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profit first for real estate investors

  • David Richter Talks with Joe & Jenn Delle Fave

Surviving a Down Market with Creative Finance Strategies

July 22, 2025

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Show Notes

In this high-energy episode, I welcome back two of my favorite recurring guests, Joe and Jenn Delle Fave—real estate pros who are in the trenches every day. If you’re feeling the effects of a down market, this episode is your survival guide. We break down actionable strategies you can implement today, especially if your go-to tools like wholesaling or flipping aren’t hitting like they used to. Joe and Jenn explain how adding creative finance to your investor toolkit can be a total game-changer.

But it’s not just strategy—we talk about the real stuff too. From building teams and family life to handling fear and taking messy action, Joe and Jenn open up about the wins, the hard lessons, and what it really takes to thrive as an investor. Whether you’re new or seasoned, this episode will inspire you to simplify, pivot, and make smart moves—especially in turbulent times.

Episode Timeline Highlights

[0:00] - Introduction

[0:45] - Welcoming Joe & Jenn back and setting the tone for the episode

[2:00] - Why mindset and money management are critical from day one

[4:15] - Understanding market fluctuations in Florida vs. New York

[7:00] - Why owning cash-flowing assets still wins over time

[10:00] - The trap of taking every deal and why cherry-picking matters

[13:30] - The fear of making offers—and the bigger fear of getting a “yes”

[17:45] - How Jenn simplified investing concepts using her background as a teacher

[20:30] - What the J-curve teaches us about learning and progress in real estate

[22:00] - Profit First in action: Taylor Swift concerts and month-long family road trips

[25:30] - Homeschooling, real estate, and building a team that supports the dream

[30:15] - The Blue Ad Method: a no-cost Facebook strategy for incoming leads

[36:00] - The real reason most people don’t follow through—and what to do instead

[38:30] - Where to find Joe & Jenn and get their Creative Finance Playbook

5 Key Takeaways

1. Creative finance is a must-have tool in today’s real estate market, especially if traditional methods are no longer working.

2. Mindset and money habits go hand-in-hand—Profit First helps protect your business from chaos.

3. Don’t rush into every deal. Cherry-picking the right deals leads to long-term success, especially for newer investors.

4. Fear of success is real. Many new investors freeze not from failure, but from not knowing what to do when someone says “yes.”

5. You don’t need a big budget to generate leads. Joe and Jenn’s Facebook “Blue Ad” strategy shows how to bring in deals organically.

If you enjoyed this episode, please rate, follow, and leave a review. Share it with someone who could use a new strategy in today’s real estate market. Let’s keep building profitable businesses—one smart decision at a time.

Transcript

00;00;00;00 - 00;00;20;02

David Richter

Joe and Jan del Avon here. If you are experiencing a down market, they give you the step by step of what you can do in order to pivot. If you just have the wholesale or fix and flip or rentals that those hammers in your toolbelt like this is where you're going to get a different tool and to be able to overcome a down market.


00;00;20;02 - 00;00;38;04

David Richter

If you're feeling that now in the real estate space where you are, you just might need to add this exit strategy or focus on it, in case you don't already have this as something that you're doing. But they also just talk about their journey as real estate investors and how they've come to this place, and how they are very focused on this exit.


00;00;38;04 - 00;00;55;14

David Richter

Try to be able to overcome any marketplace sell of this provides a lot of value to you. And thanks for listening to the first audio podcast. Two of my favorite people are back, Joe and Jan Del Fave, which they've had me on their groups now multiple times. They've actually been on. I think this like the third or fourth time on this podcast.


00;00;55;14 - 00;01;14;26

David Richter

So recurring guest here, but honestly, these are two that are in the marketplace doing deals every day. And like also teaching people and seeing marketplaces. And we had some conversation just before this. So I'm sure we're going to talk about the marketplace and the state of it today and also just all the things. So Joe, Jen, thanks for coming back on.


00;01;14;28 - 00;01;16;08

Jenn Delle Fave

Oh, always a pleasure, David.


00;01;16;09 - 00;01;17;25

Joe Delle Fave

Yeah, thanks so much for having us back.


00;01;17;27 - 00;01;36;07

David Richter

Yeah. Well you've leaned into profit first. You've leaned into what we teach. Like, I feel like you're. Hey, can I say this like responsible business owners? Like, because the people that actually care about the back end and the front end, it's not just all about making, like, we got to make all the dollars, but then you're just like, okay, like, I don't care about anything behind here.


00;01;36;09 - 00;01;50;12

David Richter

You guys actually care. And then you teach that to your people and like, teach that into your groups and your community. So I really appreciate that about you both. Man, what what where do we want to start? Do we want to start with the market? Where where would you like to take this? Because, like, I always lead the conversation.


00;01;50;12 - 00;01;56;16

David Richter

So what? I don't like to ask you, what's burning? What's what? Are you passionate? Let's ask that. What are you passionate about? Right.


00;01;56;17 - 00;01;59;22

Jenn Delle Fave

I can feel it. He's chomping at the bit. He want to talk about the market.


00;01;59;23 - 00;02;18;29

Joe Delle Fave

Well, I want to talk about the market. But I want to get profit first. To shout out first. Because once again, like when we're new investors, like your headsets going right, like your money's got to be right. And keeping track of your money is was probably one of the most important things. So we really preach about mindset. When you're first getting into this, you have to have the right mindset for a real estate or any business really.


00;02;19;02 - 00;02;39;12

Joe Delle Fave

But then also too, it's like it's hard to make money, but how to protect it and make sure that it's all being accounted for and the right way to do it. So if you're just starting out like there's no better time than than to do profit first. And that's why we recommend obviously, your book to our community and shout out, because you came in and had a heck of a class with us last week, and I mean, our group loved you for it.


00;02;39;12 - 00;02;40;24

Joe Delle Fave

So thank you once again for that.


00;02;40;28 - 00;03;01;24

Jenn Delle Fave

Well, I don't think you make it so simple. I say that a lot, but like it's an overwhelming concept that at least for me, with all the bank accounts and even if you've made mistakes or you've gotten into debt like you're the hand that it's just like reaching out, but like, hey, I got you. Like, no matter where you're at, if you've got a bunch of money or you have made money, lost money, or you're in between, or like, I owe this money, right?


00;03;02;00 - 00;03;05;18

Jenn Delle Fave

Like you're the guy. And so I think you gotta give yourself kudos for that.


00;03;05;20 - 00;03;29;12

David Richter

Yeah, I associate that for sure. I, I try and make sense up. I'm a simple guy. Like, if you get to know me personally, like, I'm not very complicated. And that's where a lot of people I feel like to do. You see this Joe? Jen, like out in the marketplace, it's very easy. Once you have done lots of deals and become the expert, sometimes it's hard to put your self back at square one where people are and like, that's something I see as well too.


