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Why Giselle Loayza Implemented Profit First From The Onset Of Her Business

Episode 161: Why Giselle Loayza Implemented Profit First From The Onset Of Her Business

The Profit First REI Podcast

March 6, 2023

David Richter 

Summary:




No matter where you are in running your business, implementing Profit First will always be a net positive. But applying the method from the get-go means securing stability through your business financials early on.

 

Our guest today is somebody who had the foresight to apply the Profit First method to her business. Giselle Loayza is the regional director of the Veterans Service Group, a company dedicated to helping veterans with their VA benefits. 

 

As soon as Giselle heard about Profit First, she immediately knew that it was something she had to do. So tune in to hear what she has to say about the experience!

 

Key Takeaways:
[00:58] Introducing Giselle Loayza and Her Background

[06:00] On Learning About the Profit First Message 

[10:48] Hiring a CPA and the Benefit of Applying Profit First

[14:11] The Confidence Afforded by Implementing Profit First

[16:08] The Biggest Lessons Learned as a New Business Owner: Communication Can Fixt It

[22:21] Advice for People Who Want to Implement Profit First: Read the Book and Hire a CPA

[24:26] Connect with Giselle

 

Quotes:

[13:01] “ I love the idea having separate bank accounts and doing the percentages.”

[21:12] “I have learned…you have to take responsibility and face the situation, even if you don’t like it and you feel uncomfortable.

[22:10] “Read the book…Don’t delay opening up the bank accounts…And then hire a professional accountant/CPA that is familiar with Profit First.”

 

Connect with Giselle:

 

Website: https://www.veteranservicegroup.com/
Email: giselleloayza1@gmail.com

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal, and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David 



Transcription:



Giselle Loayza:

I’ve been separating every single month for taxes based on what I’ve learned from the book.

David Richter:

Yeah.

Giselle Loayza:

And so, and the money’s there. I haven’t touched it. Right? <laugh>. So it’s in a separate bank account. And that’s important. In his book, he clearly says, do not like, be borrowing from yourself. Right?<laugh>,

David Richter:

Right?

Giselle Loayza:

Because then that you’ll mess up the system that way. So I’ve been very disciplined in that sense. Even though I’ve seen the money there. I’m like, that’s a lot of money <laugh>. But I’m like, I’ll just leave it there cuz that is not my money.

David Richter:

Yeah.

Giselle Loayza:

That is for the government.

Outro:

If you’re a real estate investor who’s sick and tired of living, deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

David Richter:

We have Gisele Eliza on today, and she is someone that started the Profit First System basically from day one in her business. So I want you to hear from someone who’s newer to the business space, who has implemented Profit First and give you hope that no matter where you are on your journey, that you can implement this system. Like if you have done zero deals or if you’ve done a thousand deals, I think this episode will give you hope of like, what did it clarify for her within her first year of business when she had this system right away? So that’s what you’re going to get from this. She also talks about some of the people that even that she didn’t wanna turn into, she did not wanna see these other, she didn’t wanna be like the other people that have financial anxiety around when tax time comes. And this has helped alleviate a lot of that. So hopefully this helps you as well too. Thank you so much for listening and enjoy the show. Hey everyone. This is David Richter again with Gisele Eliza, which I am super excited to talk with her. She was at an event where I spoke and she knew Profit First, which was awesome because some people in the audience, you know, usually have heard about it, but then she said she’s implemented it, but she’s not in real estate investing. But she has an incredible story around Profit First. So that’s why I wanted her on this podcast and why I wanted her here. So Gisele, thank you so much for being on the podcast today.

Giselle Loayza:

Thank you. Thanks for having me.

David Richter:

I want to give people hope. You know, that’s really what we wanna do here on this podcast and that’s why I wanted to bring you on to talk about, you know, where did were, did you come from? Where are you now, you know, life before Profit first, all of that. And we’ll get to that. But can you give a brief overview of what you’re doing right now? Because I really love the service that you’re in.

Giselle Loayza:

Yeah, thank you. Yes, I run a small business here in the Seattle metro area, Seattle, Washington called Veteran Service Group. And what we do is we work with senior veterans, uh, over 65 and we assist them with their VA benefits to get them home care, uh, for free through the va. And that’s, uh, when, when I say home care services as we do caregiving services like cleaning, cooking, shower assistance, anything that, um, someone elderly may need around the house that’s non-medical. So that’s what we do and we love serving that community of veterans. And I mean, I love what I do and I’m also a caregiver and then I run the business too, so I get to work a lot like one-on-one with our clients.

David Richter:

Oh, very cool. I love that. And I, it sounds like, uh, you love it as well too, and that you’re doing it all the time. So how did,

Giselle Loayza:

Yeah.

David Richter:

How do you go about getting into something like that just before we start?

