PROFIT FIRST
FOR REAL ESTATE INVESTORS
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Episodes
David Richter Talks with John Morey
From Cash Chaos to Peace of Mind: Making Profit a Habit
March 10, 2026
Sign up for our event at: https://simplecfo.com/john-morey/
In this episode of the Profit First for Real Estate Investing podcast, I sit down with real estate investor and community leader John Morey to talk about one of the most common—but least discussed—problems in real estate businesses: cash flow chaos. John shares how implementing the Profit First system completely changed how he manages money in his business, giving him clarity, structure, and something many entrepreneurs desperately need—peace of mind.
We also dive into the common mistake of running your business with “one big bucket” of money, why so many investors struggle to pay themselves or cover taxes, and how small changes in allocation can create massive long-term stability. Whether you’re doing your first deal or hundreds of deals a year, this conversation will help you rethink how your business handles cash. 
David Richter Talks with Shannon O'Neill
Why Most Real Estate CEOs Are Still Employees in Their Own Company
March 3, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Shannon O’Neill, fractional COO and operations expert at Let’s Grow COO. Shannon and I dive into one of the most overlooked pain points in growing a real estate business: the loneliness and pressure at the top—and the even more invisible pressure on the second-in-command.
We unpack what it really looks like to move from being an operator inside your business to actually leading it. Shannon shares how tracking your time can completely change your perspective, why most CEOs are still employees in their own company, and how fractional leadership can create clarity, structure, and sanity. If you’re feeling stretched thin, stuck in the day-to-day, or unsure where your time is actually going, this episode is your wake-up call.
Featured Posts
Why Every Growing Business Needs a Human CFO (And How They Help You Succeed)
As businesses grow, the money side of things becomes harder to manage. There are more bills to pay, more sales to track, more taxes to plan for, and more decisions that can affect your future. ...more
cfo ,Cash Flow &Profit First
December 10, 2025•6 min read
Why Ignoring Cash Flow Can Sink Your Business (and How a CFO Can Save It)
Running a business is exciting. You get to create, sell, and serve customers. But behind all of that, money has to move in and out smoothly. That movement is called cash flow—and it’s one of the most ... ...more
cfo ,Cash Flow Profit First &AI
October 02, 2025•4 min read
The Hidden Dangers of Using AI for Your Business’ Financial Strategy
Many business owners are turning to AI to make financial decisions, whether built into their software services or using ChatGPT, etc. The problem is that AI is not a replacement for a human CFO, and c... ...more
cfo ,Cash Flow Profit First &AI
August 21, 2025•6 min read
When Debt Becomes a Problem
Running a business is hard work. Business owners take out loans or borrow money to buy equipment, vehicles, real estate, or pay bills during slow months. Valid expenses, but If the debt piles up and i... ...more
cfo ,Cash Flow Profit First Budgeting &Debt
July 15, 2025•6 min read
Are You Running Your Business Without a Map?
Running your business without a financial plan is like driving without a map. Many businesses grow quickly in the beginning. But after that first growth spurt, they stop planning. They don’t have a cl... ...more
cfo ,Cash Flow Profit First Budgeting &Debt
July 03, 2025•6 min read
How to Take Back Control When Costs are Out of Control
When your business grows fast, it’s easy to pile on overhead like office space, extra staff, new equipment, and other fixed costs. These expenses don’t go away when business slows down. In fact, they ... ...more
cfo ,Cash Flow Profit First Budgeting &Debt
June 24, 2025•5 min read
David Richter Talks with Cody Hofhine
How Personal Development Determines Income Ceilings
February 24, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Cody Hofhine—entrepreneur, former co-owner of Wholesaling Inc., and founder of Joe Homebuyer—to talk about what really drives long-term success in business. Cody shares his journey from struggling insurance agent making $19,000 a year to building and selling a national real estate education company, and the identity crisis that followed.
We dive into personal development, leadership, and why your business can only grow to the size of the person running it. Cody explains how shifting from ego-driven goals to purpose-driven impact changed everything, and how that mindset now fuels his mission to help franchise owners scale to $1 million territories across the country. If you’re chasing growth but feeling stuck, this episode will challenge you to level up from the inside out.
David Richter Talks Finance with Lou Brown
37 Ways to Structure a Real Estate Deal with Creative Finance
February 17, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with the legendary Lou Brown—real estate investor, educator, and creative financing pioneer with over 40 years in the business. Lou shares how he’s completed over 1,000 transactions without ever qualifying for a bank loan and how everyday investors can do the same.