00;03;29;12 - 00;03;45;22

David Richter

Like especially in the finance space, like these people talking that like these 910, you know, like they're up here at the end, like a lot of people aren't there. And like, we got to get it to where it's just, here's the first thing you can do. And I feel like in your community, you do a good job of making it simple for people to start.


00;03;45;22 - 00;04;03;18

David Richter

And where are they? I think you also approach it from a different aspect, like a deal's a deal. Like how can we make this a deal? Or like if it doesn't fit the wholesale hammer or the fix and flip hammer? Like, what can we do with this? So I'd love to I appreciate the shadow. Let's talk about like what you're doing and how you're in this marketplace.


00;04;03;18 - 00;04;23;21

David Richter

Because right now when we're recording what is this May 2025. So we're definitely going through like the ups and downs of real estate where some like we were just talking about Rochester or New York right now, is kind of going crazy bonkers with some of their stuff. But then like, Florida is on a decline. So like, you've got to be able to really get not get to know your market and have options.


00;04;23;21 - 00;04;28;16

David Richter

So yeah. So Joe it that one up for you like as high as I could.


00;04;28;18 - 00;04;46;08

Joe Delle Fave

Well I think it's really important I always remember like sick to you know doing what works. And so for us we always find there's a ton of value. And still scaling our real estate portfolio that's it's made us in our position to be multi-millionaires just by wholesaling this great fix. And flipping is great. That brings in revenue, that pays the bills and things like that.


00;04;46;10 - 00;05;05;08

Joe Delle Fave

But where you build wealth is when you own rental properties and you have renters paying off your debt. Real estate appreciate appreciating, especially some markets right now it's slowing down a little bit. Some markets are red hot, which is wonderful. And, but also looking at some fix and flips, opportunities are wholesaling. So just stick to the basics of what works.


00;05;05;13 - 00;05;23;25

Joe Delle Fave

And for us, like things haven't changed. I'm still wanting to buy cash flowing assets that we're buying without banks and credit. Some of these we're buying with 100 bucks sound. But we're being picky about it. And you have to be really picky and and be really just cherry pick the best deals. And so we talk a lot about lead flow and things like that.


00;05;23;25 - 00;05;39;27

Joe Delle Fave

No lead left behind is the most important thing that we look at. So every lead that we get, we want to be able to make an offer on know other that isn't Florida or New York, because we're seeing the tells of two different markets. And I see sometimes people a lot of groups on a Facebook groups, a lot of podcast.


00;05;39;29 - 00;05;56;22

Joe Delle Fave

Yeah. Some of the influencers saying the market is crashing, right. They do all the crazy faces. And then they look at the other side like the market is still red hot and both are true. And because we're in Florida, we live in Florida. We've been here for the last three years and the market definitely is sinking here.


00;05;56;26 - 00;05;58;00

Joe Delle Fave

It's going down, I think.


00;05;58;00 - 00;06;10;25

Jenn Delle Fave

Like literally teeter totter. When we moved in 2022, everything was over asking. Couldn't find anything. No inventory. You're crazy if you think you're going to get it on the first round. And then now it's completely flat.


00;06;10;27 - 00;06;14;12

Joe Delle Fave

Yeah, there's like 8000 houses for sale in Tampa right now.


00;06;14;14 - 00;06;15;21

David Richter

Wow.


00;06;15;24 - 00;06;36;03

Joe Delle Fave

That's crazy. There's a lot of inventory. And so when we look at places where we're from or originally from upstate New York in a city called Rochester, New York, or Monroe County, and in that county, there's 500 houses for sale. So, that have 750,000 people in the county. So what we realize it's a lot of supply and demand just like anything else.


00;06;36;10 - 00;06;49;25

Joe Delle Fave

Yeah. And in some places like Florida, it's became really unaffordable, high prices. You've got rates that are up there right now, although not historically high. They've been higher than they've been price that last few years, which got these prices to this level.


00;06;49;29 - 00;07;07;17

Jenn Delle Fave

Which is crazy because one of our realtors up there that we work with, he's a super investor friendly. He just posted yesterday that the median house price up in Monroe County, which is Rochester, New York, over the last 12 months, is now $255,000. To me, that's wild, because upstate used to be like way less than that.


00;07;07;17 - 00;07;08;18

Joe Delle Fave

Oh, yeah. Wow.


00;07;08;18 - 00;07;14;10

Jenn Delle Fave

So it's so again, right. Florida prices, New York upstate New York prices. But to me I was like oh my gosh.


00;07;14;10 - 00;07;30;13

Joe Delle Fave

Well that's also helpful because we did big. We have a lot of real estate up there. So when you see things like that and everything is going up where like high five, I mean, these rentals are really great. So but that's the key to it to right, is finding where these where the market is going and it's changing quickly.


00;07;30;16 - 00;07;55;13

Joe Delle Fave

And this is why actively doing deals, if you're learning from anybody else or you're doing the business yourself, is actively doing deals in the market, talking to the sellers. So, I mean, we talk to hundreds every single week, thousands, we have in our CRM. So when we're talking to these people, we're seeing firsthand of these prices dropping, what somebody just bought a house for, if they have to sell it in two years that they have ownership, they're taking a loss.


00;07;55;13 - 00;08;01;13

Joe Delle Fave

Right now, we're seeing that more in Florida than you could even I have seen in a long, long time. Yeah.


00;08;01;15 - 00;08;20;05

David Richter

I am case in point where I just bought one literally this, you know, like last week, I just moved in and it's in Florida and took 30 K less than they're asking because the appraisal came back low. And and so it wasn't them or it wasn't me being a great negotiator, being in the real estate world, it was literally the appraisal that forced it down.


00;08;20;07 - 00;08;38;14

David Richter

You know, on the house. And I'm like, okay, you know, they're almost gone to, you know, they they walked away with almost nothing. And like you said, a lot of these other people are upside down. So yeah, I could definitely feel it in Florida. But then like you said, it's the supply and demand and you being on the ground for like you knowing that like the buyers and sellers, you can feel that shifting.


00;08;38;14 - 00;08;57;13

David Richter

I bet you a lot faster too. I guess for a newer investor, there's something that you said before you were saying cherry pick deals. Do you feel like a new investor can cherry pick deals because, you know, like they're their new investor? Don't they just want to take every deal that comes across their plate, like so? Tell me your mindset on that.


00;08;57;16 - 00;09;13;02

Jenn Delle Fave

Well, they need you need coaching. You need a community. You need a group of people who are actively in the market or can at least help you look at your deals because, yeah, you're absolutely right. Like a new investor, they just want their first. Yeah, yeah. But we've been known to help people like, no, that's not a deal.


00;09;13;02 - 00;09;29;14

Jenn Delle Fave

And I know you're excited, but like if it were me I wouldn't do it. And this was why. And you like that's the part of the coaching I think that we've always been. But we've had a coach to tell us that before. Like, this isn't a deal because X, Y and Z, and to take the time to actually learn it and to break it down and know why.


