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profit first for real estate investors

  • David Richter and Rich Lennon on Lending vs. Flipping

Why Lending Beats Flipping & How to Do It the Right Way with Rich Lennon

November 25, 2025

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Links & Resources

  • Text Rich Lennon directly at (804) 601-0330 to learn more about his training on fractional wraps and private lending.

  • Need to stack cash first? Book a free financial clarity call at simplecfo.com

Show Notes

In this episode, I’m joined by one of my favorite humans and my very first Simple CFO client—Rich Lennon. Rich has done it all: from flipping houses to owning rentals, and now, he’s built a life of freedom through private lending. We unpack how he made the shift from operator to lender, what a “fractional wrap” is, and why lending has become his favorite seat at the table.

Whether you’re deep in real estate or just starting to stack cash, this episode gives you a blueprint for transitioning into lending the right way. Rich breaks down the systems, the mindset, and the returns—and shares how you can lend with both profitability and integrity.

Episode Highlights

[0:00] – Introduction

[2:15] – My early days working for Rich and how he became Simple CFO’s first client

[5:00] – How Rich discovered $800K hiding in his books and started thinking differently

[6:00] – Reaching financial freedom during COVID—and shutting everything down

[7:00] – Falling in love with lending: high returns, minimal hours, and maximum freedom

[9:00] – From flips to funding: Why lending is easier and less risky than operating

[12:00] – What a fractional wrap is and how Rich earns 30-50% ROI with lower risk

[14:30] – How to structure lending deals with skin in the game and built-in protection

[17:00] – Why you only need to do 2-4 deals per year to create serious passive income

[19:30] – Can you scale lending into a real business? Rich explains how he did it

[21:00] – Why staying local is crucial for successful private lending

[23:00] – How to underwrite a deal (even if you’ve never flipped a house)

[25:00] – The moral code of lending: returns are great—but do it the right way

[27:00] – How to get in touch with Rich and learn his full lending system

5 Key Takeaways

1. Lending can be simpler and safer than flipping — if you structure your deals correctly and underwrite with discipline.

2. Fractional wraps allow you to combine your money with others, lend it at a higher rate, and pocket the spread—earning 30–50% ROI.

3. Having skin in the game protects both you and your lender. Don’t cut corners on underwriting or paperwork.

4. Stay local so you can personally inspect properties and build trust with borrowers.

5. Integrity matters—Rich teaches not just how to make money but how to do it in a way that serves everyone involved.

If you enjoyed this episode, please consider rating, following, and sharing the podcast. Your support helps more investors build financial clarity, cash flow, and consistent profit!

Transcript

00;00;00;00 - 00;00;20;02

Unknown

Today we have one of my favorite humans on planet Earth, Rich Lenin. He has a wealth of knowledge. He's done real estate investing. Anything you could think of and been very successful. He also does lending now. And he talks about how do you make that shift from wherever you are now, either in real estate or outside, to having a seat at the table as a lender?


00;00;20;07 - 00;00;36;11

Unknown

So even if you're active, you could do it. If you're passive, you could do it if you're not in real estate. How do you get to that side? It's such a conversation that I think is needed because if you don't know this side of the real estate world or whatever business that you're doing now, I want you to have this piece.


00;00;36;11 - 00;00;46;10

Unknown

And Rich gives it step by step and helps you get to that side. Becoming a lender and how that world works. Enjoy the episode.


00;00;46;12 - 00;01;01;21

Unknown

I have been looking forward to this. If you are on listening to this right now, this is going to be one of my favorite episodes because we're interviewing one of my favorite people on planet Earth. I've got Rich Lennon here. So rich, thanks for being on the show today. Yeah. Thanks, David. Thanks for having me, man. It's good to see you.


00;01;01;23 - 00;01;18;11

Unknown

It's been a little bit to see. It's really good to see. Oh, man. So I do. If you are listening to this, I have to be very clear. Like Rich is one of the people. If you're listening to this right now, you wouldn't be listening to this if it weren't for Rich Lennon. Like he was one of the people that helped me springboard into simple CFO.