We dive into creative acquisition strategies, the power of seller financing, and why professionalism and credibility win more deals than just offering the highest price. Lou also breaks down his “buy, hold, sell” philosophy and explains how trusts can protect everything you build. If you want to buy properties without banks, create cash flow, and actually keep what you earn, this episode is packed with gold.
David Richter Talks with Carter Lane
How to Use Your Retirement Account to Fund Real Estate (Legally and Profitably)
February 10, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Carter Lane from Unified Wealth to talk about one of the most overlooked tools in a real estate investor’s financial toolkit: the self-directed IRA. Carter breaks down how business owners and investors can take control of their retirement funds, invest in what they know (like real estate), and build long-term, tax-advantaged wealth.
We dive into how the traditional retirement model is failing most Americans, why Carter believes the “Wall Street path” is broken, and how Solo 401(k)s and checkbook IRAs can give entrepreneurs the flexibility and protection they need. If you’ve ever felt unsure about how your retirement savings are actually working for you, this episode will give you clarity—and action steps.
David Richter Talks Law with Leon Barnes
Building a Real Estate Business That Fits Your Lifestyle
February 4, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Leon Barnes—real estate investor, coach, and long-time leader at Collective Genius. Leon shares his journey from sports journalism and corporate sales into building a 65+ door portfolio in Kansas—all while working full-time and growing alongside a strong investing community.
We talk about what it really takes to build wealth slowly and intentionally, the difference between chasing “door goals” and actual profit, and how Leon leaned into community and personal development as much as business strategy. This episode is a reminder that real estate isn’t a race—it’s a tool to build the life you want.
David Richter Talks with Jordan Mederich
How to Keep Clients, Tenants, and Profit for the Long Haul
January 27, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Jordan Mederich, founder of Revatto, to explore how mastering retention and reducing churn can massively increase your business value—especially if you’re eyeing an exit. Jordan’s journey from performing magic tricks to building and selling businesses with recurring revenue is anything but ordinary. We talk about what real estate investors can learn from subscription businesses and how landlords can build tenant loyalty that pays off long term.
Jordan breaks down practical, repeatable ways to keep customers—and tenants—engaged for the long haul. Whether you’re scaling a coaching business, SaaS platform, or a rental portfolio, the strategies we cover in this episode are essential listening if you’re looking to create predictable profit and long-term success.
David Richter Talks Law with Chris Johnsen
When You Actually Need a Lawyer in Your Real Estate Business
January 20, 2026
In this episode, I sit down with business attorney Chris Johnsen, who brings a refreshingly honest take on when investors really need legal help—and when they don’t. With a background in real estate, litigation, and corporate counsel, Chris knows firsthand how legal blind spots can cost you big. But he also gets the hustle. He’s not here to sell legal services you don’t need—he’s here to help you think like a business owner.
We dive into when to engage a lawyer (hint: not always day one), what contracts investors mess up the most, and the risks of using boilerplate docs or DIY operating agreements. Chris also tackles hot topics like non-competes, asset protection, and the legal lines you might be crossing without even realizing it—especially in syndications.
David Richter Talks with Aaron Letzeiser
Most Real Estate Investors Are Overpaying for Insurance
January 13, 2026
In this episode, I sit down with Aaron Letzeiser, co-founder of OB Insurance, to talk about one of the most overlooked (and overpaid) areas in real estate investing—insurance. If you’ve ever felt frustrated by rising premiums, confusing policies, or slow claims, this episode will be a game-changer.
Aaron shares why insurance is getting more expensive (especially in markets like Florida and Texas), what most investors get wrong about their coverage, and how OB is changing the way real estate pros manage risk. We dive into how OB uses tech to create fast, transparent quotes, the difference between replacement cost and actual cash value, and how to take back control of your costs—without sacrificing protection.
David Richter Talks to Dave Dupuis
Owning the Deal & Decisions in Real Estate Without Giving Up Control
January 6, 2026
In this episode of the Profit First for Real Estate Investing podcast, I sit down with Dave Dupuis, one-half of the dynamic duo behind Investor Mel & Dave. Dave shares how he and his wife Mel built a thriving real estate business, owning over 250 units across five countries, without ever using joint venture partners. From his early days as a firefighter to scaling their portfolio through creative financing, Dave unpacks the mindset shifts, systems, and strategies that helped them achieve financial freedom and teach thousands of others to do the same.
We get into the nuts and bolts of using other people’s money the right way, how to protect your equity while growing fast, and the power of not giving up decision-making control. Dave also opens up about how a life-threatening car accident led them to start coaching and why keeping your business aligned with your values is the key to long-term success.