00;09;29;15 - 00;09;36;13

Jenn Delle Fave

Because a bad deal is definitely worse. Like you don't need. I'd rather knock you a deal, then do a bad deal.


00;09;36;14 - 00;09;36;29

David Richter

Exactly.


00;09;37;00 - 00;09;43;20

Jenn Delle Fave

It's easy to say that. Oh yeah, we've been in the game for a while. You totally understand that. But as a new person, you need people that are looking out for you.


00;09;43;22 - 00;10;02;26

Joe Delle Fave

Yeah. And to summarize the for profit first for real estate investors, if a don't make dollars, it don't make sense. It's basically the whole book wrapped up in one sentence. Right. Yeah. Because once again, it's not about doing the deal. And I got to tell you, we have a lot of folks that we worked with before. They're excited.


00;10;02;26 - 00;10;16;22

Joe Delle Fave

Right. And I am to I love doing deals. That's my favorite thing. I love to do it. My days off, I'm still on Zillow looking if there's a deal out there because I want to make one. I'm just like that. So it's exciting and I get it. But we really want to make sure we're focusing on creating a win for the seller.


00;10;16;22 - 00;10;41;07

Joe Delle Fave

Yes, but creating a win for the buyer. Us? Yeah. Our investors to make sure it's going to work great for both sides. So the way you do that is by having selection, having a lot to choose from. So the first thing that we always dial into with us is how to get incoming organic leads for free, where I'm not spending thousands in marketing because I've done that route, I've spent thousands of marketing to get 40 leads.


00;10;41;09 - 00;10;56;07

Joe Delle Fave

Don't get me wrong, we made deals. That's great. But sometimes people don't have five grand to spend and there's nothing wrong with that. But then when we kind of dialed in and some cheat codes and how to get incoming leads and we don't spend money for it, whether you're a newbie or an inexperienced investor, this works for everybody.


00;10;56;10 - 00;11;13;14

Joe Delle Fave

But focus on getting leads coming in an abundance and if you don't have to pay for it, high five. Because when you do have that happen, now I'm getting selection. Now I'm looking at multiple deals. If this one doesn't work out fine, I've got 15 others that I'm considering anyways. And when you have that selection, you don't feel desperate.


00;11;13;16 - 00;11;28;06

Joe Delle Fave

Especially if we all have one deal that gets the way. We all had it. I'm sure everyone listening. If you've been a real estate investor, you've had many deals. Get away. If that happens, it's not the worst case in the world because you've got $1,015 a year you're looking at, so you get over it quickly and keep moving on.


00;11;28;06 - 00;11;45;08

Joe Delle Fave

So the focus thing is getting leads organically, being selective of the deals that you make. If they don't make dollars, they're not making sense of you. Don't do it by cash flowing assets. Right. That are going to hopefully go up over time. People are paying off your debt and you get right off from the government for owning these properties.


00;11;45;08 - 00;11;47;06

Joe Delle Fave

So it's like, there you go.


00;11;47;09 - 00;12;08;19

David Richter

I also think what you both alluded to as well is if you have someone that's been there and walked that path before you, you gotta look at that coaching as that investment. Because if you if they just help you stay away from one bad deal, that's like $30,000 plus save usually, you know, it's like wherever market you're in is from 10,000 to 100,000.


00;12;08;19 - 00;12;23;00

David Richter

Like it could be crazy different all over the place. So being able to look at, okay, we've been down this road, we can help you. This is not a deal. This is going to be something where you're going to want to pull your hair out and run away from real estate investing. So it's where you have to have good people around you.


00;12;23;00 - 00;12;38;12

David Richter

And then I think exactly. Hey, I love how you summed up the entire book. You know, if it doesn't make dollars, it doesn't make sense. That's my that's going to be my next book title here and now. So I have to give Joe and Jeff, credit here by now. That's really good. I like what you said, too, about options and selections.


00;12;38;12 - 00;12;55;24

David Richter

Like, you need to have enough coming in. Do you see? Okay, you work with people and you see what their biggest hang ups are. Do they get on the phone? Like, do they get on the phone and do they make offers? Are they making offers or is that one of the biggest hurdles you have to work with people is, I don't even know how to make an offer.


00;12;55;24 - 00;13;15;15

David Richter

I feel scared to make an offer. I don't know where to start. I you know, because I know you've got that. I think you even shared this last time you got like that. I don't know if you still have it, but that download for like how to make the was it the blue post was how it's haha. I remember the blue post so I I'd love for you to give that away again too, because I remember that from last time.


00;13;15;15 - 00;13;32;26

David Richter

I remember even looking at that for the simple CFO, and that got us into another group that were now in there and like actively working with people. So I appreciate you guys. Yeah. It's like having just simple ways to do that. I did want to come back to the original question of what do you think hold people back the most.


00;13;32;26 - 00;13;36;20

David Richter

They don't make offers. Is it that fear? What is it getting into it?


00;13;36;21 - 00;13;56;05

Jenn Delle Fave

There's so many things. I think the first thing is they might be overwhelmed and confused. And that's where we really, just like you said, simplify it. So like what is step one? Because right. You're looking at like a whole deal. Like I've got some folks who come in and they're like, I'm really worried about the contract. And I'm like, I get it.


00;13;56;05 - 00;14;13;13

Jenn Delle Fave

Paperwork is super important. Yeah. But that is step 52, right? Like, we got to worry about step one right now. And so our brains, they're just trying to protect us. And it's it's really a whole neuroscience thing. But if you just like solidify it like the fact is you need to have incoming leads. So let's get those blue ads we call it.


00;14;13;13 - 00;14;29;04

Jenn Delle Fave

We could share what that is. But you're posting in a Facebook group. You're going to get sellers reaching out to you saying, I have a house. And that's really that's what you need. A lot of Joe was saying a lot of leave, a lot of sellers with houses. Well, the next step is you don't even have to pick up the phone yet.


00;14;29;06 - 00;14;49;18

Jenn Delle Fave

You just message them some questions so you literally can, through your Facebook messenger, literally message them. We've got ten questions. We can give those away for you guys too. So you just generating the leads in a Facebook groups. Now you're just messaging these questions back and forth. And then that third step. Absolutely. Oh my gosh. Now I got to get on the phone.


00;14;49;18 - 00;15;03;29

Jenn Delle Fave

If they're saying yes they say yes yes. So they'll possibly like let me buy their house is actually the way we do it with taking over their payments or seller finance. And so that's why we designed our program where we actually help with those phone calls.


00;15;04;01 - 00;15;04;26

David Richter

Oh cool.


00;15;04;28 - 00;15;07;29

Jenn Delle Fave

Yeah. They bring them to our live support call on.


