PROFIT FIRST

FOR REAL ESTATE INVESTORS

PODCAST

Have a Profit First Story to Tell? Be on our Podcast!

profit first for real estate investors

  • David Richter Talks with Sharon Lechter, Co-Author of Rich Dad, Poor Dad

How Top Investors Use Texting to Build Predictable Profits with Michael Bartolomei

October 7, 2025

Subscribe

Links & Resources

  • Sharon’s Website: www.sharonlechter.com

  • ATM (Abundance Tips & Mentorship): atm.sharonlechter.com

  • Exit Rich, Outwitting the Devil, How Money Works for Women – available on her site

  • Sharon’s Business Retreat: Email [email protected] for details

  • Courses & Financial Literacy Tools: Available under “Financial Products” on her site

  • Need help keeping your profit? Visit www.simplecfo.com

Show Notes

In this powerful episode, I sit down again with the legendary Sharon Lechter—author of Rich Dad Poor Dad, Outwitting the Devil, and Exit Rich—to explore how entrepreneurs can shift their mindset, take control of their finances, and build lasting wealth even in uncertain times. We go deep into how to mentor your kids on money, why foundational business systems matter more than flashy marketing, and how to shift from owning a job to owning real assets.

Whether you’re worried about market instability, struggling to scale your business, or just looking for clarity and focus, this conversation is packed with actionable steps to turn fear into momentum. Sharon shares timeless wisdom, personal stories, and tangible resources that can help you thrive financially and personally.

Episode Timeline

[0:00] – Introduction

[1:21] – Sharon’s early lessons in financial literacy and the moment that changed her mission

[2:30] – Why teaching kids about money starts with conversation, not curriculum

[4:45] – The difference between mentoring and enabling your children financially

[7:00] – Sharon’s tools for youth: ThriveTime and the Business Kit

[8:30] – ATM: Abundance Tips and Mentorship and why mindset matters daily

[11:05] – Advice for entrepreneurs facing fear, uncertainty, and paralysis

[13:15] – Her new course: “Investing in Uncertain Times” and how to take your next right step

[17:01] – How Exit Rich helps owners move from chaos to scale-ready systems

[19:21] – Scaling the right way vs. scaling yourself into the ground

[21:00] – Are you owning a job or building a business? How to tell the difference

[24:46] – Why assets are the true key to financial freedom (and Sharon’s favorite word!)

[26:16] – Inside Sharon’s immersive mastermind retreat at her Arizona ranch

[28:49] – Where to start on your financial literacy journey (no matter your level)

5 Key Takeaways

1. Fear either paralyzes or motivates—choose to turn it into focus, fuel, and faith.

2. If your business relies on you, you own a job—not an asset. Build systems, not just sales.

3. Start teaching kids about money by involving them in everyday conversations and decisions.

4. Financial literacy begins with mindset. Control your thoughts, words, and actions.

5. You can scale successfully—but only with a solid business foundation, not just hustle.

If this episode sparked a shift in your mindset or business, don’t forget to rate, follow, and share the podcast. Leave a review and help more people discover the power of Profit First thinking!

Transcript

00;00;00;00 - 00;00;22;01

Unknown

What? During times of uncertainty, the greatest fortunes are made. And so the issue is, and I understand how to turn that fear into focus, into fuel. I like that and the faith. And so taking action. You know the old adage, buy low, sell high. Most people, when fear is involved, they buy they buy high and sell low.


00;00;22;02 - 00;00;58;16

Unknown

So something is because that fear triggers action in the wrong direction. And so certainly I would recommend reading Outwitting the Devil, which is all about controlling your fear and understanding how to overcome that fear. Hey, welcome back to the Profit First Area podcast. I have interviewed Sharon Lecter before and I am super excited because she's someone that has changed my life personally through her works in the financial literacy arena, from Richard Porta to what she's written, Outwitting and Putting and together Outwitting the Devil and all these other books that she has now contributed to or written herself.


