FOR REAL ESTATE INVESTORS

David Richter Speaks with Jonas Medrano
July 15, 2025
Follow Jonas Medrano on Instagram: @jonasmedrano
Learn more about the Profit First system: simplecfo.com
In this episode, I sit down with Jonas Medrano, a powerhouse of discipline and drive who took the principles he learned from sports and fitness and applied them masterfully to real estate investing. From wholesaling his first property to scaling a $12 million business from his dining room table, Jonas’ story is not just about financial success, it’s about the mindset and grit it takes to get there.
We dig into how Jonas adopted the Profit First philosophy early in his business and how that has fueled his high-profit margins and lean operations. He also opens up about his new passion for coaching and the exact type of driven individuals he’s looking to mentor. If you’re looking for inspiration and actionable insights from someone who’s done the work and built a thriving real estate business from the ground up, this episode is for you.
Episode Highlights
[0:00] – Introduction
[1:01] – The “Profit First” moment that brought Jonas and I together
[2:03] – Jonas lands a $40K wholesale deal right out of the gate
[3:44] – Self-imposed “jail” of learning 16 hours a day to master wholesaling
[4:48] – Securing his first deal just one month into wholesaling
[6:07] – Discipline rooted in sports and inspired by Kobe Bryant
[9:35] – How Jonas turned wholesaling into a $12M-a-year business
[10:56] – Scaling with low overhead, lean team, and high margins
[11:28] – Profit First mindset from day one, and saving $100K before hiring
[13:06] – Transitioning from wholesaling to fix-and-flip and holding properties
[14:25] – $60K average wholesale fees and $150K minimum on flips
[15:30] – Launching a coaching program focused on driven real estate newcomers
[20:09] – Jonas’ full involvement and personal access in his coaching model
[22:02] – Long-term vision: $1B real estate portfolio and $1M monthly passive income
[24:44] – Early signs of discipline, from flipping sneakers to excelling in school
1. Discipline is everything – Jonas credits his fitness and sports background for building the mental toughness needed to thrive in business.
2. Start lean, grow smart – He focused on maximizing profit and minimizing expenses, only hiring after saving his first $100K.
3. Education is the edge – Jonas consumed books, podcasts, and resources relentlessly to master his craft before making his first deal.
4. Profit First works – The financial structure and clarity from Profit First helped him build and scale a highly profitable operation.
5. Giving back creates fulfillment – Now Jonas is focused on coaching others and sharing the same tools and mindset that brought him success.
If you enjoyed this episode, please take a moment to rate, review, and share it with someone who would benefit from hearing Jonas’ inspiring journey. And don’t forget to follow the show so you never miss an episode.
00;00;00;00 - 00;00;18;27
David Richter
I believe we have the ultimate investor on today. This is a guy that in his personal life, has been super disciplined and mature from a young age, and then took all of that discipline and maturity and rolled it into real estate in his early 30s. And now you get to hear about his journey of where he is now.
00;00;19;02 - 00;00;43;01
David Richter
What what took him on that journey and helping, you know, what you can do, as if you're in the real estate investing world already or getting into it. So Jonas Medrano is the ace. Definitely been one of the best interviews just with a good human being. So please listen to him, listen to what he has to share and apply it to life and become a better investor.
00;00;43;03 - 00;01;01;15
David Richter
Jonas man, I am so excited about this one because you're one of those people that it's infectious. Like even looking at your smile right now, like I if they're watching it on YouTube, you're getting the full effect. But if you're listening to it, if you go to YouTube and watch this because Jonas just lights up a room, he's someone that came into my life in the last few months.
00;01;01;15 - 00;01;18;27
David Richter
He's a part of another group that we're part of, and he came up to. He's like, profit first. Like, you're the guy that did that. Like, I need to tell you about this. So he's got a great prophet first story he's going to share here, but he's also helping other people as well too. And it's like, this is where I want to, like, just shine the spotlight on you, Jonas.
00;01;18;27 - 00;01;20;12
David Richter
So thanks for being on today.
00;01;20;15 - 00;01;52;18
Jonas Medrano
No, thank you for having me. And it's it's an honor to be talking to you and obviously to be also be in your podcast. Because as you mentioned, before proper first, before I even met you in person, I even knew who you were actually in person. I read your book. So fast forwarding to where we're at now, or your book has a lot to do with where I'm at personally, once, and in personal, in my personal life, but also, most importantly, in my business life, too.
00;01;52;20 - 00;02;01;21
David Richter
Awesome. I love that, and I love hearing that because I know I was a lot of love. It was a labor of love getting that book out the door. It was like a baby. But it took 18 months, not nine months.
