00;00;06;20 - 00;00;28;21

Unknown

Welcome to the For Real Estate Investing podcast. Every week we bring you top investors and experts sharing how they create clarity, cash flow and consistent profit. This episode is brought to you by simple CFO. Profit first. Profit always. Let's go. Today we have one of my favorite humans on planet Earth, Rich Lennon. He has a wealth of knowledge.

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Unknown

He's done real estate investing, anything you can think of and been very successful. He also does lending now. And he talks about how do you make that shift from wherever you are now, either in real estate or outside, to having a seat at the table as a lender. So even if you're active, you could do it. If you're passive, you could do it.

00;00;46;07 - 00;01;06;15

Unknown

If you're not in real estate, how do you get to that side? It's such a conversation that I think is needed, because if you don't know this side of the real estate world or whatever business that you're doing now, I want you to have this piece. And Rich gives it step by step and helps you get to that side, becoming a lender and how that world works.

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Unknown

Enjoy the episode. I have been looking forward to this. If you are on listening to this right now, this is going to be one of my favorite episodes because we're interviewing one of my favorite people on planet Earth. I've got Rich Lennon here. So rich, thanks for being on the show today. Thanks, David. Thanks for having me, man.

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Unknown

It's good to see you. It's been a little bit, so it's really good to see you. Oh, man, so I do. If you are listening to this, I have to be very clear. Like Rich is one of the people. If you're listening to this right now, you wouldn't be listening to this if it weren't for Rich Lennon. Like he was one of the people that helped me springboard into simple CFO.

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Unknown

The profit first world like Rich is huge props. A huge person in my life that helped me in in a very crucial time of my life as well too. So rich, I want to publicly thank you for that as well on this podcast. Man, you always say that it's just not true, man. Nothing was going to hold. You didn't need anything.

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Unknown

You were going to go out there and crush it just like you are now. And you know, it's been it was a great journey. And, you know, we certainly spent some time together and but yeah, like I appreciate that. But you supported me too. It could have gone many different ways with people because I was. If you don't know this, if you're listening to this podcast, this very special episode, then I was actually working for Rich in his real estate company, and that's where I came to him after, you know, like working for him for I think it was like 18 months or like 15 months maybe at that point and said, I've got this

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Unknown

idea, you know, those famous words which is like, tell me, tell me about this idea. And he supported me the whole way, and not everyone would do that in that situation. So that's why I'm extremely grateful for that, because yes, I probably would have still taken the dive, but it was nice to have because, okay, here's the other kicker.

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Unknown

Rich was my first client. He believed in me so much that he became my very first client back then of simple CFO. And so he will always have that moniker of first client of simple CFO, which I'm super excited that we got to work together. Even in that capacity. It was it was a good time. And, you know, where we found each other was on a networking cruise of real estate investors.

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Unknown

So if you're listening this, go to the Investor Addicts Facebook page. Like that's that's I yeah I can't recommend that enough. You get stuck on a cruise ship with investors and lenders and, you know, people that make deal makers and you never know. You never know who's there and who's going to be who's going to be a connection for you, but who also could turn into a lifelong friend as well, too.

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Unknown

So, rich, I want to talk about what you're doing today, though, because you've done so many cool things. And we have like we have been through so many things together from the podium days and setting up CRMs to doing real estate together. And yeah, we've done we've done so much stuff. But you're in the wedding world now, today and you're.

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Unknown

But not only that, you've like you've hit financial freedom in your life. So I want you to talk about like tell your story now and like what you're able to do and like, let's get into the lending world because I've loved your journey and being like, getting a glimpse of what you've done. Well, I appreciate that, David. And you know, before you tap me, you know, too hard on the head there.

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Unknown

Let's not forget that, you know, you're the one who found like $800,000 in my books and you're like, oh, look, the money's right over there. And I was like, oh, wow, that's super helpful. And but yeah. So, you know, really, it actually was around that time we're getting that finding that money in my business really started to give me some of that freedom.