00;15;07;29 - 00;15;19;27

Joe Delle Fave

I think the key to is making sure that we're asking the right questions, or the seller makes us the offer, making sure that we're getting on the phone with the right kind of sellers because we've all had the bad calls. Maybe that's why some of the fear is up of like, I don't want to talk to the wrong person.


00;15;19;27 - 00;15;35;28

Joe Delle Fave

Well, what Jen was mentioning with those messages were just waiting out. Like the motivated people. Like, I want to make sure if I'm going to call those, I'm going to call those tire kickers unmotivated people, believe it or not, give me your offer. Some people will reach out and they're just grumpy. I'm like, you're trying to sell me your house and you're being mean to me, like, stop, right?


00;15;35;28 - 00;16;00;02

Joe Delle Fave

I mean, so when you have so many incoming leads, once again, it's about how to filter these out, making sure that you get on the phone with the good ones, have the right questions lined up so your seller makes you the offer. Now you're analyzing deals, and I think some of the biggest fear that stops most investors, especially when we're just starting off, even if it's you've already done a deal or two, is like the the fear of what happens if they say yes.


00;16;00;04 - 00;16;01;13

David Richter

The fear of yes. The fear.


00;16;01;13 - 00;16;16;29

Joe Delle Fave

Of success. It's really weird. I know when I first got started, the first time they said yes, I'm like, oh my gosh, I got to buy this house now. Like wow, I didn't expect this to happen. And it did. And, and it was like scary. And walking through like all of the different little steps that they did.


00;16;16;29 - 00;16;35;23

Joe Delle Fave

I do this right. How do I do this? Like the fear of success is a real thing that we don't talk about enough. But like you ask people, you know, would you be open to terms? You're gonna ask enough. Those people, they're going to say yes. Would you? I could pay this price. If you take all cash, you're going to have some people say, no, it's right.


00;16;35;29 - 00;16;55;22

Joe Delle Fave

Some people finally say yes, right? So don't be afraid of fear. But part of what Jen mentioned earlier is being around the right group, that when that happens, who do I turn to? Like, okay, what do I do next? Right. Because it's exciting. It's thrilling, it's scary. There's money happening and so I know for me it was like, that's really big is fear of success.


00;16;55;25 - 00;17;16;25

Joe Delle Fave

Knowing what step to take of this is, how do I even get to the. Yes. And that's super important to and making it super easy. Like what you mentioned earlier. Because I think as humans we tend to overcomplicate too much stuff. Right. And I think where Jen shines and I don't even give her enough credit for it, she used to be a middle school teacher, so she would get all of this crazy.


00;17;16;25 - 00;17;23;09

Joe Delle Fave

I'm like, we're on a date night. And I'm like, term seller finance. I'm like berating her with at this car girl stay married to me.


00;17;23;14 - 00;17;36;16

Jenn Delle Fave

Well, if you have the breakdown like Shakespeare or some like a Charles Dickens to a seventh grader, like, I feel like that's kind of what it is at times, because that's how I felt like he was like like you were mentioning beginning, like he's all up here with, like, these crazy words and I'm like, I don't understand what you're saying.


00;17;36;16 - 00;17;51;28

Jenn Delle Fave

But like, once you hear it enough times, you see it in action. I think that's really where the magic happens is when you're starting to make the calls, you're asking the questions and it it's like a big puzzle and you're just putting each puzzle piece into there. And eventually you step away. You're like, oh, okay, I get this now.


00;17;51;28 - 00;18;07;17

Jenn Delle Fave

And some people it takes a little longer. For me, it took longer for him. He got it right away. So it just depends on, you know, some of your background or your your ability to just dive in and take the messy, massive action. He is definitely not so much a thinker brain. He's a just go, go go go.


00;18;07;17 - 00;18;09;07

Jenn Delle Fave

And I'm like, whoa, whoa, whoa, like.


00;18;09;10 - 00;18;25;04

Joe Delle Fave

But I give me some, a little bit of what happened. This just happened like a real case study of a deal that's happening right now. We had a seller reach out to us. They were talking with our team, and the seller was like, absolutely not. I am all a talking head. Jen, if your name. Jen, beat it.


00;18;25;05 - 00;18;41;29

Joe Delle Fave

Like I'm not talking like my virtual assistant. You know, I talk to Lexi, who everybody loves Lexi. Like, no, I'm only dealing with Jen. And Jen's usually not the one. She was the English teacher. This isn't. We're at my special tears. I'm not a numbers person, which used to tell me, but I'm like, well, she only wants to talk to you and she's done it before.


00;18;42;02 - 00;18;59;00

Joe Delle Fave

Or she talked with the seller knows the whole history of what's going out with the deal. And I'm like, hun, like I actually kind of want to, like, take a step back and let you do more of that. Because when you talk with motivated sellers and, and you've gone through all the messaging and now you're actually in the funnel, the motivated seller, she's got it.


00;18;59;02 - 00;19;00;25

Joe Delle Fave

Her issue is her house. She wants to sell it.


00;19;00;25 - 00;19;13;29

Jenn Delle Fave

Yeah. And I think because in the beginning when I was trying to like memorize a script and, you know, I got asked what an amortization would be and I didn't know what that was. So I started crying after I hung up the phone to. And I was like, it's just this. You did great. I can't believe you called, you know?


00;19;13;29 - 00;19;27;27

Jenn Delle Fave

And so but it's like you don't want to feel stupid. And I think that's what people, they get in their head, and then they feel dumb and I know I felt that way when I started working with you and, our CFO, Tony Wood, he was talking, my head would spin and I'd like, feel like I feel stupid.


00;19;27;29 - 00;19;47;16

Jenn Delle Fave

And what I realized was, if you just slow down and you take your time and you learn it and go as slow as you need to, and your guys are great. Tony's been amazing. And then you'll understand it. It just. You can't expect to learn something in like minutes. And I think we live in this Amazon delivery culture where if like oh my gosh, it's not here, you know, Amazon Prime, then you get so frustrated.


00;19;47;16 - 00;20;00;28

Jenn Delle Fave

But like that's not how our brains always work. So give it time. And so back to this lady. Yeah. She just wanted to know that I was a real person how it was going to work. And we weren't even, like, negotiating wasn't anything crazy yet. Like, we're in the first stages of even, like, what does your house look like?


00;20;00;28 - 00;20;20;23

Jenn Delle Fave

Am I even healthy? You. And you go back to just asking the questions and seeing how you can help people go back to the root of that. Like you're helping people and the house is what you're going to help them with if you can. If you can't, no harm, no foul. But if we can just like remove all of the craziness that we allow, the noise in our heads, that's where I feel like a lot of people get stuck.


00;20;20;23 - 00;20;26;00

Jenn Delle Fave

So yeah, go back to your why? How helpful and just ask the right questions.


00;20;26;03 - 00;20;45;24

David Richter

I like that a lot. It seems that. Yeah, Pam, where you know what I'm hearing, the undertone is like, be willing to become a beginner again. Like be willing to go back to the beginning and say, I don't know. And let me ask a bunch of questions, which it's funny. Anything in life, right? I don't know who made this popular, but I've heard it more recently.


