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profit first for real estate investors

  • David Richter Speaks to Bill Kenny

Making More Lending in Real Estate Over Flipping Properties

August 12, 2025

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Show Notes

In this episode, I reconnect with my friend and client Bill Kenny, who shares his powerful transformation from grinding through dozens of flips and transactions a year to building a more sustainable and scalable business. Bill opens up about how burnout pushed him to pivot into commercial real estate and start his own hard money lending company, Jump Capital.

We unpack how he transitioned from being in the trenches to funding deals for others, and how implementing Profit First (with help from Simple CFO) gave him the clarity and structure to grow with confidence. If you’ve ever wondered when it’s time to level up your strategy—or how to lend without losing sleep—this episode has the roadmap.

Episode Timeline Highlights

[0:00] – Introduction

[1:11] – Bill shares what he’s seeing in the current Mid-Atlantic market

[3:36] – From flipping and wholesaling to launching a hard money lending company

[5:49] – The moment burnout hit and Bill decided to shift toward commercial and passive income

[7:14] – Why lending felt like a natural next step—and how they approached it as operators

[8:53] – Lending criteria, target deals, and markets Jump Capital focuses on

[11:06] – What sets Jump Capital apart: partnership mindset and in-the-trenches experience

[13:01] – How they help new investors avoid costly mistakes and bad deals

[14:28] – Growth goals: Doubling annually and managing millions in active loans

[17:06] – The real impact of working with Simple CFO and fixing messy books

[20:34] – Advice for investors in today’s shifting markets

[22:58] – When to consider transitioning into lending or commercial investing

5 Key Takeaways

1. Burnout can signal your next big move. Bill’s pivot to lending came after years of grinding through 90+ annual transactions.

2. Lending works best when you’ve been in the trenches. His background as a flipper makes him a more valuable, reliable lender to investors.

3. The right systems matter. Profit First and a strategic CFO gave Jump Capital the clarity and confidence to scale intentionally.

4. Not all loans are created equal. Bill’s hands-on approach includes deal vetting, feedback, and mentorship—not just money.

5. Growth comes from focus. Bill narrowed his scope to bread-and-butter deals and now doubles his lending business year after year.

If you’re ready to move from chaos to clarity, or want to work with a lender who truly understands your journey, this episode is for you. And if you enjoyed it, please rate, review, and follow the show. Your feedback helps us reach more investors ready to build profitable, purposeful businesses.

Transcript

00;00;00;00 - 00;00;19;03

David Richter

You know, in the market we're in, you know, it's, lead generation is difficult. It's still difficult, but it's coming back. It's still a it's still a great market. I think it's always going to be, you know, there's a lot of doomsday predictors out there. But I think the, the US is always going to be a good market to buy and hold.


00;00;19;06 - 00;00;36;25

David Richter

You've obviously got to buy right. Flipping still makes a lot of sense. But you've got to, you know, build those skills. It's like anything you just don't come out of the womb knowing how to flip. Right? You've got to, you know, take your, your nicks and, and learn your lessons along the way. But I would say just, persistence is huge.


00;00;36;25 - 00;00;54;22

David Richter

Just keep going. Build your network. And, and if you do these tried and true strategies of, buying and holding, fixing and flipping the right things, you know, buying bigger assets, going bigger as you grow, you're going to be you're going to be, right where you want to be at some point.


00;00;54;24 - 00;01;11;00

Bill Kenny

Hey. Hey, everyone. It is the Prophecy podcast. I'm the host, David Richter, and we have Bill Kenny on today, which we've talked with Bill in the past, but now it's from a different point of view. Bill is actually a client of simple CFO, but he's also got a lending company that we're going to be talking about as well.


00;01;11;00 - 00;01;22;27

Bill Kenny

And what he's doing on that side today. So I'm really excited about this because it's been a while since we've had him on the podcast and things have changed. Updated markets updated. Everything's updated. So Bill, thanks for coming back on.


00;01;22;29 - 00;01;25;20

David Richter

Thanks for having me, David. It's good to see you again.


