FOR REAL ESTATE INVESTORS
David Richter Talks with Justin Noe
July 6, 2026
Justin Noe spent just over 20 years as an active duty Marine before retiring and going all in on real estate. Today he runs a sales team, flips houses, and holds rentals in the Tampa area, and every piece of it is built on the Profit First system.
Justin first read Profit First in 2019 while still in the military, but the real shift came at the end of 2022 when he looked back at a year of solid revenue and asked where all the money went. In January 2023 he fully implemented the system in his business and never looked back.
In this conversation with host David Richter, Justin explains how he built a full year of owner's comp reserves for himself and his wife, why he genuinely looks forward to his monthly allocations, and the operational systems that now let him take a four week trip to France and Sweden while his team runs the business. He also shares the allocation formula he uses for new income streams: 10% to his church, 25% to debt paydown, 25% to investments, and 40% to family trips and home renovations.
If you're a real estate investor making good money but wondering where it goes every month, this episode is a working model of cash flow management, paying yourself consistently, and the financial peace of mind that comes with mastering your money.
David Richter Talks with Rich Lennon
June 29, 2026
Rich Lennon is a longtime real estate investor turned private lender who built one of the largest hard money lending operations in Richmond, Virginia, after a career of flips, rentals, and buy-and-hold deals. He reached financial freedom by stepping out of active investing and into the lending seat, where he now earns 30 to 50% returns doing only a few hours of work per deal while traveling the world.
In this episode, Rich breaks down the fractional wrap, the strategy he uses to combine his own capital with private money and capture the arbitrage between what he borrows at and what he lends at. He explains why being the bank is the lowest-risk seat at the table, how to underwrite a deal, why staying local matters, and the morality of protecting your borrowers.
David and Rich go deep on the mechanics: the $50,000 starting point, taking a first-loss position to protect underlying lenders, and how returns scale with how hard you want to work. Rich shares why flippers and operators are perfectly positioned to make the jump, since their worst-case scenario as a lender is taking back a property at 50 to 60 cents on the dollar.
If you are a real estate investor or entrepreneur who has stacked some cash and wants to put it to work without chasing marketing, finding deals, or managing renovations, this conversation lays out exactly how to move from operator to lender the right way.

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Jason Lucchesi Talks with David Richter
June 22, 2026
David Richter is the author of Profit First for Real Estate Investors and founder of Simple CFO, a company built to help real estate investors get control of their cash flow, pay themselves consistently, and stop living deal to deal. He spent nearly a decade inside a real estate business that scaled to 25 wholesale deals a month, where he eventually took the finance seat, only to discover they were spending more than they were making — and that nearly everyone around them was in the same boat.
In this featured episode, David joins Jason Lucchesi on the No Flipping Excuses show to walk through the exact financial foundation every investor needs from their first deal forward. From the Golden Trio bank accounts to finding your keep number to what clean financials actually look like to a lender, this conversation gives real estate investors a clear, no-excuse starting point for building a profitable business.
This is a practical, straight-talk episode for investors at every stage — whether you're still waiting on deal one or you're ten years in and still chasing your tail. If you've ever wondered where your money goes after a deal closes, or why more deals aren't translating to more personal wealth, this is the episode that answers it.
David's core message is simple: real estate is the vehicle, but money is the game. And most investors don't know the rules. This conversation gives you the foundation to start playing it right.

David Richter Talks with Tim Hubbard
June 16, 2026
What happens when you run the numbers on the Airbnb you're staying in and realize it beats every turnkey rental you toured that day? For Tim Hubbard, it meant walking away from the long term rental deal he flew to Tennessee to find, buying a historic eight-unit apartment building instead, and converting it to short term rentals. That single property went on to earn roughly eight times what it produced as a long term rental, and it set him free.
In this episode, host David Richter sits down with Tim to trace the whole journey: discovering Rich Dad Poor Dad nearly 20 years ago, fighting through loan denials as a 1099 contractor to buy a foreclosure fourplex in downtown Sacramento in 2010, house hacking one unit while the other three covered the bills, and 1031 exchanging his way into bigger buildings and better markets.
Today Tim runs roughly 65 units, 45 of them short term rentals, from South America, where he's lived for nearly a decade, first in Colombia and now in Brazil. He's also weeks away from opening the first phase of a boutique resort in Colombia and leads Corzly, a core operating center that handles revenue management, 24/7 guest communication, and marketing for short term rental owners and property managers in more than 40 cities.
Tim doesn't sugarcoat the 2026 short term rental market: it's more competitive, guest expectations are higher, and owners still pricing like it's two years ago aren't getting booked. This conversation is a masterclass in reading supply and demand, finding the luxury edge, and building operations that let the profit actually reach you.

David Richter Talks with Jarrod Frankum
June 8, 2026
Jarrod Frankum started his real estate journey with nothing — no cash, no credit, and a $500-a-month budget he'd carried home from two years of campus ministry in Brazil. Seven years later, he owns six properties outright and holds an additional eight in partnership, runs a wholesaling and buy-and-hold business that funds his life across two continents, and attributes a significant part of his financial survival to implementing Profit First early and staying disciplined through multiple market cycles.
This conversation tracks the full arc of Jarrod's story — from skateboarding through neighborhoods writing down addresses on his phone, to closing his first wholesale deal for just under $10K, to navigating the real market stress test of running a U.S. real estate business remotely from Brazil. Along the way, David and Jarrod dig into how Profit First helped Jarrod throttle income, take the emotion out of big deal closings, and build a financial cushion that carried him through the unexpected friction of running a business abroad.
If you've ever closed a deal and wondered where the money went, or felt like you can't trust your bank account balance to tell you the truth, Jarrod's experience with multiple accounts, automatic distributions, and tax reserves will show you exactly what it looks like when the system does the thinking for you.
This episode is for the real estate investor who is tired of operating in financial chaos and is ready to build something that actually holds up when the market gets cold.