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Unknown

And that really culminated in 2020 when Covid came down. And yeah, I like watching employees and you know, how it was. And I just shut it down. We're just going to like every quarter. We're going to make it smaller and smaller. And you know, the wife and I just kind of did the calculation and it was, you know, tell you about this a little bit earlier.

00;04;51;23 - 00;05;12;24

Unknown

And, you know, the wife and I did a calculation. Okay. You know, we don't actually have to work anymore. And so like what do you do next. And I just fell in love with lending and traveling. Right. So I lend my money out, do a couple hours of work on the front end, do a couple hours of work on the back end, and, you know, I earn 30 to 50% return on my money.

00;05;12;29 - 00;05;32;08

Unknown

You know, I lend a fair amount of money. I've done a couple hundred of these deals and man, it is it is the best, you know, and it's really allowed me to. I was telling you, I just got back from South Africa. I was there for a couple of weeks with friends. We were just hanging out. And then I'm off to Argentina in a boy.

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Unknown

It's only two months now. Now that I think about it, and we're going to be down there for two weeks. And so yeah, lending allowed me to do that. It's been really, really great. And you've gone from like operator working in the business, doing the flips, doing that type of stuff to now being in the lending world. Like, I know you said it was a lot of when you got that cash, but is that had you always wanted to be a lender and like, were you lending before?

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Unknown

Was it like, oh, I've got some cash, let me go and do the lending now? Or like, I just wondered how you got into that side and like, you leaned into it hard. You lean into it hard, which is awesome because now you're helping a bunch of people that need the money, you know, in the area that you're that you used to work in a lot.

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Unknown

Yeah. You know, I had been lending almost since the beginning of when I was an operator and going out and doing lots of flips and buying rentals. I was a buy and hold guy who did a lot of flips to kind of pay the bills, rent to build the wealth and, you know, did that for a long time.

00;06;27;08 - 00;06;43;27

Unknown

But I was also building up my IRAs. You know, that cruise that we were on was an IRA cruise, and I and I started with smaller dollar amounts and I had to work my way up. And so but really when I had now I'm six, seven, eight years down in the future, now that becomes more of a nest egg.

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Unknown

And I just started doing that to an extreme and like doing more and more. And then, you know, I really started thinking about like, how do I get a greater return, you know? And so I just started fractional those notes and, you know, the old the old school guys call that a rap. You know, there were some guys that were doing raps a long time ago with small dollars on big dollars.

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Unknown

I had a different problem. I had to move slightly different, higher dollar amounts. I had to move it. So I wasn't interested in moving $5,000 a time. So yeah. So I started doing that and I realized he was just like the easiest job ever, you know, in that I always understood that being the bank was always the best seat at the table.

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Unknown

The mortgage gets paid off. That's what we get after the taxes, right? Those taxes. Right. But after that, you're the only gets paid right. You know, for the investor for everybody else. So it sounds like as you said, it's the easiest thing you would say this is easier than when you've had short term rentals flips, long term rentals like you like the lending seat better.

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Unknown

And it's easier than those seats. So so for the best seat and here's here's why is there is the risk that you take as the lender is, in my opinion, the smallest amount of risk. And when I was buying homes, I would buy them in a classic value of 70% minus r v. And as you know, we were doing marketing to get those numbers like we had to do marketing for people to call.

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Unknown

And so we weren't like, the margin wasn't really that 30% because you're spending it on marketing. So as the and it's a whole job to go out and do the marketing and find those deals. But as the lender, someone else underwrites the deal at 70%. And then I ask for ten, 10% more. And so now I'm getting the deal at 60% that if I ever have to take it back, it was easier than what I was getting before with the flip or whatever.

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Unknown

Like now, someone else is doing the marketing, now someone else is getting it under contract. Now someone else is like going to the closing. You know, somebody else is doing all that stuff, and I had a better position than they did. And so they would do the work and then I would get my return. And that's what makes it so easy.

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Unknown

You can't do it right. You got to learn a couple of things. You could wire $100,000 and not get to the correct place. That's a problem. Right? But it's also it's also very systematic where you're like, okay, you got to do these checkbox things. And if you do those checkbox things, you're going to be good. You know, people by millions of homes every year and record a mortgage.