00;00;58;19 - 00;01;20;28

Unknown

Sharon, thanks for being back on the podcast. Oh, thank you, David. I'm always happy to be with you. Yeah, and I believe that our messages are so in alignment because you're teaching financial literacy out there. And as what we're doing for business is like, we're making sure that they know their numbers, that they have the profitability in their business to do what they really want to do and, like, have financial freedom.


00;01;21;00 - 00;01;44;21

Unknown

And I know that is a core message. So I really wanted to ask what drew you to the financial literacy world and wanting to help people on this side? Well, David, I grew up in a household where my parents talked about money and generally talked about assets and cash flow. And when I got out into the real world as one of the very first female CPAs, I realized how few people understood money.


00;01;44;23 - 00;02;05;12

Unknown

And as a public accountant, I learned how businesses succeeded. And more importantly, I think I learned how they failed. And it was the lack of understanding. And when you look at your profit is one thing. If the profits are not where you want it to be is usually something else. There's going wrong inside your business. It could be the people, it could be the processes.


00;02;05;12 - 00;02;30;09

Unknown

It could be the me or proprietary. So you really have to understand how a business operates. And, so I really, loved helping businesses turn themselves around, but it was when my own son went off to college and got into credit card debt that really shocked me. I was upset with him, but I was more upset with myself because I had taught him the same lessons I had learned.


00;02;30;12 - 00;02;53;22

Unknown

But he got to college and they offered credit cards at, you know, tables, free pizza, free money, free t shirt, free money. And so, yeah, he had a really good time as first semester in college. But then the Piper came and he realized he was in credit card debt. And so that was December of 1992, and that's when I dedicated the rest of my career to financial education and financial literacy.


00;02;53;22 - 00;03;13;26

Unknown

And I'm as passionate about it today as I was back then. I was going to say, you have not slowed down on that train where you're out there and you're sharing that. We're a part of groups together, and I see that your passion and your help for that side and for this industry and that is so I did not know that and that it was something personal like that, that catapulted to that side.


00;03;13;26 - 00;03;38;14

Unknown

And I'm sure today he's grateful, maybe that it went on and that you were able to help him through that time. But now it's also started a movement, like where you're out there and you're helping people in a in a very broad scale. And a lot of families have been helped through what you've done. So I did want to ask then how should a business owner either should they start when their kids are young?


00;03;38;14 - 00;04;00;24

Unknown

Like how do they approach teaching financial responsibility to their families? Maybe they haven't been taught or like, where's a good place to start for them? Well, it's just talking about money. You know, I tell parents, be a mentor, not an enabler. Too many of us want our kids to have what we didn't have. And so we give them everything, and we want to be good parents, so we help them.


00;04;00;26 - 00;04;22;16

Unknown

And what happens is when you help them, you disable them or mentor them. Allow them to make mistakes and learn from them. Allow them to set a goal. So, one of the biggest things most of us have is this negative mindset around money scarcity. Our parents said money doesn't grow on trees. Pinch, you know, pinch your pennies, save for a rainy day.


00;04;22;18 - 00;04;45;13

Unknown

All those things are negative. So we hear money. Negative money negative. Are we doing the same thing to our children? How many of us have said I can't afford it? That's negative. It shuts your mind. And so I teach people about we can control three things. Our thoughts, our words, our actions. So you need to think about your thoughts around money, your words around money and your actions, particularly with your children.


00;04;45;15 - 00;05;09;29

Unknown

Instead of saying, Johnny, Mary, we can't afford it. Say, how can you afford it? And your kids can become very creative. They all get very creative about how they want to earn money and allow them to set a goal. Let them earn the money as long as it's legal, right, and let them buy what they want and what their goal is because celebrate with them.


00;05;10;03 - 00;05;28;10

Unknown

But the greatest gift you have is you're going to see their self-confidence grow. And once a child knows how they can make money on their own, there's no stopping them. But we need to be mentors, not enablers, when it comes to our kids and talk to them about money when they're. When you're at a fast food store, say, you know, the owner is not here.


