00;00;00;00 - 00;00;24;09

Unknown

The Brookdale shows up, the sunrise shows that they're the ones with the commercials and the billboards and the this and the that. But then you go there and you're like, this is terrible. And Covid shined a big, nasty light on them, exposing the neglect and the abuse and the cruelties that are happening in those facilities. And people started ripping their loved ones out of those homes, begging to come into our smaller care homes.

00;00;24;11 - 00;00;43;17

Unknown

We saw for the first time, a massive increase in the aerial industry and a decrease in the regular assisted living facility business and at their conventions, their big box conventions. All of a sudden, we were the most popular girl in the room. They were like, oh my gosh, what are you guys doing? How do we be like you?

00;00;43;19 - 00;01;02;02

Unknown

And it all comes down to one thing. They care about money first and we care about impact first. Money. Second. It's the do good, do well balance. And all they care about is one thing. Money. At the end of the day. Isabel is such an honor to have you on on the Profit First Aria podcast. I'm really excited.

00;01;02;08 - 00;01;23;13

Unknown

I was your dad poured into me for when I was first launching the book, and I will never forget that. And I miss him and I was a he was thankfully a very big fan of like the show. He I think he was like one of the first people to record on this podcast when I did it, just like out of a back room, I, God bless him.

00;01;23;13 - 00;01;37;28

Unknown

He probably thought like, what the heck is going on here? So Isabel, thank you for being on the show. Thanks for having me. I'm so grateful to Full Circle Moment for you there. It is a full circle. I'm like, it just literally hit me. I'm like, I just got to share this because this is so this is so awesome.

00;01;37;28 - 00;02;01;26

Unknown

But you have really taken the reins. You've taken the reins and you've really run with it. Like, yeah, I can tell. So yeah, for people that don't know, you talk about like residential assisted living what your you know, what you're into. Now we'll go into the nitty gritty but just give them a, a a background. Yeah. So we teach and teaching people how to own and operate residential assisted living homes for seniors.

00;02;01;28 - 00;02;18;11

Unknown

That's what we do ourselves. And my father passed to me, and now we teach thousands of people to do that all across the country how to do good and do well. I have a testimonial for you. This is so cool. How how the timing works. I was at a event last week. I was asked to speak at an Eddie McCracken.

00;02;18;11 - 00;02;38;22

Unknown

Was there. Do you know Eddie and yes. Yeah. Eddie's incredible and I've known him for years, and I knew him before he started his first one. And like, he took me out there when he was breaking ground. And then he's got two of them now. I mean, it's been years later and, like, this is awesome. And he he gave a full presentation and yeah, like he's like, oh I'm not a present.

00;02;38;22 - 00;02;59;25

Unknown

And then he gets up there I'm like, this is awesome I love it. So let me that you do. But oh he did great talking about it. And then but it was cool. Is that was a full circle moment because then he was like the video walkthroughs and like helping, you know, the people that are actually there. And he talked about starting this in the middle of Covid, like the exact worst year to start it, but it took them longer to fill them.

00;02;59;25 - 00;03;15;04

Unknown

But he said it was still worth it to go through all of that. And he's like, I'm, you know, nontraditional and like the way that I get people in the door and like, that really helped him, you know? And then he said he opened the second one and within, like, I think he said 3 or 4 months had a completely full.

00;03;15;11 - 00;03;29;24

Unknown

And I'm like, boom, this is so good. And now I just want to give you that testimonial because it came right from there and I got to see his full journey. And he's still out there preaching and teaching it, helping in that with the on the real side. So I had to share that real quick at the front.

00;03;29;27 - 00;03;46;15

Unknown

So as Isabel is talking about what she's doing, I've seen this work in like someone that I know personally and like houses that I grew up, you know, in, in, in that area where he took them, converted or built. And it was so cool to be able to see that. So sorry, but I just want to throw that in before I forgot that.

00;03;46;17 - 00;04;07;08

Unknown

But I'd love for you to talk about. Okay, where does someone start with this? Does someone do this if they're adding to their exit strategies, if they're real estate investor, can they jump in if they're W-2 like, when's a good time to start thinking about this? The residential assisted living we often find that people come in, they say, I'm going to add this to my portfolio.