00;02;01;26 - 00;02;03;09
Jonas Medrano
So I saw your passion there.
00;02;03;09 - 00;02;18;04
David Richter
Yeah, it was so I really appreciate that. But like, tell us, for people that don't know you like it sounds like you get into the real estate world. You started in the wholesaling end and like you got that up and running. What you did 38,000 on your first deal. Was that the first year?
00;02;18;05 - 00;02;31;01
Jonas Medrano
Our first deal, yeah, my first my my first year was really 40, but it ended up being 38 because, some fees and stuff that I, that I like, it was a, some fees that I had to get to a certain. But it was a, it was, it was 4K.
00;02;31;01 - 00;02;45;01
David Richter
So we have to talk about that either. What is it your gumption and your drive. Was it the market? Was it a coach you had? Like how did you hit real estate running and getting like a $40,000 assignment right out of the gate?
00;02;45;03 - 00;03;04;00
Jonas Medrano
So it's all it was on a mindset thing, right? So I started in real estate. I was an agent first, and I had my license in five states, California, where I started my real estate career in Beverly Hills, California. I'm an East Coast guy born in Boston. I, I operate my business out of Connecticut. I'm in Connecticut, Greenwich, Connecticut area.
00;03;04;02 - 00;03;16;22
Jonas Medrano
And do that, I came across, wholesaling. And once I figured out what it was, I locked myself in my house. I like to say, like, I created a jail outside of jail. Literally.
00;03;16;22 - 00;03;19;22
David Richter
Wow. Okay, that sounds interesting. So talk about that.
00;03;19;28 - 00;03;44;09
Jonas Medrano
Yeah. Do. So I mean, we just found out about wholesaling and I had to dig deep into it. So then what I did was I was I was consuming books. I was consuming everything and anything that had to do about, about real estate and wholesaling in particular podcasts, audiobooks, books in general, anything. So I literally just was reading 16 hours.
00;03;44;15 - 00;03;58;06
Jonas Medrano
I was I was a player, I was, I was like, I was watching and listening and doing everything for 16 hours a day and in every wholesaling. So I pretty much is it that and going to the gym, gym that and that's it. That is all I was.
00;03;58;09 - 00;04;05;14
David Richter
Were you ever that passionate about anything else up to your life where you locked yourself and basically put yourself in jail up until that point?
00;04;05;14 - 00;04;23;17
Jonas Medrano
No do, because what I was seen is I was seeing other guys hold on to an 18 year olds, 19 year olds, white kids, black kids, pasties, all different types of genres. Making money. And I was just like, make it 30 or 4050. Become a millionaire is doing wholesaling. And I was just like, millionaire, they can do it.
00;04;23;20 - 00;04;41;29
Jonas Medrano
That means anybody can do it, because I was seeing anybody from all parts of the world doing it. And I said, listen, I gotta figure this out because they're on to something and I need to know more. And that's exactly what I did do. I was averaging four books a month just on real estate and two on personal development, and that's all I was doing.
00;04;42;02 - 00;04;44;01
Jonas Medrano
But day in and day out, day in and day out.
00;04;44;07 - 00;04;48;05
David Richter
How long then, from when you started that process to when you got your first deal in.
00;04;48;05 - 00;05;11;24
Jonas Medrano
The door? I, I started wholesaling in October. On October 1st, I, opened up a prop shooting, seven day week trial, Right. Yeah. And what's crazy about that is at the beginning, because I didn't know what I was doing. It was a seven day trial. I couldn't understand it. I didn't understand what's that database? Now? I, you know, I didn't know where to go.
00;05;11;24 - 00;05;32;29
Jonas Medrano
What do on the last day of the trial, when it ended, it was when I was like, it clicked, I figured it out. And that was on October. So from October, the first week of October, 2019, I believe, is when I really dug into wholesaling. Dude, I got my first deal on the contract the next month.
00;05;33;01 - 00;05;40;15
David Richter
Oh, wow. And then you got it under contract. Did you sell that first deal that you got under contract? Like, did you actually display.
00;05;40;18 - 00;05;58;09
Jonas Medrano
That or hold it? I'll this way I could have that really. And remember like $40,000 is a lot of money. But I also lost a lot of my life. I was watching my money. Right. Oh, there's $40,000. I'm in. Good. I can't wait. And but in reality, I could have made like $75,000 about what was a bad deal.
00;05;58;09 - 00;06;07;11
Jonas Medrano
So I left a lot of money on the table. But, hey, 40 is 40. Yeah. You know, I'll never I'll never forget it then says, I doubt that. Know I never look back.
00;06;07;14 - 00;06;18;06
David Richter
That's awesome. Okay, well I'm just thinking timeline October 2019. Six months later, the world shuts down. What happens to your wholesaling business at that point? Like when you first get what.