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Unknown

It's not like it's rocket science. It still has to be done correctly though. Yeah. Which is interesting because you in the lending seat. I love how you frame that. I don't know if I've even thought of that before, but especially if you've been in real estate and you have the experience of flipping or wholesaling or doing something active with that property, your worst case scenario is you get the property at a better rate than what the other people are getting at, you know, like at like the 60 or 50% on the dollar, whatever it is of what you're lending, which it helps to have those skills.

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Unknown

So would you recommend who do you recommend become a lender then? People in real estate, people outside of real estate like doesn't matter. Like, I certainly think entrepreneurs who have created capital lending is a great spot to be. Yeah, you have to learn a couple things, like you have to learn to underwrite a deal, and there are a couple things that you need to do.

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Unknown

But I what I see now is I call it the Capital One effect. Like I'm in Richmond, Virginia, and there's a bunch of executives over there at Capital One that make money and they put aside and they are lenders in my own market, like so I see them right there, just the, hey, I'm a dentist, I'm a lawyer, I've created some money.

00;10;23;13 - 00;10;42;07

Unknown

Now I want to move it. I want to like, I want to imagine my life of, okay, if I have this $100,000 and I make 50% return on my $100,000, what does it look like in five years? You know, and then and then, okay, now they start to see retirement. And so I see that there's a group of people that actively do that.

00;10;42;10 - 00;11;07;21

Unknown

Yeah. So what you're doing, does it seem like that the people that would go down this road, they need to have the capital from their business? Or do you like working with people that have some of the smaller like for the traditional wrap that we learned of, like the 5000 or like, where would you say a good benchmark is to start for what your you know, what you're doing specifically with a fractional wrap or frac wrap?

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Unknown

You froze up on me a little bit. I don't know what the question was. I got to get the question again. Yeah, it's I hate Riverside sometimes because I like freezes out there. But that's where I was wondering if what's the dollar amount to start out like. Is it five K or 10-K. Like if you're doing a fractional wrap or like the things that you're doing, do you need more capital?

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Unknown

Is it a 25 K for a 50 K for like I'm just wondering where yeah, I do think they start to really make stuff like this work and be beneficial. You probably need at least $50,000 to begin to move the money. It's a different skill set to do it with, with money that's below $50,000. So, you know, this is more this is more for okay, I've built up some level of success.

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Unknown

And now I want to say, okay, how do I how do I put that money to work for, for you. Okay, I like that. So I don't like the ones. And I'll tell you why. And this might not be popular opinion, but I'll tell you why I don't like the models where the the boots on the ground, the investor, the the meat.

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Unknown

I don't like it when they don't have skin in the game. It's the same thing. I don't like when the person I'm lending the money to the the flipper. I don't like it when they don't have skin in the game, and the flipper needs to be in a first lost position when it comes to me and them. And so I do think if I'm the dealmaker, that puts it together, because in a fractional wrap, you combine your money with someone else's money and then you lend it and you receive the arbitrage off the off the interest.

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Unknown

And I think you have to have enough skin in the game that you could lose the money, and then you'll be a good steward, because I find that people who make mistakes are the ones that are not at risk. No, that's really good. So you want them, you're going to lose. Yeah, yeah, yeah. And so if I'm going to teach someone how to do it, I they need to have skin in the game with their ultimate clients, you know, because and I'll just tell you what the fractional fractional wrap is.

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Unknown

And so I'll do my average loan is an average loan is $200,000. It's a couple pennies less. But let's just say it's $200,000 and the property is worth $300,000. Right. So that's just a standard flip. You know, they got they got it under contract. And they're going to be able to do the whole thing for 200 and sell it for 366%.

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Unknown

But we're going to keep the math easy. Yeah. And so I will you know, the way almost all hard money land loans are at 20%. They're going to either use that number with points, they'll use it with origination fees, they'll use it with lawyer fees or whatever. But it's going to be about 20% to borrow the money. So I'm going to lend it to the flipper at 20%.

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Unknown

Okay. And now I have to come up with $200,000. I am going to bring $100,000 on my own money, and then I'm going to go to $100,000 from my private money lenders that I've been borrowing from for a long time, someone who wants a double digit turn of like 10%, and they're going to give me their money at 10%.