00;04;07;09 - 00;04;38;21

Unknown

Whatever I'm doing, this is going to be one of the things they add. And then they get into the cash flow, and then they start to fall in love with the industry. And almost everybody sells most everything else they're doing. It goes all in on this. So it kind of tricks you in that way, because a lot of people really fall in love with the opportunity, but we present it as an opportunity for you to not only own and operate the real estate and be building equity and holding this property long term, but also to be cash flowing monthly off of it because you are running a business.

00;04;38;21 - 00;05;01;27

Unknown

There's seniors living in the home 24 over seven getting that, you know, attention from the caregivers. So you're building equity, you're cash flowing. And if you ever do want to sell, you can and cash out really big. Or you can hold this as a play for your own kids and pass it to them as a blessing, a cash flowing, hands off business that you're spending 5 to 10 hours a week on.

00;05;01;29 - 00;05;30;28

Unknown

You know, that's a really cool thing. You could stay in two if you ever need care and assistance. So there's kind of a lot of plays to be had along the way. I love one of the things he said at the event, because I think he took it either either from you or from the community, and that he had said that, you know, at one point in your life you're going to touch assisted living like it's going to touch you whether it's a parent, whether it's you in the future, whether it's someone that's, you know, right there now, you know, that you're dealing with.

00;05;30;28 - 00;05;50;17

Unknown

So I thought that was so interesting. But then I also like what you just said there. You're not just creating a business of assisted living. You're owning the real estate portion. So it's like you're teaching people how to be a true investor because how long people do you know out there is about that? Or like they're wholesaling and just flipping, but that we know that's not true.

00;05;50;17 - 00;06;05;13

Unknown

Investing like you're not really investing in getting the long term or building a sellable business. I would you even said there one day you could cash in if you really wanted to, because I feel like one of these plays are just like a business, you know, and that's where you really get into it's I'm, I'm talking too much.

00;06;05;13 - 00;06;25;04

Unknown

I'm just excited about what you're bringing to the market. And like that, I got to see it like in action last week. And it was so exciting to see that. But do you want to go into what's the difference between why would I put, you know, what's the difference between assisted living and like a community home or village or retirement or like, you know, something like that.

00;06;25;06 - 00;06;52;04

Unknown

Yeah. The biggest difference is between a big box, as we call them. So your Brookdale Sunrise atria, those large, you know, commercial units with long hallways, those are the ratios are really, really off. Meaning there's no state or national limit on how many seniors one caregiver can oversee. So you'll often find that the ratio is 30 seniors to one caregiver.

00;06;52;06 - 00;07;23;19

Unknown

And that is not okay. One person cannot take care of 30 people. So in our homes, we recommend a 4 to 1 or 5 to 1 ratio. And that really allows the seniors to get that level of quality care. They're paying the exact same, but the quality of care is vastly different because the caregivers have an opportunity to actually serve those seniors, to be with them and to help them and get to know them by their names, not call them by their room number, which is often what happens in those larger facilities.

00;07;23;19 - 00;07;42;24

Unknown

It's just it's night and day difference. Okay. Well, I want to go into like the benefits for sure of or all of this. But let's first if you don't mind like what's the biggest pushback you get from people because it's like senior living. Do I have to be certified? Is there like a license for this or. I'm sure that's one of the big ones, because that was something that Eddie covered there.

00;07;42;29 - 00;07;56;01

Unknown

But there was also other things as well too. I just love to know what are the biggest pushbacks to get from someone because especially like you said, if they've got it, a bunch of things are doing in real estate, like, why would I get into this? And like, what are these, these huge hurdles that I have to go through?

00;07;56;03 - 00;08;18;13

Unknown

Yeah, some of the biggest things that people, you know, have misconceptions around are exactly that. The licensing, you know, you yourself, you are not licensed. The physical home has a license based on points of egress, square footage, you know, safety and emergency factors. You're hiring a licensed administrator who is running all of the day to day within the home.

