00;00;00;00 - 00;00;22;24

Unknown

We have Eti-osa Agbonlahor on today, which she is incredible. She has a background in finance and she has also a background in real estate investing and just the way that she teaches how she makes decisions around her money. If you're on here because you read profit first, or because you want to take better action with the money in your bank account, or you just want more money in your bank account.

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Unknown

This is a great episode to listen to because of the knowledge she has and what she's trained herself on, and what she's been trained on professionally as well. To please listen to this episode, gain something from it, and take action from it, and it will help you become aware and get to where you want to go. Thanks for listening.

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Unknown

Hey, thanks for joining me on the Profit First podcast. I have a special guest today, Eti-osa Agbonlahor. So there we go, I got it. There we go. That's where I wanted to make sure I introduce her because she was introduced to me. And anyone who introduces someone to me, I want to get their story out there. But I also am very excited about this one because you come from a very distinct background.

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Unknown

It sounds like we help in a lot of the same manner, but you're helping corporate and you're helping big businesses where we're helping, you know, the business owners in the small, you know, mom and pop shops out there. So I'm really excited to get to interview you. And thanks for being on the show today. Thank you for having me, David.

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Unknown

I'm excited for this conversation. Yeah, I'm excited to get this role. And so, okay. You're also a podcast host for her first real estate deal. Is that it? Her first real estate. Her first house real estate podcast. So if you want to go and follow her there, but you're also a real estate investor and you're working in corporate.

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Unknown

So like, what came first for your real estate investor? Did you go down the corporate route? And like, I just I'm wondering how you got into the real estate game. So I got into real estate. Actually, I was working for a bank in Australia, and I had been working there for a couple of years and was ready to kind of start to put some ropes on the ground and back in the US, which is I'm from New York, so got into real estate by buying my very first property while I was living in Sydney and working in Sydney.

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Unknown

And coordinates in buying an investment property in Atlanta, which was, an interesting journey given I was doing this in 2020, the middle of the pandemic. But to answer your question, corporate definitely came for us. Had to save up some money and how things work before getting into our real estate investing. So how did you get into the side where, you know, because when everyone sends me their bio and I read it over and I'm like, okay, I want I want to get to know her more like, how did you get into the side where you're helping people on the financial side in the corporate world?

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Unknown

And like I do, I, we were laughing about it a little bit before. But like it even said in your, in your bio, you know, large scale interventions around like the psychology of money and organizations and corporations. So I'm just very intrigued by that because obviously I know my journey. But I'd like to know your journey and especially on the corporate side and how that's gone.

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Unknown

Absolutely. So I started off in the financial domain because I had a deep interest in personal finance. So I remember getting my very first paycheck for my very first corporate job, which has actually in publishing. So I okay, I'm a huge reader. I love reading books. You know, I've read in any like any book in front of me, I read it, I'm a massive reader.

00;03;13;22 - 00;03;28;24

Unknown

And so throughout college I kept reading and interning at, like, publishing houses. Okay. Sorry I gotta stop you there. What's your favorite book series or book of all time? Oh, gosh, book of All Time is going to be hard. I can't do all the time, but I'll tell you, the ones I recently read that have blown my mind.

00;03;29;00 - 00;03;44;29

Unknown

I just read Recursion by Blake Crouch did not sleep. I picked it up at like 9 p.m. at night thinking like, this is going to be a bedtime read. I read a chapter two and go to bed. I was up until 2 a.m. because I could not drive that book and so was it called recursion and it's by Blake Crouch.

00;03;45;04 - 00;04;03;07

Unknown

So highly recommend you pick that up in the morning if you plan to have a big day. If you want to sleep at night, That's great. Well, I wrote that down, so I'm sorry for interrupting, but I'm like, I'm a bibliophile too, so I'm like, what? What are you reading? What do you love to read or what have you read in the past?