00;06;18;06 - 00;06;33;25
Jonas Medrano
Did you I, I kept doing that on that. It I just kept doing I kept at it. I had nothing else. It was nobody else. I just I just kept going. And obviously I couldn't go to the gym because I, I've been working out. I'm, I'm 38 and I've been working out since I'm 21, five days a week, no matter where I'm at.
00;06;34;02 - 00;06;49;11
Jonas Medrano
Oh, I probably work. It's just my life. I don't drink, I don't go out of clubs, I don't do, I don't, I don't have any form of alcohol. I never tried a cigaret. I never tried weed. I never tried any form of drug. The gym has been my life. And just now real estate in the plain.
00;06;49;11 - 00;06;55;13
Jonas Medrano
And I know, and it was just. I was just locked in. Locked? You're locked in even on Covid even more and all in.
00;06;55;16 - 00;07;09;12
David Richter
Yeah. So you're the cleanest person I think I've had on this podcast. So like, let's talk about that. Like what took you on that journey? Okay. 21 I could see doing 21 and going to the gym and like doing that. So because you want to like you want to look good and you want to do all the bit like this.
00;07;09;12 - 00;07;18;08
David Richter
Seems like you took it to I want to feel good. I want to look good. I want to be healthy. Like, how did you get that mindset if well, let's table the whole set for just right the second.
00;07;18;08 - 00;07;37;00
Jonas Medrano
Yeah. So so I got that mindset as a young age. I grew up in I grew up playing basketball. I was always an athlete, I played basketball, I like to play sports. But what stuck with me best was, was basketball. If I looked up to Michael Jordan, was Michael Jordan, retired. It was Kobe Bryant. Right. And I they would I always follow Kobe since he was out of high school.
00;07;37;05 - 00;07;56;19
Jonas Medrano
And that mindset of that drive of trying to be the best, you have to do things that you you know, that other people don't do it to be the best. Right? And one of that is not being out at night making sure you're getting rest, you know, being as healthy as possible. I never was that type of person that wanted to try alcohol or drugs or anything like that.
00;07;56;19 - 00;08;16;09
Jonas Medrano
I just always wanted to do things the right way. And I also thought that this and God forbid, you know, I make it to the pros or I make it that and they try to drug test me. It's not it could mess up my career. So I, I always had that in the back of my head that, you know, I'm, I'm, I'm one step away from going to the next level of my life and I'm one step away from, you know, screwing it up.
00;08;16;11 - 00;08;35;06
Jonas Medrano
Yeah. Right. And Kobe that Kobe Bryant mindset was wake up at five. That discipline you had that had that level of drive and discipline and hunger day in and day out no matter what. And I kept that mindset as I grew up and I competitive, edge as well, just to be the best version of Jonas that Jonas can possibly be.
00;08;35;06 - 00;08;55;01
Jonas Medrano
And I know that. And I knew that going that route. I mean, you can be better. You can be a better version of yourself. You know, you stand clear. You're able to make, you know, the right decisions as well. And, and then when I'm not them, another thing about that is, and you start attracting like minded people like that in your life, right?
00;08;55;04 - 00;09;13;06
Jonas Medrano
In a, in a as you, as, you know, the most successful people I care think about, I can never see myself now or back in the day, like staying out at five, six in the morning when I'm loose. That means I'm losing all those hours that I could be applying to myself to be the best Jonas that I can be.
00;09;13;11 - 00;09;29;17
Jonas Medrano
Yeah, right. So while everybody was partying, everybody's going to the clubs. Everybody was doing all that crazy stuff. I took a time of that mindset to to be the best version of myself that I could be, but it came from watching the greats like Jordan and Kobe Bryant and that that killer mentality of one of the best at anything you, you put your mind to.
00;09;29;21 - 00;09;35;22
David Richter
So that's where you went. You went pro and wholesaling that sense like you put yourself like into that area 100%.
00;09;35;25 - 00;09;42;04
Jonas Medrano
Oh goodness, I, I took that same sports mentality of what it was doing on the court, and I applied it to this.
00;09;42;06 - 00;09;57;06
David Richter
Okay. Well then tell us about that journey. Then over the last, you know, 7 or 8 years here that you've been able to do all those deals and get them in the door and like, now you're doing it from your home, you know, like from your kitchen table doing like millions of dollars worth. So, like, how did you keep it growing and going?
00;09;57;06 - 00;10;02;01
David Richter
Was it just a lot of that grit, determination and like in the right people like tell about that.