00;05;28;11 - 00;05;50;28

Unknown

So run by a bunch of teenagers because it's a business that operates on systems, and they train these kids to run them and then talk about that. The one company provides the styrofoam box. Your burger comes in, another one, another company supplies the straw just talking about it, making them aware of the business systems around them. Yeah, no, I really like that.


00;05;50;28 - 00;06;08;10

Unknown

And what you just said. Very simple. You just start talking to them about it, where a lot of us have that scarcity mindset and we're just scared usually to talk about it or, you know, like it's personal, it's private, it's emotional. All those things that come up or the bad habits we were taught. I love that just start to talk about, have good conversations.


00;06;08;14 - 00;06;27;07

Unknown

I love what you said. Helping is disabling versus setting goals and helping them, which is in that manner, which is enabling and helping them to really and empowering them to get to where they want to be on their own. I've seen that in my own daughter. She's eight years old and she's doing a business fair. She's done it for the last few years.


00;06;27;07 - 00;06;43;19

Unknown

Thankfully, her school encourages this, and it's really it's a great school. So they do this every year. And it is. It's like I see her as she's getting older and older, like it's clicking more and more of like, oh, I have to make these things and then sell them. And then this is how much I've spent and I have to make a profit.


00;06;43;20 - 00;06;59;29

Unknown

Like I have to pay mom and dad back for some of the things that they bought. And I've got to do this. And how much do am I really going to have to buy this thing that I want over here? And it's really those connections when you see that in real life. So I love that. Just start talking and start to help that in helping them.


00;07;00;04 - 00;07;22;00

Unknown

And I a lot of people are stuck on the financial side because they weren't taught. And that's where I believe you have a lot of great education about this. And you were even talking to me about your ATM, like, why don't we go down that road a little bit and talk about what you have for people who might not have had a financial education in their background?


00;07;22;03 - 00;07;39;25

Unknown

Well, first, let me just share that for the kids. We do have what we call a biscuit that helps a young person start their own business. And they understand how to, you know, all the components of starting a business. And you go through this workbook, there's seven sections, and when you're finished, there's a page on the end of each section.


00;07;39;25 - 00;08;06;12

Unknown

When you pull it out, they've actually written a business plan, and it can be for a teenager or a young adult or even a young child, because there's a mentoring book in there so mom can help. Mom and dad can help a small child. So that biscuit really helps them understand how to build a business. And then I also have thrive time for teens, which helps kids understand that every decision they make, whether it's how they spend their money or their time, drives them to success or not.


00;08;06;14 - 00;08;27;25

Unknown

And so it teaches responsibility. It teaches understanding that when you make a mistake, there are consequences. And as with play money. So they're both incredibly useful tools, particularly for parents who don't know where to start on their own. And then, you know, when Covid hit, there was so much negativity in the world. And J, when I get mad about something, I start another company.


00;08;27;25 - 00;08;56;27

Unknown

So I said, we need to counterbalance all this negativity. So I started this daily broadcast of positivity. It's called ATM. I kind of a take on ATM beg where you go get money. Well, this is an ATM abundance tips and mentorship from Sharon. So getting your daily deposit of positive mindset because again we can control our thoughts, our words, our actions, while our thoughts are controlled by our subconscious.


00;08;56;29 - 00;09;26;11

Unknown

And so let's put in positivity in our subconscious. Let's feed it daily positive thoughts. So that we can continue to see thinking positive thoughts, speaking positive words, taking positive actions. And so, I've done over 2000 messages and is something that I absolutely love. People love it. It keeps them. They say, I look forward to every morning listening to your message and it's something you go to ATM.


00;09;26;18 - 00;09;54;02

Unknown

Dot Sharon lector.com to find out about or my ATM, atm, the ATM abundance tips and mentorship atm dot Sharon lecture.com stock Sharon elector.com. So that's awesome. So that's a that's something where it sounds like it's good positivity motivation but it's also helpful. It's the tips and the mentorship as well to be like okay these are some of the topics that you might be able to talk with your family for the week or for the day if something really resonates with you.