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Unknown

Okay. Sorry to interrupt you. You were in the publisher. You were working there. Okay. Keep going. Yep. So was working in publishing because I'm a big reader. And so I got a job right out of college working in publishing. And so the plan was I was going to do that when I figured out what I wanted to kind of do with my life, what I was going to go to grad school for, so ended up working in publishing longer than I thought I would.

00;04;21;28 - 00;04;36;12

Unknown

I worked there for three years before kind of coming back to the point to write, what do we actually want to do? Or is this going to be it forever? And so I started to kind of explore, well, what else would I be interested in? What else do I want to do as a degree? Because as much as I love publishing, I love books.

00;04;36;18 - 00;04;53;22

Unknown

You don't make a lot of money actually being in the publishing industry, like it's people who tell you what you make anyway. So I had to figure out what I actually wanted to do, and that would intersect between what I love to do, what I enjoy, and also would kind of sad to create a foundation for the life I wanted to live, the kind of life I need to leave.

00;04;53;24 - 00;05;16;08

Unknown

Our had a massive interest in personal finance. Just remember just in that first paycheck and I'm a numbers person, so I had already done the math between my gross kind of salary and what I expected to get in my weekly paycheck, and it was off by like two thirds. And I was like, what the heck? And my parents were like, did you not think taxes were a thing?

00;05;16;11 - 00;05;33;19

Unknown

And from that moment, it kind of got me just keen on personal finance and understanding how all of this stuff works. So I'd done about three years in publishing and trying to figure out what the next thing is, talking to a mentor and saying, well, I really like press, you know, finance. I have a background and an undergrad in psychology.

00;05;33;21 - 00;05;55;01

Unknown

Is there a way to like, bring those two things together? And he hands me this book. It's called Predictably Irrational by Dan Ariely, and it's a book about behavioral economics and how we've been wired to think about money and make financial decisions, and how people can actually optimize the decision making environment to help people get to a better place financially improve financial well-being.

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Unknown

Yeah. Reddit. I was like, whoa, this is amazing. And so right away, really interested in I started to talk to every single behavioral economist I could find across the world. I talked to about easily rounding up about 20 people in the UK, US, just everywhere I could find a paper of economists. I reached out to them, spoke to them, try to understand what it is that we actually do.

00;06;15;00 - 00;06;32;04

Unknown

We decided that this is what I wanted to do. So had a bunch of money saved up, quit my job, went to the UK, got a masters, got a job right away in Australia, work there and then got another job and moved back to the States. Still working in behavioral economics. Okay, so I have way more questions now.

00;06;32;06 - 00;06;49;21

Unknown

First let's talk about you said you got a, taste for personal finance with your first paycheck. You also say you're a numbers person. Do you think you inherited any of that from your parents? Like, or one of your parents? More numbers inclined or neither. And like, you got a different gene or like what? I would love to know.

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Unknown

Where did your penchant for numbers come from? That's interesting. I know that my attention to personal finance came from my mom, because I remember when I was growing up, she would give me like self-help books to read. And then for every book I read, if I were to a book report, she would give me, 100 and IRA, which is, I don't know, maybe three day's worth of lunch money.

00;07;14;16 - 00;07;30;08

Unknown

Yeah. You know, like, you know, it's a chunky amount of money for a kid to read a personal finance book or a self-help book. I'd write a book report if you liked it. You give me some money for. I haven't done it. So I think my interest in finance and how wealth works and how money works probably came from my mom.

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Unknown

In terms of actually being a numbers resident, I don't know. I think they're both actually more technically true of okay, so I don't know who it came from necessarily. They're both kind of big on numbers and they're not behavioral economics. No economists. One works in medical informatics. So they okay. Which is doctors how to use like medical systems I think.

00;07;50;01 - 00;08;10;11

Unknown

Okay. Any other point, he runs a business that works with the government and provides kind of child services to them. Okay. So no, he didn't have it didn't have someone to going down that specific route showing you the way it was you were just very interested, which is so interesting. Did you start when you got that first paycheck and got interested in personal finance?