00;10;02;03 - 00;10;19;18
Jonas Medrano
The grit and determination in this one, like I said, want to be the best version of myself that I can be. And also trying to be I wanted to be financially free, right? So I figured out a way where I only have three employees, I don't have an office anymore. I've had an office for a little bit, but then I just realized that I didn't.
00;10;19;18 - 00;10;35;25
Jonas Medrano
I didn't need an office anymore. I'm working and I'm doing everything from a dining room table. I'm. I have three employees. I still, I'm still in the day in and day out with them. I'm still in the trenches. So, the fourth employee, if you want to put it that way. Yeah, I go on appointments. I was able to.
00;10;36;02 - 00;10;56;03
Jonas Medrano
But with this structure and this way that I have it, you know, set up, I'm able to what you like and what you wrote about in the book is profit first. Right? So I'm able to scale at such a high level with little to no overhead. Right? I, I profit margins. And as you know, Chris, my, my profit margin is almost 50%.
00;10;56;05 - 00;11;08;20
Jonas Medrano
Yeah. That's so low. My all my overhead is as low as possible. Yeah. You can possibly be and my, my profit is through the roof. That's all for my dining room table.
00;11;08;28 - 00;11;26;28
David Richter
So when did you did you always have that mentality when you first got into wholesaling? Or was it like reading profit first or like how did the I want change to where you went down profits and that helped you? Or were you like, hey, now this just adds fuel to the fire I already had. Like, I always want to do net profit now, I always want to do this.
00;11;26;28 - 00;11;28;13
David Richter
Like so tell me about that.
00;11;28;16 - 00;11;49;29
Jonas Medrano
So I always had that mindset where I, where how and where and in which way can I make as much money as possible and spending the least amount. Right. So I always had that mindset. When I read your book, I was like, excuse my language about shit. This guy thinks this guy is like, it's like I'm talking to him and he's talking to me because we used to have the same mindset, the same strategy.
00;11;50;01 - 00;12;17;07
Jonas Medrano
Whereas a lot of people say, you know, so back in business, throw it back in the business, I was like, let me keep a lot of money first and then let me I didn't make I didn't do my first hiring. Said I had $100,000 in my bank account. Awesome. And that your book just literally amplified and solidified and put everything into concrete of what I was thinking, what I wanted to do, how I was running things right, and I until I made $100,000, I had it met in my bank account.
00;12;17;11 - 00;12;30;23
Jonas Medrano
I didn't make my first hire. So between then between from from beginning to $100,000, I was just profiting. I was just profiting everything, you know? And I still have that mindset now, no matter how much money I'm making.
00;12;30;25 - 00;12;45;02
David Richter
Okay, so then I know it's not about deal volume and like revenue and all that stuff, but like, what kind of empire have you built? Like how many deals have you done? And like what's the oh you know, like what have you been able to to do on that journey.
00;12;45;05 - 00;13;06;00
Jonas Medrano
Yeah. So on my journey, my mushroom, it's even surreal that I'm telling you this and I see this. I was on a couple calls this morning as well. And when they asked me, this is this is still surreal to me that I'm doing these type of numbers. Like even when I'm talking to my CFO, you know, he's laughing because I it's still it's still surreal to me.
00;13;06;04 - 00;13;13;06
Jonas Medrano
Yeah. At this moment. Right now, I'm, I'm on schedule to do $12 million this year.
00;13;13;06 - 00;13;14;13
David Richter
Wow.
00;13;14;15 - 00;13;36;14
Jonas Medrano
And just wholesale and so I so when I started this, I started wholesaling. Yeah. Of wholesaling. 100% of my business started because I wanted to cast. Yeah, it was wholesaling wholesale wholesaling or something. And I always say, yes, I say this. Listen, I think the route that I said was wholesale and now I'm fixing and flipping and then you buy and hold and then you build your portfolio, right?
00;13;36;16 - 00;13;59;02
Jonas Medrano
Yeah. So I started a 100%. My business was wholesale. Right now what I'm doing is now because I can pick and choose and I'll have cash in the back to maximize on my profits. Right. And now take these properties down, and fix them and flip them and what I whatever I was wholesaling whatever that the, the end buyer was making, I'm making that low value.
00;13;59;02 - 00;14;17;26
Jonas Medrano
So that's how I'm able to scale to where I'm at right now. 90% of my business is fixed and flip, and 10% is wholesale and my Irish wholesale fee for one property, I focus more on quality versus quantity. There's people doing two and 300, deals a year. I cannot do it. I don't I don't I don't have to do that.
00;14;18;02 - 00;14;25;13
Jonas Medrano
My average wholesale deal is $60,000, and my minimum spread of a fixed and flip is $150,000.
00;14;25;15 - 00;14;27;01
David Richter
And that gives you some wiggle room.