00;08;18;14 - 00;08;39;13

Unknown

Think of them kind of as the property manager. So they do the hiring, firing, training, retaining of your caregivers. They do, you know, dealing with the state and making sure that everything's up to code. They sometimes market to fill the beds unless you want to do those things yourself. You're hiring that person to do that. Then you're hiring licensed caregivers.

00;08;39;18 - 00;09;02;03

Unknown

So the home has a license, your administrator has a license, and the caregivers have a license. But you yourself don't necessarily have a license. And I like that. I don't like to be licensed because I don't want to get that call when a caregiver no shows, no. My administrator gets that call. She's got to find another caregiver to fill the shift or do it herself.

00;09;02;05 - 00;09;23;02

Unknown

I'm not even allowed to fill the shift. So if you want to build yourself a business, to be hands off and to truly sit in the owner's box, you've got to set it up that way from the start. Not, oh, I'm going to work in the home and I'll work myself out of it. That doesn't work, right? Many people then get trapped five, six, seven years down the road and they're still working in the home.

00;09;23;02 - 00;09;42;21

Unknown

They're living in the hall. That's not what we do, and that's not what we show people how to do. We show you how to set up your business the right way from day one, so that you can be cash flowing and you can be more passive, but you're still getting all those benefits all the way. Awesome. Yeah, I do want to talk about the benefits, because I feel like there is so many to go over.

00;09;42;28 - 00;10;04;28

Unknown

And before we go into that, just one other question is if they're a real estate investor, let's say they've got a rental portfolio. Do they have is there ever situations where you can convert an existing property, or do you always have to build this? No. So Eddie, who you met, he likes to custom build. And that's one of the four ways that you can get started buying land in custom building.

00;10;05;04 - 00;10;24;13

Unknown

The second way is buying a single family home, just like you're talking about maybe something you already have in your portfolio and converting it to become an RL. The third way is leasing a home to use for this. So someone else has retrofit the home they've already got it ready to go, and you're going to lease it from them to run the business in their home.

00;10;24;15 - 00;10;44;20

Unknown

And the fourth way is to buy an existing RL. You're buying the real estate, buying the business. You're up and running cash flowing day one. So most of our students, they actually do that second option. They buy a single family and convert it to become because they already have something in their portfolio that's not performing in the way that it would or could be.

00;10;44;25 - 00;11;07;05

Unknown

And this is that opportunity to kind of turn it around. So what are those opportunities? Let's go into the benefits like the cash flow and the owning the real estate. All the things that you've mentioned. It is a business as well too. So what are the things the biggest things that you see has the benefits that, you know, working with a real, you know, the biggest draw for a lot of people right up front is that incoming cash flow every month, right.

00;11;07;08 - 00;11;30;14

Unknown

Depending on where you are in the country, you're going to be allowed to have somewhere between six and 16 residents in the home. So every state is a little different in here in Arizona, I'm limited to ten. I think in Edison she has 16. I believe it is. So he's at the higher end if we're out, you know, in California or something like that where they're limited to six residents, it really ranges.

00;11;30;16 - 00;11;55;22

Unknown

But the average rates in the homes in our country today is $5,500 per month per resident. That's average. So that includes our friends on government funding as well as our private pay friends. Now we only focus on private pay. So the average being 55, oftentimes you're seeing rates of six, seven, eight, $9,000 a month for a senior to live in one of these homes.

00;11;55;22 - 00;12;24;22

Unknown

So let's just use average, though. If you had ten residents paying $5,500 a month, that's 55,000 coming in every single month. Your mortgage, depending on where you are in the country and the cost of everything. Today, it'll probably be ten grand a month, give or take, right? Some markets that may be more, some it may be last, but let's call it ten to run the home, to pay for your staff and you know, your utilities, activities, food, cable, internet, you name it.

00;12;24;24 - 00;12;55;20

Unknown

Liability insurance, all those things. On an average home, it will probably run you about $35,000 a month. That's leaving you with the care home owner operator $10,000 a month of cash flow. So that's kind of a very like basic example. We see what Eddie's doing all the time, where it's closer to that $20,000 number because rates are higher or you're allowed to have more residence or all sorts of different factors, but it can really get pretty crazy the more residents you can have.