00;09;54;04 - 00;10;11;21

Unknown

And I love those types of things I get into. My message is about a single word, the definition and how to apply it. Sometimes it's a question, so it's always something that you can take to the dinner table. Yeah, awesome. Also shout out to the biscuit for kids because we have that here and we've gone through that several times.


00;10;11;21 - 00;10;32;23

Unknown

Like every time the business fair is out here. But it's like getting that out and walking through these questions. So I highly recommend that. Is there a place they can find the biscuit for kids if they are interested in getting that for them? Absolutely, David, thank you. And thank you for that testimonial. Yes. You go to Sharon Electric com under our financial products and you'll find that awesome.


00;10;32;23 - 00;10;48;17

Unknown

So that's where it is Sharon Electric come to find the business kit for children. Mine came with a board game to do. All of them come with the board game or like was that something as well because like that's awesome as well too. So then you actually get to use that game to be able to help teach as well.


00;10;48;20 - 00;11;05;12

Unknown

Absolutely. Thrive. Time for change. You can also find that on Sharon Electric's, awesome. So there's where you can get the stuff where if you have children or teenagers and they're especially if they're if they're listening to podcasts like this or they know Sharon like or like they are very interested. This is such a great place to start.


00;11;05;12 - 00;11;32;08

Unknown

And honestly, especially if you have teenagers getting them started on the ATM, on the abundance tips and the mentorship from someone who's who has poured her life into not only just financial literacy, but helping with the mindset around it as well. With Sharon, I do have to ask you right now, I've had lots of calls with our current clients and it seems like there is the scarcity mindset out there right now that there's just this general fear anxiety.


00;11;32;11 - 00;11;55;03

Unknown

And what would you give some tips to entrepreneurs that are uncertain of the future who don't know? Like, am I going to be able to make it through this time? Like, do you have any words of wisdom for them? Sure. And that, you know when during times of uncertainty, the greatest fortunes are made and so that the issue is and understand how to turn that fear into focus, into fuel?


00;11;55;03 - 00;12;20;23

Unknown

I like that and of faith. And so taking action, you know the old adage buy low, sell high. Most people, when fear is involved, they buy they buy high and sell low. So something is because that fear triggers action in the wrong direction. And so certainly I would recommend reading Outwitting the Devil, which is all about controlling your fear and understanding how to overcome that fear.


00;12;20;26 - 00;12;46;26

Unknown

And it's a really understanding your purpose, learning from adversity or controlling your environment. That's why I issued ATMs, helping you create an environment of positivity all right. And controlling your time, how you're spending your time. Because it's all we're all the CEOs of our own lives. You are the CEO of your life. And you are the one that's in control of what happens when you are surrounded by fear.


00;12;46;29 - 00;13;15;26

Unknown

You know, high emotion, low intelligence. Yeah. And so you want to bring down the emotion by bringing up the education, bring down the emotion by having a mentor that can help you see because they're not emotionally charged. They can step in and help you see the right pathway. And so during these uncertain I just released a new course calling investment Uncertain Times for that reason because people were like paralyzed is not what to do.


00;13;15;28 - 00;13;38;00

Unknown

And so I want people to understand every asset category and how when one goes, one gets strangled, another one is going to go up. That's all. So how can they get a hold of that? Because I would love to be able to point people to the uncertainty course. Absolutely. Invest in uncertain time, I love it. I have experts from we go on to equity markets.


00;13;38;00 - 00;14;02;08

Unknown

We go into busy building business, intellectual property, gold, silver, forex, bitcoin, every aspect of investing, real estate. And it's a nine session course that is just fantastic with experts from every field. And you can find it again at Sharon Lecture. Accom we literally just finished it so I'm so proud of it. It's a great yeah that's awesome.


00;14;02;08 - 00;14;20;21

Unknown

And which is so relevant for today and I do I need to send an email out to our clients of the for the especially the ones that have reached out, you know, where they're feeling that uncertainty right now in their own business or in their life. Because I think having those that abundance mentality from the ATM, but then also having someone just walk through, here's the other things you could be doing.


