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Solocast Episodes

  • David Richter on Signs That It's Time

Signs You Need a CFO (Even if You Think You Don’t) in Your REI Business

October 16, 2026

David Richter of Simple CFO opens this solo episode with a counterintuitive diagnosis: if you’re constantly asking where your money went, you don’t need another deal, you need a CFO. Not a $250K-a-year full-time hire, but a fractional CFO who brings high-level financial leadership at a fraction of the time and cost.

David shares the story of a flipper who grew from 25 deals a year to 100, only to admit his finances got worse the whole way, and his own early days scaling to 25 deals a month while keeping a goose egg. Then he lays out the clear signs you need a CFO: you can’t say how much cash is actually yours, you’re profitable on paper but tight on cash, and you’re making big decisions on instinct instead of numbers. If more deals haven’t fixed your money problems, this one explains why.

  • David Richter on Do You Really Need KPIs?

Which KPIs Really Matter for a Real Estate Investing Business?

October 9, 2026

David Richter of Simple CFO opens this solo episode with a hard truth: most investors obsess over the wrong KPIs, and it's killing their profit and their cash. Deal volume, revenue, and door count feel good to brag about at a meetup, but they're vanity metrics that don't tell you whether you actually made any money.

David runs through the key performance indicators that genuinely matter, from net profit margin and cash flow per deal to cost per acquisition, loan to value, and reserve fund health, plus specific metrics for flippers and buy-and-hold landlords. He backs each one with real client stories, like the Airbnb operator doing four times the work for the same money. He closes with a simple test for whether any number is worth tracking at all. If you want metrics that drive decisions instead of ego, this one is for you.

  • Featured Posts

Why Your Business Pays Everyone Except You

You started a business to create freedom. But if you’re always waiting to see what’s left, your business may be running on a system that puts your freedom last. Let’s talk about how to change that. It... ...more

Cash Flow ,Budgeting Profit &Owner Pay

October 14, 2026•6 min read

Why Your Business Pays Everyone Except You

Your Business Makes Money, So Why Do You Still Feel Broke?

Your business had a good month. Sales came in. Deals closed. Customers paid. Your bank account looked strong for a few days. Then the money disappeared. Why does the money come in but I still feel bro... ...more

Cash Flow ,Budgeting Profit &Owner Pay

September 30, 2026•7 min read

Your Business Makes Money, So Why Do You Still Feel Broke?

A Downturn May Not Kill Your Business—But Being Unprepared Can

It is easy to blame the downturn. But a downturn does not always destroy a business. The real problem is that the business was not ready for one. Here is the hard question: If your income dropped next... ...more

Cash Flow ,Budgeting

September 23, 2026•7 min read

A Downturn May Not Kill Your Business—But Being Unprepared Can

Leverage Can Grow Your Business—or Quietly Destroy It

Debt can help you buy properties, acquire equipment, hire employees, and expand your business. But if you do not have a system for keeping cash and producing profit, leverage may help you grow faster ... ...more

Cash Flow ,Growth/Scaling &Profit

September 16, 2026•8 min read

Leverage Can Grow Your Business—or Quietly Destroy It

The Financial Conversation Most Business Owners Avoid

A strong relationship with a CFO can help you understand what is actually happening, and make better decisions. But that relationship works best when you know what to expect—and what both sides need t... ...more

cfo ,Cash Flow &Profit

September 09, 2026•8 min read

The Financial Conversation Most Business Owners Avoid

Stop Living Deal to Deal

Many real estate investors live deal to deal without realizing it. They generate plenty of revenue, but never build lasting financial security.That is not financial freedom. It is a stressful cycle th... ...more

Cash Flow ,Profit

September 03, 2026•7 min read

Stop Living Deal to Deal

  • David Richter on Business vs. Hustle

The Financial Systems That Separate a Business From a Hustle

October 2, 2026

David Richter of Simple CFO opens this solo episode with a question that reframes everything: is your business stressful, or is it the financial systems you have in place? Most owners pour their energy into sales, marketing, and operations while the financial side sits on the back burner, and that's exactly where the stress comes from.

