About Simple CFO

About Simple CFO

What We Do

The Complete Financial Team for Real Estate Investors

Simple CFO works exclusively with real estate investors. We're not a generalist accounting firm or a bookkeeping shop. We're a dedicated financial partner that helps operators know their numbers, keep more of what they make, and build businesses that actually produce wealth.

Fractional CFO Services

A dedicated Chief Financial Officer for your real estate business. Weekly strategic meetings, ongoing accountability, and financial leadership at a fraction of the cost of hiring in-house.

Profit First Implementation

The exact cash management system David wrote the book on. Structured account allocation that pulls profit off the top of every deposit, so you keep the money you make.

Profit First Bookkeeping

Clean, current books maintained monthly by a team that speaks real estate. QuickBooks Online expertise, proper deal-level tracking, and reliable financials you can actually make decisions from.

Financial Dashboard & Reporting

A real-time financial dashboard built for your business. See your cash position, profit trends, owner pay, and reserves at a glance. Make faster decisions with clarity, not guesswork.

The Financial Foundation

Every Simple CFO engagement starts with the same three pillars. Get these right and everything else in your real estate business gets easier.

Pillar 01
Bookkeeping
Pillar 02
Profit First
Pillar 03
Dashboard
David Richter, Founder of Simple CFO
Meet the Founder

David Richter

David is an active real estate investor who has played a key role in closing over 850 deals. His experience spans across virtually every exit strategy imaginable, including wholesale, owner finance, and rentals.

While growing a real estate business from 5 to over 25 deals a month, David realized that money was going out the door faster than it came in. He discovered his true calling in the finance seat, helping businesses understand where their money was really going.

David has helped real estate companies avoid going out of business by building cash reserves and implementing the Profit First cash flow system. His expertise has been showcased on BiggerPockets, Disruptors with Steve Trang, and many other prominent podcasts, shows, and stages.

David authored Profit First for Real Estate Investing, a version of Mike Michalowicz's original Profit First tailored for real estate investors. His mission is to transform the real estate investing industry by helping investors not only make, but also keep, more money in their businesses.

As the founder and owner of Simple CFO Solutions, David is committed to bringing business owners true financial clarity and freedom, ensuring they stop living from deal to deal.

Get David's Media Kit

Christina Gutierrez

Christina is David's partner in Simple CFO and is a real estate investor in her own right. She owns numerous properties, from single family homes to a large apartment complex, and has significant experience managing financial information and operating the Profit First methodology for real estate businesses of all sizes.

She coordinates Simple CFO's Chief Financial Officers, oversees the Bookkeeping service, manages Operations, and works to create new services that help clients more easily see and understand their finances.

Christina is the operational backbone of Simple CFO. She's the reason the team runs like a team, and she's the reason clients feel taken care of at every stage of their engagement.

Christina Gutierrez, Partner at Simple CFO
Meet the Partner
Not Sure Where to Start?

Explore What Works for You

Almost any business can benefit from better cash management and implementing the Profit First system. But sometimes a business is too new, needs their books cleaned up, or has other work to do before it makes sense to start working with Profit First and Simple CFO. That's why we offer free, no-pressure calls to get an accurate picture of your business and what's best for YOU.

Plan Your Consultation