00;14;20;21 - 00;14;37;20

Unknown

Here's just I'm sure you give illustrations in there of people going through hard times and like the stories and being able to tell what people have gone through. I'm sure that's in there as well. Right? Absolutely. And each one of my experts, I go, I ask them to answer the question, if I have $100, what can I do with it?


00;14;37;20 - 00;14;56;12

Unknown

If I have 1000, I have 10,000. If I have 100,000, what can I do with it so that no matter what amount of money you have, you can take a step and take an action in the right direction? That is so good because I love what you say in you say thoughts, words, actions, and a lot of people get hung up on those thoughts.


00;14;56;12 - 00;15;23;12

Unknown

Those stop thoughts are stopping them, especially when they're in that fear mentality and I love what you said on fear like turn fear into focus, fuel and faith that are so good. It's like, and how do you do that? It's like taking those actions. And I love that you just said in this course, it's like, here's some actionable steps, no matter where you are on the sliding scale or what's the next best thing, because that's usually I don't know if you've seen this year, and a lot of people just get frozen and then they don't know what the next best action to take.


00;15;23;12 - 00;15;44;24

Unknown

And it sounds like this course just gives them bottom of the shelf. Here's the next best thing to do wherever you are on that journey. That's right. Either paralyzes us or motivates us. The vast majority of people are paralyzed by fear, and I want to support them in transitioning to being motivated by that fear, because we'll add one more after that.


00;15;44;24 - 00;16;09;11

Unknown

You know, you have your fear, your turning into focus, and to, give it faith and to fruit. All right. Because you're taking the right action. I love everything that we've talked about, but I want to get a little bit more personal with you if I can just ask this question. You have been involved in so many projects and so many books and so many themes over the years.


00;16;09;11 - 00;16;27;10

Unknown

Do you have a favorite that you've either worked on or that you're like, this is this is what I would either say. This was my best or like the thing that you enjoyed the most, whether it was producing it or a book or whatever it might be, of course. Well, usually I my responses are it's like asking who your favorite child is.


00;16;27;10 - 00;17;01;02

Unknown

And even though some of us may have one, we're not going to admit it. But there are. There are certain books that I think are stellar for certain situations. Certainly when people are in fear and frozen and figure out what in the devil is the book that I recommend? My most recent book, How Money Works for women, is incredible, a tool for women because, you know, 80% of men die married, 80% of women die single, and women still are not taking hold of their own financial lives in this very important.


00;17;01;02 - 00;17;30;14

Unknown

So I'm very proud of that book. And then, of course, Rich Shepard has impacted millions of people around the world. But I really you know, I think from a standpoint of, business entrepreneurs that are at a certain level of success. My book excerpt, Rich helps you identify how to get your business to the next level. It is a great starter for the one on one mentoring I do to help people take their business to 100 X where they want to go.


00;17;30;16 - 00;17;47;10

Unknown

That makes sense. I love exit Rich, so if you have not read that and you're on this podcast, I would. It's on Amazon, it's on her website. It's like it's all over the place I believe. So go out there, it's exit rich, order it from my one. If you order from my website, I'll, autograph it. So. Oh, even better.


00;17;47;10 - 00;18;06;01

Unknown

So I got to order one from her website because I don't have an autographed one, so I need an autographed one. That's pretty awesome. But that goes over some things I had never even considered before. And just being able to be like, does my business have some of these things? You go through the six P's and like just being able to have my eyes open to a lot of that, that really helped.


00;18;06;01 - 00;18;24;15

Unknown

I read that several years ago. Someone gave it to me at a mastermind, and it's helped me on that journey so that that's one that's impacted me along with the other, Outwitting the Devil, obviously, from mindset and the fear. And then obviously, particularly in your in your business statement, it helps identify areas people need to focus to get that profit up.


00;18;24;15 - 00;18;44;14

Unknown

So exactly. And that's why we're here. And this is what the Profit First podcast is all about. Because it doesn't matter if you have a business, if you don't have profits, at the end of the day, a lot of people run the for profit business and become an accidental non profit. And this is where a book like Sharon's helps you make sure you have that profitability.