David breaks a business down to its four basic parts and makes the case that a system for your cash is what separates a real business from a hustle. He walks through the core Profit First accounts, profit, tax, and his favorite, owner's comp, and why each one helps you weather any storm, whether it's a market crash, a recession, or a personal emergency. He closes with a client who turned low six figures into over seven figures in reserves in just three months. If you make money but feel the stress, this one is for you.

  • David Richter on Long-Term Wealth

Using Business Cash Flow to Build Long-Term Wealth

September 25, 2026

David Richter of Simple CFO opens this solo episode with a reframe every investor needs: your business should fund your wealth, not drain it. Too many owners build a cash-eating monster that only ever produces a paycheck or gets them out of debt, never the long-term wealth they started the business for.

This is one of David's more advanced episodes, built for owners who already have Profit First in place and are ready for the next level. He walks through three strategies, taking a real distribution, systematically investing a portion of profit outside the business, and separating business reserves from personal reserves so you can actually track your net worth climbing. If you want your business to build wealth and not just survive, this one is for you.

  • David Richter on Being Recession-Proof

How to Use Profit First to Recession-Proof Your Business Finances

September 11, 2026

David Richter, author of Profit First for Real Estate Investing, delivers a back-to-basics whiteboard walkthrough of the entire Profit First system in this solo episode. If you've heard the term thrown around but never understood the actual mechanics, this is the overview that makes it click.

David breaks down why Profit First is just the pay-yourself-first principle from Rich Dad Poor Dad and The Richest Man in Babylon with a real system behind it, and then draws out that system account by account. He covers the income account, the "golden trio" of profit, owner's comp, and tax, and the operating expense account most owners live in. Best of all, he shows why it's nearly impossible to mess up if you keep it simple. If numbers make your eyes glaze over, start here.

  • David Richter on Watching Costs

Using Dashboards to Monitor Rehab Costs

September 4, 2026

David Richter of Simple CFO opens this solo episode with a warning every flipper needs to hear: your rehab budget is probably lying to you unless you're tracking actual versus planned on every deal. He calls budget overruns the number one silent killer of fix-and-flip businesses, except it's not that silent, because it kills loudly when you're bleeding $10,000 a deal.

This is a tactical walkthrough of how to set up your balance sheet to see exactly what you're all into a property at any moment. David breaks down the parent and sub-account structure for tracking purchase price, holding costs, and rehab, the "all-in" number that tells you when to worry, and a real story of an investor with 20 deals in his pipeline who nearly declared bankruptcy. If you flip houses, grab a pen.

  • David Richter on Investing Back

How Much Should You Invest Back Into Your Business vs. Take Out?

August 21, 2026

David Richter of Simple CFO tackles a question that trips up nearly every real estate investor in this solo episode: how much should you reinvest into the business versus take out for yourself? His blunt take is that "I want to reinvest back into my business" is often just code for not knowing where your money is going.

Using the Profit First framework he wrote about in Profit First for Real Estate Investing, David lays out a percentage-based roadmap that works even if you're currently upside down. He walks through knowing what you make, spend, and keep, and how to shift those percentages a little healthier every quarter. If you make money but still feel broke, this one gives you a place to start.

  • David Richter on Preparing for Downturns

How to Prepare for A Downturn in Real Estate Investing

August 14, 2026

David Richter of Simple CFO opens this solo episode with a hard truth: downturns don't kill businesses, unprepared owners do. Drawing on the memory of the 2008 real estate collapse, he lays out how to build a business that survives whatever comes, whether it's a market crash or a personal emergency.

This episode is a practical playbook for lean times, covering the cash system that names every dollar, the quarterly expense analysis that trims fat before you're forced to, and how to manage debt and vendor rates before they choke your cash flow. If you want to prepare proactively instead of scrambling reactively, this one gives you the moves.

  • David Richter on When You Need A CFO

Signs That You Need a CFO (even if you think you don’t) In Your Business

July 31, 2026

David Richter, author of Profit First for Real Estate Investing and founder of Simple CFO, walks through how to onboard a fractional CFO the right way so the relationship pays off from day one. He explains what makes a CFO relationship different from working with a bookkeeper or CPA and what both sides need to bring to the table.

This solo episode covers the prep work that gets you clarity faster, why every relevant person on your finance team belongs in the process, and how being honest about your money mindset shapes the whole engagement. If you're about to bring on a CFO or thinking about it, this one shows you exactly what to prepare and what to expect.

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