00;00;06;16 - 00;00;32;00

Unknown

Welcome to the Profit First for Real Estate Investing podcast. Every week we bring you top investors and experts sharing how they create clarity, cash flow and consistent profit. This episode is brought to you by simple CFO. Profit first. Profit always. Let's go. You like a lot of self-storage. Investors are syndicators and they're out there. You know, I call it adding it to the beast, right?

00;00;32;01 - 00;01;00;04

Unknown

And they don't focus on operations. And business is a very, you know, commercial real estate. Is it business first? You know, asset and you have to be a good operator or you will go belly up. And we're seeing a lot of that. So maybe I come from I'm prefacing this where I want to be a good, responsible operator, and I want to own the majority of it so that I don't have to be at the beck and call of possibly others you know, that don't understand the operation side.

00;01;00;07 - 00;01;17;05

Unknown

Hey everyone, it's the Profit First Story podcast host David Richter here and have Brea Hartman. I'm excited about this because I feel like so many people out there, when I go to these events and listen to people and the exit strategies, they're always asking about self storage. Like, when should I get into this? Or when's what should I do?

00;01;17;05 - 00;01;42;00

Unknown

How do I get started? So Brea is an expert. She actually has self storage school, which is amazing. So Brea, thanks for being on the show today. Absolutely. I'm so excited to be here. And then you talked with you about Profit First. Yeah. Well I wanted to get into your background a little bit, but I don't want like the I want to go into directly like how long have you been doing self storage and when did you find self storage on your journey.

00;01;42;02 - 00;02;02;10

Unknown

Amazing. Yeah. So we'll get right into it. So I actually jumped into storage about five years ago. So very much like kind of near in that Covid period. Yeah. And I actually was a gym owner, so I owned a gym and did personal training. And when I got pregnant, I was like, I had one accidental rental, which we laugh about, and I painted every single wall.

00;02;02;13 - 00;02;20;23

Unknown

And it kind of was like a setback. And I'm like, you know what? I'd have to own 20 homes in order to hit my, like, freedom number. And I knew that my gym business wasn't like the end goal. And so while I painted every room pregnant, I, actually like, listen to a podcast and it said no toilets, no tenants, no employees, like less issues.

00;02;20;26 - 00;02;39;16

Unknown

And I was like, oh my God, pick me. Like right here. Like I want that. And so I woke up at 3 a.m.. I bought a, conference ticket to go to self storage and it was in Vegas. I had didn't even know anything about self storage and that really sort of started just opening up this like vision of can I go bigger?

00;02;39;16 - 00;02;58;17

Unknown

Right? Like, I'm not this young, smart person. I'll these 22 year olds that know this information now, like I'm in my mid 30s, you know, I want to actually reverse engineer my life. And how can I do this with this non sexy business which is self storage Well that's pretty cool because yeah I feel like I went down the same road only with finances.

00;02;58;17 - 00;03;21;17

Unknown

And it's like making sure that people know where their money's going. And it sounds like you've found something where it helped you to get out of the rat race that you were in with. Sounds like the gym business wasn't the end all be all in the accidental rental that you're painting as you're pregnant as well, too. And sounds like you hit that critical juncture and you were open to it as well, too, and then open to listening to something else.

00;03;21;17 - 00;03;38;06

Unknown

And so okay, so then you get into self storage, like how does that go at the beginning? Do you find one? And you're like, yes, home run. Or is it like ups and downs. You're not getting one. Like what was the what was the journey of actually building a portfolio of self storage facility guys. Yeah. So well that's like the the hidden big question.

00;03;38;06 - 00;03;56;16

Unknown

Right. So I feel like when you get it was like 2020, right. Covid and there wasn't a lot of resources on self storage. And so it really like I had to dive deep and look and I did I went to YouTube University, I joined a group, and I just kept on, you know, beating my head against the wall.