00;20;45;24 - 00;21;00;14

David Richter

I feel like it's the universe telling me something, right? It's the J curve where it's like, you get good, but then you get worse, and then you come up and you're better than when you started out by getting good. It's almost like, you know, you don't know anything. So you're asking the right questions. Then, you know, a little bit too much.


00;21;00;14 - 00;21;21;25

David Richter

So you think you know everything and then you're starting to like, overcomplicate it. And then it comes back up because you're like, wait, wait, wait. I got to get this as simple as humanly possible. And then it goes a lot better for you. But a lot of people, like you said, it's the Amazon code. The Amazon culture throughout our whole society is like, once we hit that uptick, we don't want to hit that downtick at all because like, we just want the constant hits.


00;21;21;27 - 00;21;41;05

David Richter

And I think there was, you know, fair basics here. Go back to the beginning. So I really like that, we have to be willing to become the the student again over and over in life to, to learn what we really need to. So then, okay, last time we talked, you did something cool with your money in the profit.


00;21;41;07 - 00;21;59;19

David Richter

And we don't have to go there to that specific story. Again, people can listen to that. On the last episode that we did together, have you done anything cool since then or planning to do anything cool, or want to do anything cool with the profit money from the profit first you know, system or in, I don't know, like last time you had a pretty cool story.


00;21;59;22 - 00;22;01;21

Jenn Delle Fave

Well, last time we spent all the profit money.


00;22;01;27 - 00;22;10;28

David Richter

Oh, nice. Now, now it's just building it back up so we could do it again. And she comes back to town in 2030. Well.


00;22;10;28 - 00;22;23;27

Joe Delle Fave

That's pretty wild because, like, we don't like, we homeschool our kids and we love to travel. We love to do a lot of exciting things. And it was like one of those times where last year we didn't really travel. We didn't go anywhere. I mean, we did like little trips here or there.


00;22;23;27 - 00;22;32;01

Jenn Delle Fave

But it was more like work stuff like, let's go to Arizona for real estate or whatever it might be. Like. We were traveling for work, but we didn't do like a fun family thing.


00;22;32;01 - 00;22;43;24

Joe Delle Fave

So then our daughter, who absolutely loves Taylor Swift, is coming into Miami. She was on a break and I looked at Taylor Swift tickets and they were like, ridiculous Lehigh. I couldn't believe what they were.


00;22;44;01 - 00;22;49;19

Jenn Delle Fave

It was like $20,000 when we first looked. So we were like, oh my gosh, absolutely not. That's insane.


00;22;49;19 - 00;22;53;19

Joe Delle Fave

Yeah, I was like, there's no shot. We're going to do that. And then what happened is,


00;22;53;22 - 00;22;55;13

Jenn Delle Fave

Got it. And then a couple, Eric and.


00;22;55;14 - 00;23;11;26

Joe Delle Fave

Our whole area got hit by two hurricanes, had a bad air. We had to evacuate our house. We had to go to Miami, Florida, where Adele is my birthday. Our house is like the lines coming over our house were the hurricanes coming? So we don't know if we're coming back to a house or not. We legit like get back and do a Florida.


00;23;11;27 - 00;23;13;07

Joe Delle Fave

Our our city.


00;23;13;09 - 00;23;14;17

Jenn Delle Fave

Kind of a war zone.


00;23;14;19 - 00;23;35;00

Joe Delle Fave

It's a war zone backup generator. There's no internet. Like nothing's working. And, it was a little bit of mass. And then our daughter, she's like, always this weepy. And she was so depressed we couldn't figure out why. And I was, like, talking to my son and, like, is your sister okay? And then he mentioned that she never asks for, like, anything other.


00;23;35;00 - 00;23;55;18

Joe Delle Fave

Now she does ask for a lot more stuff. Before then, she never really asked her house, but she really wanted to go to Taylor Swift and she wasn't telling us. So the morning of the concert legit, I just happened to roll over. I just looked at tickets and they were like a tiny fraction of the price, which it was like so expensive.


00;23;55;19 - 00;23;57;16

David Richter

So yeah, so really expensive.


00;23;57;16 - 00;24;16;14

Joe Delle Fave

Still thousands of dollars, but it wasn't $20,000. So I looked at Jen. We had no end in our at our house. So even working from home because we don't get good internet from our cell phones here, I looked at it as like, hey, do you want to go to Miami? It's for our drive. Let's surprise the kids. And we went and Airbnb took off that day.


00;24;16;14 - 00;24;19;25

Joe Delle Fave

It's a four hour drive. The jet. We had the time of our lives.


00;24;19;25 - 00;24;23;23

Jenn Delle Fave

I don't know that that right now is all sitting in the profit account.


00;24;23;25 - 00;24;24;14

David Richter

That's awesome.


00;24;24;19 - 00;24;35;22

Joe Delle Fave

So does it look like you had a lot of savings? But now, to answer the future question, we're going on a list probably about a month long trip, starting in about, what, three weeks for week? Oh, wow.


00;24;35;25 - 00;24;37;20

Jenn Delle Fave

Yeah, less and less than a month.


00;24;37;27 - 00;24;42;09

Joe Delle Fave

Yeah. So we are going to go ahead.


00;24;42;12 - 00;25;00;24

Jenn Delle Fave

Well we homeschool. So we've been learning about the Civil War. So we're going to make a stop. And I think Savannah Georgia. And then my mom lives outside of Charleston. So hit up those areas and then we're going to make our way to Pittsburgh, Pennsylvania, maybe another stop at West Virginia trying to beat on that. We've got some friends in Pittsburgh.


00;25;00;24 - 00;25;18;02

Jenn Delle Fave

We're gonna do a real estate meetup. So again, some works and play. But that'll be really cool. And then visit some friends and family back upstate New York, Rochester and, head up there. But I would say the very future profit first goal for us is going to be Europe. Like, we don't want to just go over to Italy for like a week.


00;25;18;05 - 00;25;18;20

David Richter

Yeah.


00;25;18;22 - 00;25;32;06

Jenn Delle Fave

Like I want to go for like a month or so, maybe two. I don't know that this sells. Yeah. To be able to work over there but take some time off to. But you know, I mean big goals would be first class.


00;25;32;08 - 00;25;32;24

David Richter

There you go.


00;25;33;00 - 00;25;37;11

Jenn Delle Fave

That's a pretty pretty penny. So we got a lot of profit first thing to do.


00;25;37;11 - 00;25;39;02

Joe Delle Fave

As much of that Taylor Swift concert.


00;25;39;07 - 00;25;44;16

David Richter

Oh right. It's like yeah Taylor Swift for one night or like a Europe trip for like a month.


00;25;44;17 - 00;25;46;05

Joe Delle Fave

So now that was is the airfare.


