00;00;06;16 - 00;00;32;15

Unknown

Welcome to the Profit First for Real Estate Investing podcast. Every week we bring you top investors and experts sharing how they create clarity, cash flow and consistent profit. This episode is brought to you by simple CFO. Profit first. Profit always. Let's go. One more piece of the puzzle is trust. I discovered back in 1982 this thing called trust.

00;00;32;18 - 00;00;55;28

Unknown

And it was because I was forced to do it by our government. Now, before then, I was buying properties by taking over existing financing. Back in the day, they had a thing called in E ink loan non escalating non-qualifying financing. So you could step in for $45. You could take over somebody else's loan. It was above board. It was you could do it.

00;00;56;01 - 00;01;21;06

Unknown

And then they passed a law called the Guardian Saint Germain federal Depository Institutions Act of 1982. And they said, you can't do that anymore. The banks now have the right to put the do upon sale clause in the mortgage. And I said, what? What is this all about? So I read the law and way down very deep. 1701 J3D81D way down in there.

00;01;21;08 - 00;01;49;20

Unknown

They said exceptions. Yeah. And it said except when someone places their property in trust essentially for estate planning purposes, the lender is prohibited from calling the loan to. And I said yeah baby. Count me in. Hey everyone. Welcome back to the Profit First Rate podcast. I have a special guest today, the one and only Lou Brown, which if you have been in real estate at all, you've probably heard his name.

00;01;49;20 - 00;02;18;29

Unknown

He might have even taught you at some point because he has been teaching people for a long time now. Lou, how long have you been teaching people in the real estate world? Since 1987. As far as a large audience and, yeah, probably 1985. And the smaller audience at our local Reia. Okay. Well, that's that's incredible. That's just the amount of knowledge over the years and that so I'm excited to dive into this because in the Profit first.

00;02;19;04 - 00;02;49;23

Unknown

All right. Podcast, we like to you know talking about how do people make more. How do they spend what they need to to get where they want to be and then what they get to keep? And Lou, you touch all of that like you've got so many. It was hilarious. If you're listening this, I got on a call with Lou where we really dug into, like, what we're both doing, and Lou just kept going on and on of, like, all the different ways he can meet you as an investor with where you are, whether you're advanced and you have thousands of properties under your belt or if you're just starting out.

00;02;49;23 - 00;03;06;13

Unknown

So I really like that, Lou, because you've seen so many things and helped so many people that you can meet them where they are. And I don't know, do you want to just touch on where do you want to start to like do you want to start with that? It's like, I love the everything that you gave that you have the holistic model.

00;03;06;15 - 00;03;28;22

Unknown

Well, you know, it's an interesting thing because I'm a big believer, David, in buying, holding and selling. And that means selling while I hold and holding while I sell. So if you think about flipping, I'm a flip slow guy. I'm a split super slow guy. Yeah, because I love the idea of being able to buy a property, right?

00;03;28;28 - 00;03;53;00

Unknown

Buying it cheap and buying it creatively. So I love the fact that I can work with the seller and I can take over their existing financing on the property, or that if they have equity, then I can pay them that equity over time. And the way I can structure that deal is totally by design, because I do not go to banks and I do not qualify for loans.

00;03;53;00 - 00;04;12;19

Unknown

I never have. And over 40 years of being in this business, and I never planned to, I figured out that I don't have to go to the bank and I don't have to qualify for loans, and I figured out that it was completely transferable. Other people could learn exactly to do the same thing. They don't have to worry about their credit.

00;04;12;19 - 00;04;31;10

Unknown

They don't have to worry about what their bank account looks like. They don't have to worry about all of this stuff that people, people typically worry about. So I say, no, no, no, you don't have to do it that way. There's another whole way. And I love doing what we do. And I've been able to challenge myself in over a thousand transactions.

00;04;31;10 - 00;04;48;05

Unknown

Never been to the bank, never qualified for a loan. And you can too. Yeah. That's awesome. So it sounds like you help a lot of people that have that growth mindset that they want to do something more. They want to do something better. They want to go out there and they don't have to have a lot of the things that a lot of people have that mentality.