00;03;56;16 - 00;04;11;13

Unknown

So it actually took me like 11 to 12 months to find my first storage deal when if I did it all over again, that's why we created storage school was it could be less than 4 to 6. And so, the joke in the family was like, is the baby going to come first, or is the self-storage facility going to come first?

00;04;11;16 - 00;04;27;06

Unknown

Has, you know, like Gary Keller, he wrote an amazing book. You know, the one thing and it's like, if you pick one thing and you focus in on it and put like a binder on for shiny objects, like you can go and do it. And I think I was naive, which is beautiful, right? You don't know what you don't know.

00;04;27;08 - 00;04;42;15

Unknown

And so I really dove headfirst and, you know, understanding, like, first the concepts that I kind of teaches, like, you have to learn how to find good deals, and then you have to learn how to analyze it. Right? No. Yes. No, and not waste your time. And then the third thing is you have to put in offers, right?

00;04;42;15 - 00;05;03;23

Unknown

You actually have to put in offers or you'll never buy your first storage facility. So I spent like six, eight months kind of going in circles, doing really good at the first two and then never putting in offers. So, I know to like, you know, complete your whole, you know, question. It's really about, if I came down to it's like, if you could do one thing over again, it's finding deals.

00;05;03;23 - 00;05;22;25

Unknown

Like, if you get really good at a superpower and you're good at going out there and talking to off market and self-storage owners, which are baby boomers who want to retire right now, like we have a huge, huge like crisis where people just want to retire and go do other things and they own their facility outright. You have the power, right?

00;05;22;25 - 00;05;50;29

Unknown

So if you bring an opportunity with that power of a self storage deal to someone else, they can give you the money and you can partner together. And you now have a little bit of equity carved off. Right. And so I found that out the hard way because no one wanted to talk to me. Like everyone I called brokers and they're like, who is this person talking and and so until I started finding deals and bringing, value right to others, that was really something that, woke me up and I'm like, okay, like, let me double down, right?

00;05;50;29 - 00;06;07;15

Unknown

To do this, to buy my first deal and then the second and then third. Awesome. So then how many have you acquired or like, what do you have today just so people can know, like that journey in its completion? Well, not completion. You're still on the journey. But like where are you at today? Yeah. So I own just myself.

00;06;07;15 - 00;06;27;16

Unknown

I own four storage facilities, so over 100,000ft². And I always say, and then I own others JV with partnerships. Right. And it's less about the amount. I think people know about this right now. Like, my, goal is to own like I buy 2 to 3 good storage deals every year, right? For the next like eight, ten years and on set.

00;06;27;19 - 00;06;44;19

Unknown

The goal is to, you know, 15 to 20 and that's it. You know, I don't need to be in as crazy syndication because I own the majority of these deals right now. And so that's been really nice because I like buying ones that are going to be cash flowing. And so you buy em, like, I'll give you an example.

00;06;44;19 - 00;07;09;16

Unknown

This is a smaller one, just it's, 10,500ft². So 83 unit, we bought it with seller financing for $500,000 with, $75,000 down, a 5.5% interest rate. Right. 25 year and seven year balloon, and not facility purely just cash flows. Like after you've got your, you know, your business expenses and your debt. Just 3000 to $4000 a month, right?

00;07;09;16 - 00;07;28;26

Unknown

So, and then with that, we're our goal is to sell it with a three year plan within 1 to 1.1 million. A seven and a half cap. And so someone might be like, well, 4000 doesn't sound amazing, right? But $400 was what I was getting with one accidental rental, right. And so that's a ten x ray.

00;07;28;26 - 00;07;51;21

Unknown

And this facility I run remotely, from, it's in Louisiana. I live in California. It's all the way across the US, you know, never thought I'd buy something in Louisiana. But there's sweet little markets with data centers and oil and gas over there, that people aren't really looking at for great prices. And you can, you know, drive revenue and increase force appreciation because it's commercial real estate.

00;07;51;24 - 00;08;13;00

Unknown

And you can do it, you know, faster than you can in residential. So a lot of people don't realize that is that residential? Like I buy a house, right. And I put a beautiful marble kitchen. My house is only going to appreciate based on the comps in that neighborhood versus in commercial. Right? I can buy it with value add, no website and very little marketing.