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Unknown

Was there anyone you followed in the personal finance space and started reading up on that, or was it more of you're going to, you know, like when you read that book Predictably Irrational, and that's what had you started? I'm just wondering, I at the time, I think that I was following people like Paula Pant, who runs for anything.

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Unknown

Okay. All right. It's a podcast now. But back then it was like a blog as she was doing every so often. And I don't know if Ramit Saifi was already doing things, but then by now I was following people like that who I like that. Yeah. You know, here's how actually money works without any of this love and, you know, nonsense.

00;08;49;02 - 00;09;06;18

Unknown

Yeah. Would you still recommend them for people? 100% would recommend the both of them still, because I think that they have good fundamentals. I actually ended up being a T.A. on a course for real estate. So I took it on just getting into real estate, like it ended up being a to a couple of sessions in that course.

00;09;06;20 - 00;09;25;17

Unknown

I would Stewart, Amanda, both of them. I think they have good fundamental fundamentals. Okay. Awesome. I just want to make sure because that's I always I'm very interested in people's journey because you also said on this journey you kind of snuck that in there. But you said my mentor, you said you had a mentor. How did you get a mentor who came up with the concept of the mentor for you?

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Unknown

Like, where did you go and seek this person? You know, it's like that was just kind of tucked in there that your mentor gave you this book which changed your life, which put you on this path. But like, let's back up to how did you get the mentor? Okay, so crazy story. I cannot remember this mentor his name.

00;09;40;09 - 00;10;01;12

Unknown

I always say my mentor because I genuinely during this fight or can't remember his name, but it was through I think I it was through my college somehow because I Lincoln College and University of New York and they must have had like some sort of like alumni connection or something. But through that program, I was matched up with this guy.

00;10;01;12 - 00;10;17;11

Unknown

And like we were just talking about, right. Like, what are your options you want? Because I thought maybe I was going to go back and get an MBA, but I knew wasn't I didn't quite want to go down that route. I wanted something that was more kind of oriented in everything I was interested in. And so it was within that conversation.

00;10;17;11 - 00;10;31;13

Unknown

But it wasn't a traditional mentorship in the sense of we had a whole journey and they're still with me today. No, it was very kind of transactional, for lack of a better word of like I was trying to figure out was to go to grad school for it. And I think somebody at Hunter was like, you should talk to this guy a couple of times.

00;10;31;13 - 00;10;51;02

Unknown

And within that, something kind of came out of it. I should go back and find his name, actually, and be like, hey, actually, you changed my life. I'm thank you. Right. That was like that seemed like a pretty, pretty pivotal point. So I'm just wondering how you got introduced or that because I know, especially in the real estate world, like a lot of people have mentors or people even listening to a podcast like this.

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Unknown

This is a form of mentorship and your story and like, how can people and you've already given a couple people's names that they could follow if they want, you know, more financial help on the personal finance side. So I'm just very interested. Okay. You also said another thing that I heard where you said you saved up a lot of money, you know, to jump in and become the behavioral, you know, economist.

00;11;12;09 - 00;11;31;25

Unknown

And I'm wondering, where did you get that portion? Was it because you were a, you know, interested in personal finance? So you were following their principles and following what you had learned, or were you more of a savior just growing up and you naturally bent towards that? So that's where you were making all this money, and you actually had to learn how to keep it to just one.

00;11;31;25 - 00;11;57;12

Unknown

And where that played in as well. A really interesting question. I was talking to a researcher, a couple of years ago, and they had this really interesting piece of research around how some people actually tend to be more savings oriented. Yes. It's called your personal savings orientation, where like, naturally, you're inclined towards being the saver of being a spender, which is super fascinating for everything we do in terms of trying to help people optimize their finances.

00;11;57;14 - 00;12;17;26

Unknown

But I remember being young and being and gets in like an actual like actual cash, you know, actual cash, allowances. And I had, was a storage team where I would keep my notes of cash and just watch it stack up. Yeah. And so I have always done that. I did a study abroad in the UK, and every week my parents would send me some money.