00;01;25;22 - 00;01;43;29

Bill Kenny

Yeah, yeah. Then good to talk and yeah. Good to jump into things. What's the what right now. What do you see in the marketplace where you're at and like do you see it being up, down, sideways like I hear from every angle like Ford is down button, you know, up in New York. Yeah. Upstate New York is up.


00;01;43;29 - 00;01;45;29

Bill Kenny

So how are you seeing the market? Yeah. Released today.


00;01;46;00 - 00;02;13;06

David Richter

We're in the, the I guess you would say the greater Baltimore DC, market. We're in this area where, you know, it's it's Maryland, it's West Virginia, it's Pennsylvania's Virginia. It's kind of all clustered. Yeah, they're there, but I would say the outer ring of those, you know, the outer to middle outer ring of Baltimore DC market, like where we are, and we, we have had a meet up, that you spoke out a long time ago.


00;02;13;06 - 00;02;36;25

David Richter

We've been we've had a meetup that's been running for about eight years. And we open up that meetup, and we talk about the local real estate stats, for the previous month. So we, we kind of follow that pretty heavily, you know, and talking to investors and going to other meetups. And basically what we're seeing in this market is it's still a very great, very good seller's market.


00;02;36;28 - 00;03;02;07

David Richter

It's still, you know, 20 to 30 days on market. Obviously. It's not like, you know, 20, 21, 20, you know, beginning of 2022, when it was seven days on market, nine days on market. Right. But that trend of inventory starting to come back in most places. I think what you see is in these bear markets, you know, like, Dallas, the Phoenix, Chicago, New York places, the big markets like that.


00;03;02;07 - 00;03;16;18

David Richter

That's where the change happens first. And you kind of see that ripple effect come through. But for us, it's still really good. It's it's the trend is slowly turning back to a buyer's market, but still a solid seller's market here.


00;03;16;20 - 00;03;36;02

Bill Kenny

Awesome. Well, then I like asking that just because getting the different viewpoints from all over the country and where people might be, because here in Florida, it's definitely more of a buyer's market where saying that turn pretty quickly here, right in the middle, in the Orlando area. But okay, let's talk about some of the other things you're going through and what you're on and that journey.


00;03;36;02 - 00;03;46;15

Bill Kenny

So what was the journey that took you to like two simple cf0 and like, even, you know, considering because we had been friends for a long time and talk for years. And then what made you pull that trigger?


00;03;46;17 - 00;04;21;03

David Richter

Yeah, we we started out like everybody, you know, we read Rich dad, Poor dad one to buy a bunch of rentals. And then it evolved into, you know, flipping and wholesaling and doing creative deals and having a meet up. And I'm an agent and it was very transactional. And I would say, almost three years ago, two and a half, three years ago, we decided that, well, actually there was an event, we went to a commercial, storage event, and we saw how those investors were a lot different from the other, you know, single family flipper type investors.


00;04;21;05 - 00;04;42;04

David Richter

And how they once they had built their portfolios, things that things had changed in the way that we wanted to see our lives. So we decided at that point through a lot of other conversations and talking to different people, that we wanted to go into a little bit different direction. And, at that point we said, all right, we raised a lot of private money because we were flipping, we were wholesaling.


00;04;42;04 - 00;05;06;08

David Richter

We were, you know, doing the burgers and holding multifamily. We said, let's, let's take that private money and let's use that in a, a different capacity in, that our private money, hard money lending company that we created about two and a half, three years ago. And the other thing is let's let's stop buying. Let's stop marketing for single families, small multifamily, let's start marketing for storage.


00;05;06;08 - 00;05;29;07

David Richter

And we ended up buying like five different operations over that period of time. We still hold three, but we're actively looking for another one. So we we took a major course correction from all that transactional stuff. You know, building a small a small to large rental portfolio, flipping, wholesaling. And we moved more to commercial holding commercial assets and, and building this hard money lending company.


00;05;29;10 - 00;05;47;16

Bill Kenny

Okay. So that journey, I mean, you've been in real estate for a long time and been able to see in different markets things like that. And that's what I feel like a lot of people want to get into is the commercial and like that side. So what was that final straw that broke the camel's back? We you're like, well, let's just get into this and let's shut everything out.