00;04;48;05 - 00;05;04;05

Unknown

Like you said, the bank's going to stymie or don't have money. Doesn't it make, you know, take money to make money? Sounds like you can meet them with, okay, how can we get in here to this deal without having to go through a bank and without you having hundreds of thousands of dollars, or even tens of thousands of dollars in the bank.

00;05;04;10 - 00;05;42;28

Unknown

So you can really help them from the beginning. I love that you brought that up, because I'm a big believer in system stay, and I really believe that everything is duplicated. When you have a step by step process of formula and you know exactly what you're up to. And one of the things I learned from being an old time salesman is that when you have a presentation and you can tell people who you are and what you do and how you operate and how you can help, and how you're different than everybody else, and how much it's going to cost them to sell their property and the whole thing.

00;05;43;04 - 00;06;05;21

Unknown

Then you literally have a story to tell and you are able to not leave things out. I think is very important when you're working with a seller, you have to go in loaded for bear. You have to go in planning to make money, you have to go in planning to make that deal and so we are planning for the seller to be the bank.

00;06;05;21 - 00;06;41;26

Unknown

I already have that preset in my thinking and so I go prepared to look the part. And we are certified affordable housing providers. We go in fully load up. We we gift the seller a book. We give them my book called Doing Good While Doing Well How Real Estate Investors Provide a Service and Make a Difference, and we tell them, you know what we're up to and we lay the whole thing out and we tell them that they're going to be part of helping a deserving family end up with homeownership, with my path to home ownership program.

00;06;41;29 - 00;07;05;09

Unknown

So the sellers now are engaged in the process of being able to sell their house to someone that's going to make a difference in someone else's life, and therefore they're making a difference as well. So I love incorporating the seller's thinking. We don't want to surgically remove them from their house. You know, grandma died in the back bedroom and the dog is buried in the backyard.

00;07;05;11 - 00;07;30;16

Unknown

And we just want them to understand that we're there and we can tie in to the emotion of what they're feeling about selling their property. I really like this. If you're just listening to this. He actually showed like a I'd call that probably like a credibility pack. Yeah. Like he walks in there and it seemed like you could go through just like page after page, not just about you, but how this is helpful for them are like, what are the hidden costs of real estate?

00;07;30;16 - 00;07;51;03

Unknown

Like if you go the traditional route and it looks like that was a really good credibility package. If you're also just listening to this, he has a really nice red shirt on that says certify, you know, certified housing, provide affordable housing provider. And then behind him, he was talking about a whole system that he teaches about pathway to homeownership, you know, and which is it sounds like, well, you're really educating the seller.

00;07;51;03 - 00;08;10;21

Unknown

You walk in with that book, which was awesome because he also showed a book that he walks in there and you. Okay, I have to ask this. We're in a competitive market. If you are one of your students, one of the people that you're teaching, walk in with all that stuff. Do they have a higher percentage of working with that seller than even someone who might be offering more money?

00;08;10;21 - 00;08;32;00

Unknown

Will that usually help them be more credible? Walking in? David. The funny thing is, and we've proven this over and over and over again, literally, we've had our competitors behind us and they come in and they make their pitch and the sellers will call us back because even though we may have offered less, they'll say, you know what?

00;08;32;04 - 00;08;50;09

Unknown

I want to work with you. And one of the and the reason they want to work with us is because what we're doing is helping a deserving family end up with home ownership, and that is part of our program. And so, you know, they love the fact that we're doing something and they are doing something different as well.

00;08;50;09 - 00;09;15;09

Unknown

They're doing something that can help. I think it's it's a misnomer for people to think that the sellers don't care. And the other thing is that the sellers have options. They many sellers are not in trouble. They're not in distress. They do have equity. They do have the ability to wait. So one of the pitches that I make is and we can pay you that in a single payment.

00;09;15;10 - 00;09;41;17

Unknown

Note as soon as our buyer completes buying the property, how does that sound? So literally the seller being willing to carry back the entire financing had zero interest and zero payments until we actually, have our buyer purchase the property. So that's part of our overall strategy to absolutely be completely credible to the buyer, to the seller ran to the buyer as well.

00;09;41;23 - 00;10;04;03

Unknown

It's the party. And, so to speak, because that is another thing that we do, you know, for people that are just getting started and really people that have been in the business forever, that's another aspect of what we do, is we turn on the marketing machine. We call it the house monster. We turn on the house monster, and we start generating leads of potential buyers.