00;01;18;11 - 00;01;34;09

Unknown

The profit first world like Rich is huge profits. A huge person in my life that helped me and in a very crucial time of my life as well too. So Rich, I want to publicly thank you for that as well on this podcast. And you always say that it's just not true, man. Nothing was going to hold. You didn't need anything.


00;01;34;09 - 00;01;51;02

Unknown

You were going to go out there and crush it just like you are now. And you know, it's been it was a great journey. And, you know, we certainly spent some time together and, but yeah, like, I appreciate that, but you supported me too. Yeah. It could have gone many different ways with people because I was.


00;01;51;06 - 00;02;15;22

Unknown

If you don't know this, if you're listening to this podcast, this very special episode, then I was actually working for Rich in his real estate company. And that's where I came to him after, you know, like working for them for I think it was like 18 months or like 15 months maybe at that point and said, I got this idea, you know, those famous words which is like, tell me, tell me about this idea.


00;02;15;25 - 00;02;34;00

Unknown

And he supported me the whole way, and not everyone would do that in that situation. So that's why I'm extremely grateful for that, because yes, I probably would have still taken the dive, but it was nice to have because, okay, here's the other kicker. Rich was my first client. He believed in me so much that he became my very first client back then of simple CFO.


00;02;34;00 - 00;02;54;19

Unknown

And so he will always have that moniker of first client of simple CFO, which I'm super excited that we got to work together. Even in that capacity. It was it was a good time. And, you know, where we found each other was on a networking cruise of real estate investors. So if you're listening to this, go to the investor addict's Facebook page.


00;02;54;19 - 00;03;12;07

Unknown

Like that's that's yeah, I can't recommend that enough. You get stuck on a cruise ship with investors and lenders and, you know, people that make deal makers and, you never know. You never know who's there. And who's going to be, who's going to be a connection for you, but who also could turn into a lifelong friend as well, too.


00;03;12;08 - 00;03;31;20

Unknown

So, rich, I want to talk about what you're doing today, though, because you've done so many cool things. And we have like, we have been through so many things together from the Podio days and setting up CRMs to doing real estate together. And yeah, we've done we've done so much stuff. But you're in the lending world now today and you're.


00;03;31;28 - 00;03;51;25

Unknown

But not only that, you've like you've hit financial freedom in your life. So I want you to talk about like tell your story now and like what you're able to do and like, let's get into the lending world because I've loved your journey and been like, getting a glimpse of what you've done. Well, I appreciate that, David. And yeah, before you tell me, you know, too hard on the head there.


00;03;51;27 - 00;04;09;18

Unknown

Not forget that you're you're the one who found, like, $800,000 on my books. And I'm like, oh, look, the money's right over there. And I was like, oh, wow, that's super helpful. And, but yeah. So, you know, really, it actually was around that time we're getting that finding that money. My business really started to give me some of that freedom.


00;04;09;21 - 00;04;26;17

Unknown

And, you know, that really culminated in 2020 when Covid came down. And yeah, I like what you do employees. And you know how it was. And I just we're shut it down. We're just going to like every quarter. We're going to make it smaller or smaller and you know, the wife and I just kind of did the calculation.


00;04;26;17 - 00;04;49;15

Unknown

And I was, you know, telling you about this a little bit earlier. And, you know, the wife and I did the calculation. Okay. We know we don't actually have to work anymore. And so like, what do you do next? And I just fell in love with lending and traveling. Right. So I lend my money out, I do a couple hours of work on the front end, do a couple hours of work on the back end, and, you know, I earn 30 to 50% return on my money.


00;04;49;17 - 00;05;10;03

Unknown

You know, I lend a fair amount of money. I've done a couple hundred of these deals and man, it is it is the best, you know, and it's really allowed me to. I was telling you, I just got back from South Africa. I was there for a couple weeks with friends. We were just hanging out. And then I'm off to Argentina and, boy, it's only two months now.