00;14;27;03 - 00;14;37;23
Jonas Medrano
So that gives me a lot of wiggle room. Yeah, 100 tons of, tons of it. And then what would a low profit, what a high profit margin and low expenses.
00;14;37;25 - 00;14;56;08
David Richter
This is this is so interesting. You are like a superhuman. Like, this is the first time on a podcast where, like, you don't smoke, you don't drink, you go to the gyms, that's your 21 five day, you know, like you're a business owner who actually understands bottom line, not top. Like I would like to know, is there anything in your life that you're not proud of?
00;14;56;08 - 00;15;01;15
David Richter
Just kidding. You do not have to answer that question. Like.
00;15;01;17 - 00;15;02;21
Jonas Medrano
Like, this is.
00;15;02;21 - 00;15;25;09
David Richter
Crazy. I I've just listened to you. I'm like, this is awesome. You are you are superhuman here with all this stuff that you're doing, which that which leads me into, like, have you started sharing this with other people? Like, you sound like you've been to the trenches. You're actually a great human being. Then you also know what it really takes to run a business that is profitable.
00;15;25;12 - 00;15;30;19
David Richter
So then like, are you sharing this with others? I do have you getting into coaching then. Yeah. Yeah.
00;15;30;22 - 00;15;51;07
Jonas Medrano
So so what was interesting that you were saying that is that without you mentioning that, is that for me? What I know is that I'm starting to share. I, I'm heavy on Instagram now, right. Yeah. I see a very private person. Yeah. Very private person. Right. You don't know I can be sitting next next to you and you know I'm there type of person there.
00;15;51;08 - 00;16;20;11
Jonas Medrano
Yeah, but I understood that in order for me to build the personal brand, I had to start pulling stuff out. I don't show off, I, I whatever I do is, is 100% factual. Whatever I post, it's it's the truth is how I live my life 100%. It's the real deal, right? Yeah. But I, I understood that, you know, in order to build my personal brand, I had to start sharing, you know, little things about my personal nature, how much I'm making, how much I'm doing, what I'm doing and how I'm doing it right.
00;16;20;12 - 00;16;40;19
Jonas Medrano
Yeah. So I started sharing things on Instagram. Right. And I've always wanted to give back because now, as you know, as you, as I'm telling you now, I make a good amount of money, right? Yeah. This. There's only so many. I love fashion, I love cars, I love watches, I love jewelry, I love, I love, I love expensive things I travel first price, I travel private.
00;16;40;19 - 00;16;57;15
Jonas Medrano
When I was a child. Private obviously I was at the best places, right? So you can only do that for so long. And it's is like okay, cool. Another part, another another, another house, another car, another this. So now what fulfills me now and where I'm at, what am I in my life is to give him back, right?
00;16;57;15 - 00;17;15;19
Jonas Medrano
And now I'm opening up because now I want to give back and, you know, open up coaching programs, right? Yeah, yeah. And I already started that. I launched it two weeks. I made one post and it went crazy because I was only taking them out of I was only taking a certain amount of people. Yeah. It's like old right.
00;17;15;19 - 00;17;44;25
Jonas Medrano
And it was an entry fee. You know, the first couple people and what fulfills me now more is people reaching out to me, me giving them the information, seeing them take the action, seeing them get the results and say, wow, I listen to Jonas. What Jonas said worked. You know, it's a proof of concept. Yeah, that and then seeing them successful, that is what truly fulfills me now more than anything.
00;17;44;25 - 00;17;52;08
Jonas Medrano
More than a wholesale, more than a house, one car, more than $1 million a deal. So now I'm open to coaching. Yeah, I'm coaching right now.
00;17;52;08 - 00;17;56;20
David Richter
So then what type of person are you looking for that would want to be coach.
00;17;56;20 - 00;18;27;01
Jonas Medrano
So yeah. So I'm looking for anybody that's looking to get into real estate but doesn't know how and thinks that they need a lot of money to get into it. You need a little to no money down to get to where I am. And what I've done, I started with nothing, you know? So that's the one that has drive that wants to change a life, that has a lot of passion, that takes no for an answer, that doesn't take no for an answer, and that just wants to change the life because these are life changing deals, life changing opportunities.
00;18;27;08 - 00;18;34;00
Jonas Medrano
And do you can change your life. You can change your family's life for generations to come if you take action. And that's what I'm looking for.
00;18;34;06 - 00;18;40;18
David Richter
He's also looking for people that don't smoke, drink, that they go to the gym five times a day today. They that, oh, this is great.