00;14;21;04 - 00;14;45;21

Unknown

So my $100,000 earns 20% on its own, and then I get the arbitrage or the other 10%. So now I'm running 30% return on my $100,000 that I have invested in the deal. And the reason I'm able to get another thing that I do think is key to success is when I go to my underlying lender. I do think it's really important that I'm at risk before them.

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Unknown

And so what I do is I take a first position loss, like I lose $100,000 before you lose any money, right? So now I'm in a first position loss. We share the note. It's only one note, one D to trust. So they're effectively at like a 30 to 35% loan to value earning a double digit return. And so like that money is very much a yeah.

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Unknown

No kidding I just made 30%. And if I, if I if in the same deal, if I put only $50,000 into my own money and I put $150,000 for my friend at 10%, then my then my return goes up almost a 50%, right? And the less I put in the deal, the higher the return, right? So if you if you have $100,000 to invest, you only have to do two deals a year, earning 50% return on your money.

00;15;40;19 - 00;16;03;08

Unknown

If you can find those pieces to the puzzle, you gotta find a private money lender. A lot of people have friends that will invest at a double digit return at 30%, and if you don't have it, you can learn to speak about it and you'll find that type of money, it's readily available. And so teaching. Yeah, well, I teach him how to do the rap.

00;16;03;10 - 00;16;24;00

Unknown

I don't focus on necessarily how to private. I don't necessarily it's on the private money piece of it. I've raised a lot of private money, a lot of a lot of people that I've teach up. We teach them how to go get private money. That's not what we really focus on. We focus on how do we really do that fractional rap, how do we find our client like who's who's going to be our client?

00;16;24;01 - 00;16;42;02

Unknown

How do we find our attorney? How do we make sure our paperwork is correct? How to make sure we're doing the underwriting correct. So we really focus on that piece of it. All right I have to pause the episode real quick. If you're a real estate investor who's tired of wondered where your money is going or why you're closing deals, but still feeling broke, you need to talk to simple CFO.

00;16;42;03 - 00;17;15;05

Unknown

Simple CFO is profit first certified and fully endorsed by Mike McAuliffe's, the creator of Profit First himself. Our team specializes in helping real estate investors finally get control of their cash flow. So you keep more money, you pay yourself consistently and build a business that doesn't run on chaos. We'll help you implement the profit first system the right way, so that the financial processes you've been missing, and give you a dedicated fractional CFO who actually understands investing in keeping track of your numbers on flips, wholesales, rentals, private lending, all of it.

00;17;15;05 - 00;17;51;21

Unknown

So if you want predictable profit instead of living, deal to deal, head over to simple CFO and book your financial clarity. Call today. That's simple CFO. Stop living in confusion and start keeping the money you work so hard to earn. Now back to the episode. Okay, I love this. This is so cool. Let's go then. Down the road, you told us what a factual rap is, and you told us where you're getting the returns and you're telling, you know, like, how it all works and then you're teaching the actual rap portion.

00;17;51;23 - 00;18;07;20

Unknown

So then from there, how many deals a year are you thinking that you only need to do two at 100 K to get to 50%? Is that what you were saying?

00;18;07;23 - 00;18;27;04

Unknown

Yeah, you paused on me there again, but I think you asked me about how many deals that can you do or like the purpose of the deals. Yeah. And so I think that the more yeah, it's like the, the more it depends on how hard you want to work. And that's the honest answer and a combination of how hard you want to work and how much money do you want to move.

00;18;27;06 - 00;18;51;02

Unknown

And so if you want to do twice as many deals, you can take your return from 30% to 50%. Not a big deal. If you're doing four deals a year, it's a big deal. You're doing 50 deals a year, right? Because now you have to go in. And now I'm only in at 25%. So the bigger the money gets, the laser you get.

00;18;51;03 - 00;19;16;27

Unknown

I'll just speak from experience. You're kind of wanting to travel and you want to do other things. So then the bigger the money gets, the okay, I'm not going to work as hard, right? So if you have a large chunk of money, you're not going to earn as high return unless you want to work that hard. But early on, you know, early on in your career with anything under a couple hundred thousand dollars, you should be able to move at 50%.