00;12;18;02 - 00;12;35;10

Unknown

And I remember having like, pretty much about like, half of what they had sent me just stacked up in neat little like Euro bills or comment views afterwards. And I took it back into dollars, brought it back with me to the U.S and so I've always been a safer, always been a saver, just kind of naturally, it's never been difficult for me to save.

00;12;35;13 - 00;12;53;29

Unknown

Yeah. That's I just wanted because you said you had saved up to get into it, and that was just, you know, fascinating to me. Just your journey. And then there. And I just wondered if it all changed, like when you found these books, but sounds like that's innately who who you were, which is very cool, because that's where I think a lot of people struggle on that side.

00;12;54;01 - 00;13;13;27

Unknown

Now, you had to go to 20 people and you talk to a lot of people. What what do you do? What does a behavioral, you know, economists do for especially for these big corporations? I have so many questions around that. Like what's different with a corporation than a personal, you know, like an individual and, and a small business and all that.

00;13;13;27 - 00;13;36;07

Unknown

But let's just start with, can you give us like, I definitely need the layman's terms. Okay. So you run a business, right? And your business works with other small businesses to help them with their bookkeeping and to help them with their kind of financial account. Yeah. Right. Yep. So imagine that within your business you had a bunch of clients.

00;13;36;07 - 00;13;53;24

Unknown

So you had created this incredible kind of process for and this incredible software for. Yeah. But for whatever reason you'd meet with them, they get super excited and then they just wouldn't do anything about it. And so you'd be like, well, I'm trying to I think I created a good process, but why am I not able to shift my customers behaviors?

00;13;53;24 - 00;14;17;18

Unknown

Right. Yeah. And so you might call in that behavioral economist and say, I think I've designed they could process I think experience is excellent. But if something stuck in my client from taking action and I cannot figure out what it is. And so your behavioral economists would come in and using their expertise in psychology and how people make financial decisions in even down to neuroscience, they might go, okay, let's walk through the experience together and audit it together.

00;14;17;18 - 00;14;35;11

Unknown

Right. It might go, okay, do you know what the problem is? They're excited. But then you leave them with six different things to do and people get overwhelmed by choice. Let's start with what is the most important thing you need them to do. I must lean into that or you leave them with only two choices, which is great, but the first one is really difficult and they have no idea how to get started on it.

00;14;35;18 - 00;14;58;08

Unknown

So break that down. Can you simplify it? Can you kind of like reduce the hassle there? And so it'd be really kind of it's really largely is about taking the psychology behind financial decision making and starting to help optimize kind of behavior change, ideally with the ultimate aim of what improving financial behaviors other people are doing this in, like the health space and the policy space.

00;14;58;11 - 00;15;19;09

Unknown

The idea is like where people are doing things that either are not valuable to, then how do we how we orient and where people are not doing things are valuable to them. You've invested thousands of dollars into working with simple CFOs. You're not taking their advice, right? How do we help? Kind of close the gap between what you should be doing and what you're actually doing to get you to a better place?

00;15;19;11 - 00;15;39;08

Unknown

And so the companies then the corporations or the businesses. So like it would be simple CFO reaching out to you to be like how do we close that gap. And that's who you're working with is like those businesses to close that gap more or less. So I work with really big organizations, and say how do you do that on a big scale?

00;15;39;10 - 00;15;59;24

Unknown

Right. Imagine you've got you know, I've worked, for example, I worked with a retail bank in Australia and they, you know, I believe one out of every three Australians was a customer with them. This was, oh, it's embedded in the fabric of the entire nation. Yeah. And so you can imagine for that bank, improving their customers financial well-being was improving the nation's financial well-being.

00;16;00;02 - 00;16;22;29

Unknown

Right. And so the kinds of conversations we have in behavioral economists might be anything from how do we help our customers who are in debt? And like in the early stages of that, they're not all the way behind yet. What do we do to kind of help them navigate that? How do we have better conversations and better experiences within knowing that when people are in debt, the way they think is super different from a when people are kind of on the level with their finances.