00;12;55;20 - 00;13;16;20

Unknown

And certain states, certain areas, their resident rates are significantly higher. But that 10,000 is kind of a very average basic example. You can achieve that in almost all markets. Oh, that's pretty awesome. And then that's where if you see it work one time like like Eddie, we'll just keep using him where he builds a second house where it's like, yeah, it's working here.

00;13;16;25 - 00;13;31;00

Unknown

I want to build another one. And then you're just doubling, you know, because now you've got the experience, all of that, and then you're just like, okay, now you've got that to be able to go and do it again. And I forgot if he was buying another lot or I think he has a lot right next door and was building another one.

00;13;31;06 - 00;13;49;19

Unknown

So he's like on number three that he's doing as well too. So I just love the whole concept. Okay. But then if someone wants to learn about this, you also have the academy. Correct. And you've got like you've got a lots of different things. You've got the online training, you've got the in-person, like the events that you host as well.

00;13;49;19 - 00;14;14;12

Unknown

Two, can you talk about like how do you train people to get to the point where Eddie is? Yeah, we have both of those options online as well as in-person trainings here in Phoenix, Arizona, where we really go through step by step. We show you how to find the homes we work through. All four of those methods I just shared earlier how to fund the homes, raise capital for this so you don't have to use your own money to get started in these deals.

00;14;14;15 - 00;14;37;09

Unknown

We also talk about hiring the staff, you know, how do you hire those right people and put them in the right seats so that you can be hands off? We go through licensing, memory care, how to run a remote operations, because 31% of care home owners are remote owners, so they own at home, not where they live. It's it's another state or another city, not where they are.

00;14;37;12 - 00;14;56;11

Unknown

So we kind of go through everything A to Z so that you really have an all encompassing understanding and knowledge so you can go out and hit the ground running and really get one of these up and running and then scale build that three pack that, you know, so many of our students like to do because you can share your resources so much better.

00;14;56;13 - 00;15;16;12

Unknown

It's not full time for an administrator to oversee one home. It's typically full time for them to oversee 2 to 4. So having that three pack is a really good way to be able to pay them more. And they're fully working for you in one ecosystem of being able to have three homes, you know, you're spending money to market and fill these homes anyways.

00;15;16;12 - 00;15;35;12

Unknown

And once you're full, okay, you're full now, right? But you need to keep marketing because these seniors don't live forever. The average stay in the care home is three and a half years, so you are needing to refill the beds not, you know, every year like a single family or a multifamily, but you still need to continue that marketing.

00;15;35;12 - 00;16;02;16

Unknown

So the more beds you have, kind of the easier it is to share those resources to have some just marketing tips that you would share there of, like how do people find, you know, people to be able to go in here that where they are marketing for a house versus, like you said, the big box. Yes. When a senior falls and breaks their hip or their dementia progresses too far, the family starts to typically work with what's called a placement agent.

00;16;02;18 - 00;16;23;01

Unknown

It's basically a realtor for assisted living. They work with the family completely for free, and the family tells them these are the amenities. These are the price points. These are the things that we're looking for. The family, that or the care are. I'm sorry. The placement agent goes out and tours with the family. Different homes that match that criteria.

00;16;23;03 - 00;16;42;28

Unknown

If the family chooses your home, you have a contract with that placement agent where you paid them the first month's rent. Sometimes it's last like half of the first month's rent. But many times these placement agents, it's the entire first month. So that's $7,000. You're writing them a check for seven K, but this seniors now get to live with you for an average of three and a half years.

00;16;42;28 - 00;17;06;13

Unknown

So you're paying for speed by filling those beds. So placement agents is a great marketing tip. Also having all the regular strategies that you would for most any other business, like having a website, having Facebook, some of our students do an excellent job with Facebook marketing. They really create a buzz and a culture of what their home is, and they get people to say, I want my dad there.

00;17;06;13 - 00;17;29;02

Unknown

That looks so much fun. And if you don't have an online presence, people don't know about you. So there's pay for play where you can be doing SEO and this type of stuff. There's also just having a presence in the community, doing local farmers markets, dealing with hospice agents, geriatric doctors and nurses, elder law attorneys, you know, all those different people.