00;05;10;03 - 00;05;37;04

Unknown

Now that I think about it. And, we're going to be down there for two weeks. And so, yeah, Lenny's allowed me to do that. It's been really, really great. And you've gone from, like, operator working in the business, doing the flips, doing that type of stuff to now being in the lending world. Like, I know you said it was a lot of when you got that cash, but is that have you always wanted to be a lender and like were you went in before or was it like, oh, I've got some cash, let me go and do the lending now?


00;05;37;04 - 00;05;57;19

Unknown

Or like I just wondered how you got into that side and like, you leaned into it hard. You lean into it hard, which is awesome because now you're helping a bunch of people that need the money, you know, in the area that you're that you used to work in a lot. Yeah. You know, I had been lending almost since the beginning of when I was an operator and going out and doing lots of flips and buying rentals.


00;05;57;19 - 00;06;14;03

Unknown

I was a bondholder. I did a lot of flips, taken to pay the bills, rent to build wealth and, you know, did that for a long time. But I was also building up my IRAs, you know, that cruise that we were on? Yeah, was an IRA cruise, and I and I started with smaller dollar amounts and I had to work my way up.


00;06;14;05 - 00;06;41;16

Unknown

And so but really when I had. Okay, now I'm six, seven, eight years down in the future, now that becomes more of a nest egg. And, I just started doing that to an extreme in like doing more and more and then, you know, really started thinking about like, how do I get a greater return, you know, and so I just started fractionalized those notes and, you know, the old the old school guys call that a wrap.


00;06;41;23 - 00;07;07;13

Unknown

You know, there were some guys that were doing rounds a long time ago with small dollars or big dollars. I had a different problem. I had to move slightly different higher dollar amounts. I had to move it. So I wasn't interested in moving $5,000 a time. So. Yeah. So I started doing that and I realized it was just like the easiest job ever, you know, and that I always understood that being the bank was always the best seat at the table.


00;07;07;15 - 00;07;26;25

Unknown

But in order to get paid off, that's when we get nowhere after the taxes. Right? Yeah. Those taxes. Right. Yeah. But after that, you're the one who gets paid, you know, before the investor before everybody else. So it sounds like as you said, it's the easiest thing you would say this is easier than when you've had short term rentals flips, long term rentals like you like the lending seat better.


00;07;26;25 - 00;07;48;23

Unknown

And it's easier than those fees. So so for the back seat now here's here's why is there is the risk that you take as the lender is, in my opinion, the smallest amount of risk. And when I was buying homes, I buy home in a classic value of 70% minus RV. And as you know, we were doing marketing to get those numbers, I had to do marketing for people to call.


00;07;49;00 - 00;08;06;17

Unknown

And so we weren't like, the margin wasn't really that 30% because you're spending on marketing. So as the and it's a whole job to go out and do the marketing and find those deals. So but as the lender, someone else underwrites the deal at 70%. And then I asked for ten, 10% more. And so now I'm getting the deal at 60%.


00;08;06;17 - 00;08;22;05

Unknown

And if I ever have to take it back, it was easier than what I was getting before with the flip or whatever. Like now, someone else is doing the marketing, now someone else is getting it on a contract, now someone else's, like going to the closing, you know, somebody else doing all that stuff. And I had a better position than they did.


00;08;22;07 - 00;08;42;17

Unknown

And so they were do the work. And then I would get my return. And that's what makes it so easy and do it right. You gotta learn a couple things. You could wire $100,000 in and not get to the correct place. That's a problem, right? But it's also it's also very systematic where you like, okay, you get to do these check box things.


00;08;42;20 - 00;09;14;04

Unknown

And if you do those check box things you're going to be good. You know, people buy millions of homes every year and record a mortgage. It's not like it's rocket science. It still has to be done correctly though. Yeah. Which is interesting because you in the lending seat. I love how you frame that. I don't know if I've even thought of that before, but especially if you've been in real estate and you have the experience of flipping or wholesaling or doing something active with that property, your worst case scenario is you get the property at a better rate than what the other people are getting it.