00;05;47;16 - 00;05;49;22

Bill Kenny

You know, like get into that.


00;05;49;25 - 00;06;14;00

David Richter

Kind of the final straw for me, was that in 2021, I think I did 52 sides as a realtor, and we probably did like 40, 40 deals as an investor. So I was just working nonstop, you know, and it's one of those things where, you know, make hay when the sun shines. I knew when I was in it that this was net, you know, like this is the time to double down, double down.


00;06;14;02 - 00;06;29;14

David Richter

But, you know, I that's not how I wanted to live the rest of my life, you know, doing, you know, hundreds and hundreds of transactional deals every year. So that was kind of the point where I said, maybe there's a better way.


00;06;29;16 - 00;06;41;29

Bill Kenny

Yeah, that makes sense. So then you've gone into that side and then now you've got Jump Capital, which is the hard money lending company. Correct. That you started. That was the two and a half years ago that you started that.


00;06;42;01 - 00;06;43;28

David Richter

Yeah. Yeah.


00;06;44;01 - 00;06;53;25

Bill Kenny

So then let me ask about that. What got you into the hard money lending side. Like you've been in real estate and now you're doing commercial. Like why the jump into the lending space.


00;06;53;25 - 00;07;14;13

David Richter

Yeah that's a good question. It's it's basically kind of moving up the totem pole so to speak. Okay. It's you have this we have the skill set of rehabbing. We have the skill set of the market. We know how to evaluate properties. We we know, you know, how to manage contractors. We know all that stuff.


00;07;14;15 - 00;07;37;03

David Richter

Let's just instead of being the person that's, you know, in the in the deal, let's be the person that's, you know, funding the deal, take it kind of step upwards. And so we just took all those skill sets and kind of wrapped it into that, you know, is still is still requires lead generation, still requires networking. It still requires working with people.


00;07;37;06 - 00;07;52;06

David Richter

But it's but it's a little more passive, a little more passive than the actual flipping or wholesaling. There's there's still work. It's done. It's. Yeah, it's in some cases more a lot more passive. So when you.


00;07;52;06 - 00;08;04;05

Bill Kenny

Say leads, are you looking for people to lend to or like are you trying to build your your lending pool, you know, and like more lenders coming in the door, is it a mixture of both. Like what are you looking for on a constant basis?


00;08;04;05 - 00;08;25;19

David Richter

We've gotten to the point where, you know, when you do this for ten years, your network grows. Finding the money is no longer an issue. It's not an issue. It's it's very easy to find the money. You know, in, in, in, in in a market where or in a, in an environment, a real estate environment where inventory is tight, finding that deal is difficult.


00;08;25;25 - 00;08;39;00

David Richter

Now as inventory comes back on the market and opens back up, there may be more opportunities to make that easier, but I think, and you know, this, that finding the deal is always going to be the hardest thing.


00;08;39;03 - 00;08;52;28

Bill Kenny

Yeah. So then you're looking for the people that actually have the deals and you're looking to learn. And that's the biggest lead flow channel. So then do you work in specific areas. Is this nationwide like maybe you're looking for as far as criteria.


00;08;53;01 - 00;09;14;04

David Richter

So when we started off we said, all right, let's in order to protect our, our capital, our investor capital, let's stay in the areas that we know. Well, you know, something goes wrong. We can get our hands on it and fix it. So it makes it really easy. It really mitigates a lot of risk. But we found that, you know, that's a limiting pool to fish in.


00;09;14;04 - 00;09;38;09

David Richter

So we've actually expanded out beyond that. So I would say that we're generally Mid-Atlantic, but we've done we've done several deals outside of the Mid-Atlantic. So we're open to opportunity. Definitely open opportunity. We we would we had an opportunity in in Missouri. We did, two actually in Florida. So, yeah, we're open to two opportunities outside of the Mid-Atlantic.


00;09;38;11 - 00;09;41;24

David Richter

But, you know, the Mid-Atlantic is is what we really know.


00;09;41;24 - 00;09;52;01

Bill Kenny

Well, okay. What about the actual deal you're looking for? Single family? Does it matter? Is a commercial or is it like, is there a certain criteria on what someone could bring you?