00;25;46;05 - 00;26;01;22

Jenn Delle Fave

Now get the band. But yeah, it's the big dreaming and goals that, you know, really do keep you going when you do have the deals that yeah, are frustrating or the times that are a little bit tough or like, oh my gosh, like running your own business is not for the faint of heart, but like, why are we doing this right?


00;26;01;22 - 00;26;04;04

Jenn Delle Fave

And that's the family. It's the case.


00;26;04;07 - 00;26;05;12

David Richter

That's all. So you're trying to do.


00;26;05;12 - 00;26;22;01

Joe Delle Fave

All these things. Yeah. So well to do this, like if we go live in Italy and go to England and all these places in Europe for two months. Yeah. And take the kids while they're still young and they'll never forget the experience. So it's not the stuff that you buy them the like the experience of Taylor Swift, but this experience to it, they don't forget the stuff.


00;26;22;01 - 00;26;24;26

Joe Delle Fave

So do it while you still can because they're still young enough.


00;26;24;29 - 00;26;40;27

David Richter

And that's cool that you're doing something like school related as well too, but on a trip and taking them to some of those locations, like as they're learning about, because obviously you see it in person and doing that type of thing, and it's a lot cooler. And then you're home school in two like that. This is nuts. Like you got your own business.


00;26;40;27 - 00;26;53;14

David Richter

You're running doing the dealers. You got home schooling. Like, you guys sound like super, super paired superhumans over there. And like, what would you say contributes to being able to do all of that a team?


00;26;53;17 - 00;26;53;26

Joe Delle Fave

Yeah.


00;26;54;02 - 00;27;12;00

Jenn Delle Fave

Having the right people around you taking a lot off of your plate because it was just him and I up until 2020. And then we started realizing once we were in it for a few months full time, we were like, this is nuts. And our mentor was like, you guys need to hire some help. Like, why are you trying to like, you know, do this day, you know, Troy for hours a day.


00;27;12;02 - 00;27;39;15

Jenn Delle Fave

And so we were like, oh, okay. And then with that comes so much growth. And our mutual friend Gary Harper was such and as Susan were just incredible and helping us grow our team, especially virtually. And some of the systems they set up, we still use our wins on Friday. We were when meeting. Yeah. So like you have to be willing to grow a team to invest in yourself and your team to to learn from others who can grow teams really well and just be great leaders.


00;27;39;18 - 00;28;02;27

Jenn Delle Fave

And, you know, at this point, like we even have a house manager. She was our latest hire who really came in to help. Like she took the kids to this really awesome meetup today because there are days where we have to work, right? Because so we can go do all these fun things, but now we have someone that can take the kids like part time nanny, part time house assistant, and she can make sure that the kids are going to homeschool meetups and meeting up with them and having fun.


00;28;02;29 - 00;28;04;24

Jenn Delle Fave

Not missing out on that stuff too.


00;28;04;26 - 00;28;12;16

David Richter

Yeah. That's awesome. It sounds like you two are still a great team. And I say still. So if you want to just air it all out here. Just kidding.


00;28;12;19 - 00;28;18;19

Joe Delle Fave

Know this. Well, it is true having great help around you because like, I always think we just said it like the other day. Like, what would Susan do?


00;28;18;22 - 00;28;19;16

Jenn Delle Fave

Yeah, we always say.


00;28;19;16 - 00;28;20;01

David Richter

That like.


00;28;20;01 - 00;28;24;15

Joe Delle Fave

Susan, Susan quit because like, when she came with her training, like they come to you selling.


00;28;24;15 - 00;28;24;27

Jenn Delle Fave

Speier.


00;28;24;28 - 00;28;26;22

Joe Delle Fave

They were like, this is years ago.


00;28;26;22 - 00;28;27;28

Jenn Delle Fave

Two, three years ago.


00;28;27;28 - 00;28;32;14

Joe Delle Fave

Yeah. And she would make it look effortlessly like Starbucks shows up is like.


00;28;32;15 - 00;28;50;10

Jenn Delle Fave

What do we want for Starbucks? And we're I'm like I said, whatever. And I think Uber Eats shows out that she's like, here, here's my phone. Pick your lunch. She orders us lunch. Now she's like, how is she doing this? But she like had her system and she just like, this is what they did. And so obviously that was years of working on herself and, you know, growing her business up.


00;28;50;10 - 00;29;05;22

Jenn Delle Fave

But I mean that was I remember that being like a wow moment for us. And now like we can be the people that be like, okay, here's the phone. What do you want to order? You know, but yeah, it took us being around people like Gary and Susan to know that, like, it would just take a little time and their encouragement and their positivity.


00;29;05;22 - 00;29;14;08

Jenn Delle Fave

You know, it just it bleeds through. And I just feel like you get around the right people and you will level up, and then you can give it back to others and bring them up. And it's just it really is awesome.


00;29;14;15 - 00;29;33;02

David Richter

Yeah, yeah it is. And it's cool to see you guys working together so well as like, you know, working with the spouse all day long and like doing all that plus the homeschooling plus you got the team to manage. It seems like you guys have just handled it very well and like you got the right mindset. I'm sure you go through the ups and downs like everyone does.


00;29;33;04 - 00;29;43;02

Jenn Delle Fave

You know what the key is, David? You block off a Friday and you go to the Saint Regis, Longboat Key. Take your wife there. Oh my gosh it is gorgeous.


00;29;43;04 - 00;29;52;28

David Richter

You know Saint read it. This is the key. So I'm writing it down. So it's Saint Read. It is. Was this a Joe Wayne recently where he took yoga. The guys to this place?


00;29;53;04 - 00;30;01;07

Jenn Delle Fave

Yeah. Friday. Yeah. We, I was like, you know what? We've been working a lot. He's going, coming up this week. He's going to go visit Ron Legrand up and Jacqueline.


00;30;01;07 - 00;30;02;05

Joe Delle Fave

Go, yeah.


00;30;02;08 - 00;30;18;03

Jenn Delle Fave

And so I was like, I knew we hadn't had a date night in a while. So sometimes date night turned into date day. So we just, you know, schedule the time, block off the calendar just like you would for all the important business phone calls and the attorney meetings and all the other stuff that comes along. But you got to put yourselves up there first too.


00;30;18;03 - 00;30;25;00

Jenn Delle Fave

And so, yeah, we had reservations and it's just like it's literally on the Gulf Coast sunset Beach, the whole nine.


00;30;25;02 - 00;30;28;28

Joe Delle Fave

It is stunning. Definitely stay for dinner, have the drinks outside.


00;30;29;02 - 00;30;30;08

Jenn Delle Fave

Stay there if you can.


00;30;30;08 - 00;30;49;09

Joe Delle Fave

Yes, if you can. But as opposed to where we live. So the fact that we could pop out on a Friday because you do have those mental challenges in your business. So find out what it is. It's in a walk on the beach. Like I know Jen, if I don't bring her to the beach like once every week or two, like, like the grumpy scalawag kind of get up there, I diffuse that by trying to get to the beach as much as possible.