00;18;44;19 - 00;18;58;22

Unknown

And then the other things that you might not be thinking about. And if you're wondering what the heck am I talking about, pick up the book. Like there were things in there I had not heard of where I'm like, this is so good. And then running my business against those standards, or being sure that we had some of those things in place.


00;18;58;22 - 00;19;21;08

Unknown

So go out there, buy that book. That's a really good one. I highly recommend that. Okay, so we talked about that book Eggs Are Rich. On that same vein, what do you think about the business owners that want to scale? How do the ones that scale successfully separate themselves from the ones that just scale at all cost, with no with no thought?


00;19;21;08 - 00;19;44;03

Unknown

For if there is a bottom line, like is there something that they do different than just every other entrepreneur out there? Well, I think again appreciate your validation of X rich for the one of the reasons we wrote it is so many people they scale without building the foundation of their business first. Yeah. And most mentors or salespeople, they don't want to talk about foundational business.


00;19;44;03 - 00;20;14;08

Unknown

They want to talk about the sexy stuff that they find, which is sales, right? Yep. Sales or, in the right product. Branding and all that stuff is fun and is essential. But your business cannot. Your success, your business can be successful. But if for in order for it to be sustainable and scalable and eventually salable, you've got to focus on the foundational elements of the business so that it grows without becoming unstable.


00;20;14;10 - 00;20;37;03

Unknown

And that's really, you know, one of my superpowers to help people understand how to build that business that has this core strength, like the trunk of the tree, then allows you to explode in a very sustainable and scalable way. Let me ask you this, Sharon, because I talked with a client recently one on one, and it's a real estate investor.


00;20;37;05 - 00;20;59;29

Unknown

He's doing about 16 to 20 flips a year in his marketplace. He runs a local meetup, and he's he's been working with our team and he's realized, like he is killing himself doing that many deals because he doesn't have the proper foundation. So he's having to scale back down to about 10 or 12 a year. And he's having trouble with his identity because he runs a local meetup group.


00;21;00;05 - 00;21;21;09

Unknown

He's this guy that does 16 to 20 deals a year, like in his marketplace. Do you see that a lot as well to where it might take some going back and humbling yourself a little bit to be like, hey, we got to build a foundation if we even if we got the cart before the horse. Sometimes you have to construct an order to expand.


00;21;21;12 - 00;21;40;16

Unknown

And is and what I hear and I don't know this person, but it sounds to me like he owns a job, not a business. You know, if you truly own a business, it would be no problem scaling to 26 because you got a system and you got people running the systems. And it sounds to me like he's still way too involved.


00;21;40;16 - 00;22;08;18

Unknown

His hands are in the process and he's going to get exhausted. I mean, the greatest gift of a fine tuned, well-oiled business is you get your time back. Yeah. And that's truly I mean, when you when the income from your assets exceed your monthly expenses, that's when you're financially free. The asset is generating the income, not you. Too many of us are taught, most of us are taught to chase income.


00;22;08;21 - 00;22;36;06

Unknown

I teach by building create assets that generate the income, focus on asset creation. And that's the one downside of house flipping is the fact that once you do it, you got to do it again. And so that model you need to figure out how can I make that model into an asset? Well, maybe he needs to write a book on how to do it, or a system or coaching model that other people can deliver on his behalf.


00;22;36;11 - 00;23;00;05

Unknown

So that's an asset that comes to him. He creates the business with the right employees so that they can scale and do multiple flips at the same time that do not involve him. All right. So the thing is, how can I do I become the expert. He's an expert. All right. And he was become the authority. But you can't become the authority doing the same thing over and over again.


00;23;00;05 - 00;23;32;06

Unknown

You got to figure out how you evolve to the authority level. And that's creating that expertise in the market. So what I'm hearing as well is that just because you have a quote unquote business does not necessarily make it an asset, because if it's like flipping, you might have a business, but it's more of a job, especially if it's just a you and or if it's you, a husband, a spouse team, you know, or like just business partners and you're involved in the day to day, you're not creating necessarily an asset from that.


