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Solocast Episodes
David Richter on Building Cash Reserves
How to Build Cash Reserves for Your Real Estate Business Like Fortune 500s Do
July 24, 2026
David Richter, author of Profit First for Real Estate Investing and founder of Simple CFO, makes a blunt case in this solo episode: if you don't have a real reserve strategy, you don't have a real business. He walks through why most investors drain their accounts chasing the next deal and what that costs them a decade in.
This episode reframes cash reserves as a growth tool rather than money sitting idle, covering how lenders view financial stability, why you should grow from reserves instead of revenue, and how one Profit First implementation gave a business owner six months of reserves for the first time in his life. If you're closing deals but living deal to deal, this one is for you.
David Richter on Numbers that Matter
How to Get Consistent Numbers That Matter (Real‐time financial reporting)
July 17, 2026
David Richter of Simple CFO has talked with thousands of entrepreneurs about their finances, and he keeps running into seven-figure real estate businesses operating with no QuickBooks file, no spreadsheet, and no numbers at all. In this solo episode he lays out what real-time financial reporting actually looks like and why stale numbers wreck your decisions.
If your books close 30 or 60 days late, you're steering your business by gut feeling instead of data. This episode covers how fast your reporting should really be, the red flags that tell you your bookkeeper doesn't know real estate, and the specific things every investor should be checking on the balance sheet, P&L, and cash flow statement.
Featured Posts
Why Your Business Pays Everyone Except You
You started a business to create freedom. But if you’re always waiting to see what’s left, your business may be running on a system that puts your freedom last. Let’s talk about how to change that. It... ...more
Cash Flow ,Budgeting Profit &Owner Pay
October 14, 2026•6 min read
Your Business Makes Money, So Why Do You Still Feel Broke?
Your business had a good month. Sales came in. Deals closed. Customers paid. Your bank account looked strong for a few days. Then the money disappeared. Why does the money come in but I still feel bro... ...more
Cash Flow ,Budgeting Profit &Owner Pay
September 30, 2026•7 min read
A Downturn May Not Kill Your Business—But Being Unprepared Can
It is easy to blame the downturn. But a downturn does not always destroy a business. The real problem is that the business was not ready for one. Here is the hard question: If your income dropped next... ...more
Cash Flow ,Budgeting
September 23, 2026•7 min read
Leverage Can Grow Your Business—or Quietly Destroy It
Debt can help you buy properties, acquire equipment, hire employees, and expand your business. But if you do not have a system for keeping cash and producing profit, leverage may help you grow faster ... ...more
Cash Flow ,Growth/Scaling &Profit
September 16, 2026•8 min read
The Financial Conversation Most Business Owners Avoid
A strong relationship with a CFO can help you understand what is actually happening, and make better decisions. But that relationship works best when you know what to expect—and what both sides need t... ...more
cfo ,Cash Flow &Profit
September 09, 2026•8 min read
Stop Living Deal to Deal
Many real estate investors live deal to deal without realizing it. They generate plenty of revenue, but never build lasting financial security.That is not financial freedom. It is a stressful cycle th... ...more
Cash Flow ,Profit
September 03, 2026•7 min read
David Richter on Owner's Pay
How to Determine Your ‘Owner’s Pay’ As A Real Estate Investor
July 10, 2026
David Richter of Simple CFO breaks down one of the most practical questions real estate investors avoid: how to actually pay yourself first instead of paying everyone else and their mother. Drawing on the Profit First formula, he walks through the exact system for setting owner's pay when your income is unpredictable.
This solo episode swaps the broken "sales minus expenses equals profit" model for the wealth formula and shows you how to build an owner's comp account that pays you consistently. If you're a real estate investor closing deals but feeling guilty about taking money out and wondering where all the cash went, this one is for you.
David Richter on Budgeting for Growth
Budgeting for Growth (Aligning Marketing Spend with Financial Goals)
July 3, 2026
On this solo episode of the Profit First for Real Estate Investors podcast, David tackles a counterintuitive trap that catches growing real estate investors and entrepreneurs: scaling yourself right out of business. Drawing on Keith Cunningham's line from The Road Less Stupid that scaling cancer only grows the tumor, he lays out why pouring more marketing money into a business you don't fully understand is like putting fuel in a plane that's already going down.