00;09;52;03 - 00;10;13;15

David Richter

Yeah. I've had some stuff pitched to me, you know, like businesses or, you know, gap funding. We haven't done any of that. We're kind of sticking to what we we know very well. Fix some flips. The BR strategy, you know, buy and hold. We've done some mixed use commercial. We've done some creative land deals.


00;10;13;18 - 00;10;24;22

David Richter

So, you know, things that things that make a lot of sense on paper that we understand, that's that's the kind of deals that we're doing. I kind of like the bread and butter stuff.


00;10;24;25 - 00;10;40;03

Bill Kenny

That makes sense. Is there any secret sauce? Not that you have to tell the secret sauce, but like, that makes your company as a lender stand out or like that you're like, hey, we closed quicker. I don't know what's, what's the the thing that makes it stand out for, that was the landing craft.


00;10;40;05 - 00;11;06;14

David Richter

Exactly. That's true. Like, what's the value proposition? There's so many lenders out there. For us is that we've been in the trenches for ten years, and, and we know, you know, we we've had to find deals, we've had to manage contractors, we've had to evaluate deals. Sometimes there's, situations that come up where they need additional funds or, they need some kind of other resources that, that we can provide.


00;11;06;17 - 00;11;39;26

David Richter

So it's really the way we look at it is, is more like a partnership. Our job is to make sure they're successful, and we work with a lot of people that, you know, have, you know, done their first five deals or so. So it's very rewarding to watch them grow and create wealth. And being a partner to do that, you know, being responsive all of, all of the borrowers that we have have my cell phone so they can text me, I think, yeah, they can get in touch with me immediately, like if they need an emergency draw or they need it by tomorrow.


00;11;39;28 - 00;11;55;07

David Richter

That's the kind of stuff that, that we're doing. It's it's a true partnership. It's not. Yeah. It's it's not a faceless company. It's not, you know, you know, get stuck on the 800 number. It's not nothing like that. It's.


00;11;55;09 - 00;12;12;00

Bill Kenny

That's what you see in a lot of those big companies, for sure. So it sounds like yours is more customer focused, customer driven. And you. I like what you said, partnership driven, where you're actually helping them. Do you? So if someone brings you a deal that's not a deal. Like are you helping them say, this is not a deal and this is why.


00;12;12;04 - 00;12;17;17

Bill Kenny

And like, this is what we're doing. Or if it is a deal, it's like here. Like, yeah, it sounds like you're taking them on that.


00;12;17;21 - 00;12;39;03

David Richter

Yeah. So what I do is I, I, I'm to submit a lot of information to me, you know, send your dope work, send your comps, send your exit strategy. Send send me your Experian, send me all the stuff I need to look at. And then I'll look at that and I'll say, I may say, well, these comps, you know, you may be pulling comps off Zillow for the neighborhood and these, these just don't match up very well or.


00;12;39;04 - 00;13;01;23

David Richter

Yeah, you know, consider this, you know, we when we were buying and we live in an area where there's a ton of skeptics. So we always require our borrower to get a septic inspection because there could be somewhere that could be a 20 to $60,000 repair. That's not not in your scope of work. You've basically destroyed your your profit right there.


00;13;01;26 - 00;13;19;18

David Richter

So, it's looking at it, I may say, you know, based on this neighborhood, I would say this is probably the RV for whatever reason. Or, you know, you're right on. This sounds good. This is kind of what we can do, but, yeah, it's a second set of eyes from an experienced investor to look over your deal.


00;13;19;20 - 00;13;24;02

David Richter

And, you know, see if it makes sense, you know, see if you can make a profit on it.


00;13;24;05 - 00;13;42;01

Bill Kenny

Yeah, I think that's huge. Where, like you said, if you if it's a bigger company, it might just be a frontline person who's never been in the real estate trenches and really understands real estate. They're just saying, do you fit my box or not? Yeah. And like, if not, then see, you know, like, I've got enough applications and we're just.


00;13;42;05 - 00;13;52;29

Bill Kenny

But beyond where it sounds like you're actually taking them and saying, okay, here's the, here's the points. Here's what I'm seeing from your experience being in this space for so long. So I think that's a huge value proposition.