00;08;13;00 - 00;08;32;19

Unknown

And I can create systems and I can force that appreciation from $500,000 to 1.1 million. And that's because I added good operation on top of that. And you talk a lot about how do you drive revenue and how you decrease expenses and keep more profit first, like driving revenue and it's so true. Like any business, it doesn't matter.

00;08;32;19 - 00;08;55;02

Unknown

Like what business you're in, commercial real estate or others, you always have to think about those two concepts that you talk about. Okay, well then it sounds like you're doing less deals but able to keep more of it. Would you say that because I heard you say, like, I only want to buy 2 or 3 storage facilities, and I want to just, I guess for myself and for anyone listening, is that a lot or a little like or does it matter?

00;08;55;02 - 00;09;21;09

Unknown

It's like, is that what works for you? Because like 2 to 3 to me sounds like that sounds doable. Like 2 to 3 to be able to go out there and spend your time and focus and do all that and put offers in, I just want it from your perspective. Yeah. No. And I love it. I guess maybe that I live in this world of syndication, you know, where I feel like a lot of self storage, investors are syndicators and they're out there, you know, I call it adding it to the beast, right?

00;09;21;09 - 00;09;48;10

Unknown

And they don't focus on operations. And business is a very, you know, commercial real estate. Is it business first? You know, asset and you have to be a good operator or you will go belly up. And we're seeing a lot of that. So maybe I come from I'm prefacing this where I want to be a good, responsible operator, and I want to own the majority of it so that I don't have to be at the beck and call of possibly others, you know, that don't understand the operations side.

00;09;48;10 - 00;10;11;08

Unknown

So, yes, to answer your question, like you know that for me, I always like to buy like one, two, three and I focus on buying good asset classes that cash flow day one that have real value, that hasn't been extracted in good markets where there's not a higher crime rate. Right. People break in. And so you need to find these good, you know, facilities that then cash flow versus the amount people get.

00;10;11;08 - 00;10;36;08

Unknown

So stock in how many doors and units and square feet and all these things. And I'm like well no, tell me the bottom line. Like does it cash flow right. Yeah. You know, are you making money or I mean how much of an equity partner are you in that deal like this all matters. And I think there's a lot of fluff in this new world of, you know, social media where it's like, well, tell me, tell me the real goods.

00;10;36;08 - 00;10;52;28

Unknown

Like, don't give me the flat. Like, tell me the real stats, right? Yeah. Because the I always say there's a second rule in business, but you don't want me to tell you that right now. Yes. The second rule is I'll let you know. So first rule in business and David has this right is like revenue in first position, right.

00;10;53;04 - 00;11;11;24

Unknown

Profit first. And then the second rule in business. I hope everyone laughs is everyone's full of poop. It's this I have I had a four year old and you have to clarify with facts. Everyone's full of poop. So if you guys remember nothing two two amazing rules of business and you're going to do great. Yeah. Yeah, that's that is true.

00;11;11;24 - 00;11;35;11

Unknown

So then went on, this is so good. So if everyone is out there and they're full of poop, in your opinion, when should someone look into self storage. Like what's the bottom line there. Like what if someone has a business already and they're doing fix and flip so they're in residential? When's a good time to add commercial or like, you know, is it should they keep their eye on the ball or should they add something like this?

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Unknown

I like the you're no B.S. bottom line. Like for someone, I guess that's looking to potentially add this as a negative strategy. Yeah. So I think a lot of people, they wait and they wait on the sidelines and they're like, I have to own like 20 doors and I have to be in multifamily. And they know, you know, the first step, people go jump into multifamily because they're like was very similar.

00;11;55;00 - 00;12;14;26

Unknown

I did one accidental rental and I jumped right into self storage because I was like, I want to reverse engineer my life where I have time freedom with my daughter, and I can manage all my, my stores and my facilities remotely. And I have one, you know, I have a 1099 contractor boots on the ground versus an employee.