00;17;29;02 - 00;17;47;16

Unknown

And then there's also placement agents who their whole job is to fill your beds. So there's kind of a multitude of options. That placement agent is pretty cool. I didn't know about that one because yeah. Yeah. That was it's obviously that's pretty cool that yes, any type of marketing would work doing the website, doing all that Facebook and social media presence.

00;17;47;16 - 00;18;11;25

Unknown

But then, yeah, that's that, having an actual source, the people that, you know, bring people to you is so another great one. It's on it sounds a little bit like wholesaling, but, you know, like not to be crass, but it's like wholesaling where they, they're the middleman. They're the broker to be like, here, I've got someone that really needs a place to stay, and then you've got the nice place to stay for them, and then they're just making sure that they can they can fill that.

00;18;11;25 - 00;18;27;14

Unknown

So that's a pretty cool way. I know Eddie does a lot of the social media. He says he's basically a Facebook machine, you know that. So, he'd be a good example if you want to go out there. His name's Eddie McCracken. If you want to go out there and view what he's doing, he's a great testimonial for what they're doing.

00;18;27;17 - 00;18;48;10

Unknown

And the way that he attracts the right people to his place as well, too. So, this is this is great. I love learning about this. What? You're doing, how you're teaching it, how you're going out there and making a difference. Sounds like, because this is the profit first audio podcast, you're not just teaching them how to make the money, because I feel like the make part is like that $55,000 a month that they get.

00;18;48;10 - 00;19;08;28

Unknown

That's it. That's pretty significant, you know, making, you know, 600 and $700,000 a year, you know, on one place that's not, you know, something to sneeze at, then you're teaching them. But the cash flow to like 10,000 is the average. It's like if you can get there, you're really keeping a lot to. I don't like just focusing on the make, but are they keeping the money.

00;19;09;00 - 00;19;31;09

Unknown

But then it seems like you're there's also the play of the two other ones of you own the real estate and it is like a business. So would you say that like an individual location, would you treat it like a business, like it's own standalone? This is a business. And I could sell this one unit almost like at a multiple or something because it's got it's got recurring revenue.

00;19;31;14 - 00;19;53;11

Unknown

It's got everything that it needs in order to be like the sellable business function. It seems like, yeah, there are 30,000 of these group homes across the country, so buying an existing one is definitely a way that you can get involved. So if you're on the opposite end and you want to sell your business, it's the cost of the real estate plus 2 to 5 times the EBITDA.

00;19;53;11 - 00;20;12;19

Unknown

That's how these are value, you know okay, many times you'll get a broker who comes in who gives some astronomical number and they don't know how to value these. But we've gone through thousands of deals with our students and know exactly how to value them. And it usually falls around that. 3 to 4 times the EBITDA. But sometimes it could be lower, sometimes it could be higher.

00;20;12;26 - 00;20;32;25

Unknown

What you're really basing it off of is are the beds full? And if the home is cash flowing, what those margins look like. So that's where we get that number for the valuation of the business. So when you do the 3 to 4 times does that kind of include that you're buying the real estate as part of the business like or the real estate stuff for a transaction?

00;20;32;26 - 00;20;49;10

Unknown

Oh see that's so cool. See, I love that. That's a separate transaction. So you're double dipping to double dipping. So you've been building equity in that real estate. You bought it at eight and it's now worth, you know, 1.4 or whatever it is because you've held it for so many years. You've done additions and renovations and improved it.

00;20;49;12 - 00;21;09;11

Unknown

The real estate's one side, but also the business is another, because sometimes you'll have people who just want to buy the business and you still own the real estate. I was going to ask that. So there's there are people that do that still. They own the real estate, but they'll sell the actual business portion on it. Yeah. And then this person is paying them right to lease the home from them.