00;13;53;02 - 00;13;53;23

David Richter

I want.


00;13;53;23 - 00;13;54;03

Bill Kenny

To, you know.


00;13;54;03 - 00;14;18;16

David Richter

That. Yeah. And that's why, you know, staying in the areas that we know, we can actually add a lot more value. But, the nice thing about having, you know, a big network is that we know investors in a lot of the states, you know, the big cities, you know, so we can reach out to them and they can put us in touch with the right people to help those other investors out, which we know is great times.


00;14;18;19 - 00;14;28;05

Bill Kenny

Okay. So then what kind of goals do you have? Like are you trying to get a certain amount each month? Like do you cap it at a certain amount or like what's the what are you looking to do.


00;14;28;07 - 00;14;49;25

David Richter

So we've doubled that business every year. Window our third year. And you know, it's like at some point you can't double that business anymore. It becomes right. It becomes a major challenge. So we're, we're in a struggle now to hit our goal. But, you know, our goal is to, write 9 million in hard money loans this year.


00;14;49;27 - 00;15;10;08

David Richter

And I would say we have, you know, we have about four, 4 to 5 million out. And we've written about. Yeah, we've written about for some, some loans. Our typical loan is, is written for for 12 months. Some guys are out and, you know, 4 or 5 months, some guys are out and 7 to 8 months, some take all 12 months.


00;15;10;11 - 00;15;29;05

David Richter

So, you know, it's that part of it is managing the capital, you know, when it's coming back, what you have going out. Do you need to raise some more? That's kind of like the the daily struggle of it. You know, this deal makes sense. We had this deal kind of coming back at this time. When do you want to close this?


00;15;29;07 - 00;15;35;18

David Richter

So just managing your capital investors, your borrowers, and, the outflows and inflows of all that capital.


00;15;35;20 - 00;16;01;23

Bill Kenny

Okay. So that's I love the way that you do that then and that you have the jump capital set up and that you will have these aggressive calls, but then you're also making it very much a customer, a client driven partnership to be able to talk with them. And so I really like what you have. So before we move on to the next thing that we're going to talk about, how can people get a hold of you if they are looking like if they want a loan or if they want to talk to you, or if they want to get a hold of jump capital?


00;16;01;23 - 00;16;24;29

David Richter

Yeah, yeah. Our our website is Jump Capital Dot loans so they can find us on, on on our website. There's plenty of links in there to get Ahold of us. Our phone numbers on there. You can find me on social media. Bill Carney, RBI for Instagram. You know, Bill Carney for Facebook, bilk NY. So you reach out to those channels.


00;16;25;01 - 00;16;33;05

Bill Kenny

Awesome. So jump capital Dot loan. So very, very apropos there to be able to go there. So and it's Dot loans correct.


00;16;33;08 - 00;16;34;16

David Richter

Yeah. Yeah okay.


00;16;34;16 - 00;16;49;12

Bill Kenny

Cool. So jump cap we'll make sure we put that in the show notes as well. So you could just click on that if you're looking to get a loan I obviously cannot endorse them any more than I can because you know why. To we can see their books in their numbers. Yeah. Like I we're able to get into the back end and know that these guys are the real deal.


00;16;49;15 - 00;17;06;24

Bill Kenny

So like anyone I have on the podcast, especially if we're working with them like I, we can endorse them from a whole different level. Because of what we can see behind the scenes where the, you know, like, these people cannot be asked. Yeah, this is where Bill, Bill and Mike and Jump capital like this is someone we endorse.


00;17;06;25 - 00;17;19;19

Bill Kenny

We'll take you by the hand will really help you. And they understand and like they understand the business side of it as well. So talk about that if you don't mind, like working with simple CFO, having a CFO on the team. Like what's that done for the business? Is that true?


00;17;19;24 - 00;17;44;26

David Richter

Yeah. We you know, we've struggled with, with, bookkeeping and and I had I ran first in my, realtor business, but our investor business just had so much more going on. You know, we had rentals, we had owner finance, seller finance deals. We had, you know, wholesaling. Com coming in, we had flips happening.