00;12;14;29 - 00;12;33;17

Unknown

And so that is very doable with self-storage. So I would say the two mess is you don't have to have a lot of money to get into self-storage. It's very true. And you have to go out there. I just take a lot of relentless action. Right. And it's not as hard as everyone thinks, because self-storage is a very sticky asset class.

00;12;33;17 - 00;12;54;07

Unknown

And so, like, 1 in 8 people in society use self-storage. And so I'm just fascinated. David, have you ever used storage? And you're like, yes, like I have used it ever. Yes I have. When I went in here to tell us, like, oh, when I moved from Indiana to Virginia and we downgraded basically because we weren't sure if we wanted to own in Virginia or rent.

00;12;54;07 - 00;13;13;24

Unknown

So we had a storage, you know, we bought storage for actually two years while we were there because we were like in a transition period of life. I love it. And I was like, yeah. So they say, like people use storage in an upmarket and a down market and they're only going to continue. Right. Like Amazon came three times yesterday to my house as I bought containers for more containers.

00;13;13;24 - 00;13;36;06

Unknown

Right. Yeah. We Americans like we just like stuff like that. We are a consumer, you know, public society and and so like with that, tenants become very sticky. So like on average in our facilities, tenant stay about, three years. So think about three years. And it's a subscription based business. So say we have 83 units, one facility.

00;13;36;06 - 00;14;04;04

Unknown

We have 400 units. And so if they're paying $110 for a drive up, right, every single month on a subscription based business, that adds up to a lot of cash flow, right? Yeah. And the and the retention time of that tenant. And so we've had just to give you a perspective, we had a, tenant stay for 15 years and, you know, so $15,000 or something crazy like that, that you spent on probably junk, right?

00;14;04;04 - 00;14;28;21

Unknown

You know, people are very emotionally connected to things. But to answer your question is people use storage like, in four ways. They call it the four D's, which is like, death, divorce, downsizing and then decluttering. And there's many other ways people use it. But, in a community, normally people find storage facilities within a five mile radius or a ten mile radius of their home.

00;14;28;23 - 00;14;51;29

Unknown

Right. And it's either convenience or price. That kind of sets the consumer you know, based on how they want to use storage in that area. So it's very interesting because it's very sticky, right? Like it's hard, like, for you if you're a dad or a mom or, really hard business owner to go move your stuff right from one location down the street if I raise prices by $5.

00;14;52;01 - 00;15;13;00

Unknown

And so what's beautiful that people don't think about in storage is that I have a month to month lease. Right? And every single month I had the opportunity to raise prices. And that could be based on you know, market supply and demand. It could be based on, you know, ins and outs. It could be based on, hey, I just want to increase rates because we call it a 711.

00;15;13;00 - 00;15;34;23

Unknown

So every seven and 11 months we increase rates by 6%. And that's a lot of money if you talk about it as 12% increase over that year. And so it's a very interesting. So you're constantly driving right. Revenue. You're constantly forcing appreciation so that you can buy it right, for a million and then sell it for 2.1, in the future.

00;15;34;23 - 00;15;53;00

Unknown

3 to 5 years is normally what we call a, a flip in self storage is three years. Yeah. But you get the point. Like someone's not going to move out and they'll go grab their U-Haul or go borrow a truck on a Saturday to go move out by raise prices for $5. But that's amazing. So you know what I mean?

00;15;53;00 - 00;16;10;24

Unknown

That's like a big concept that it becomes a very simple business model that you can just run over and over again. All right. I have to pause the episode real quick. If you're a real estate investor who's tired of wanting where your money is going or why you're closing deals but still feeling broke, you need to talk to a simple CFO.

00;16;11;01 - 00;16;31;29

Unknown

Simple CFO is profit first certified and fully endorsed by Mike McCall. It's the creator of Profit First himself. Our team specializes in helping real estate investors finally get control of their cash flow. So you keep your money, you pay yourself consistently and build a business that doesn't run on chaos. We'll help you implement the profit first system the right way.