00;09;14;04 - 00;09;34;08

Unknown

You know, I get like it's a 60 or 50% on the dollar or whatever it is of what you're lending, which it helps to have those skills. So would you recommend who do you recommend become a lender then? People in real estate, people outside of real estate, like does it matter? Like, I certainly think entrepreneurs who have created capital lending is a great spot to be.


00;09;34;11 - 00;09;54;26

Unknown

Yeah, you have to learn a couple things, like you have to underwrite a deal and there are a couple things that you need to do. But I what I see now like is I call it the Capital One effect. Like I'm in Richmond, Virginia, and there's a bunch of executives over there at Capital One that make money, and they put sod and they are lenders in my own market, like so I see them.


00;09;54;26 - 00;10;12;26

Unknown

Right? They're just, hey, I'm a dentist. I'm a lawyer. I've created some money. Now I want to move it. I want to like, I want to imagine my life of, okay, if I have this $100,000 and I make 50% return on my $100,000, what does it look like in five years? You know, and then. And then.


00;10;12;26 - 00;10;44;10

Unknown

Okay, now they start to see retirement. And so I see that there's a group of people that actively do that. Yeah. So what you're doing, does it seem like that the people that would go down this road, they need to have the capital from their business, or do you like working with people that have some of the smaller like for the the traditional rap that we learned of, like the 5000 or like, where would you say a good benchmark is to start for what your you know, what you're doing specifically with the fractional rap or frack rap?


00;10;44;12 - 00;11;10;27

Unknown

It froze up on me a little bit. I don't know what the question was. I gotta get the question then. Yeah, yeah, it's I hate Riverside sometimes because I like freezes out there. But that's where I was wondering if what's the dollar amount to start out like. Is it five K or ten K. Like if you're doing a fractional rap or like the things that you're doing, do you need more capital or is it a 25 K for 50 K for like I'm just wondering where.


00;11;10;27 - 00;11;32;25

Unknown

Yeah, I do think starting to really make stuff like this work and be beneficial, you probably need at least $50,000 to begin to move the money. It's a different skill set to do it with, with money. That's below $50,000. Okay. So you know, this is more this is more for okay, I've built up some level of success.


00;11;32;27 - 00;11;53;22

Unknown

And now I want to say okay, how do I how do I put that money to work for, for you okay I like that. So I don't like the ones. And I'll tell you why. And this might not be popular opinion, but I'll tell you why I don't like the models where the the boots on the ground, the investor the mid the me.


00;11;53;25 - 00;12;20;28

Unknown

I don't like it when they don't have skin in the game. It's the same thing. I don't like when the person I'm lending the money to the flipper. I don't like it when they don't have skin in the game, and the flipper needs to be in a first lost position when it comes to me and them. And so I do think if I'm the dealmaker, that puts it together, because in a fractional rap, you combine your money with someone else's money and then you lend it and you receive the arbitrage off the off the interest.


00;12;21;00 - 00;12;40;24

Unknown

And I think you have to have enough skin in the game that you could lose the money and then you'll be a good steward, because I find the people who make mistakes are the ones that are not at risk. No, it's really good. So you want to. You're going to lose you. Yeah. Yeah, yeah. And so if I'm going to teach someone how to do it, I.


00;12;40;25 - 00;13;05;12

Unknown

They need to have skin in the game with their ultimate clients, you know, because and I'll just tell you what the fractional fractional wrap is. Yeah. So my average low is average loan is $200,000 and it's a couple pennies less. But now let's just say it's $200,000 and the property is worth $300,000. Right. So that's just a standard flip.


00;13;05;15 - 00;13;24;16

Unknown

You know they got they got it under contract. And they're going to be able to do the whole thing for 200. It's sell it for 366%. But we're going to keep the math easy. Yeah. And so I will you know the way almost all hard money lender loans are at 20%. They're going to either use that number with points.