00;19;17;00 - 00;19;36;11

Unknown

At what point then does it become a business like, do you would you not want to scale it too hard because like you, I feel like are more on the I want to just do what I can do versus creating this massive empire of like, okay, now I've got people and staff and all this stuff and becoming like a hard money company.

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Unknown

So like, would you say that this could be a business that someone, if they wanted to go and take it, they could run hard with it if they did want to work super hard and this was all they did, it could certainly be a business. And for me, it really has become a business. Yeah. And, you know, we're we've grown to be one of the largest hard money lenders in our city.

00;19;56;21 - 00;20;18;11

Unknown

And it's a it's a fairly decent, decent number. And you know, it's not you know, it's not if you're even if you're only moving, you know, $6 million a year and only half of it is your, your money. You're making a 30% return at a minimum on like a $3 million million 900,000. And like with almost no overhead.

00;20;18;11 - 00;20;45;29

Unknown

And so it can easily become a very profitable. I've chosen and I teach my students to stay local because you have a chance to make a mistake by not knowing the underwriting, you run into trouble. If you can't walk out and touch it like, oh, it's weird. You know, I haven't heard from the flipper in three months. Let me drive by the property and, like, open the front door, you know, and like, having it local is, I think, one of the keys excess.

00;20;45;29 - 00;21;11;04

Unknown

I've seen some friends who have gone outside of their market. They're like, I'm going to lend over in another state. They have no idea. They don't know the rules. They don't know the paperwork, they don't know any of it. So I just encourage you to stay local. But you can absolutely, you know, 15 to $20 million in a local market for a hard money lender is a very achievable number if you wanted to drive it like a business.

00;21;11;07 - 00;21;28;02

Unknown

I love that. That's pretty cool, because and I like the way you're doing it, because it's not like the traditional sense, like, oh, I've got money. And then I go out there and do this. I feel like this is something that is teachable, doable, and very appealing to every party, you know, out there. And especially, you know, if you're staying local, you get to know those flippers.

00;21;28;02 - 00;21;48;09

Unknown

You can go and drive by. I think that was really great advice of staying local to your area. And I love it. Like, this is not something that a lot of people talk about. This is different. You know, like in the lending world, no one really teaches it. You know, you could walk into, like any room in America and your client because your clients are free, because you can walk into any room in America says, who wants money?

00;21;48;10 - 00;22;10;04

Unknown

And like every single person raises her hand. Now you can say, okay, let's talk about let's talk about terms. And people maybe start to take put their hand down. But if you specifically go into any Ria in any city in America, and then what are their like? Even in our mid-sized town, there's like ten Rias and you can go into any of them and say, who wants to borrow my money?

00;22;10;06 - 00;22;27;06

Unknown

Walk out of there with like seven business cards? Yeah, yeah. And so you don't have to pay for that client or they just comes to you, right? They're pursuing you versus you pursuing them, which is nice because you've been on the other side, like you were saying, you have to dish out the marketing just to get the phone to ring.

00;22;27;08 - 00;22;47;13

Unknown

You know, for us to be able to go out there and by the house. So yeah, I like. And so now people like send you deals that are already like they've already underwritten and you get undue own underwriting. And especially if you're not a real estate investor, that might sound like difficult. But in reality to get a pretty good comp is fairly simple nowadays.

00;22;47;19 - 00;23;13;17

Unknown

You know, there's 4 or 5 really good algorithms, and then you just take the average of the four algorithms is a pretty good way to tell you what the house is going to be like. And, you know, I used to buy houses doing something the same way, right? We underwent them the same way. And that was going to be a question of mine if you underwrite them the same, like if if someone's in the real estate world, like you said, hey, I'm a flipper who's created a lot of capital.