00;16;32;03 - 00;16;59;02

Unknown

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00;16;59;08 - 00;17;22;23

Unknown

Now back to the episode. Awesome. Okay, now I like that. Now you said something that really caught my attention. You reverse engineered your life and then self storage was a big part of this. And I would just my first question around this is what made you realize you wanted to reverse engineer your life and you know that you wanted this versus what most people do.

00;17;22;23 - 00;17;40;17

Unknown

I just need to go get more or do more, and then eventually I'll have the time. It sounds like you were intentional doing it the other way around. Yes, but that's because I built probably one business wrong. And then, you know, you've had nine lives. You feel like nine lives. Yeah. I mean, I'm 37, so I still like I'm going to be in storage a very long time.

00;17;40;17 - 00;18;03;03

Unknown

They have a great opportunity. But I think it's important that people take the time to intentionally sit back and be like, what do I really want my life like, what's my big why behind going into an asset class, right. And my big why wasn't to, you know, I don't know how do I say this own a ton of of items and and incredibly crazy wealthy.

00;18;03;06 - 00;18;23;16

Unknown

I wanted to own a few facilities, and I want to remotely manage and make it very simple. I don't want options all my life. Like, the two things that I see a success is I get to spend really early. I get to have like, relax mornings with my daughter that's four years old. And I get to drop her off at daycare, like at ten, and I have no urgency so I can go home.

00;18;23;16 - 00;18;41;12

Unknown

And it's not because it's their home, right? It's if they can't get into the facility because the gate went down, you know, they're going to be okay for 48 hours, like worst case scenario, right? But if it's their home, they got to get in there at, you know, 2:00 am if the something leaks and so those are the two measures that I reverse engineered was what asset class.

00;18;41;13 - 00;19;02;27

Unknown

That's that. And then where is one that has a really low expense profile. And that is storage. And so do I want you to guess what do you think our expense profile for just business expense is? No debt in self-storage. Oh it's in your random. Yeah. Give you a percentage display. Oh, man. 20%, I don't know. Okay.

00;19;02;28 - 00;19;25;23

Unknown

No, this is good. So ours is actually 35 to 40%, depending on how big it is. In multifamily it's about 55% expense profile. And then in hotels it's about and glamping it's about 68. And so I joke because it's called a margin of error. Right? Yeah. Like I could be really stupid, right? Or just not a good business owner.

00;19;25;25 - 00;19;58;21

Unknown

And I have a little bit of margin of error to mess up if I'm brand new, right. And still feel like I can take a good margin home with me, that makes. So yeah, I like I like how you figure that out. It's like, what is going to bring me a sense of non urgency and then what's going to have a low expense profile because that lowers essentially your risk where if something doesn't go right or your occupancy and not a great market, you know, like if it's going down then you have more wiggle room at that 35% profile versus someone who's at the 55 to 80% or what, you know, like all that range

00;19;58;21 - 00;20;17;00

Unknown

that you gave this guy. Oh, man. So yeah, this is where, yeah. If you're listening to this, you need to go and rewind that, because that was really, really good because of what she set it up. Because she's setting this up like the profit first life. Like, you know, it's the whole concept of putting first things first in a for profit business.

00;20;17;00 - 00;20;38;16

Unknown

Your profit should come first, making sure you're protecting that and it sounds like you're doing that with your life. You know what you want. You want something that was remote. Simple. There is no urgency. You have relaxed mornings. You spend high quality time with your daughter and it's like you found that self storage ticked all the boxes that you wanted out of life, which I think a lot of people do that backwards.

00;20;38;16 - 00;20;58;07

Unknown

It's like, how can I do the thing that I'm good at? And then I can see what boxes I can tick after I have enough money. And it sounds like you did that backwards, but you also mentioned that you had a business at first and you did it the not so great way. So was that because were you kind of in a rat race there, or like, was there a lot of urgency?