00;23;32;08 - 00;24;01;14

Unknown

You've created just a maybe a high paying job that you're attached to. That's correct. Assumption there. Assessment. The first the first test is to look at your business systems. If your business systems revolve around you, you own a job, not a business. If your business systems can run that business with or without you, that's a business. Yeah, that's awesome because that's where a real business has the systems and can replace you.


00;24;01;14 - 00;24;28;12

Unknown

And that's what a real asset is. And versus just a business that you create that also turns into just a high paying job. So I think that's very relevant if you're listening to this and you're like, I, you're just spinning your wheels in the rat race, this is probably one of the key points that you want to go back and listen to, to be like, okay, I need to start building a real asset and a real business and not just doing the same thing over and over and over again for the next 20 years and expecting a different result from.


00;24;28;12 - 00;24;46;15

Unknown

And that's that's how you. Yeah. And that's how you move from the left side of the cash flow quadrant to the right side. Yeah. And so many people think they are business owners, but they're actually esses which is self-employed. And that's a job. The left side of the business, you make money because you're there. The right side of the cash flow quadrant.


00;24;46;15 - 00;25;07;29

Unknown

As a business owner investor, your money or your people are working for you. And the difference is assets. Assets are sexy. My favorite word on earth, and that is my superpower. I help people transition from the left side of the cash flow quadrant to the right side. I help business owners who are successful take their business to the next level.


00;25;08;02 - 00;25;29;22

Unknown

Yeah, by creating additional intellectual property, by creating additional assets. We ought to. Rashaun, Arizona. We have business mentoring, masterminds 2 or 3 times a year where I bring people in for four days, three nights. And my team, we literally zero in on your business, take you out into the middle of the for us. We talk about it.


00;25;29;22 - 00;25;57;08

Unknown

We deep dive and create a 90 day action plan to transition your business to a higher level functioning system creating intellectual property, protecting it, applying new revenue streams and new associations that can help you scale in a much bigger way. Yeah, well, I love that. So you have an event coming up as well too. And can you talk about that or like where they can find out about that?


00;25;57;08 - 00;26;16;06

Unknown

Because I'm very interested in go into that one and I believe you do. This is it. Several times a year you said that you do this. You do it three times a year. We on a ranch in the middle of a Tonto National Forest. It's totally off the grid. Our own water, our own solar power. And, we have horses.


00;26;16;06 - 00;26;46;05

Unknown

We have 500 head of cattle. We. It's 300 acres, plus 43,000 acres of the national forest that we have grazing rights to. And so as a complete cowboy experience, cowgirl experience. But we truly we have a small group of business owners that come together very curated. We make sure we have branding experts who have intellectual property accountability coaches and myself, where we truly focus on one on one sessions with you, as well as true mastermind sessions.


00;26;46;07 - 00;27;07;17

Unknown

And it is life changing as the one term. Most every everybody that comes is life changing really helps you focus on how to create that bigger, stronger asset that has a greater impact and a greater profitability. And we have one coming up November 13th through the 16th. But if those days don't work, we have another one in the spring.


00;27;07;17 - 00;27;31;15

Unknown

So reach out to us info at Sharon lecture.com and our team will reach out to you and talk to you. Say I'm interested in the retreat and give us your information. Awesome. So that's info at Sharon electrocute com. Yes. Awesome. Cool. So that's how you can reach out if you're interested in that. That is more if you want to take your business to the next level and want someone that has seen, I don't know.


00;27;31;15 - 00;27;50;06

Unknown

You've probably seen thousands, if not tens of thousands of businesses at this point and work either with them or alongside them or coach them. Mentorship. Plus the books that you've written and touch all those lives. It's like you getting to be with her and with your husband as well goes. And there's other people and making sure that you're getting that.