00;10;04;10 - 00;10;41;19

Unknown

So typically when I'm going to visit with a seller, I've already got a buyer for that property. I've already determined how much downpayment they have, how much they can afford on a monthly basis. I've already prevented them, and now I know that I'm purchasing this property on purpose. With purpose. I've got a customer already for it. Yeah, and I think it's so the psychology of just walking in and having all those pieces that you do where it's not just the physical pieces, but that you're able to walk them through the different strategies or like you do have options or like here, let me talk to you about this system, the pathway to home ownership.

00;10;41;19 - 00;10;58;17

Unknown

And like you go in there, you're professional but relatable where some of these times it's like, you know, if someone comes into your house and they don't have the nicest get up and you're just like they're getting out of their clunky, it's like, okay, what's going on here? Is this a real investor or like they say, they're investor, but what's happening?

00;10;58;17 - 00;11;14;11

Unknown

Like, am I really going to be able to, you know, sell my house to this person? Do they know what they're doing? Where if you walk in and you've got all these credibility pieces, plus you know what, you've got different exit strategies than like, is then just beating them over the head with the cash hammer. It's like, here we go.

00;11;14;11 - 00;11;34;09

Unknown

Here's what's here's what we can do. I really like that approach. And I think that's a little different than what most people teach and what most people do. And you're helping them like have a very different experience from that first time they knock on that door, you know, to go to that appointment, which I really like. So, yeah, I just wanted to, you know, kind of think about it.

00;11;34;11 - 00;12;03;25

Unknown

Who's who thinks it's a good idea to show up at a seller's house in, shorts and flip flops with a hat turned backwards, and I'm going to buy your house. I mean, where's the credibility? There? Now, if you're making a cash offer, you can get away with that. Absolutely. You can get away with it. But if you're making a creative offer, which is what I love to do, in fact, I've got 37 different ways that I can structure that transaction with that seller.

00;12;03;25 - 00;12;27;23

Unknown

So I'm not leaving. If they turned down my first offer, which is always a cash offer, then I'm going to show them right on the same cost to sell worksheet. How I can increase my offer legitimately and transparently. I show them, look, I'm going to have to pay a hard money lender this much money. I would rather give it to you and therefore I can increase my offer.

00;12;28;01 - 00;12;50;17

Unknown

If we can go ahead and take over your existing financing. And so I'm showing the seller that there's something in it for them to work with me, to give me the opportunity to take over their financing. And that's what I've always taught, is that you have to show the seller what's in it for them. You don't just come up, hey, would you let me take over your existing financing, for God's sakes?

00;12;50;17 - 00;13;08;00

Unknown

Nobody's going to agree with that, right? All right, I have to pause the episode real quick. If you're a real estate investor who's tired of wondering where your money is going or why you're closing deals, but still feeling broke, you need to talk to a simple CFO. Simple CFO is profit first certified and fully endorsed by Mike McCall.

00;13;08;00 - 00;13;36;07

Unknown

It's the creator of Profit First himself. Our team specializes in helping real estate investors finally get control of their cash flow. So you keep your money, you pay yourself consistently and build a business that doesn't run on chaos. We'll help you implement the profit first system the right way so that the financial processes you've been missing, and give you a dedicated fractional CFO who actually understands investing and keeping track of your numbers on flips, wholesales, rentals, private learning, all of it.

00;13;36;10 - 00;14;11;26

Unknown

So if you want predictable profit instead of living, deal to deal, head over to simple cfo.com and book your financial clarity call today. That's simple cfo.com. Stop living in confusion and start keeping the money you worked so hard to earn. Now back to the episode. Yeah, yeah, exactly. Now this is good. I really like that. And going in with that mentality and opening up that door and being different from the very get-Go when you're talking to that seller, which okay, so we've talked about this and you walking into the seller room and being able to have 37 different ways of like being able to help them.

00;14;11;28 - 00;14;36;11

Unknown

But then to a very new investor that sounds like, oh my gosh, 37 ways. Like, how am I going to do this? You take people through this process, right? And like you teach, whether you're whether they've done a thousand deals or zero deals, like where they can start to do these types of systems and processes. Yeah, I've got a training is the three day trainings called millionaire Jumpstart, Millionaire jumpstart.com.