00;20;58;07 - 00;21;14;29

Unknown

And then this had you sit down and be like, yeah, I know what I want now. Like I just wondered, what was that? What really was the catalyst as well. Yeah. Yeah. I mean, I mean, I was I worked for the state of California as an environmental scientist for Fish and Wildlife for eight years. So I was the cubicle lifestyle.

00;21;14;29 - 00;21;38;01

Unknown

Right. And, I did hunting permits, which is kind of crazy. And now I call, I just do you know, self-storage stuff now, but, same but different. And then I opened up a gym for five years, and I was the solopreneur and I there were lost lifestyle. It's hustle. I mean, you think about it, real estate agents to it, you are pulling around everyone else's time, which is a normal 9 to 5.

00;21;38;08 - 00;22;00;24

Unknown

And I laugh because everyone wants to go to their hair appointment. But no one wants to go to their personal trainer or gym appointment because you're right. And so it was just a very interesting, you know, there's a lot of emotions and things that come into play. And, contractors, a big thing if you're thinking about owning business, you guys right now is employees, right?

00;22;00;24 - 00;22;20;18

Unknown

Like, keeping good employees retention. When I thought about business, it was the hardest thing to keep, like herding cats to, you know, keep trainers in the door and doing the right thing and customer service first. And I just saw my profit really dwindle and I couldn't scale. And so it really hit me and I think I was pregnant.

00;22;20;18 - 00;22;36;00

Unknown

And you have all the hormones and you know, you're you either you're fill one one moment, you're on top of the world and the other moment you're dying. Right? So I was like, I somehow, you know, had that like, you know, awakening, you know, moment of like, you know what this person did self storage. And I think I can do it too.

00;22;36;01 - 00;22;54;23

Unknown

Right. And I just went for it. And so I when I say I did it wrong and I had a lot of pain for five years, I did everything myself. And now, you know, I, I do want to show your listeners like how easy and seamless if you put a good system in place, just like profit first you can replicate that with storage.

00;22;54;23 - 00;23;13;01

Unknown

Is that okay if I go into it really quickly, like two minutes on like what the operation system looks like, that is totally fine. I did have a question though. Like I have a burning question. Would you mind if I just interrupt you there? Yeah, I was, I I'm so curious. Was your passion at the time that you started the gym?

00;23;13;03 - 00;23;31;01

Unknown

Self-motivation to self drive the, you know, like the personal you wanted to be a personal trainer. Like was that a big decision for you to like? It sounds like you stepped out in faith in yourself and like, did that. Was that a passion of yours to start that? Yeah. And I think that is why like I think being a coach like I love seeing people have success.

00;23;31;05 - 00;23;46;21

Unknown

Yeah. And like come full circle. And I love the movement. I was a D1 water polo athlete to I went to college on a scholarship. So I thought I was like, if I create my passion like the people tell you, if you if you work, if you're passionate about something, you never work a day in your life, like, that's my dad.

00;23;46;23 - 00;24;11;14

Unknown

Love the is there is a great saying to this. Yes. And then at the same time, sometimes your passion doesn't need to be the business that you're in. And I learned that the hard way, like my passion was fitness and movement and excitement, and it really quickly dwindled. You know what I mean? When I try to intersect it with a business that actually was profitable and like, you don't see very many sorry, older trainer gym owners.

00;24;11;14 - 00;24;36;15

Unknown

Right? You just don't like. Yeah, think fall off because it's a burnout business. You know, unless you're Alex and Rosie, who's smart and scales it. Right. And so I had a really hard time thinking in, how am I going to scale this when I'm 45, 55 and 60? And if I think the big question that this week woke me up was, if I didn't do anything now, would I be happy with the life I had that like ten years from now?

00;24;36;17 - 00;24;56;21

Unknown

Yeah. And that question like made my like mouth drop because I was like, now, like I'm actually getting burnt out and I'm not having fun. You're asking yourself the real questions. Yeah. Because and that's the real question. Like if you're doing it, nothing change today. Would you be happy at where you're at? And I know it's like soul crazy sucking.