00;27;50;06 - 00;28;11;03

Unknown

What is that next step for you? And I love that you. This is a little bit different. As I was reading the info on this event, it's not the same thing that I keep running into at all. These other masterminds like you focus on some of the things you teach on in exit Rich that I had not heard of before, like going down some of these these things that actually make your business an asset.


00;28;11;08 - 00;28;32;03

Unknown

And how can you squeeze as much of that juice from it as possible and setting it up for success? And I love what you said earlier. Success really is sustainability. And then scaling from that sustainability. And like this is what you're learning from there if you already are in business. So go to or email info at Sharon Electric Comm if you're interested in that.


00;28;32;06 - 00;28;49;06

Unknown

We have talked about so many things that you could do it. So do you see that Sharon has literally dedicated her life to help you? Like if you're listening to this podcast, there is something if you're struggling with finances, whether it's the mentality, whether it's the actual making of money, the keeping of money, there's something there for you.


00;28;49;06 - 00;29;16;04

Unknown

Sharon. It sounds like they could just go to Sharon electric.com and have a smorgasbord of things that they could look into, depending on what they are really needing at that time as well to correct. If they go to your main website, our goal is to support you from wherever you are today to where you feel that degree of of success and that momentum to continue moving in the right direction from somebody who's financially stressed.


00;29;16;07 - 00;29;38;02

Unknown

Introductory course or money mastery course all the way up to my high level, one on one mentoring for businesses that wanted 10 or 100 X their profitability. Now, see, you have to take advantage of this. I, I can't believe you're still offering one on one mentorship, which is insane to me. Like I love that you're doing that where you get your hands dirty and you're working with businesses and being able to do that.


00;29;38;02 - 00;29;53;14

Unknown

So if you're like that and you want to go that, that's where they can find all that information at her site and being able to go there. And just where are you on your journey and what's the next step. Do you need that hands on where you need someone to kick in the pants and help you and mentor you through this process?


00;29;53;20 - 00;30;10;05

Unknown

Or are you just getting started because she's got a lot of things that can help you where you are? And Sharon, I, I believe that you have helped more people than a lot of the people that I've either interviewed or been on this podcast. I just want to say thank you, number one, for dedicating your life to that and that you're still doing it.


00;30;10;05 - 00;30;28;19

Unknown

Like you just she just came out with that uncertainty course. Like if you're facing those uncertain times right now, she just built a course for you. If you're feeling that or that anxiety about the marketplace and things going on, this has been incredible. Thank you, Sharon, for what you're doing in the marketplace, but also what you've done just throughout all the years.


00;30;28;22 - 00;30;45;28

Unknown

This has been a very fun podcast for me. I always enjoy interviewing you just because you've impacted me personally. And to end it here, I just want to say, if you're listening to this and you need someone on your team like a CFO or someone here and know the business side because you don't know your numbers, you can reach out to us.


00;30;45;28 - 00;31;07;11

Unknown

We're pretty straightforward. We're just a factual CFO slash bookkeeping company helping you get the making sure if you're going to make the money, we help you keep it. So you could go to simple cfo.com, but you can also with everything that Sharon has put out there today, Sharon Electric A.com. Plus, if you want the ATM thing because that was I think so important what she shared early on ATM dot Sharon electric A.com.


00;31;07;11 - 00;31;31;19

Unknown

If you want to sign up for those daily those daily boost of positivity and mentorship right from Sharon, which I think is incredible. Sharon, thank you so much for being a great guest today. Thank you David, you're delightful and I appreciate your audience. Being here to listen, reach out to us. We'd love to hear from you. This episode of the Profit First for ROI podcast is over, but there are plenty more where that came from.


00;31;31;21 - 00;31;57;23

Unknown

Are you ready to learn how David and his team can help implement the profit first system in your business? Schedule a discovery call at simple cfo.com right now. We'll see you next time on the Profit First for ROI podcast with David Richter.

How to Get Profit First in Your Business

Let's Find Your Lost Profit and Get You Making More Money with Profit First!

The Only Thing You Have to Lose is the Profit You're Already Losing!