00;21;09;18 - 00;21;39;07

Unknown

So now they're still making money from their tenant, which is the real operations companies. So there's a ton of ways you can get involved in that. Yeah. No kidding. Like if you're out there in real estate and you're wondering about this, it's out. There's so many different ways to make money, but not just there to keep the money and like to be able to is still own the real estate, but you sell the business portion of it like people are always saying, oh, I can't sell my business because I'm, you know, flipping or even if you have rentals, you're selling the portfolio like this is you're building a business along side with real estate, and

00;21;39;07 - 00;21;56;10

Unknown

you're just owning the real estate, and you could sell it or not. I think this is this is awesome. The more that I'm getting to learn about it and get to know it and like, see it in person, all the different things you can do with it. Let me ask this. Do you see that? Because even you as a family, I've been doing this for how many years?

00;21;56;10 - 00;22;18;26

Unknown

How many years? We purchased our first care home about 14 years ago and I've been training for the last ten, 14 years, 2010. What I was going to ask is, do you see this being recession proof? I mean, everyone needs a place to stay all the time. Yeah. You know, in 2008 and even in 2020 during Covid to different situations.

00;22;18;26 - 00;22;42;19

Unknown

But, you know, we have seen that senior housing statistically has stayed solid and stayed good because you are just like you mentioned in the beginning, you're betting on the inevitable, right? Like I always joke with people, I'm like, raise your hand if you're getting older or know someone who is right. Like, we're all aging and the odds are is that seven out of ten people will need care for an average of three and a half years.

00;22;42;19 - 00;23;03;26

Unknown

So more than likely, you're going to need care and assistance to some degree, to some level. Now, if you need help with more than three activities of daily living ADLs, which means getting up, bathing, toileting, eating, you know, transferring, walking. But you know, all these different things. If you need help with three or more, you have to go to assisted living.

00;23;03;28 - 00;23;27;16

Unknown

So the odds that you're going to need that start to increase over time. And this is kind of an inevitable thing. So we've seen that it's stayed steady through, you know, all sorts of different economics ups and downs. And in Covid 2020, you know, you mentioned that he got started. Then it was very interesting because what we saw was, for me, a very positive thing.

00;23;27;18 - 00;23;49;18

Unknown

We've been shouting from the rooftops that smaller is better. Smaller is better. These care homes, you're getting quality care at the smaller level, but people aren't aware because there's not a big sign. When you drive by, it looks like a regular residential home. We don't have the millions of dollars to be number one. When you're Google searching assisted living in my area, the Brookdale shows up.

00;23;49;18 - 00;24;12;25

Unknown

The sunrise shows that they're the ones with the commercials and the billboards and the this and that that. But then you go there and you're like, this is terrible. And Covid shined a big, nasty light on them, exposing the neglect and the abuse and the cruelties that are happening in those facilities. And people started ripping their loved ones out of those homes, begging to come into our smaller care homes.

00;24;12;28 - 00;24;32;03

Unknown

We saw for the first time a massive increase in the real industry and a decrease in the regular assisted living facility business and at their conventions, their big box conventions. All of a sudden, we were the most popular girl in the room. They were like, oh my gosh, what are you guys doing? How do we be like you?

00;24;32;05 - 00;24;57;08

Unknown

And it all comes down to one thing they care about money first, and we care about impact first. Money second. It's the do good, do well balance. And all they care about is one thing money at the end of the day. So this is just a factory for them and for us it's we're doing this because we love seniors and we want them to have quality care and assistance that they so deserve, that every human deserves towards the end of life.

00;24;57;15 - 00;25;16;21

Unknown

And you feel that difference when you walk into the building. Yeah, the intent makes sense to I even your comparison of how many caregivers versus how many residents that they take care of, you know, big box versus one of the homes. It's like that's just a telltale sign right there of like what's happening. But now that's that's incredible.

00;25;16;21 - 00;25;35;29

Unknown

That's why I want to ask, too. It seems like this is something that if you get into it, you yes, the markets are going to affect it, but they're not going to like it seems like this can be pretty much recession proof for what you're trying to do because of that type of stuff and because what Covid didn't, you know, you know, shine out light on these bigger type boxes.

00;25;35;29 - 00;25;58;15

Unknown

So this is awesome. I really appreciate all the information here. Is there any other things that you want to share before? Like I point people to your direction. What's the is there anything else that you'd like to share with the audience? You know, if you're listening in, this is like taking some boxes for you. Maybe you have a loved one who needs caring assistance, or you're starting to think about that, or you have real estate that's just not working with the same old, same old strategies.