00;13;24;16 - 00;13;57;27

Unknown

They'll use it with origination fees, they'll use it with lawyer fees or whatever. But it's going to be about 20% to borrow the money. So I'm going to lend it to the flipper at 20%. And and now I have to come up with $200,000, I'm going to bring $100,000 of my own money, and then I'm going to go to $100,000 from my private money lenders that I've been borrowing from for a long time, someone who wants a double digit turn of like 10%, and they're going to give me their money at 10%.


00;13;58;00 - 00;14;22;21

Unknown

So my $100,000 earns 20% on its own, and then I get to arbitrage the other 10%. So now I'm earning 30% return on my $100,000 that I have invested in the deal. And the reason I'm able to get anything that I do that I think is key to success is when I go to my underlying lender. I do think it's really important that I'm at risk before them.


00;14;22;24 - 00;14;46;29

Unknown

And so what I do is I take a first position loss, like I lose $100,000 before you lose any money, right? So now I'm in a first position loss. We share the note. It's only one note one data trust. So they're effectively at like a 30 to 35% loan to value earning a double digit return. And so like that money is very much available.


00;14;47;01 - 00;15;17;07

Unknown

Yeah. No. Can I just make 30%? And if I, if I, if in the same deal, if I put only $50,000 into my own money and I put $150,000 for my friend at 10%, then my then my return goes up almost at 50%, right? And the less I put in the deal, the higher the return, right? So if you if you have $100,000 to invest, you only have to do two deals a year, earning 50% return on your money.


00;15;17;09 - 00;15;36;28

Unknown

If you can find those pieces to the puzzle, you gotta find a private money lender and that a lot of people have friends that will invest at a double digit return at 30%. And if you don't have it, you can learn to speak about it and you'll find that type of money, it's readily available. And so you're teaching.


00;15;37;00 - 00;15;53;09

Unknown

Yeah. Well, I teach him how to do the wrap. Well, I don't focus on necessarily how to fast private. I don't necessarily it's on the private money piece of it. I've raised a lot of private money, a lot of a lot of the people that I teach up, we teach them how to go get private money, but that's not what we really focus on.


00;15;53;13 - 00;16;10;13

Unknown

We work, we focus on how do we really do that? Fractionalized right? How do we find our client like it was our who's going to be our client? How do we find our attorney or make sure our paperwork is correct, how to make sure we're underwriting correct. So we really focus on that piece of it okay I love this.


00;16;10;13 - 00;16;38;23

Unknown

This is so cool. Let's go then. Down the road you have taught us what a factual rap is. And you told us where you're getting the returns and you're talking, you know, like how it all works and then you're teaching the actual rap portion. So then from there, how many deals a year are you thinking that you only need to do two at 100 K to get the 50%?


00;16;38;23 - 00;16;43;08

Unknown

Is that what you were saying?


00;16;43;10 - 00;17;02;29

Unknown

Yeah, you paused on me there again, but I think you asked me about how many deals that you can you do or like the purpose of the deals. Yeah. And so like think that the more. Yes. Like the more it depends on how hard you want to work. And that's the honest answer and a combination of how hard do you want to work and how much money do you want to move.


00;17;03;02 - 00;17;26;23

Unknown

And so if you want to do twice as many deals, you can take your return from 30% to 50%. Not a big deal. If you're doing four deals a year, it's a big deal. You're doing 50 deals a year, right? Because now you have to go in and now I'm only in a 25%. So the bigger the money gets, the lazier you get.


00;17;26;23 - 00;17;52;17

Unknown

I'll just speak from experience. You're kind of wanting to travel and you want to do other things. So then the bigger the money gets, the okay, I'm not going to work as hard, right? So if you have a large chunk of money, you're not going to earn as high return unless you want to work that hard. But early on, you know, early on in your career with anything under a couple hundred thousand dollars, you should be able to move at 50%.


00;17;52;20 - 00;18;11;25

Unknown

At what point then, does it become a business like to you? Would you not want to scale it too hard? Because like you, I feel like are more on the I want to just do what I can do versus creating this massive empire of like, okay, now I've got people and staff and all this stuff in becoming like a hard money company.