00;30;49;09 - 00;30;50;04

Joe Delle Fave

It always helps.


00;30;50;04 - 00;30;56;21

Jenn Delle Fave

Because I forget to go like you just get in it right? And so you need your partner to be like, hey, like, when's the last time you did this? Or you did that?


00;30;56;21 - 00;31;12;20

Joe Delle Fave

So I'm two weeks in a row right now, David. Nice 30 Phil residents stuff for us. That you all right? Yeah. Maybe it's a walk in the park. Maybe it's spending time with your kids or walking your dog or whatever that is, like, find out what it is that brings you back, because you're going to need that quiet time or that space to do that.


00;31;12;23 - 00;31;15;25

Joe Delle Fave

But then don't go get gone for too long. Get back to it.


00;31;15;27 - 00;31;33;09

David Richter

Yeah. No that's good. That's really good. It's been a lots of good stuff here where I like from the very beginning we talked about what the options selections like making sure you're getting enough out there to like have it come in and be able to be picky even if it's up front, which I definitely want you to give away the blue adds or whatever you've got there.


00;31;33;09 - 00;31;36;17

David Richter

Let's do it now in here. So yeah, let's do that right now while we're thinking about it.


00;31;36;23 - 00;31;45;24

Joe Delle Fave

I love it. So here's what we figured out. And I did this accidentally. And then I did it on Jen's account without her knowing. And then she got super mad. Because it works so darn.


00;31;45;24 - 00;31;47;21

Jenn Delle Fave

Well, it'd be nice for a morning. That's all.


00;31;47;27 - 00;32;05;23

Joe Delle Fave

Yeah, it works so well. I cannot believe it happened the way it did. So I was home and I'd always post in Facebook groups, all of these, like I buy houses and I'd never get anybody to like it, ever. Like nothing, ever. And I'd always, like, test different things. And then I came up with this one post. I tried it in a group I like.


00;32;05;23 - 00;32;25;20

Joe Delle Fave

Man, that got got a lot of people reaching out. I was like, so I took Jen's iPad without her knowing. This was like 5 or 6 years ago, and she's in the kitchen. And I remember just posting this blue ad in like 11 Facebook groups. I saw numbers 11, I posted 11 Facebook groups. I kind of set it and forget it like I typically do.


00;32;25;28 - 00;32;41;21

Joe Delle Fave

I didn't think anything was going to really happen. And then she was like, what did you do to my Facebook? And it was like hours later, so I totally forgot what I was even going on. I'm like playing my Call of Duty or something. And we looked and we had like all of these people messaging about have a house for sale.


00;32;41;26 - 00;32;59;19

Joe Delle Fave

And the light bulb moment went on. I was like, I'm spending thousands on lead gen to find off market properties because the best deals are off market. They're not on Zillow. And then when I found out how to get these people to reach out to us, I'm not even co calling them and it doesn't cost any money. I was like, Holy cow.


00;32;59;22 - 00;33;16;16

Joe Delle Fave

I felt like the caveman that discovered fire and now I had to go tell everybody about it. So the deal is two of them I'm gonna tell you how to do it. First deal is don't change it, because if you do, it's going to suck. It's just not going to work as well, I promise. I don't mean to be mean when I say that I tried all of this.


00;33;16;16 - 00;33;36;21

Joe Delle Fave

You don't have to just stick to what works. The second one is, if you break our record, you got to send me a message. Okay, so here's how it works. I joined Facebook groups as I want to target my market that I want to buy real estate in is Orlando, Florida. Here's a good thing it works everywhere. If I run Google Ads in Los Angeles, it's expensive.


00;33;36;21 - 00;33;53;00

Joe Delle Fave

Or New York City or Tampa or any of these big major markets. It's expensive per lead. You don't have to spend any money. Go on Facebook, type in that city in the search bar. When you do, it's going to give you all these choices. Select groups. There's going to be all of the groups with that city in there.


00;33;53;00 - 00;34;10;02

Joe Delle Fave

So say it's Orlando or Tampa, I don't matter. I'm joining every group. It's garage sale groups, yard sale groups, community groups. I'm in the Tampa Moms group. Like I join all of the different groups because maybe some Tampa mom found a Tampa dad, and they buy a house for sale. Because that's what happened when Jen met me.


00;34;10;04 - 00;34;26;28

Joe Delle Fave

She became an accidental landlord, right? Because she moved in with me. So all these situations happen. I just join all the groups is the point. I don't I'm not picky. The ones I'm picky against are the ones I have like eight people on them. I don't join those, but you got ten, 20,000, 100,000. I'm definitely getting those. I don't care what the name of that group is.


00;34;26;28 - 00;34;42;08

Joe Delle Fave

If this is Tampa and this, I'm in it, then I start making some posts inside the group. I start being a little active, asking best place for a haircut or whatever. And this decide the groups so they see I'm not a bot. I give it a week or so and then I make the famous blue post. It's super easy.


00;34;42;11 - 00;35;06;08

Joe Delle Fave

I'm just making a post and I type use this. Just this. Don't change it. Does anyone have a house for sale that's not market ready? I'm looking to buy one in the next 2 to 3 weeks. That's it. Don't change that. Now, before you submit that into a group, you could change the background to a different color. You could change it to blue, pink, green.


00;35;06;08 - 00;35;25;07

Joe Delle Fave

It don't matter. I like blue. It really pops. People stop on that one. I've noticed the mouse, pink really works. Well, there's the poop emoji. Don't use that one. Doesn't work that well. That's like they see that for, like, bad houses. Poop doesn't work. Blue really works well. So I'm going to post that in a five groups a day, five days a week.


00;35;25;07 - 00;35;40;22

Joe Delle Fave

And if you do that for 30 days, you're going to have more incoming leads than you could handle. So, Joe, why am I giving away the secret sauce? Well, Facebook has like 10 million groups. I can't post in all of them. And if you post in more than like ten, 15, 20 a day, Facebook will say you're spamming and slow your account down.


00;35;40;22 - 00;35;42;23

Jenn Delle Fave

I most people don't do this for 30 days.


00;35;42;25 - 00;36;05;17

Joe Delle Fave

Yeah they just. But I'm in. I'll tell you what, I've got people all over the country doing deals all over the country from without having to spend any money doing just this way. You're generating leads. Now, when those people reach out, I'm going to message them are ten magic questions. And I'm not lazy smart. So I learn how to program my ten questions in my phone.


00;36;05;17 - 00;36;22;19

Joe Delle Fave

It's like a quick key. So I put a key one and it just pops out the question. So it takes me or anybody on my team like seconds. One question, two questions, three questions. And it all comes out. Find out their motivation, get on the phone with the good ones. Make deals guys. It's just that simple. Beautiful houses, beautiful neighborhoods.


