some good times and some tougher times as well too. What, from what I’m hearing

David Pupo:

Mm-hmm. <affirmative>. Yep. Absolutely. And it, like I said, that’s why I called it a discipline earlier. It’s, you gotta make sure that you’re just staying on top of it. It’s a great system, but just like any other system, you gotta make sure you’re on top of it and tuning it up.

David Richter:

Yeah, no, I love it. So then now you’re even, you said even before we had recorded that you’re sharing this with other people as well too and getting that out there, you know, like cuz you teach as well, you have students

David Pupo:

yeah

David Richter:

In the real estate investing world at this point too, correct?

David Pupo:

Mm-hmm. <affirmative>. Yep.

David Richter:

Awesome.

David Pupo:

Yeah.

David Richter:

So what do you, what is your niche there teaching? Uh, like how to secure the deal or is it the short sales or like what is the focus of helping people on the real estate side?

David Pupo:

Yeah. What we’re being able to do is, I’m first and foremost, I teach the profit first stuff within the first two weeks. I want them, uh, like I leave it as a homework assignment and I go, Hey, here’s what you gotta go do. And I give ’em the resources that you provide in the book, uh, to be able to go to these banks that are very friendly, these are the target allocation percentages, make sure you’re breaking it down into five different accounts. This is your homework.

David Richter:

Awesome.

David Pupo:

You’re, we’re not going on, we’re not going forward until that is happening. Because I think what we have to do is that we have to implement a mentality there, right? It’s a lot easier to do it in the beginning, let that siege grow as opposed to learning it when you have to already pay those taxes and you haven’t been disciplined enough yet. Right. That’s what happened to me.

David Richter:

Right.

David Pupo:

So if I can help out people not learn that terrible mistake in itself, my coaching course pays for itself just through your teachings. Right. Because now I can at least help these people navigate those tough waters. So we do that.

David Richter:

Yeah, that’s good.

David Pupo:

And then what we teach is, it is been able to go into from like real estate wholesaling and then it’s called our triple offer approach where we’re being able to come up with, of course, as it sounds, three different offers for sellers to help increase the deals and then also be able to get some of these newer real estate investors, get them seller financing deals. And that is a very critical thing that’s been turned around here from 2022 into 2023.

David Richter:

No, that’s very cool. I like having the different exit strategies and the different offers to be able to give to people because if it’s the, if you’ve just got the hammer, everything looks like a nail. Right.

David Pupo:

Exactly.

David Richter:

That’s good. I like that a lot. Okay, so then you’ve gone on a pretty awesome journey from 2016 doing the deals and being able to then also teach other people now what in the real estate world. So what’s the, what does 2023 look like for you then? Like where are you wanting to go with your real estate company and with, you know, helping people as well?

David Pupo:

Yeah, there’s three big goals that I have for this year. Number one, first and foremost the continual, continuously run a lean, efficient real estate wholesaling company. That’s still priority number one. That was what I learned number, uh, last year. And I’ll tell you what another great example is when this market turned around, uh, last year, Dave, I’m sure you started getting an uptick in calls between July to about September is when you know, the interest rates are now hitting 7% and up and a lot of deals fell through. And I’ll tell you what, it’s because I had things lean, efficient and categorized, I wasn’t, I felt it don’t get me wrong, like we had nine cancel canceled contracts between August and the beginning of September. Right?

David Richter:

Oh wow.

David Pupo:

Right. Yeah. Nine that was, you know, that you’re feeling that that can change an entire quarter.

David Richter:

Right.

David Pupo:

For many people. Heck year for some people, right?

David Richter:

Yep.

David Pupo:

And because of being able to have such a lean, efficient, uh, operation, you know, it takes about 30 days to get that recovery. You lose nine contracts, you lose 90 days of, you used about 30 days of closings. Right?

David Richter:

Right.

David Pupo:

So luckily enough we could weather that storm and be able to do really well with it. So we’re gonna continue growing that operation. We’re gonna be targeting anywhere between a net profit of 35 to 40% on it. So that’s gonna be a really big one that we do going

David Richter:

Awesome

David Pupo:

Forward,right. Number two is gonna be able to scale up my real estate portfolio. Um, we are now targeting multi-family, so I’d like to be able to get to a hundred units this year, whether that is acquired, whether that is, you know, what, whatever that might look like. I’ve been able to start surrounding myself with pretty smart people. Right. One of the things I wasn’t to strong on was being able to have the operation side. So I’ve been able to link up with somebody that’s been able to help out with understanding the, their turnover, the efficiencies, and being able to make sure that you have really great property management. Uh, and then the third one is helping people out, man. Uh, the coaching programs, it’s something I always have a lot of passion for. I was a board director for our nonprofit real estate investment, um, uh, meetup around here. I love being able to get back and uh, now I think I can be able to successfully teach people how to get that kind of success.

David Richter:

Yeah, that’s very cool. Like that a lot giving back to other people. I like goals for 2023. So a few final questions here. What’s the hardest lesson you’ve ever learned in your real estate investing career?