00;18;12;03 - 00;18;32;17

Unknown

So like, would you say that this could be a business that someone, if they wanted to go and take it, they could run hard with it. If they did want to work super hard and this was all they did, which could certainly be a business. And for me, it really has become a business. Yeah. You know, we're we've grown to be one of the largest hard money lenders in our city.


00;18;32;19 - 00;18;54;07

Unknown

And it's a it's a fairly decent, decent number. And, you know, it's not you know, it's not if you're even if you're only moving, you know, $6 million a year and only half of it is your, your money. You're making a 30% return at a minimum on like a $3 million, making 900,000 and like with almost no overhead.


00;18;54;09 - 00;19;21;14

Unknown

And so it can easily become a very profitable. I've chosen. And I teach my students to stay local because you have a chance to make a mistake by not knowing the underwriting, you run into trouble. If you can't walk out and touch it like, oh, it's weird. You know, I haven't heard from the flipper in three months. Let me drive by the property and, like, open the front door, you know, and like, having it local is, I think, one of the keys success.


00;19;21;21 - 00;19;46;24

Unknown

I've seen some friends who've gone outside of their market to, like, I'm going to land over in another state. They have no idea. They don't know the rules under the paperwork. They don't know any of it. So I just encourage you stay local. But you can absolutely, you know, 15 to $20 million in a local market for a hard money lender is a very achievable number if you want to drive it like a business.


00;19;46;27 - 00;20;03;22

Unknown

How of that? That's pretty cool, because and I like the way you're doing it, because it's not like the traditional sense, like, oh, I've got money. And then I go out there and do this. I feel like this is something that is teachable, doable, and very appealing to every party, you know, out there. And especially, you know, if you're staying local, you get to know those flippers.


00;20;03;22 - 00;20;24;05

Unknown

You can go and drive by. I think that was really great advice of staying local to your area. And I love it. Like, this is not something that a lot of people talk about. This is different. You know, like in the lending world, you know, where I teach is it, you know, you can walk in like any room in America and your client because your clients are free, because you can walk in any room in America is just who wants money.


00;20;24;07 - 00;20;47;27

Unknown

And like every single person, raise their hand. Now you can say, okay, let's talk about let's talk about terms. And people may be starting to take their hand down. But if you specifically go into any Reia in any city in America and what are there like, even in our mid-sized town, there's like ten arenas and you can go into any of them and say, who wants to borrow my money and walk out of there with like seven business cards?


00;20;48;00 - 00;21;05;18

Unknown

Yeah, yeah. And so you don't have to pay for that client or they just comes to you, right? They're pursuing you versus you pursuing them, which is nice. Because you've been on the other side, like you were saying, you have to dish out the marketing just to get the phone to ring. You know, for us to be able to go out there and buy the house.


00;21;05;18 - 00;21;32;26

Unknown

So, yeah, I like. And so now people like send you deals are already like they've already underwritten and you get on do own underwriting, especially if you're not a real estate investor. That might sound like difficult, but in reality to get a pretty good comp is fairly simple nowadays. You know, there's 4 or 5 really good algorithms and then you just take the average of the four algorithms is a pretty good way to say what the house is going to be like.


00;21;32;29 - 00;21;54;00

Unknown

And, you know, I used to buy houses doing something the same way, right? We make them the same way. And that was going to be a question of mine if you underwrite them the same, like if, if someone's in the real estate world, like you said, hey, I'm a flipper who's created a lot of capital. You know, if I'm a flipper who's done a lot of capital, then you should have that underwriting skill.


00;21;54;03 - 00;22;16;22

Unknown

Yeah. Although, let's be honest, most of them don't. Right. And it's like most of them don't have that underwriting skill. We try to teach it to them, you know, we create our own little training for them, you know, because they and that's only just because when you take people, because everybody wants you to find deals, like you take all those cards and like seven people, you know, ask you to fund the deal, you to have a process to figure out, okay, which one's the good one, which is the bad one.