David Richter Talks with Martine Richardson
The Type of Real Estate That Builds Real Wealth
December 30, 2025
In this episode, I sit down with Martine Richardson—real estate investor, educator, and freedom advocate—to break down the real numbers behind getting out of the rat race. Martine’s story isn’t just inspiring, it’s filled with tactical advice for anyone who’s trying to create true financial freedom through real estate. From getting her car repossessed to building a portfolio that bought back her time, Martine shares how she leveraged creative financing, community, and consistency to scale her business.
We talk about the real math behind financial freedom, how different rental strategies stack up (short, mid, and long-term), and why she’d go straight to buy-and-hold if she were starting over today. If you’ve ever asked yourself “how many doors is enough?”, Martine gives you a simple framework to find your freedom number.
David Richter and Frank Iglesias Talk Business
Why Investing in Just Real Estate Isn’t Enough with Frank Iglesias
December 23, 2025
In this episode, I sit down with Frank Iglesias—a real estate investor, coach, and host of the What Worked for You podcast—to unpack the journey from chaos to clarity. Frank opens up about how burnout from his IT job led him to real estate, but also how the entrepreneurial learning curve nearly burned him out all over again.
We dive into the pitfalls of trying to do too many things at once, why real estate investing is only one part of the business equation, and how Profit First helped him regain control of his finances. Frank shares the hard lessons of jumping into new construction too early, the value of having a business coach, and why mastering the fundamentals is the only way to scale sustainably.
David Richter talks to Jason Lavender
Investing in Real Estate with NO Profits (And How I Fixed It) with Jason Lavender
December 16, 2025
In this episode, I sit down with Jason Lavender — a real estate investor and former painting contractor — who gets real about his rocky relationship with money and how Profit First finally changed his life. Jason shares the painful truth about how he ran his business by looking at his bank balance, faced constant stress despite making money, and ignored the warning signs until everything boiled over.
What makes this episode so powerful is Jason’s honesty. He didn’t get it right the first — or even the second — time he tried Profit First. But when he finally committed, delegated implementation, and surrendered access to his own money, everything shifted. We talk about how he transitioned from a chaotic hustle into a clear, structured, and profitable business, and how you can too.
David Richter talks to Eddie Wilson
Why Your First Exit Could Be the Key to Financial and Time Freedom with Eddie Wilson
December 9, 2025
In this powerful episode, I sit down with my long-time friend and serial entrepreneur Eddie Wilson — widely known as the “King of Exits” — to unpack what it truly means to build with purpose. Eddie shares how he has successfully exited over 113 companies and why his mission extends far beyond business. From navigating his first accidental exit to building a global nonprofit impacting 108 countries, Eddie walks us through how purpose, fulfillment, and systems of leadership have shaped his entrepreneurial path.
We also dive deep into his real estate journey, how he integrates tax strategy and endowments, and why legacy means creating something that can thrive without placing a burden on the next generation. Whether you’re a real estate investor, business owner, or mission-driven leader, this episode will challenge your definition of success and ignite a deeper sense of intentionality in your work.
David Richter talks to Amber Vilhauer
Creating Infinite Impact with Alignment in Your Business with Amber Vilhauer
December 2, 2025
If you’ve ever felt out of alignment in life or business, this episode will light a fire under you. I sit down with Amber Vilhauer — founder of No Guts No Glory and author of Infinite Impact — to talk about what it really takes to create purpose-driven work that actually changes lives. Amber’s not only the powerhouse who helped me launch Profit First for Real Estate Investing, but she’s also a deeply authentic entrepreneur with a remarkable journey of resilience and transformation.
Amber shares the emotional backstory that shaped her mission to help others feel heard, seen, and valued — and how that mission now fuels everything from book launches to marketing strategy. We dive into the real root of resistance, how entrepreneurs can overcome visibility fears, and why getting into alignment might be the most important step you’re skipping. If you’ve ever wondered whether your voice matters or how to make an impact beyond just growing your business, this one’s for you.
David Richter and Rich Lennon on Lending vs. Flipping
Why Lending Beats Flipping & How to Do It the Right Way with Rich Lennon
November 25, 2025
In this episode, I’m joined by one of my favorite humans and my very first Simple CFO client—Rich Lennon. Rich has done it all: from flipping houses to owning rentals, and now, he’s built a life of freedom through private lending. We unpack how he made the shift from operator to lender, what a “fractional wrap” is, and why lending has become his favorite seat at the table.
Whether you’re deep in real estate or just starting to stack cash, this episode gives you a blueprint for transitioning into lending the right way. Rich breaks down the systems, the mindset, and the returns—and shares how you can lend with both profitability and integrity.
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