David Richter Talks with Bobby Tripplett
June 1, 2026
Bobby Triplett is VP of Renovation Services at Offerpad, a publicly traded iBuyer with operations in 20+ markets across 15 states, where he has led the renovation of more than 40,000 homes over nearly a decade. His team now offers institutional-grade, W2-staffed project management to private investors — from first-time flippers doing two deals a year to clients running 120 renovation projects a month. This episode covers how Bobby built a scalable renovation infrastructure that private investors can plug into without hiring a single employee, and why itemized scopes, fast trade payments, and a culture of accountability are the real drivers of ROI. If you're a real estate investor trying to scale your fix and flip or rental renovation operations without drowning in contractor headaches, this one is for you.

David Richter Talks with Mike Michalowicz, Founder of Profit First (Part 4 of 4)
May 25, 2026
In this episode of the Profit First for Real Estate Investors podcast, host David Richter sits down with Mike Michalowicz — author of the original Profit First — for the third episode in their ongoing series together. This conversation zeroes in on one of the most common financial struggles in real estate: inconsistent deal flow and what to do when big chunks of money hit your account all at once.
Mike breaks down the drip account and vault account concepts in plain terms, explains why the human brain is literally wired to spend lump sums, and makes the case that having cash reserves isn't just a financial strategy — it's the most powerful negotiation tool you'll ever have. David ties it all back to the real estate investor experience, showing why having systems in place when the money lands is just as important as getting the deal done in the first place.
If you're a wholesaler or flipper who's had big months followed by painful dry spells, this episode gives you the exact framework to fix that for good.

David Richter Talks with Mike Michalowicz, Founder of Profit First (Part 3 of 4)
May 18, 2026
In this episode of the Profit First for Real Estate Investors podcast, host David Richter sits down with Mike Michalowicz — author of the original Profit First — for the third episode in their ongoing series together. This conversation zeroes in on one of the most common financial struggles in real estate: inconsistent deal flow and what to do when big chunks of money hit your account all at once.
Mike breaks down the drip account and vault account concepts in plain terms, explains why the human brain is literally wired to spend lump sums, and makes the case that having cash reserves isn't just a financial strategy — it's the most powerful negotiation tool you'll ever have. David ties it all back to the real estate investor experience, showing why having systems in place when the money lands is just as important as getting the deal done in the first place.
If you're a wholesaler or flipper who's had big months followed by painful dry spells, this episode gives you the exact framework to fix that for good.

David Richter Talks with Mike Michalowicz, Founder of Profit First (Part 2 of 4)
May 11, 2026
Most real estate investors are making the same hidden financial mistakes — and they don't even know it. In this episode, David Richter sits back down with Mike McHale, the original author of Profit First, to break down the most common traps that keep entrepreneurs stuck in their business instead of building one — and the practical fixes that can change everything.
They cover the difference between revenue and profit, why taxes surprise people every single year even though they shouldn't, why paying yourself a consistent salary changes everything, and what financial visibility actually looks like in practice. If you're still running and gunning without a system, this is the episode that gives you one.

David Richter Talks with Mike Michalowicz, Founder of Profit First (Part 1 of 4)
May 4, 2026
Making 2.2 million in projected profit and considering bankruptcy at the same time — that's the reality more real estate investors face than anyone admits. In this episode, David Richter sits down with Mike McHale, author of The Money Habit, to unpack why so many entrepreneurs feel broke no matter how much revenue they generate, and what's actually driving that cycle at a biological level.
They dig into Parkinson's Law, optimal foraging theory, loss aversion, and the psychology behind why money behavior gets amplified — not fixed — as your income grows. If you've ever wondered why more deals haven't solved your financial stress, this episode is the conversation you need to hear.

David Richter Talks with Mike Ochsner
April 28, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Mike Ochsner—applied neurology coach, author, and performance expert—to talk about how optimizing your brain can directly impact your business, productivity, and profits.
We dive into Mike's personal journey from racking up 15 concussions through extreme sports to discovering applied neurology and reversing years of pain and cognitive decline in under 20 minutes. We unpack how entrepreneurs and real estate investors are unknowingly running with the "parking brake" on their brain, what ADHD really means for high performers, and how simple neurological resets can eliminate chronic pain, brain fog, and decision fatigue. If you've ever pushed harder and harder only to feel like you're spinning your wheels, this episode will change how you think about performance.

David Richter Talks with Ken Barton
April 20, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Ken Barton—entrepreneur, real estate investor, and founder of Offa—to talk about how he went from high-income W-2 sales to building a platform that’s changing how investors find and fund deals.
We dive into Ken’s unconventional journey, from selling $40M in software to buying his first off-market deal, and how frustration with outdated systems led him to build a marketplace for real estate investors. We also unpack the real opportunity behind off-market deals, why most investors struggle with access and financing, and how connecting deal flow with lending could completely change the game. If you’ve ever felt stuck trying to find deals or funding, this episode will open up a new way of thinking.

David Richter Talks with Bree Hartman
April 13, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Bree Hartman—self-storage investor and founder of Self Storage School—to talk about how she went from burnout in a service-based business to building a scalable, cash-flowing portfolio that supports the life she actually wants.
We dive into why self-storage is one of the most underrated asset classes, how Bree reverse engineered her life before choosing her investment strategy, and why operations—not just acquisitions—are the key to long-term success. If you’re tired of the hustle, chasing doors, or building a business that doesn’t align with your lifestyle, this episode will challenge you to think differently about both wealth and freedom.

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