00;16;22;29 - 00;16;39;08

Unknown

Right? So how do we kind of do that? And so we might come in and say, okay, great, because there are a couple of things we think we recommend, but let's experiment. Right. And that's where the CEO comes in. Let's run across last to a randomized control trial. You do it with some people and not with other people where it's ethical to do so.

00;16;39;15 - 00;17;08;22

Unknown

Measure results kind of in a quantified miner, implement that in an iterated fashion. So it's very much if it's a really big organization it's optimizing within the organization. And then if it's like a smaller behavioral science consultancy, they might be working with lots of different kind of organizations on very specific behavior change initiatives. Okay. Because that's what you're talking about with a large scale intervention, it's like you're coming in there and running those types of groups and things.

00;17;08;22 - 00;17;28;26

Unknown

And that's a great example to like if they're in debt, how do we help them, you know, navigate those waters and for that specific customer, because like you said, offer something that big. It's impacting the whole nation. Yeah. You know, if they've got the their money there. So that's that's very interesting. And then how long have you been doing that.

00;17;28;29 - 00;17;48;27

Unknown

Like as a decade now I'm like, wow it has a career. Yeah. Have you do you have any crazy stories or like do you have anyone that I don't know, either a story or that was a great turnaround or in without giving names or companies of like, yeah, we implemented this and this was incredible. And we knew we found what the true problem was.

00;17;48;27 - 00;18;10;07

Unknown

We help them, you know, have that intervention. It taught us something that's public facing. When I was in Australia, my team built something called a benefits finder. Yeah. And essentially what it did was there's a lot of benefits that people qualify for that they just don't know about. And I'm certain it's the same in in the US. Right?

00;18;10;07 - 00;18;34;23

Unknown

Yeah. You know, you might have child care credits. You might have this or that or the other thing. Okay. But just to know about them. So there are billions of dollars being left on the table every single year because people didn't know that they had benefits that they could tap into. And so my team came up with this idea of what if we built a tool that just helped people from the get go, looking at the information they already had about them, say, hey, I think we qualify for this.

00;18;34;23 - 00;18;57;29

Unknown

Three things. Let's make it super simple for you. So access to this benefits and so works. And not just with the bank but with the government, the Australian government and with other kind of social services providers, figure out what benefits people qualified for, built that into the bank's app. So imagine your banking app, you open it up and it's telling you social service benefits that you qualify for.

00;18;58;02 - 00;19;18;12

Unknown

And streamlined a lot of the processes of accessing those benefits where it code. So that's a great example of behavioral economics really implemented to like transform financial well-being. Right? Yeah. Imagine examples of that in the US. Imagine if your taxes were automated. Right. You maybe if you had simple W-2 or simple you have a couple of rental holdings.

00;19;18;18 - 00;19;35;07

Unknown

You come in, it's pre-filled for you. All you have to do is double check the numbers. There should. And government actually does that for citizens. But imagine all of these little like hassles that people have to deal with every day. Imagine all of that being simplified in a way that people kind of live their best financial lives without having to invest a ton of effort.

00;19;35;10 - 00;20;01;11

Unknown

Yeah. So that to me is the example of where the vision can go, but it can be so much broader and just so much more exciting. Yeah, that seems like you're making a difference on the day to day of people's lives. Seems like to me it's really about simplifying, simplifying and making it, you know, making the right financial decisions and in their grasp where they can actually feel it and touch it and be like, okay, at least it's in front of you.

00;20;01;17 - 00;20;19;14

Unknown

And now psychology says, are you going to take it or not? You know, like, are you going to take that choice? And how do we help you make the decision that's best for you? Well, that's very cool. I love that. So then so then you got into real estate and you're still in real estate. What made you what made you start a podcast?

