Christina Gutierrez talks with Tony Castronovo
April 15, 2026
Welcome back to another Simple CFO Case Files episode, where we go behind the scenes with the CFOs actually doing the work. In this episode, I sit down with Tony Castronovo to break down how financial clarity, coaching, and real partnership transform real estate businesses at every level.
We talk about what really happens when business owners focus only on deals without understanding profitability, why so many investors feel like they’re making money but still feel broke, and how having a CFO changes the way decisions get made. Tony shares real examples—from fixing payroll and tax structures to helping clients evaluate deals and even restructure partnerships—all while building a business that actually works for the owner.
Christina Gutierrez talks with CFO Chris Savor
April 8, 2026
Welcome back to another episode of our Simple CFO Case Files, where we pull back the curtain on what actually happens inside real businesses—and the transformations that come from getting your numbers right. In this episode, I sit down with Chris Savor, one of our incredible CFOs, to walk through real client scenarios and what it really takes to go from confusion to clarity.
We talk about what most business owners experience when they come to us—feeling overwhelmed, unsure if they’re even making money, and stuck in the cycle of working harder without results. Chris shares how we approach the first 30–60 days, what makes our process different, and a powerful real-life example of a client who went from doing 20 deals with no profit to 200 deals with real income, reserves, and financial confidence.

Featured Posts
Most people think the problem is: I need more deals/sales/revenue. But that’s usually not the problem. Making money and keeping money are two different things. Most business owners are great at the fi... ...more
Cash Flow ,Profit First
April 14, 2026•6 min read

Most business owners don’t have a profit problem. They have a timing problem. Specifically they’re waiting for the “right time,” until there’s “more money," things “calm down," or they can “afford hel... ...more
cfo ,Cash Flow &Profit First
March 24, 2026•6 min read

As businesses grow, the money side of things becomes harder to manage. There are more bills to pay, more sales to track, more taxes to plan for, and more decisions that can affect your future. ...more
cfo ,Cash Flow &Profit First
December 10, 2025•6 min read

Running a business is exciting. You get to create, sell, and serve customers. But behind all of that, money has to move in and out smoothly. That movement is called cash flow—and it’s one of the most ... ...more
cfo ,Cash Flow Profit First &AI
October 02, 2025•4 min read

Many business owners are turning to AI to make financial decisions, whether built into their software services or using ChatGPT, etc. The problem is that AI is not a replacement for a human CFO, and c... ...more
cfo ,Cash Flow Profit First &AI
August 21, 2025•6 min read

Running a business is hard work. Business owners take out loans or borrow money to buy equipment, vehicles, real estate, or pay bills during slow months. Valid expenses, but If the debt piles up and i... ...more
cfo ,Cash Flow Profit First Budgeting &Debt
July 15, 2025•6 min read

Christina Gutierrez talks with David Richter
April 1, 2026
Welcome to the very first episode of our Simple CFO Case Files series. I’m excited to kick this off by sitting down with David Richter to pull back the curtain on how Simple CFO was actually built, why this work matters so much, and how our approach to financial leadership came to life.
In this conversation, we talk about David’s background in real estate, the hard lessons learned from scaling without profit, and why so many business owners make good money yet still feel broke. We also dive into why Profit First became the foundation of our process and how financial clarity, systems, and accountability are what truly lead to financial freedom—not just doing more deals.

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