00;14;36;14 - 00;15;02;00

Unknown

And one of the things I teach people, and I actually give them this as part of the training is this cost to sell worksheet. Now what's really interesting about how we work with sellers is they actually help us fill that out. So I tell them a great news. I'm empowered to make you an offer today. However, I have to calculate what it's going to cost us to sell your home.

00;15;02;00 - 00;15;23;10

Unknown

Would you help me out here? And I hand them the sheet and they actually fill in the numbers as we're going through. I'm explaining every one of these costs to sell and, along the way, getting them to agree. Hey, wouldn't you agree that these would be your costs as well when you go to sell the property, if you sell it the traditional way.

00;15;23;13 - 00;15;42;21

Unknown

And so then we get down to a bottom line cash number. If they don't like that cash number, then I show them right on the same sheet how I can increase my offer. So they love it. And and I'm able to win because if they take the cash offer, I'm happy with that because I've already built in my costs.

00;15;42;21 - 00;16;05;15

Unknown

I've already built in my five points and 15% for for a hard money lender. And if they, like that cash offer, we're done because I'm going to get the money from hard money. However, if they don't like that number, I'm not done yet. I'm going to go back on that same sheet and show them how there's something in it for them, for me taking over their existing financing.

00;16;05;17 - 00;16;30;12

Unknown

So is there any type of seller you don't like working with, or that it doesn't make sense for you to work with? No, there's really not. David, that's an interesting question. We even have what we call our $10 house program, where we literally buy houses, sellers pay us to buy their house. When we get down to this bottom line, sometimes it's a negative number.

00;16;30;12 - 00;16;51;28

Unknown

And then we talk to the seller about, can you handle that? And if they say no, I say, how much of that can you handle? And they give me a number. And then we work out a payment plan on the balance. But yes, people will sell you their house and they will pay you to get rid of their house because they're over financed once you take into account all the costs.

00;16;51;28 - 00;17;16;27

Unknown

So so it's definitely an opportunity. So no, there's really no seller I'm not willing to work with or that I'm not attracted to. Obviously people that are in distress is what everybody's going for. And personally, I like to work with people that do have options and can be the bank and, can allow me to take over their existing financing.

00;17;17;00 - 00;17;39;27

Unknown

So I'm, I'm kind of the antithesis of what everybody's running for. Yeah. Okay. Well, then what a seller that you would not want to work with is someone who could sell on the traditional market through a realtor. Or do you still like walking into their house because you're like, I have options and that still might not be their best is to go through a realtor.

00;17;39;29 - 00;18;03;21

Unknown

Well, actually, that's exactly what we use. This, this presentation for is to educate the seller on the process. We literally go through the options that they have. They can go ahead and list it the traditional way. And this is what you're going to be faced with. And we educate them all the way through the presentation. If they choose to go that route, that is one of the options.

00;18;03;24 - 00;18;32;00

Unknown

And if they choose to get rid of it today, good news. We can make you an offer today. Okay. Very cool. So that presentation kit is very multi functioning. It's got a lot of different not only the content in it but like how you even present it and how you walk in with it separates you. And honestly, this is something that I really like about your program, which I'm seeing physically right now, is that you have something physical for them to walk in with.

00;18;32;00 - 00;18;48;22

Unknown

It seems like you give everyone this template if they work with you. So that way they aren't going into this just like I've. I've got a contract that I got from my coach and hopefully I can get this thing signed, you know, today where you're like, here, this is how we're going to walk in and have this conversation.

00;18;48;25 - 00;19;14;08

Unknown

You're right. I like to be a professional and I like to teach that you are you should show up as a professional because we're going to ask the seller to do some very unusual things. And so we want them to feel comfortable and confident that we know what we're talking about. And it's one of the reasons that every Sunday night, 9 p.m. eastern time, I am available for my clients, for my students to be able to learn.

00;19;14;15 - 00;19;33;20

Unknown

And, you know, they come to this every Sunday night. They've got deals that they're working, they've got properties they put under contract. They use my purchase and sale agreement. All the things that I teach them at the Millionaire Jump Start. Okay. It's in. They have access to you there? Yeah, baby. Wow. Yeah, baby. See, see, this is also.