00;22;16;24 - 00;22;43;17

Unknown

And, you know, so we, you know, just a little bit of training on like, oh, this is how you actually go and get the information goes a long way. And they're appreciative by the way. And they become repeat clients, you know. But you can you know, I always tell people you can it's a fairly in a, in a normal neighborhood, a normal neighborhood, you can just take the average of like Zillow, Realtor.com, Redfin.


00;22;43;20 - 00;23;05;25

Unknown

Man, I forget the other one that we use some [email protected]. Then you just take those four and you do the average of those four. Then you're going to come up with what is approximate of the average of the home in that neighborhood. And you're until you go with that number. And when you're because it's the average listing price in that neighborhood, you're going to renovate the homes, you're going to be above that price anyway.


00;23;05;27 - 00;23;28;23

Unknown

There's a pretty safe and reliable. There's no safe. There's secure way to underwrite that. And, you know, local, real estate agent that you might meet in area probably will run some comps for you as well. Okay. So you're teaching them how to. Yeah. Yeah, how to underwrite, how to wrap the deal, how to structure it. And you're big on paperwork.


00;23;28;24 - 00;23;52;00

Unknown

So I kind of sure you've got all that in the line for them as well to. Yeah. Yes. And it like it's just do it like Wells Fargo does it like it's not it's not complicated. The checklist is pretty clear. The only skill set that a private money lender brings is the speed to make the decision and to deliver the money in a friendly, kind manner.


00;23;52;03 - 00;24;16;27

Unknown

Like those are really the only things you need to do to be successful out of that, out of the the speed and then underwriting the deal and you're teaching them how to do some that not everyone is doing out there. And you become one of the sexiest people walking into a Reia. I've got money, I give a cat, adhere to lend, and you've got it in a and I like that you're teaching people because a lot of people say they're private lenders, but they've never been taught they don't have a process to follow.


00;24;17;04 - 00;24;36;24

Unknown

It's like whether they've been in the real estate game or not, just like, oh, I've got money. Maybe I could start lending it and then they lose their shirt. You know, because they haven't been on the lending side of the table. So it sounds like you really help them understand the thought process of a lender, because that is a different thought process than being a flipper or a wholesale or anything else.


00;24;36;26 - 00;24;55;23

Unknown

And you have to, you know, you can't rely on the, the on the professionals anymore, can't rely on that attorney, can't rely on the insurance company like you have to know what the insurance policy. You need to put your eyes on it and like, know what to look for once you know what to look for. Just a couple words, making sure that everybody's additionally insured with the correct entity and the right mortgage.


00;24;55;27 - 00;25;23;06

Unknown

And like, it's not rocket science, but man, it's important to do, you know, and everything works out great until it doesn't. And another thing we try to teaches like what is the morally correct thing to do? As the lender, we see a lot of immoral things that go on sometimes. And, you know, when people will like, stack their penalties and, and, you know, people don't understand the contracts they're signing.


00;25;23;08 - 00;25;52;05

Unknown

And we really, you know, really try to teach the morality of it and doing the correct thing and that, hey, man, you're earning 30 to 50% return. That's good enough, you know? And now do make sure that you're protecting that client so the climate comes back. Yeah. No, that's really good I love that part of it. But it seems like the end goal for the people that you're working with is being able to lend the money to get those types of returns to work, however hard they want to end it.


00;25;52;05 - 00;26;14;01

Unknown

Yes, yes, that's exactly right. And it's a skill set that you can do. It's a skill set that you can do forever. It's why all the gray hairs and or at the beach or in paper and, they've been telling us that since we started. Right. Like, right, 15 years ago. Right. Exactly. I got some very good smart later.


00;26;14;01 - 00;26;36;05

Unknown

Yeah, yeah, yeah. So that's good, but. Yeah, man. Well, I mean, like I said, if you're listening to this, rich is one of the highest integrity people I know. I even brought that up is one of the things he teaches the way, like if you go through and become a lender and go through what he teaches and trains like he's even teaching you, that's I.