00;20;19;14 - 00;20;38;07

Unknown

The first house real estate? I'm just very interested in that too, because I know you've got that. And with your background, with what you're doing, it's just I love that you also are getting your voice out there too. Yeah. So her first house, the podcast really started with I had had a very kind of trying year in real estate.

00;20;38;07 - 00;20;56;19

Unknown

We all know those years where, yes, that kind will just. Yeah, every single week somebody is calling you about something, you own some property. And I was like, there has to be something I'm missing. First of all, I'm excited. And I set a goal of like, next year. I don't want anybody to call me about anything disastrous on any of these properties.

00;20;56;19 - 00;21;19;12

Unknown

So how do we get to that place? Like, my definition of success for 2024 is that I have freedom and I have keys in my rental holdings. Yeah. And then how's that going this year then? Not a single it. Good. I'm glad you knocked on wood. That single make sure you are. Everything has itself so far. So far.

00;21;19;12 - 00;21;42;19

Unknown

Well that's great. I mean, we're in August, so you know. Yeah, yeah, yeah. You're out. You're past the halfway point. So, but I also decided as part of kind of simplifying my life and creating more space and more kind of peace in my life. I wasn't going to buy any rental properties this year. That's what the last couple of years I've picked up, like at least one a year.

00;21;42;22 - 00;22;01;00

Unknown

And for and then I also just kind of wanted to see money in my bank account instead of seeing it's like, you know, as an investment in, you know, a balance sheet somewhere. I was like, oh, yeah, money, actually. I want to see actual liquidity, please. And thank you. Yeah. So this I didn't buy any house, but I still like to have a million real estate.

00;22;01;00 - 00;22;13;18

Unknown

I still wanted to be learning. I still wanted to be connected with people, even though I wasn't buying houses. And I also had a lot of friends who I got really curious about. Well, how are you doing this real estate thing? I'm like, is it because you work in finance? You make a lot of money? Like, how does it how do we get into this?

00;22;13;20 - 00;22;36;02

Unknown

And so it was twofold. One wanted to kind of like what I call getting my PhD in real estate. Like talk to all the smart people I know who are doing this and doing it well. Yeah. But then also help women and other people understand that everyone in real estate does not have two heads. There's somebody like you who has figured out how to invest in real estate and do it in a sustainable manner, and there's so many different ways to, like, get there.

00;22;36;04 - 00;22;56;12

Unknown

And so that really was the impetus for creating the podcast. And since then just had a lot of fun, learned a lot, and also now have hired three people tell me that their first investment property. So cool. I listening to the podcast and we've only been doing this for under a year. Wow, impacts has been made. Yeah, no, I love I love hearing stories like that.

00;22;56;15 - 00;23;20;12

Unknown

See you. I love how you speak because that also just raise another question because you you said for last year, you know, like it was or the years before, you know, everything that can go wrong will go wrong. And it has and and this year you made the decision, I want peace in my life. Like, do you think because a lot of people are just out there, go, go, go scales scale, scale, you know.

00;23;20;18 - 00;23;36;24

Unknown

Well, no, I'm going to feel bad if I don't buy that at least one property this next year. Was it that you were just so fed up that you were like, I just want peace more than one another property or you like, well, no. What do I really want? What do I have currently? What does this like? How was that process?

00;23;36;24 - 00;23;54;13

Unknown

Because I feel like some people can't slow down like you did, to say, what do I really want? Like. And if you want peace and I love it like your answer was great. You have peace. Up to this point. It's August, you know, when we're recording this. So like how how did you how was that thought process of getting to where you really want.

00;23;54;16 - 00;24;14;24

Unknown

So give credit to two people, and Jensen and show, you know. Oh yeah. The UN. Yeah. Leona is the one who talks about freedom and peace all the time. Yeah. What is it? Does of freedom? What is your definition of peace? What's going to bring you freedom? And yeah, so Leon is a big part of that. And then for Chinato, I think you might have been like, oh yeah, yeah.