00;23;13;19 - 00;23;40;24

Unknown

You know, if I'm a flipper who's done a lot of capital, then you should have that underwriting skill. Yeah. Although, let's be honest, most of them don't, right. Most of them don't have that underwriting skill. We try to teach it to them. You know, we've created our own little training for them, you know, because they. And that's only just because when you take people, because everybody wants you to fund deals, like you take all those cards and like seven people ask you to fund the deal, you have to have a process to figure out which one is the good one, which was the bad one.

00;23;40;24 - 00;24;10;00

Unknown

And, you know, so we, you know, just a little bit of training on like, oh, this is how you actually go and get the information. Goes a long way in there, appreciative by the way. And they become repeat clients, you know. But you can you know, I always tell people you can it's a fairly in a in a normal neighborhood, a normal neighborhood, you can just take the average of like Zillow, Realtor.com, Redfin, and man, I forget the other one that we use sometimes.

00;24;10;02 - 00;24;30;01

Unknown

Com then just take those four and you do the average of those four. Then you're going to come up with what is approximately the average of the home in that neighborhood. And you're and so you go with that number. And when you're because it's the average listing price in that neighborhood, you're going to renovate the homes that you're going to be above that price anyway.

00;24;30;02 - 00;24;53;06

Unknown

And it's a pretty safe and reliable. There's no safe. There's a pure way to underwrite that. And, you know, local real estate agent that you might need an aria probably run some comps for you as well. Okay. So you're teaching them how to. Yeah. Yeah. How to underwrite, how to wrap the deal, how to structure it. And you're big on paperwork.

00;24;53;06 - 00;25;16;14

Unknown

So like I'm sure you've got all that in line for them as well too. Yeah. Yeah. So and it like it's just do it like Wells Fargo does it like it's not it's not. The checklist is pretty clear. The only skill set that a private money lender brings is the speed to make the decision and to deliver the money in a friendly, kind manner.

00;25;16;17 - 00;25;35;13

Unknown

Like those are really the only things you need to do to be successful. I love that, I love the the speed and then underwriting the deal, and you're teaching them how to do something that not everyone is doing out there. And you become one of the sexiest people walking into a Ria. I've got money, I got it here to lend, and you've got it in a.

00;25;35;13 - 00;25;50;17

Unknown

And I like that you're teaching people because a lot of people say they're private lenders, but they've never been taught they don't have a process to fall. It's like whether they've been in the real estate game or not, just like, oh, I've got money. Maybe I could start lending it and then they lose their shirt, you know, because they haven't been on the lending side of the table.

00;25;50;17 - 00;26;10;02

Unknown

So sounds like you really help them understand the thought process of a lender, because that is a different thought process than being a flipper or a wholesale or anything else. And you have to, you know, you can't rely on the on the professionals anymore. You can't rely on that attorney, can't rely on the insurance company. Like you have to know what the policy.

00;26;10;02 - 00;26;28;05

Unknown

You need to put your eyes on it and like, know what to look for once you know what to look for is just couple words, making sure that everybody's additionally insured with the correct entity and the right mortgagee. And like, it's not rocket science, but man, it's important to do, you know, and everything works out great until it doesn't.

00;26;28;05 - 00;26;56;21

Unknown

And another thing we try to teach is like, what is the morally correct thing to do? As the lender, we see a lot of immoral things that go on sometimes. And, you know, when people like stack their penalties and, and, you know, people don't understand the contracts they're signing. And we really, you know, really try to teach the morality of it and doing the correct thing and that, hey, man, you're earning 30 to 50% return.

00;26;56;21 - 00;27;16;21

Unknown

That's good enough, you know? And now do make sure that you're protecting that client so that the client comes back. Yeah. No, that's really good. I love that part of it. But it seems like the end goal for the people that you're working with is being able to lend the money to get those types of returns to work, however hard they want to end it.

00;27;16;21 - 00;27;38;13

Unknown

Yes, yes, that's exactly right. That and it's a skill set that you can do. It's a skill set that you can do forever. It's why all the gray hairs at the beach are in paper. And they've been telling us that since we started. Right. Like right 15 years ago. Right, exactly. Now I got some very good smart later.