00;26;36;05 - 00;26;53;05

Unknown

Which is why I have him on the show. I can't endorse him enough. Like Rich. How do people find you for this training? Because if they have money that they want to do and become that lender and work however little or much they want to like, you're one of the only people like I would just trust, especially in this lending world.


00;26;53;10 - 00;27;18;23

Unknown

So like, how do they get a hold of you? Yeah, absolutely. The best way is to text me, email's not great. And then calling is not great, I think is the best. And that number is (804) 601-0330. Just text me and say you heard your heard, and you might be interested in learning more about a fractional wrap. And, I yeah, I'm happy to talk to people.


00;27;18;26 - 00;27;40;12

Unknown

Awesome. You heard text his number. We'll have that number as well too, in the show notes. But (804) 601-0330. Correct? Yes, that is correct. Cool. So text him I can attest do not call or email. So text to text him, he will answer your text message. I promise. He is a great. He can't. He is great. Text him back.


00;27;40;16 - 00;28;02;08

Unknown

But he also builds boundaries in his life too. He keeps it, which is great, but my phone has on my phone and I've been on for. It's true, I remember I remember you going through that. And that was. I know that was freedom to you to, one that says, well, cool. Well, this is how you get Ahold of him.


00;28;02;14 - 00;28;23;02

Unknown

If you're interested in working with Rich, rich doesn't have this team that you're going to be where you like. You work with Rich learning. He's teaching you how to do these wraps and making sure that you're doing it right, that you have the correct paperwork, that you know how to underwrite that deal. I cannot recommend him enough. Like I said, he's been a huge influence in my life, and I he's still out there helping a ton of people, even when he doesn't have to.


00;28;23;04 - 00;28;40;16

Unknown

Like, he's going to be sitting on the beaches, you know, like sipping, sipping the drinks. And he wants to help you in this area. Which is why I love this. Because if you are starting to become a especially if you're listening to this podcast, I would hope at some point, if you're listening to this podcast and you're actually doing deals, you start to stack cash.


00;28;40;16 - 00;28;57;01

Unknown

That's what the first method is all about, like getting profitability. So if you if you got the profitability, this is the guy. Like that's the next step. We do have multiple of our clients that go through this stage where they went from going out of business and now they're like, what do I do with all this money? Go talk to Rich.


00;28;57;01 - 00;29;29;21

Unknown

Let him. You know, it's like, go talk to Rich is one of my first things. So this is good stuff. Rich, I appreciate the knowledge that you impart today and the importance and the key pieces of becoming a lender. And, like how you teach those key pieces as well, too, because I think if you don't know this stuff that you can get into so much trouble, hot water right away if you try and do it and you don't have the proper setup or you don't have the proper mindset, I would definitely recommend Rich so you can learn and get the key fundamentals of what he's doing and earn crazy returns as well too.


00;29;29;21 - 00;29;55;19

Unknown

While you're helping people because Rick Rich said it's integrity move. So it's making sure that it worked for all the parties and he's taking care of his lenders. You know, it's like just the whole mindset there. So text him (804) 601-0330 if you're out there saying, good gosh, I wish I had money, like to be able to do this, go to simple cfo.com and schedule a call with our team so you can stack some cash.


00;29;55;22 - 00;30;11;27

Unknown

Like we help Rich the very first year, that first year find that find the money. It's like you can actually do this stuff, right? So if you're making money but feeling broke, go to simple cfo.com. I want to help you not feel broken. Then you're going to reach out to Rich, and he's going to put your money to work and teach you how to put your money to work.


00;30;11;27 - 00;30;31;24

Unknown

So that's good stuff there. I'm rich. Thank you so much for coming on, and thank you for being a friend of me all these years. So yeah, thank you Dave. It's always pleasure, man. Thanks for having me. This episode of the Profit First for RBI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the profit first system in your business?


00;30;31;26 - 00;30;52;22

Unknown

Schedule a discovery call at simple cfo.com right now. We'll see you next time on the Profit First for RBI podcast with David Richter.

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