00;17;44;26 - 00;18;01;20

David Richter

We had all this stuff happening. So it was very complicated. The realtor side was very easy. Right. You have a closing, you divvy it out, you know, the next closing it out. So that was very simple for, for us. So we we loved profit first and we tried to implement it. We had different accounts. But we didn't fully implement it.


00;18;01;22 - 00;18;25;10

David Richter

And we were very weak. In our bookkeeping, we had struck out with, with our, I think it was our first two bookkeepers. Our most recent one was a total disaster. The problem is, is that we weren't capable of knowing that it was wrong. You know, we knew that our reports didn't look the way we wanted them to look.


00;18;25;13 - 00;19;06;29

David Richter

And so, we finally, through a mastermind and through some, some coaching, they said, guys, you just need a CFO or a fractional CFO. And so the minute they said that, we knew exactly who to call and, and working with, simple CFO has really been huge, having that partner in there that's, you know, so we we fired our bookkeeper, implemented, some a new, new person that was already kind of growing inside of our business, getting our budget figured out, getting our projections, our income projections, revenue projections, and then actually getting the books right.


00;19;06;29 - 00;19;28;11

David Richter

So, you know, it's like, here's a game plan to do this. So they had messed up all of our I think they had put some of our loans as like, principal and interest on our interest loans, like they had really destroyed us. And so we had we started to go back over the last several months and fix those with the the help of our CFO.


00;19;28;14 - 00;19;44;16

David Richter

And it's, it's really making things a lot clearer because, as you already know, without the the numbers to tell the story, you don't know, you know where to go in the future, you know? So that's what we really want to get to. And we're getting there because of your company now.


00;19;44;16 - 00;20;01;12

Bill Kenny

And I appreciate you saying that because it's that clarity. Like you said, it's skill and knowing you're on the right path. Because a lot of people just don't have that help. Yeah. Getting to where they want to go and I yeah. And I appreciate you taking that jump. Had not no pun intended jump with us but back to jump capital.


00;20;01;12 - 00;20;16;10

Bill Kenny

But this is where we want to make sure that people like you that are out there in the marketplace doing a good work and wanting to help other people and like, you want to build your company and produce more loans and like that thing. And on the commercial side too, you just need the clarity to be sure that you can make the right decisions.


00;20;16;12 - 00;20;34;08

Bill Kenny

And that's what we want to help with. So now this has been awesome. I want to just ask two, do you have any advice for the investors out there currently in this marketplace where we are, you know, whether it's seller's market, buyers market, whatever it might be like, what advice do you have for the real estate investing community?


00;20;34;10 - 00;20;53;12

David Richter

I would say, you know, things things are it depends on what market you're in. Obviously, you know, you've got to you got to match your your strategies to the market you're in. And you kind of want to be one step ahead of the market, you know, based on your history and your past. But, you know, in the market we're in, you know, it's lead generation is difficult.


00;20;53;12 - 00;21;14;13

David Richter

It's still difficult, but it's coming back. It's still a it's still a great market. I think it's always going to be, you know, there's a lot of dooms day predictors out there. But I think, the, the US is always going to be a good market to buy and hold. You've obviously got to buy. Right. Flipping still makes a lot of sense, but you've got to, you know, build those skills.


00;21;14;13 - 00;21;44;13

David Richter

It's like anything, you just don't come out of the womb knowing how to flip. Right? You've got to, you know, take your your Knicks and learn your lessons along the way. But I would say just, persistence is huge. Just keep going. Build your network. And, and if you do these tried and true strategies of, buying and holding, fixing and flipping the right things, you know, buying bigger assets, going bigger as you grow, you're going to be you're going to be, right where you want to be at some point.


00;21;44;16 - 00;21;58;18

Bill Kenny

So if they take that advice and they do start to grow, at what point should they consider, like you did go into commercial or, you know, potentially lending you know, that seed as well too, like is there a certain time or is there a certain thing or like what would you say?