The episode is a practical walkthrough of how to scale profitably using the Profit First cash flow system. You'll learn how to set up and name your bank accounts, how to run your business by percentages instead of lump sums, and how target allocation percentages shift as you grow from startup to a quarter million and beyond. If you've ever felt like there's somehow less cash the bigger you get, this one gives you the roadmap to grow without going broke.
David Richter on Pricing Deals
Pricing Your Services (or Deals) So You Don't Leave Money on the Table
June 26, 2026
In this solocast, the host breaks down one of the most overlooked financial mistakes real estate investors and entrepreneurs make: pricing deals and services without accounting for what they actually need to keep. Whether you're flipping houses, wholesaling contracts, or running a service-based business, most operators look at gross profit as the finish line and miss the real question entirely.
This episode walks through a practical, Profit First-based approach to working deals backward from what you actually need to pay yourself, cover taxes, fund operations, and build reserves. If you've ever made money on a deal and wondered where it went, this episode is for you.
David Richter on Marketing
How to Fund Your Marketing Without Killing Your Profit
June 19, 2026
If you can't tell me your return on every marketing channel you're running right now, you're flying blind.
Most real estate investors know they have to spend money on marketing — but very few have a system that tells them whether that spending is actually working. In this solo episode, the host breaks down a straightforward framework for tracking marketing dollars from the moment they leave your account all the way through to closed deals, so you can stop making decisions based on gut feel and start making them based on numbers.
The episode covers why front-end marketing platforms like Facebook and Google can't tell the whole story, how to use QuickBooks as a financial CRM to tie marketing spend to actual revenue by channel, and what return thresholds should trigger you to pour more money in or pull the plug. Whether you're running direct mail, PPC, or SEO, this one will help you build a simple marketing KPI dashboard that actually tells you what's working.
David Richter on Building Personal Wealth
Building Personal Wealth While You Grow Your Business
June 12, 2026
This solo episode breaks down Profit First, the bank account-based cash management system that helps real estate investors and business owners stop bleeding profitability and start keeping more of every dollar they make. Host David walks through the five core accounts, explains why the owner's comp account is the best place to start, and makes the case for why a fractional CFO might be exactly what's missing if systems alone aren't sticking.
If you've ever closed a deal and still felt broke at the end of the month, this episode is for you. It's a practical, no-spreadsheet framework for building real personal wealth from the business you're already running.
David Richter on Getting the Best Results
How to Work with Your CPA to Get the Best Results From Them
June 5, 2026
In this solo episode, David Richter breaks down why so many real estate investors and business owners feel like their CPA isn't delivering, and why the problem usually starts long before tax season. The real issue isn't your accountant — it's the quality of the books, the communication process, and whether you have anyone connecting the dots between your bookkeeper, your CPA, and your actual financial goals. If you're tired of surprise tax bills, slow response times, and feeling like you're always paying backwards, this episode gives you the framework to fix all three.
David Richter on Hidden Cash Drains
Identifying Hidden Cash Drains in Your Business
May 29, 2026
Most business owners chase more deals, more leads, and more revenue — convinced that volume is the answer to keeping more money. But as a fractional CFO who has worked with hundreds of businesses, the host knows firsthand what it feels like to scale to 25 deals a month and still bleed cash.
This solo episode breaks down the exact system he uses to identify and eliminate hidden cash drains in any business. If you're a real estate investor or entrepreneur who keeps making more but somehow keeping less, this one is for you.
David Richter on Using Financial Data
Using Financial Data to Decide Which Business Segments to Double Down On
May 22, 2026
The numbers will tell you what to scale — if you'll actually listen to them. In this episode, David Richter breaks down exactly which financial numbers every real estate investor and entrepreneur should be tracking, why most business owners are solving the wrong problems, and how getting clear on just three simple numbers can make you more financially savvy than 90% of entrepreneurs out there.
From cash KPIs to marketing ROI to payroll ratios, this episode gives you a practical, no-fluff framework for using your financial data to make smarter decisions — and stop fighting fires you're accidentally setting yourself.
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