00;18;40;19 - 00;18;56;13
Jonas Medrano
I think that has a lot of discipline, you know. Yeah. It takes a lot of discipline. This does not something that okay you're going to come in and then you're going to start and you gotta give up money. Somebody that's that's determine their life and that's serious about changing their life. And it has a lot of discipline and grit and determination.
00;18;56;18 - 00;19;15;00
David Richter
Now, I, I love that because you said he didn't have a lot, but you did have a lot at the beginning. You had that mindset. You had a lot of like the grit, the fortitude, the you put yourself in jail outside of jail, like just like really learning. And that's where I think a lot of people out there, they just don't tell, like it's going to take work.
00;19;15;00 - 00;19;30;01
David Richter
Like it's not all peaches and rainbows and butterflies like you. You need to be disciplined and sounds like you're hitting it right from the like. Here, here's what it really takes. Here's what you really have to do. Here's the step by step and that type of thing. And are you working one on one with the people? Are you doing quick?
00;19;30;03 - 00;19;30;26
David Richter
Like what do you do.
00;19;30;26 - 00;19;48;11
Jonas Medrano
On do I'm doing one on one slows down. It's a two. It's a two month program. Yeah, right. We get on calls every week. The first three weeks is one on one. And after that everybody's in the group where everyone could see where they're at. They can answer, right? They can go through scripts, they can. They can ask questions.
00;19;48;11 - 00;19;52;15
Jonas Medrano
They can go through bottlenecks. I'm involved in. I'm actually in it with them.
00;19;52;21 - 00;20;09;09
David Richter
Yeah. Which. Oh yeah, this is like, this is the time to get in then. Because if you're still if you're with them and you're doing this, it's like you are invested in their success in getting them up and running and your, your hand holding them along the way. It sounds like to, to get them to where they want to be.
00;20;09;11 - 00;20;19;11
Jonas Medrano
100%. I'm in there with them. I'm asking them questions. They have access to my cell phone. They can text me. They can call me. I have 100%. They have 100% full access for everything they need.
00;20;19;13 - 00;20;23;14
David Richter
So then are you more on the wholesale or the flip or like, I'm more like.
00;20;23;16 - 00;20;40;17
Jonas Medrano
So I'm holding it. I'm. So I'm teaching them how to wholesale. I'm teaching them exactly what it took to get me to where I'm at in the same, has same roadmap. Yeah. Roadmap. Well, yeah. The same roadmap that it took me the same systems, the same data, the same process, the same types of marketing strategy, same scripts.
00;20;40;22 - 00;20;51;04
Jonas Medrano
That's what I'm giving to them. And on top of that, I'm giving them my time and my word that I'm going to be working with them until they get their first deal, so they can understand that I'm there for them and I want to see them succeed.
00;20;51;11 - 00;20;57;04
David Richter
And you're giving them the profit first book, right? That's the size. And then how does this goes? It goes without saying, yeah.
00;20;57;05 - 00;21;16;23
Jonas Medrano
Awesome. A and this is not like for but for, for you. I want you to sell 400 million books. But your book because it's a life change. Yeah. Your book is life changing. And everybody's stories, you pick it up. I'm telling you from experience like it works well, he says. Like it's an unbelievable, life changing book.
00;21;16;25 - 00;21;34;06
David Richter
So then can you I don't know if you want to park there a little bit of like, okay, what was different from before you were doing to what you were doing after? Like, is there any specific things or like the profit account or like just having the actual system in place to actually see the cash flow? Like, what was the most impactful for you.
00;21;34;08 - 00;21;43;14
Jonas Medrano
At being organized the way you're organized? Okay, because yes, I was making money, I was doing this and I was doing that, and I was certain my bank account just said, that's where everything went.
00;21;43;14 - 00;21;45;15
David Richter
And yeah, yeah, that black hole bank.
00;21;45;15 - 00;22;02;24
Jonas Medrano
Yeah, yeah, the black hole. But you know, but it was all profit. It was I said I had it sucked. But then dividing it, organizing it, making sure it go, it's going in. It's coming from a certain place, you know, having the spreadsheets, you know, even open up a, opening up a QuickBooks account to be organized.
00;22;02;29 - 00;22;14;11
Jonas Medrano
The, the, the, the main thing that helped me and that impacted my life was that open up the back and counts seeing where it's coming we should go and being organized. Yeah. No way is that.
00;22;14;13 - 00;22;30;22
David Richter
Getting that clarity that a lot of people are looking for it to, to know where that money is going. So okay, so now the next stage of your roadmap is helping other people and getting them to where they want to be. Is there like, do you know what's next on your horizon after this? Or like what you're wanting to do?
00;22;30;22 - 00;22;32;12
David Richter
Like long term.