00;24;14;27 - 00;24;33;09

Unknown

Before I sat down with Pete and I was I had an issue with something and he was walking me through like potential solutions. And he made this analogy of a lot of people go after like the big multi families and they just want to walk through and then they burn out because while they spend all of this money, they're not thinking about what's sustainable.

00;24;33;16 - 00;24;52;28

Unknown

Yeah. And so you see people who started they run really hard and they just run out of steam halfway through. Whereas if you had bought one property a year, nice and simple, buy and hold, you have enough kind of gas, more or less, for the whole journey, right? Various out too quickly. And so both of those perspectives helped me.

00;24;53;01 - 00;25;14;05

Unknown

I understand that this is a longer game. I mean, when you're talking to people who have been investing since before I was I mean, I live right, right. He's only on. Yeah. Most of their peers in that. Yeah. And it helps you kind of take a step back and go, okay what is the longer journey. And there will be time down the road to do all of these other things, but not if I burn out or run out of cash.

00;25;14;05 - 00;25;38;04

Unknown

Now. And I think that was largely it just having the perspective of people who are much older, much wiser than me to kind of ground me in, how do you do this in a sustainable manner? Yeah, I love that. This is good stuff. So that's where, there's been so much good information here. I love from even what you do in the day to day is so applicable.

00;25;38;04 - 00;25;54;27

Unknown

I think even on people's personal lives. Just how are you making decisions around money? I also loved your journey of like getting to where you are and the mentors in your life, and the saving up and being able to jump in and then having different mentors in the real estate world telling you what really you really want from real estate.

00;25;54;27 - 00;26;12;08

Unknown

I think that's another huge part that people don't get into. And then you making that decision of sitting down and saying, this is what I really want from my business, from my life and how I want to help people and your even your decision making process around the podcast. So this has been awesome. Make sure if you're listening, go check out her podcast.

00;26;12;14 - 00;26;26;29

Unknown

Sounds like she can help you. If you're trying to get your that first deal and just trying to take action. Or she can at least introduce you to some pretty cool people. That's where you can go on her podcast and listen there. That's awesome. How else can people get Ahold of you if they want more of it?

00;26;27;02 - 00;26;50;22

Unknown

So I recommend going to my website. It's her first house.org. So that's her her first FRC house. You know how to spell it.org. And there'll be a contact form there. And I'm also on Instagram and I much real estate with Etsy. That's Etsy. And so you can find me either on Instagram or through the website. Cool. Well that was very easy.

00;26;50;22 - 00;27;08;03

Unknown

Her first house.org. So that's the website. And then you could go to her Instagram handle as well too. Now this has been awesome. Thank you for being on here today and sharing your wisdom and sharing the thought processes I wish we could go into. Now that I've got the overview, we could go, you know, deeper on another one.

00;27;08;03 - 00;27;28;29

Unknown

We should definitely have another episode that we record together. But if you're also out there and sure, you're also wondering, like, where the heck is my money going as a business owner? And you're like, what is going on? I don't know, I'm making money, but I feel broke. That's where we come into play. Simple CFO we could put someone on your team to really ask you a lot of the questions that she's doing on a much larger scale with these big businesses out there.

00;27;28;29 - 00;27;45;15

Unknown

We're going to help you, the one on one with you as a business owner. And that's that simple. Cfo.com. And get a CFO on your team for just a fraction of the price of a full time CFO. That can help you with this stuff. And your mom and pop shop there that we can help you. But thank you again, as if this was amazing.

00;27;45;15 - 00;28;04;17

Unknown

It was a great guest bringing a lot of value. Thanks for being on and for being a great guest today. Thank you for having me. This is excellent. Love that this episode of the Profit First for ROI podcast is over. But there are plenty more where that came from. Are you ready to learn how David and his team can help implement the profit first system in your business?

00;28;04;20 - 00;28;25;17

Unknown

Schedule a discovery call at simple cfo.com right now. We'll see you next time on the Profit First for ROI podcast with David Richter.