00;27;38;14 - 00;28;02;18

Unknown

Yeah, yeah. So that's good. Yeah, man. Like I said, if you're listening to this, rich is one of the highest integrity people I know. I brought that up is one of the things he teaches. The way that if you go through and become a lender and go through what he teaches and trains, like, he's even teaching you that side, which is why I have him on the show.

00;28;02;19 - 00;28;20;13

Unknown

I can't endorse him enough. Like Rich. How do people find you for this training? Because if they have money that they want to do and become that lender and work however little or much they want to like, you're one of the only people like I would trust, especially in this lending world. So like, how do they get Ahold of you?

00;28;20;15 - 00;28;48;12

Unknown

Absolutely. The best way is to text me email is not great. And then calling is not great. Seeing is the best and that number is (804) 601-0330. And just text me and say you heard your heard, and you might be interested in learning more about a fractional wrap. And yeah, I'm happy to talk to people. Awesome. You heard text his number will have that number as well too in the show notes.

00;28;48;12 - 00;29;19;16

Unknown

But (804) 601-0330. Correct? Yes, that is correct. Cool. So text him. I can attest do not call or email, so text and text him. He will answer your text message I promise. He is a great he can't. He is great at texting back, but he also builds batteries in his life too. He he that which is great, but my phone has closed on my phone have not been on for it's true, I remember, I remember you going through that and that was that.

00;29;19;19 - 00;29;38;17

Unknown

I know that was freedom to you two of one of the big pieces. Well, cool. Well, this is how you get Ahold of him. If you're interested in working with Rich. Rich doesn't have this team that you're going to be worried like you worked with Rich Lennon. He's teaching you how to do these raps and making sure that you're doing it right, that you have the correct paperwork, that you know how to underwrite that deal.

00;29;38;18 - 00;29;55;19

Unknown

I cannot recommend him enough. Like I said, he's been a huge influence in my life and he's still out there helping a ton of people, even when he doesn't have to. Like, he's going to be sitting on the beaches, you know, like sipping, sipping the drinks. And he wants to help you in this area. Which is why I love this.

00;29;55;19 - 00;30;12;10

Unknown

Because if you are starting to become a especially if you're listening to this podcast, I would hope at some point, if you're listening to this podcast and you're actually doing deals, you start to stack cash. That's what the first method is all about, like getting profitability. So if you if you got the profitability, this is the guy. Like that's the next step.

00;30;12;10 - 00;30;44;29

Unknown

We do have multiple of our clients that go through this stage where they went from going out of business and now they're like, what do I do with all this money? Go talk to Rich Lennon. You know, it's like, go talk to Rich is one of my first things. So this is good stuff. Rich, I appreciate the knowledge that you imparted today and the importance and the key pieces of becoming a lender, and like how you teach those key pieces as well too, because I think if you don't know this stuff, you can get into so much trouble hot water right away if you try and do it and you don't have the proper setup

00;30;44;29 - 00;31;02;01

Unknown

or you don't have the proper mindset, I would definitely recommend Rich so you can learn and get the key fundamentals of what he's doing and earn crazy returns as well too, while you're helping people. Because Rike Rich said it's integrity move. So it's making sure that it works for all the parties. And he's taking care of his lenders.

00;31;02;02 - 00;31;24;12

Unknown

You know, it's like just the whole mindset there. So text him (804) 601-0330 if you're out there saying, good gosh, I wish I had money, like to be able to do this, go to simple CFO. Com and schedule a call with our team so you can stack some cash. Like we help Rich the very first year that first year find that find the money.

00;31;24;16 - 00;31;38;02

Unknown

So you can actually do this stuff right. So if you're making money but feeling broke go to simple CFO. Com I want to help you not feel broken. Then you're going to reach out to Rich, and he's going to put your money to work and teach you how to put your money to work. So that's good stuff there.

00;31;38;03 - 00;31;53;19

Unknown

And Rich, thank you so much for coming on, and thank you for being a friend of me all these years. So yeah, thank you David. It's always a pleasure, man. Thanks for having me. That's it for today's show. Be sure to subscribe, review and share this episode. If you're serious about financial systems and keeping more of your profit.

00;31;53;20 - 00;31;58;09

Unknown

Visit Simple CFO to take your free financial clarity call today.