00;22;32;15 - 00;22;51;18
Jonas Medrano
So, so long term? Because this is the thing now when you get it gets to a point where you have a certain amount of money and then now you can think clear, you're not thinking of a scarcity high value. Yeah, a survival a survival mindset. So I'm getting a lot of opportunities my way. And now I can make the right decision for me.
00;22;51;19 - 00;23;11;02
Jonas Medrano
It doesn't have to necessarily be in a real estate. So I'm getting a lot of business opportunities. It's crazy. The floodgates are opening, right? Yeah. But you know, I'm being I'm being cautious and I'm seeing what is going to work for me. And I'm not I'm not being you know, I'm not doing it just for the money. I'm, I'm I'm seeing what fits for me, what feels right, most importantly, and what will benefit me more in the long run.
00;23;11;06 - 00;23;27;20
Jonas Medrano
But yes, I am slowly also building my portfolio. So my, my my goal is to have a real estate portfolio with $1 billion. Whereas what's nice for me, that's where I want to go as far. And then also I'm going to I have a lot of other business, opportunities coming my way that I can, you know, you know.
00;23;27;20 - 00;23;40;21
Jonas Medrano
Yeah, they've been dabble into them. But my goal, my, my, my, my long term goal is have a real estate portfolio that's worth at least $1 billion, where I'm getting at least $1 million a month, minimum of passive income.
00;23;40;23 - 00;24;08;17
David Richter
Awesome. That's very cool. So I like that you have these goals clearly laid out. And it's like that as you take people on the journey, like getting them up and running, you can get them to where you are now. And it's like if they even if they get to where you are now, that's incredible. But then as you're building this out, you're just going to keep investing in yourself, it sounds like, and keep growing your portfolio and keep growing and as a, as a human, if you could grow anything or as a, you know, in, in, like getting to where you want to be, you know, with the real estate and everything.
00;24;08;17 - 00;24;18;18
David Richter
So that's that's awesome. I mean, I just have so many questions I do and like could go on forever and ever. But why? Okay, let me go back. I need to go back.
00;24;18;20 - 00;24;19;12
Jonas Medrano
Yeah okay.
00;24;19;12 - 00;24;36;08
David Richter
Growing up, were your parents super disciplined like did you see this modeled or was it really more from the sports and from Michael Jordan and from Kobe Bryant? And like, did your dad turn you on to sports? Did you just like sports in school and like, you are naturally athletic? Like, I'm just wondering, like, where's the linchpin here?
00;24;36;09 - 00;24;44;20
David Richter
Or like it was you with this mindset, like, I don't know, I just it's incredible what you've been able to accomplish and all that you're doing in the personal side too.
00;24;44;23 - 00;25;09;19
Jonas Medrano
Yeah, yeah. No thank you. I appreciate it, man. It's a blessing. But I grew up so it's my it's it's three of us. It was my brother, my sister and me. I'm the middle child, right. My brother's two years older than me. And I always had like I always we always competed against each other. Right? Whether it's fighting each other like it's beating each other up and running as a, as a younger brother, beat the hell out of him to win or playing to the, you know, playing basketball, playing sports.
00;25;09;20 - 00;25;33;22
Jonas Medrano
This I've always had somebody to try to like level up. Yeah. Yeah. And try of like have competition you know and is right. So I had a I always had a drive but I think at a young age these call me and I'm half Dominican, half Puerto Rican, born and raised in Boston. Right. Yeah. And I remember one of my uncles used to call me, serious man.
00;25;33;22 - 00;25;54;00
Jonas Medrano
Meaning? And they said, yo, meaning, like, I'm very not that I'm serious because I'm a clown. I'm funny. Yeah. I love to have fun, energetic, but immature. Very mature at that. I was mature at a young age, and it's just, I guess, you know, it was just. It just came inside of. I was just born with it.
00;25;54;03 - 00;26;12;15
Jonas Medrano
I was very disciplined. Young A's. I had honors, in high school, middle school, elementary throughout my whole my whole life. Yeah. I went to college for a year and a half. I figured out it wasn't for me, but is this is was from from from when I was young. I would go I would go to school, I would go home.
00;26;12;17 - 00;26;29;25
Jonas Medrano
I would go, I go to school, go home, play basketball. Right? Yeah. And do my homework and then go to sleep. It was that cycle. No matter what. Everybody was up. They were doing superstar. Even the high school, even the high school in high school, I. I had good grades. So my last year, my senior year.
00;26;29;27 - 00;26;50;25
Jonas Medrano
Oh, you had to go to school. Till 12:00, right? Yeah. 2 to 2 till noon and after noon down the street was, the Nike Town store. Yeah. What's the school? Right. So I would go work out like it's our part time, right? All the way till two till seven. So from 12 to 7 I worked at Nike Town and I work all the time.