00;24;56;21 - 00;25;18;15

Unknown

And it's something that I have to ask myself. When we create business, it's like how intentional? Like every quarter and asking that even and how and designing my business now is like, will this really aligned or am I going through the, you know, the monetary goal, or am I going through the motions of what society wants me to go through, and then how can I do it more aligned?

00;25;18;19 - 00;25;41;01

Unknown

And I feel that's why that's me. I wanted to ask you that question because I heard the the like the line through everything that you're saying, where it's like you started this passion business, but it quickly became a burnout. But then you found your real passion was the things like coaching and your daughter and like the, the freedom, like the, the non-emergency, the relaxation.

00;25;41;01 - 00;25;57;27

Unknown

Like that's your real passion. And then you built a business around because I also heard you say, like I found self storage and if they're doing it, I can do it. Like I'm going to go out there and try it and at least go out there. But then it was a business that you might necessarily have a passion for when you first started, but it got you to what you're really passionate about.

00;25;57;27 - 00;26;21;11

Unknown

And it's the things that you really care about, like relaxing, like your daughter, like like being able to coach now and like train people, but on something that's a bit more sustainable, they won't burn out, you know, as fast as well, too. I think that's very interesting. And I love you. Asked yourself some deep questions there. So this is really good because this is where, you know, like what we teach profit first is really nothing new under the sun.

00;26;21;11 - 00;26;37;23

Unknown

It's like the seven habits. Put first things first where you thought the passion for the thing that you did was the thing. But honestly, now you're using the thing of, you know, the self storage to get you to what really matters, like which is the real thing, which is that time with your okay, I like this a lot.

00;26;37;25 - 00;26;56;18

Unknown

This has been yeah, it's so fun. And it's like, you know, you get it's a refreshing take on it because I feel like people are so driven and like these monetary goals. It's like if you just relaxed and sometimes it's just taken like a week, you know, vacation with your family and journaling, or if you don't have that time, it's getting up early and journaling every day.

00;26;56;18 - 00;27;16;13

Unknown

Like, what do I feel called, you know, to do? And sometimes it's not that, you know, you go by that business and then you have more time to go do what you really want, right? Yeah. And then you can somehow figure out creatively how can you implement it too. So like, yeah, I one other thing that I think is really neat is like, I want to have Teacher Summers, like I intern as a teacher because I was like 099.

00;27;16;13 - 00;27;36;24

Unknown

I think I wanted that. It was awful. Oh my God, I'm so glad. I thought as teacher with like, you know, but I now in like I'm a coach but I get to had my goals. I have 6 to 8 weeks summers with my girl and travel when an RV to our storage facilities and use that as like a way to like, learn about real life and business.

00;27;36;26 - 00;27;53;23

Unknown

And so, you know, I think very much intertwining like those two and you really can, you know, be multi passionate and make money. And I think that was something that, you know, people don't talk about just like, oh, McMichael make money. Figure out where you want to make money, where it's like or hey what how can you reverse engineer.

00;27;53;23 - 00;28;20;15

Unknown

Just be smart like profit first. And that's where you're going to find the most happiness and the most fulfilling. It is when those two, like I said, Venn diagram, they collide right now I love that and I love what you've done with this. Okay, so now that you've really engineer reverse engineered your life and now you're teaching other people, like if this is the path, like if you like breeze path, if you if you're tired of the burnout, you're tired of waking up every morning on that rat race bridge.

00;28;20;20 - 00;28;39;18

Unknown

How do they get in touch with you? Like, I know you teach this now and obviously you're a coach, so where can they go if they want more of Bri? Because I like Bri. Like, honestly, if you're listening to this podcast, I did not. Bri reached out to me randomly. I usually do not answer these emails for people that want to get on the podcast, but I there was something different about Brie's email and just her personality.