00;19;33;20 - 00;19;53;25

Unknown

Where are you going? To get someone fun. But then you have access to all that. That is so rare. It feels like these days. Like. Like Lou is not unlocked behind this door, you know, like you have to pay the $4 million investment, you know, like to be able to get to Lou. It's like if you do the jump start and you're in the program, you know, like that where you can have access on the Sunday nights, but you have lots of ways to work with you.

00;19;53;25 - 00;20;12;07

Unknown

You have lots of different programs and offerings. Because when we were talking, you've got you really can, like I keep saying, meet anyone where they are. So would that Millionaire Jumpstart be the best place to start? Or like, where would you send people to to be like, hey, if you want to check Lou Brown out, what's a good place?

00;20;12;09 - 00;20;41;19

Unknown

You know, there's a there's a number options. I've got my buy, hold, sell book. That is my Magnus opus. Really. It just takes you soup to nuts through the entire business model. We do have a very unique business model. I'm going to tell people. And my subheadline here is cash. Now. Cash flow and cash forever. And so the idea is that you've really got a way that you can you can do this business and you can do it highly successfully.

00;20;41;24 - 00;21;06;00

Unknown

So I give away a lot of nuggets in there. And then I bring it to life at the Millionaire Jump Start. So that's a three day live training that I do 3 to 4 times per year someplace in the country. And you can go to Millionaire jumpstart.com to get more information about that. And it definitely lays out the entire business model kind of from start to finish, like you said, meeting people wherever they're at.

00;21;06;00 - 00;21;29;11

Unknown

So, and I work with a lot of folks that are real estate agents, mortgage brokers, real estate investors. I just had somebody join me recently has got 175 doors. And he said, Lou, you have filled all the spaces in my business that I know. I've got holes that I really need some help with. And I'm seeing an entire business model.

00;21;29;15 - 00;21;56;24

Unknown

He's scrapping everything he's done. He's scrapping his his bar lines and everything else, and then the logos. And he's completely adopting our certified affordable housing provider brand. And that's one of the things we do offer folks, is to really just become part of us and adopt our brand, you know, really get coached up on and trained on how to do this business the right way.

00;21;56;26 - 00;22;26;19

Unknown

Helped a lot of people to become millionaires and multimillionaires, and I'm very proud of that. You know, it's, you said it's kind of surprising that people get me, but I found out that I had a love for teaching folks. Now I am a truly blessed man. There is no question on this. Thank you, God, for everything because it has been amazing what real estate has given myself, my family, the opportunity to travel all over the world.

00;22;26;19 - 00;22;48;19

Unknown

The I'm going to Thailand next year. I'm taking a whole group of my students with me, and we're just going to have an amazing time. And these are the kind of things that really can be delivered from this great game called real estate. And it's, you know, to have a better life than the one you've got. So, so I love that process and I love teaching old dog new tricks.

00;22;48;19 - 00;23;10;29

Unknown

You know what? It's what is real estate agents or real estate investors that I can say, hey, let me show you this trick. You know, people that are landlords, for example. So they perfected the buying, right? Buying cheap part of the model. And so they're hanging on to these properties for dear life. And they got tenants toilets, trash trauma.

00;23;11;06 - 00;23;28;21

Unknown

They've got all this stuff they got to deal with as being a landlord. And I said I really hate landlords. I don't want to be a landlord. Well I already had like 20 or 25 properties. I said, this is not fun. I'm not enjoying this. And so I said, how do I get on the same side of the table with the tenant?

00;23;28;27 - 00;23;53;17

Unknown

How do I engage in roll, inspire these kind of people and have them want a better life? You know, have them have the opportunity for a better life. So that's what I flipped the model and I said, we can offer the path to homeownership. We can give deserving families the opportunity at home. Ownership, regardless of credit or financial background.

00;23;53;20 - 00;24;17;19

Unknown

And that was kind of like when I set up my whole plan, my mission, everything. This was back in 2012. I'm proud to say that we have licensees of our system in all 50 states now, multiple foreign countries as well, that they've really adopted who we are and what we do, and they've incorporated into their own business. Now, every businesses in independently owned and operated.