00;36;22;23 - 00;36;38;23

Joe Delle Fave

I'm making seller finance offers and every one of those on the fixer uppers. I'm making cash offers where I could either wholesale it or do a fix. On the flip. We do all three of these things. I like wholesaling because you get a big check fix and flips in the right market. I would do them. Although I don't like doing this.


00;36;38;23 - 00;37;05;14

Joe Delle Fave

I don't like picking out stuff and or being even involved. My favorite are these beautiful houses that I'm buying with seller financing because I'm still getting 2% rates, 3% rates. I'm still able to buy them without contractors because these are turnkey houses. So like that's the recipe guys just get leads, make deals. If you could get real good at posing that into five of those groups a day for for five days a week, for 30 days, you're going to have hundreds of incoming leads.


00;37;05;14 - 00;37;06;16

Joe Delle Fave

Now, here's the second deal.


00;37;06;21 - 00;37;10;17

David Richter

I was going to say we have to know how many to beat you so well.


00;37;10;17 - 00;37;30;23

Joe Delle Fave

So the record in one group was 1100 comments. Was that somebody in my coaching group, she got 1100 comments in one group. Now, don't get me wrong, I'll 1100 says I have a house. Oh, sure. She made a deal out of it. She had like 50, 60 leads. She's like, listen, I am too busy to even keep up with the other ones.


00;37;30;23 - 00;37;51;00

Joe Delle Fave

I. Joe, I did a terrible job signing 1100 leads because let me tell you, if anyone of you listening had 1100 people messaging you within like 24 hours, you're going to be busy for the next few weeks. Yeah, yeah. I'm just I a slip through the cracks. So just like, Holy cow. And this stuff works guys. And some of these groups, obviously they're not going to let you post that.


00;37;51;00 - 00;37;56;09

Joe Delle Fave

Some don't get post it all bunch still and a bunch work and then holy it.


00;37;56;09 - 00;38;07;16

Jenn Delle Fave

Just be mentally tough. You know, like you're going to have the knuckleheads out there saying silly things to you, but focus on the people that you can help and you can't help everybody, but who can you help and talk to those people?


00;38;07;19 - 00;38;08;16

Joe Delle Fave

Absolutely.


00;38;08;18 - 00;38;17;00

David Richter

How do we get that? Like, what's the point as to the link or something? Or like or how do we, how do they get more of you guys to give me a call to action here?


00;38;17;00 - 00;38;32;03

Jenn Delle Fave

Well, definitely create a find the playbook.com. We've got it right there on the on that. We do free trainings every month. So if you go to the website you'll see we'll be able to hang out with us if you're on Instagram Jen dollar fave and Joseph Della fave and sometimes.


00;38;32;05 - 00;38;48;03

Joe Delle Fave

Yeah, I mean if you have a deal or a seller finance sale especially, and you think you need some help with that, like, let's just give me a call my cell phone, it's probably the easiest, don't call me in the middle of night, because if you do, I will call you first thing in the morning early. But call me or text me.


00;38;48;05 - 00;39;10;03

Joe Delle Fave

(585) 207-2240. That's my actually cell phone number. So when I call you, that'll be me talking to you. But if you have a seller who maybe has that turnkey house. And when I first got started, I only look for deals. Fixer upper as I was getting for half off when somebody said, I've got a nice house where I'm not taking some lowball offer, I would never imagined making that deal.


00;39;10;03 - 00;39;26;17

Joe Delle Fave

I just say goal listed with an agent. And I will tell you, in Florida right now, I'm running to so many people who have a house that's sitting in the market, it's not selling. They're frustrated. Some of these people are taking a loss. I have more people right now. Say, Joe, if I've already moved, my house is empty.


00;39;26;17 - 00;39;46;15

Joe Delle Fave

Beautiful house, beautiful neighborhood. And if you could just get this monthly payment off my back, like, I'll let you buy it with seller financing. Like, hand me the keys to clothes. They're ready to go. And this is happening more and more right now in Florida markets where it's hot. You could usually than. So I'm pretty quickly. Yeah. And we're still finding deals like that up there too.


00;39;46;15 - 00;40;00;10

Joe Delle Fave

But more importantly places like Florida Texas, it's happening a lot into. So if you're seeing some declines in your market or properties aren't selling, these people need some help and not everybody can we help. But for the ones we can, it really works well for them.


00;40;00;18 - 00;40;19;03

David Richter

Yeah. Time to put a new tool in your tool belt. As a real estate investor in these declining markets, if you're seeing that in the wholesale, like I said, the wholesale and the fix and flip hammer aren't working anymore. Time to put this one in there so that way you can help them. Well this has been awesome. I appreciate you guys just always giving just just the first steps, like you said making it simple.


00;40;19;03 - 00;40;35;09

David Richter

What should they do? How do they get out there? And especially if you're in a declining market, like look into Joe and Jen and what their content is and like being able to go through that step. And you work with your students and you help them get on the phone, you feel like you're helping them with more than just the real estate side.


00;40;35;09 - 00;40;45;13

David Richter

I mean, you had me come in, speak about the money. So you care about like them as a business owner and a person and that total package. So I love this stuff. And you said it was creative finance playbook.com.


00;40;45;13 - 00;40;45;23

Jenn Delle Fave

You guys.


00;40;45;23 - 00;40;46;03

Joe Delle Fave

Got it.


00;40;46;06 - 00;40;53;03

David Richter

Cool. And he gave his phone number there. So just back that up. Listen to his phone number again. Don't call him in the middle of the night unless you want like a 2 a.m. call or whenever you get up.


00;40;53;03 - 00;40;55;19

Joe Delle Fave

I know wake up that early, but I will be calling you back early.


00;40;55;19 - 00;41;16;06

David Richter

There is, there you go. So this is great. I appreciate you guys a lot. Remember, if you're out there and you struggle with the finances and you're like, what? Where the heck do I start on that side? Because I'm making money, but I don't know where it's going. Go to simple cfo.com. We can help you. Just like we've helped Joe and Jen and lots of other investors that are making money, but they need help just with the simple first steps.


00;41;16;06 - 00;41;34;28

David Richter

What do we do now? How do we get on the right track? So that's what we can help you with. And just like Joe said like making dollars now at a sense, you know, like making the dollars and said, I want to make sure that you know, exactly where the dollars and cents are going in your business. Joe, Jen, thank you again for coming on and sharing your wisdom and being such great guest today.


00;41;35;00 - 00;41;35;10

Jenn Delle Fave

Awesome.


00;41;35;10 - 00;41;38;13

Joe Delle Fave

Thank you so much, David.


00;41;38;15 - 00;42;10;07

Speaker 4

This episode of the Profit First for ROI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the profit first system in your business? Schedule a discovery call at simplecfo.com right now. We'll see you next time on the Profit First for ROI podcast with David Richter.

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