00;21;58;18 - 00;22;16;23

David Richter

Yeah, I think, I think that's an individual decision. You know, I know there are people that, jumped into it right away and, and that's that's good. I mean, if that's if you have the right network and, you know, maybe you have the right coach or something, you can do that for us. We weren't ready for that.


00;22;16;23 - 00;22;41;01

David Richter

Like we were green as, as you could be. So we we kind of progressed up up the scale, you know, single families to to multiple families to creative stuff. And then, you know, more, more advanced things like, you know, being the lender and commercial, larger commercial assets. So we, we did a progression as we felt our skill set grow.


00;22;41;04 - 00;22;58;28

David Richter

But I would say it's based on you, I, you know, in general it's always better to go bigger sooner. Yeah. But you know, some people may not be ready for that right out of the, the get go, but you've got to have the right network and maybe, a coach to, to help you with a lot of that.


00;22;58;28 - 00;23;19;23

Bill Kenny

So then you've had you've been a part of masterminds, a coaching groups and like things over the years and you're definitely not green anymore. So you definitely got that instilled in you. I want to ask this from a little different aspect to, would you say that if they have more money than time, it's might be time for them to go to the commercial or to the lending space?


00;23;19;23 - 00;23;27;10

Bill Kenny

But if they have more time than money, it's like more the active and maybe like just trying to get the ATM machine up and running there. Be fair assessment.


00;23;27;10 - 00;23;42;22

David Richter

You've got to you've got to build some kind of cash flow or something that you're actively doing to, to be able to invest that money. But yeah, if you, if you have more money, yeah, you could probably buy a bigger asset a lot sooner.


00;23;42;24 - 00;23;48;24

Bill Kenny

Or go to someone like Bill and Mike and be like, hey, well, where can I put my money right now? And like, I.


00;23;48;27 - 00;24;17;12

David Richter

That's super passive. That's very passive. But yes, as you know, investors like us that have businesses like we do, we do take capital from, from people. And we put that in play. And we make them a very good return. And there's, you know, you know, tons. And I'm probably, you probably interviewed tons of people that are good stewards of capital that, you know, have IRA money, have, wealthy individuals to back them.


00;24;17;15 - 00;24;36;23

David Richter

So, yes, that's very easy. You're not really going to learn the business at all. You're going to get a nice paycheck. The other side of that is if you act, you know, if you if you have time and you don't have the funds and you want to build this business, then, being active and learning skills and doing things is the way to go.


00;24;36;25 - 00;24;54;25

Bill Kenny

Awesome. Yeah. So if you want to reach out to Bill either way, like if you're looking to put money on the street or if you're like, hey, I need the money in order to take down these deals and to be able to get it. And you want someone that's going to be more of a partner with you, then just like you're just another number, you know, to them you're just another application coming in the door, then reach out to them.


00;24;54;25 - 00;25;16;18

Bill Kenny

Jump capital Dot loans I love that URL. Very simple. And then Bill Kenny Aria, if you're wanting to connect with him on Instagram or like, do you know anything out there in the social the social world? So Bill, thank you so much for coming on and for sharing your experience with us. And then with also with just your experience in the marketplace and how you've progressed too, and given some good advice there at the end.


00;25;16;22 - 00;25;41;20

Bill Kenny

And then if you're listening to this and you're like, oh my gosh, I have no idea where I am money wise. Like, you know, like what Bill was saying and I don't have the clarity. And I've had bookkeepers screw things up and don't know where to go. Just reach out. Simple. Cfo.com can book a call right there. You'll probably be talking to one of our team members here, or even myself, and we just want to see where you are and if it's the right step or if we can point you in the right direction, but also if you're a launching out and you need that money.


00;25;41;20 - 00;25;57;11

Bill Kenny

We have people like Bill that we trust that will actually take you under their wing and be like, here's the money and here's what you know, if it is a deal or not, and making sure that they help you on that journey. So that's jump capital Dot loans. Thank you so much for listening. And Bill, thanks for being a great guest.


00;25;57;13 - 00;26;27;26

Speaker 3

This episode of the Profit First for ROI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the profit first system in your business? Schedule a discovery call at simple cfo.com right now. We'll see you next time on the Profit First for ROI podcast with David Richter.

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