00;24;17;19 - 00;24;39;27

Unknown

So we don't get a piece of the action per se, but we do give them the tools, the training, the technology and the team to be able to, duplicate really what we're doing in our own business. We do this every day. This is what we do. This is who we are. And so we're giving people the opportunity to simply duplicate what we're doing.

00;24;40;00 - 00;24;58;29

Unknown

That's awesome. Now, I love that. And it sounds like Millionaire Jumpstart Ecom is one place. And then you also brought out that book. Do you have a way they can get that book or they, you know, like what? How can they get Ahold of that? Absolutely. And number one more thing that you said you wanted me to hit on, and that was the, the keeping what you create, right?

00;24;58;29 - 00;25;27;05

Unknown

Yeah. Yep. Keeping what you created. One more piece of the puzzle is trust. I discovered back in 1982 this thing called trust. And it was because I was forced to do it by our government. Now, before then, I was buying properties by taking over existing financing. Back in the day, they had a thing called in E ink loan, non escalating non-qualifying financing.

00;25;27;07 - 00;25;48;26

Unknown

So you could step in for $45, you could take over somebody else's loan. It was above board. It was you could do it. And then they passed a law called the Guardian Saint Germain Federal Depository Institutions Act of 1982. And they said, you can't do that anymore. The banks now have the right to put the do upon sale clause in the mortgage.

00;25;48;26 - 00;26;16;00

Unknown

And I said, what? What is this all about? So I read the law and Way down Buried Deep 1701 J3D81D way down hitting there they they said exceptions. Yeah. And it said except when someone places their property in trust essentially for estate planning purposes, the lender is prohibited from calling the loan to. And I said, yeah baby, count me in.

00;26;16;03 - 00;26;44;06

Unknown

I said, I want to learn about trusts. I went all over the country. I worked with 20 different attorneys. I put together a whole plan for all 50 states. And now one of the things I teach is that you should have every single thing you own in trust, and you should have each asset separated from one another. So if there's any liability on one, it's not going to infect or affect the rest of your properties.

00;26;44;09 - 00;27;04;15

Unknown

And so I teach them how to own these properties. But better than that, how to set them up, starting with their own house, how they can put their house in trust, how they can put their vehicle in trust, how they can put their bank account in trust, and any other assets that they might have, and put them in separate trusts.

00;27;04;15 - 00;27;27;08

Unknown

And I provide all the paperwork to them, and I provide the step by step processes and procedures to do that. I have an ultimate trust masterclass, and I do the, you know, to give people the opportunity to really be able to learn that, number one, learn where they are burying the bones, because you could turn it over to an attorney, but good grief, you don't even know what they did.

00;27;27;15 - 00;27;52;07

Unknown

So it's important for people to I believe in my opinion, it's important for people to learn this, learn what to do, learn how to do it, and then learn that they can do it ongoing way. So as they acquire assets, they can be putting it into trust as they as we move forward. So I think it's it's an important thing to to get the big picture of what you're up to.

00;27;52;09 - 00;28;16;18

Unknown

You want to buy right. Buy cheap. You want to hold while you sell and sell while you hold, and you want to protect all that you create. So those are the big things that we cover during that millionaire jump start. Yeah, that's really good. And this is where if you're going to listen to me and to the Profit first, right podcast and listen to the book and you know, all this stuff and read the book, you want to keep what you're making.

00;28;16;18 - 00;28;28;28

Unknown

So if you're going to go out there and if you're going to get the systems and you're going to do what Lou tells you and you're going to walk in, you're going to have the credibility packet, and you're going to be able to get more contracts, to get more houses that you're able to work with and sellers that you're working with.

00;28;29;01 - 00;28;43;13

Unknown

You want to make sure you're keeping. And at the end of the day, and this is where all who has gone down extensive lee down this road to making sure that you can keep it as well and then utilize the the power of trust. And a lot of people hear the word trust and they're like, oh, that's something I'll need one day.

00;28;43;13 - 00;29;02;26

Unknown

Or like when I get more assets and all that, there's like, no, that's what if you need if you have one property that you're buying that's like, we got to learn the right thing from the very beginning, because when is your hair on fire at the wrong times, right. And it's like, we want to protect us and put that, you know, assess this way in advance versus net, you know, like that's where we got to protect ourselves.