00;28;39;24 - 00;28;57;08

Unknown

Now that I've interviewed her on this, I'm like, okay, how do I send people to you? Because I love your mindset and like the heart behind it. Like you're really helping people get to what they want and their why out of life. And you're just using self storage as that tool. So love that long winded ness. How do they get Ahold of you?

00;28;57;09 - 00;29;15;01

Unknown

So like, what if the site if you guys are interested in like wanting to buy your first facility. So that's why we created self storage goal is like having a community of people. It's stronger than well right. And jumping from you know residential and commercial can be really scary. And so that's why like Self Storage School was founded.

00;29;15;01 - 00;29;30;10

Unknown

And so it's a 12 month program live program. And we really walk you through like how do you find good head and off market deals. How do you analyze them. Say yes or no or number. And then number three, like how do you put offers in. And then the fourth one that's important because you're it's a business. How do you operate it.

00;29;30;10 - 00;29;52;18

Unknown

Right. How do you increase that value. So if you're interested if you actually go to self storage google.com or you can just send me a DM, this is my business number. If you send it to you and you say school to (916) 579-7209, I will send the application. And then I'll also just because I want to give your, you know, your listeners something to use.

00;29;52;18 - 00;30;11;16

Unknown

And that's actually helpful. If you actually send me, you know, school and then say offer, you know, calculator, I'll send you guys a storage offer calculator and you can actually start to learn how to, analyze a storage deal and understand, like, what is that offer range worth? Like, is that facility worth this amount or is it overpriced?

00;30;11;16 - 00;30;29;22

Unknown

Because a lot of these sellers, you know, on some of these loop net and crazy sites want stupid prices, right? So don't make sure you buy it. Right. You know, buy it. Right. You know, you don't need to buy your first facility by yourself. Like, definitely do it with like a group of people that can help you de-risk yourself and then make more money.

00;30;29;24 - 00;30;44;03

Unknown

So self storage school.com. Or you can text her at that number. But I just think this is if you're wanting something more out of life and if self storage can help you get there, this is a good place to go. And you can already tell she knows your stuff. She's got that stuff for you to get started already.

00;30;44;03 - 00;30;58;26

Unknown

And if you need that extra hand-holding, if you need that program, that's where you could go. Self storage school.com. Honestly Bri, this has been awesome. I was not sure what to expect and this blew my mind. So I'm like, this is really good stuff. I'm glad I've gotten to know you. Sounds like you've got your head on straight.

00;30;58;26 - 00;31;15;04

Unknown

You got the priorities. You're putting the first things first and then you're really using this business in this tool to help get to what you really want, which I really admire. So thanks for being a great guest. And if you're listening as, out there and you're like, you know what? This all sounds great, but I am like, making money but feel broke.

00;31;15;10 - 00;31;32;12

Unknown

Where's all the money going? I need help, and you have no idea. And you don't love the financial side. That's where you can reach out to us. Simple cfo.com. Like, I want to make you feel safe. I want to help you. I want you to if you're going to go out there and do self storage, or if you're going to go out there and do any type of business, I want to make sure you're keeping it for you have systems, keep it.

00;31;32;17 - 00;31;48;08

Unknown

So that way you can really buy your financial freedom. So that way you're using that money from whatever you're doing to be able to get what you want, just like Bree has done here, which has been so amazing. So Bree, again, thank you. Is there any last minute advisor, a couple sentences here that you'd like to leave with our audience?

00;31;48;10 - 00;32;08;03

Unknown

No, absolutely. Just bet on yourself. You can do it. And then definitely say hi. If you come over to Instagram just at for the Investor, that's me. You probably see my little girl, but I love saying hi to real people. Like, definitely come over and say hi. Yeah, well good stuff. Thank you Bree. And remember to make profit a habit in your business and not just an event.

00;32;08;05 - 00;32;19;24

Unknown

That's it for today's show. Be sure to subscribe, review, and share this episode. If you're serious about financial systems and keeping more of your profit. Visit simplecfo.com to take your free discovery call today.