00;25;58;15 - 00;26;20;26

Unknown

And you're interested. Definitely look more into it. And and don't be afraid because there are so many people who are doing this successfully. You just need to know the right steps to do it. So don't don't jump. Whether or not you you want to come learn with us, it doesn't matter. Learn with someone and learn those steps to take because there's no HGTV show on this for a reason, right?

00;26;20;28 - 00;26;42;21

Unknown

Like there's a lot of steps involved in these are people's lives at stake. But if this sounds exciting and interesting to you, you know, take action and move forward and dig in a little bit deeper to see if this is the right path for you. Oh man, that would be great if you got an HGTV show. I think you guys can make it fun and exciting with what's been called they've called good.

00;26;42;21 - 00;27;00;05

Unknown

The problem is, is once we explain to them how long, you know, some of these products are, it's it's not the same. There's so many more steps that, you know, there's a reason that you've got 12 year olds on YouTube doing fix and flips and, you know, wholesalers and stuff like this. I'm not saying like every 12 year old can do it.

00;27;00;05 - 00;27;20;28

Unknown

I'm just saying they exist. Right. So assisted living, you don't see that. You see like, you know, people who really are willing to jump through the hoops and do what it takes because the cash flow is great, but it's not easy by any means. There are a lot of steps to take to do it appropriately and responsibly. So how can they learn those steps with you?

00;27;20;28 - 00;27;39;15

Unknown

What's a good place to get started? Yeah, a great place to start is real 101.com. You can grab a free webinar, free ebook, schedule a call with me or the team. There's a little free mini training for you there as well. And if you're serious about taking action, come on out to Phoenix and come to our three day training.

00;27;39;15 - 00;27;58;29

Unknown

We we'd love to have you out here, but RL 101.com is a great place to start. And one on one is that with the number one, 101 like 101 like 101 algebra 101 you know okay. Very cool. So there we go I like it. I was in my head to look at that for the one on one with that.

00;27;59;02 - 00;28;27;14

Unknown

And so that's where I wasn't making the decision. So it's RL 101101. Yeah there we go. Good stuff. That's where if you want to get started that's a great place to get started. I can't endorse them any more than I already have here on this episode. Like it was so cool to see Eddie last week and see it come to fruition, where I can see that if you're doing that, if you're going through, if you're actually and he listens, he's someone that goes in there and listens and just does what they tell him to do, and he's making the money, but he's making an impact.

00;28;27;17 - 00;28;44;18

Unknown

You know, it's like he's making that impact in those lives. And then he's wanting to do more of it. Like he's he he loves it. So I'm like, this is where I don't care where you are in your journey, this might be something that can help you. This might be a long term play. Like she said, this could be a now thing, but then a forever thing, you know, with your family or the.

00;28;44;21 - 00;29;03;10

Unknown

Because this is not just real estate. It's also a business. It's like you're building a business as well to sell. This could be generational that you're you're doing so ra real 101.com. Go there, sign up, look for the stuff, get some training. Make sure that you know what you're doing before you get into this. Because like she said so lots of steps.

00;29;03;10 - 00;29;20;00

Unknown

So and I can't endorse anyone more than I can name. So Isabel thank you for being on today and for sharing this with me, because I think there's a lot of value that you brought here. Thanks for having me. And if you are out there listening to this and you're like, this is great, but I have no money, I have no are like, I'm making money, but I feel broke.

00;29;20;02 - 00;29;34;15

Unknown

That's where you can sign up. Simple cfo.com. Schedule a call with us and we'll be like, here, here's how you create the cash flow and here's how you get started. Like so that way you can go down there and make sure that you're getting the train that you need at from the RL Academy as well too. But thank you again.

00;29;34;17 - 00;29;53;08

Unknown

Thank you for listening. Remember to make profit a habit in your business. This episode of the Profit First for ROI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the profit first system in your business? Schedule a discovery call at simple cfo.com right now.

00;29;53;10 - 00;30;08;22

Unknown

We'll see you next time on the Profit First for ROI podcast with David Richter.