00;29;02;26 - 00;29;19;03

Unknown

We want to do fire prevention, not fire damage control. And it's like this is where you can have that with the trust factor with Lou. And Lou teaches this. And like he's one of the people that have been doing this for a long time. And this is not a new thing to Lou. This is where honestly, by now it's old hat to Lou.

00;29;19;03 - 00;29;42;05

Unknown

And that's where you want teachers. Where it is where it's like this is where he knows it like a glove and can teach you and can make sure you're setting that up. Right. Because if you don't do it the right way, that's a good way to lose the things that you want to protect. If you don't have the ironclad agreements and something you got off of ChatGPT or some, you know, like Legalzoom or something like that, you need to make sure that you're doing this correctly and with the right people.

00;29;42;05 - 00;30;00;18

Unknown

And Lou is Lou is one of those people out there that is really helping people in this aspect. So, Lee, thanks for bringing that up because I don't want them just making it. I want to make sure they're keeping it as well too. Okay. Anything else? I want to give everybody a, an opportunity to get my buy, hold, sell book.

00;30;00;23 - 00;30;26;11

Unknown

Yeah. The hope is here. Yeah, baby, you can go to, streetsmart investor.com/b h s book that stands for buy, hold sell b h s book and, enjoy, enjoy. And let me know. I'd love to hear from you. I love to see you at the next millionaire Jump start. We have some amazing, amazing experiences when we're together.

00;30;26;13 - 00;30;49;14

Unknown

I definitely encourage you to get the VIP experience because we go to dinner together and we have a great time and, and a just a great opportunity to advance your business if you're just getting started, if you've been in the business forever, definitely have something for everybody that's there real estate agents, mortgage brokers, real estate investors, they're all in our world and in our mix.

00;30;49;17 - 00;31;08;03

Unknown

Yeah, well, this is really good. And to recap, some of the things I took away the most from this is really separating yourself from that very first interaction, whether it's on the phone and being professional or walking in and having the credibility package, having the book, you know, like having the different things where you can help that seller with where they are.

00;31;08;09 - 00;31;30;05

Unknown

And that's a big thing that we provide. Another thing that I really liked is that you have access to Lou. It's like he actually gets on and every single week is with the people that are a part of his circle and his community, which is really cool. And then obviously he's got these things that no matter where you are on your journey, if you have 175 doors like that one guy, or if you're just starting to get your first door, that millionaire jump star.com is a good place.

00;31;30;05 - 00;31;44;01

Unknown

But then he also gave you the book, like anyone can read a book. So I want you to go out there and get his book to be able to say, okay, I really like this. What's that next step if you need more of that, he's even got a book for you to be able to say, do I like this?

00;31;44;03 - 00;32;10;12

Unknown

And honestly, if you like what you've heard here, take that step and go. Go in person. There's nothing like meeting someone in person at an event. That's where millionaire jump start. You can get there, that that first one, then street smart investor.com/best book which is still up there on if you're on YouTube right now. Now if you're like that and you're like, this is great, I'm already down the road, I'm in my business, but my hair is on fire.

00;32;10;12 - 00;32;29;10

Unknown

Remember that this is where we help at simple cfo.com, making sure that you not only are making it, but keeping it. If you're really good at spending the money in your business. But you're like, where did all the money go? We want to make sure you know exactly where the money's going. So that's simple. Cfo.com with our team, with our bookkeeping and CFO services.

00;32;29;12 - 00;32;50;13

Unknown

Thank you so much for listening. And Lou, thank you so much for coming on, sharing your knowledge and then also just I love this professionalism that you bring to this space and how you're teaching it in a very different manner and then the access that you give. So Lou, thank you so much again. Thank you, my brother. So much appreciate being on your podcast and being able to share out to your folks.

00;32;50;13 - 00;33;08;19

Unknown

It's been awesome. Awesome. And then remember, if you're listening, make profit a habit in your business. That's it for today's show. Be sure to subscribe, review, and share this episode. If you're serious about financial systems and keeping more of your profit, visit simple cfo.com to take your free discovery call today.