00;26;51;02 - 00;27;14;04
Jonas Medrano
And it was get money, you know, save money, save money. At the point where I got to a point where, I would get the, the, let's say the with a Jordans were hot. Everybody wanted Jordans, you know, in the early thousands. The early 2000s. Yeah. Where I was getting them for 50%, for my discount. And I was slipping them to one of my guys that I knew that owned a sneaker store for, let's say a junior was 150.
00;27;14;04 - 00;27;30;20
Jonas Medrano
I get them for for 75 for something for $75. Right. And I would flip them for, for $200 for him. But that used to make his profit because at that point it was a side. Jordans were always crazy. Right. And I saw to saving my money, I was always like, try to figure out how to make money, how to save money.
00;27;30;20 - 00;27;46;00
Jonas Medrano
And I always was a good saver. I took a bad as of the days that I live with my family and my and I have my dad and I have you ran on your bills. The other state. I was always like a saver. Go get money, figure out how to make money and then bring it back and save, save, save save.
00;27;46;03 - 00;27;55;15
Jonas Medrano
So yeah, always bet that way. Nobody told me that way. I just, I just, I just, you know, it was just something that I just. Yeah. Decided to to to now that's all is.
00;27;55;17 - 00;28;12;00
David Richter
I just was. This has been such an interesting conversation and I'm absolutely enthralled with this whole thing. So then I did want to say to, with your coaching, like you've invested in yourself because we met at a mastermind where you're putting yourself in front of other people and like, you're leveling up yourself and like getting that same coaching too.
00;28;12;00 - 00;28;26;17
David Richter
So I love the journey you've been on. Obviously you practice what you preach and now you're just helping other people get there. So then how do people get Ahold of you? Like if they're like, Joe, this sounds like too good to be true. So I need to meet him in person and like, get to where I need to be.
00;28;26;17 - 00;28;28;25
David Richter
Like, where? Where do they go?
00;28;28;28 - 00;28;42;21
Jonas Medrano
That's fine. So I'm I'm big on Instagram so they can find me on Instagram. It's just my first and last name is j o n a s m e d r a m. Oh, so it's Jonas Medrano and Jonas Serrano. So they.
00;28;42;22 - 00;28;43;01
David Richter
Go like.
00;28;43;03 - 00;28;57;17
Jonas Medrano
And then I say, yeah, you guys can follow me there and write me on the DMs. And another thing you know, that I want to be clear about is that, like, what you just said right now, that. Oh, I want that. I want to meet them. I want to change the game for a lot of people.
00;28;57;17 - 00;29;14;10
Jonas Medrano
Right. Especially in this space. I mean, I will be going on a lot of podcasts this year because I feel now is my time to, you know, go on out now to I'm ready right to to share and to share my story and to help somebody to make impact on other people's lives. Right. They had won the game.
00;29;14;12 - 00;29;33;07
Jonas Medrano
And then I want to go on with HUDs, right? Yeah. Because a lot of people that are seeing that they're doing this and right, I'm going to change the game. I'm going to podcast with HUDs and I'm going and I'm going to open my bank account so you can see how much liquid in that net that I have in my bank account to see.
00;29;33;08 - 00;29;34;14
Jonas Medrano
So they know.
00;29;34;16 - 00;29;55;11
David Richter
Yeah. No that's awesome I love it. So go follow him on Instagram. Joe has been Drano. That's his name. It also be the title of this episode as well too. So just copy paste paste in the Instagram. But this has been amazing and I just want to say thank you for coming on the show and sharing your knowledge about wholesaling, about the flipping, and like just your journey as well too.
00;29;55;18 - 00;30;11;17
David Richter
And it sounds like you would. You're a coach. That could be a role model for a lot of these people as well too, and then just helping them on that journey. Yeah. So make sure you reach out to him if you're also looking for that first help like he was talking about, or if you need help on that side and need clarity and organization could go to simple cfo.com.
00;30;11;17 - 00;30;25;27
David Richter
So that's where you can get that. Because remember profit is a habit not an event. So making sure you get like Jones and making sure that you have a good bottom line and that you're attacking that diligently. Jones, thank you so much again for being on the podcast and sharing your wisdom today.
00;30;25;29 - 00;30;33;29
Jonas Medrano
Know, my friend. Thank you. It's a pleasure and it's an honor. And thank you for sharing the time, to have it, for having me here, I appreciate it.
00;30;34;02 - 00;31;07;16
Speaker 3
Thank you for this episode of The Prophet. First for our podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the profit first system in your business? Schedule a discovery call at simple cfo.com right now. We'll see you next time on the Profit First for ROI podcast with David Richter.

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