David Pupo:

So I learned this one from, uh, a great coach of mine. His name’s Tom Kroll. And that one happened early 2022 with, uh, with the separation of my company, right? Uh, yeah, it is, the lesson really is you don’t need a partner for everything that you might think you can’t delegate and hire out a lot of those responsibilities. Um, and we were able to do that. I thought I needed an integrator to my visionary. So for people who don’t understand that, it’s kind of like the c e o of a company and the COO of the company, right? So I always thought I needed a COO to be able to run like a really big wholesaling company. And I’ve, I come to realize that, I mean, while I know that there’s a lot of benefits to having that coo I have also been able to realize I can delegate and hire out a lot of what that responsibility was.

David Richter:

Yeah. Oh, that’s really good. I’m sure that was a lot of lessons learned around all of that. So

David Pupo:

Yeah,

David Richter:

That’s, uh, that’s really good cuz a lot of people think, oh, I’ve gotta get that operations person first. And it’s like, well let’s see, have we exhausted all of our other options first? So,

David Pupo:

Right.

David Richter:

It’s really good. I like it. So then if someone were looking to adapt profit first, what advice would you give them?

David Pupo:

Uh, pick up your book. <laugh>.

David Richter:

There you go.

David Pupo:

Yeah, pick up the book. Uh,

David Richter:

There you go.

David Pupo:

Yeah, pick up the book and just learn, uh, keep a very open mind. Well, I think what you are able to do with the book itself is really just make it very elementary, it’s very action and step oriented, right. Uh, to the point where I can, I can show people that I’m bringing on as coaching clients in the first two weeks of the program.

David Richter:

Yeah.

David Pupo:

So I think it’s really just be able to stay open minded, read the book, and then take the action and implement the steps.

David Richter:

Awesome. No, I love that. That’s good stuff. So then, heard a lot of good stuff on here today and if you, since you gave a lot of golden nuggets and you helped a lot of people, I think gave and pipe, you know, people hope here just on like the system and like saving yourself from the tax burdens or the tax,

David Pupo:

You know,

David Richter:

Tax headaches every year. Then, uh, how do people get ahold of you or how would they give value back to you, you know, either with the coaching or following you or whatever it might be that you wanna say.

David Pupo:

Absolutely. Uh, I think it’s very important that everybody understands that the entrepreneurial lifestyle is not a straight line. It is not gonna just stay like this the entire night go up. There’s gonna be peaks, there’s gonna be valleys. Uh, and having people in your corner at those times is very critical. Um, there’s been great coaches and mentors for me in the times I needed them the most. And, uh, I am forever indebted to a lot of other people and I think it’s the entrepreneur’s responsibility to pay that forward to other people so you don’t have to see them go through it as well. Uh, it almost becomes like a, I know that you’re, you have a child that’s what, four years old now, right?

David Richter:

Six. She’s six.

David Pupo:

Oh my gosh, that was the last time we started talking about it, right? So, it’s you don’t wanna see them go through pain, right? So you want to see how you can help ’em out, right? So that’s how, I’ve been able to approach this. I wanna make sure that anybody that we bring on you get 10 x value and heck, if I could just save you the tax burdens through, through your book and through your knowledge, then I mean, heck, you’re, you’re spreading Great word, man. That’s why I called it the gospel earlier. Uh, for me it’s very simple. Um, I created the website, it’s called tripleoffer.com. Uh, as you can imagine, David Pupo is not the most common name that you can hear on social media. So if you type in David Pupo, um, you’ll be able to find me on Facebook, TikTok, uh, Instagram, uh, and now we’ve been able to launch also a YouTube channel. So, uh, we’re certainly getting out there and making sure that people, um, can get any kind of value that they can.

David Richter:

Awesome. tripleoffer.com and then look David up on social media everywhere else, you know, that’s where you’ll be able to find him. That’s good stuff David. Thanks for being here today. And if you’re listening now and you’ll listen to David’s story and you’re like, Hey, I’ve got the tax headaches where I’ve got no idea where my money is going, you can head over to simplecfo.com too, see if we’re a good fit to help you implement Profit First and make sure that you have that bridge between Bookkeeper, CPA and have someone that actually cares about you, the business owner, and strategize with you on your finances head over there. Would love to help to see if we are the good ones or if we can bring it to someone else in our network if you just need someone else to take care of some of that. But we want you to make sure that you’re making a profit, a habit in your business, that it’s not a one-time event, that it’s something that happens on every single deal that you close and then overall with your business every single week, month and year. So David, thank you again for bringing a lot of value here today for sharing your story and then sharing what you do. And just thank you for being a great guest on the show.

David Pupo:

Hey man, I appreciate you keep on doing the, keep on bringing that Gospel man and helping other people’s lives. Uh, I know how much you traveled last year and I’m sure that you’re gonna have a very similar travel schedule this year, man. I think, uh, you are bringing a lot of value to a lot of people. So brother, really proud of you.

David Richter:

Will do. Thank you. And thank you for listening.

Outro:

This episode of The Prophet First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call at simplecfo.com right now. We’ll see you next time on the Profit First for REI podcast with David Richter.

 

 

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Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

 

Episode: 242


There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

 

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

 

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it. 

 

Listen and enjoy the show! 

 

Key Takeaways:

 

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

 

Quotes:

 

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

 

[12:07] “If you want to scale your business, private money is the way to go.” 

 

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”



Connect with Jay:

 

Website: https://www.jayconner.com/book-details/ 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

 


Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.