Giselle Loayza:

It’s interesting. Yeah. Great story. And it’s, so I was working a regular job, well, I’ve been in marketing before, um, then I got laid off during the pandemic, then I was working as a nanny and so like, just needed to do things and then I was like, okay, I wanna start a small business and I don’t know what to do. Right? Like, I like a lot of things. And my dad at that time, I think this was 2020 around there, he was going through Alzheimer’s disease, he was senior, he passed away last year. And so I learned, started learning about the industry of caregiving, uh, elderly needs, everything that comes with that. There’s, you know, in, there’s real estate is in that industry as well. So there’s like a huge need in the over 65 community. And so I just started, um, learning all about the needs of that population. And then I’m like, I want to do something in that area right as open something in that, in a small business in that area. And I was on a Facebook group of entrepreneurs, you know, cuz I would join different groups on Facebook. And this person posted a story that they had started a business servicing senior veterans about three, four years before. And that they were helping them through their BA benefits and they were generating good income. And I was like, and they were really helping making a difference. I was like, oh my God, that sounds like something I would wanna do. And I just messaged this person out of the blue, he was a stranger back then. I messaged him on Facebook and I’m like, Hey, um, I’m in Seattle. I really love what you’re doing. I don’t know if there’s anything I could do here. Like you, like I would love to chat with you if you have enough a chance. And he was like, yeah, I’m gonna be in Seattle in about two weeks if you want, we can meet up in person, <laugh>.

David Richter:

Oh, wow.

Giselle Loayza:

And that’s how we ended up meeting up. And he shared the business with me. He became my mentor in that business. And I started the, you know, the Seattle market, you could say for that business for Veterans Service Group.

David Richter:

Wow. <laugh>.

Giselle Loayza:

Mm-hmm. <affirmative>.

David Richter:

Well, there you go. If you’re listening to this, there’s one point already, just like if you’re passionate about some reach out and see who you can connect with and you never know where it’s gonna go. And then becoming the Seattle, you know, person for this organization, which is incredible and I love the mission that you’re doing.

Giselle Loayza:

Thank you.

David Richter:

So then how did Profit First, like how did you get excited about that message? Where did you hear about it? Like what,

Giselle Loayza:

yup<laugh>

David Richter:

What even, got that to come up?

Giselle Loayza:

That’s a great question. I heard it on a podcast, <laugh>.

David Richter:

Okay.

Giselle Loayza:

I was listening to a marketing podcast, I forget the name right now because I was, uh, starting the business. So I started the business about, uh, 14 months ago. And I was listening to a marketing podcast, learning, you know, how to market my small business locally. And then they had an episode about Profit First and they had the mike called Woods Macal.

David Richter:

Yeah,

Giselle Loayza:

Macal, um, owned the podcast.

David Richter:

Okay.

Giselle Loayza:

So they interviewed him and I was like, this is great. Like I, this is what I need to do. Uh, you know, when I opened up my bank account, my business bank account, right. So I applied it to my business finances.

David Richter:

Yeah.

Giselle Loayza:

And that’s how the idea started. I’m, I bought the book Beca I think I read it back to back, you know, like in a few days.

David Richter:

Yeah.

Giselle Loayza:

And then I took the notes and said, okay, I’m gonna go open the bank accounts. And that’s what I did. I just didn’t doubt the system at all. I took the steps and yeah.

David Richter:

Okay.

Giselle Loayza:

And did it<laugh>.

David Richter:

How, so how far along were you in that journey of being a business owner? Was, did you say you were right at the beginning or was this like, how long were you

Giselle Loayza:

Right at the beginning? So I had just, uh, I believe I had just gotten my L C I had either just opened my business account, you know, with the number. And then I was like, okay, I should start this now because it’s like starting now, right?

David Richter:

Right.

Giselle Loayza:

So I’m like, I’ll just apply it to the beginning. Right. Like, whatever money starts coming in from the business, I’m going to implement this. It took a few months for me to get paid. So the good thing is I had time to go to the bank, open the accounts, ex you know, really understand the system, how it worked.

David Richter:

Yeah.

Giselle Loayza:

In you know, open up all the bank accounts and figure out my, uh, percentages based on, you know, what contractors I hired

David Richter:

yeah

Giselle Loayza:

Or not didn’t hire. And that’s how it was. Yeah.

David Richter:

yeah

Giselle Loayza:

And, you know, yeah.

David Richter:

<laugh>, I love that. Starting from day one, you know, it sounds like with, you know, with a great system. So before we go into that though, what did you do before this business and before, you know, like all that like

Giselle Loayza:

Yeah.

David Richter:

Did you, were you working somewhere or

Giselle Loayza:

What? Yeah, so I was, I’ve always been in marketing, but not online. I would, I used to do like event marketing.

David Richter:

Okay.

Giselle Loayza:

So we used to do big events. I would like manage the events or run the events or be in the events here in Seattle. This is all before the pandemic, so there was a lot going on fairs, summer festivals, concerts, stuff like that.

David Richter:

Yeah.

Giselle Loayza:

And then after, during the pan, I was working with, for a brewery in their marketing, um, in their marketing event system.

David Richter:

Yeah.

Giselle Loayza:

And right. Well, when the pandemic happened, we, like, we all got laid off, I think right around there.

David Richter:

Okay.

Giselle Loayza:

And I was like, oh, okay. So at that point I just needed to do something fast for money, you know?

David Richter:

Yeah.

Giselle Loayza:

And I was like, okay, I know how to take care of children even though I don’t have children. <laugh>.

David Richter:

Yeah.

Giselle Loayza:

And I’ve, because I’ve been a nanny before and I was like, okay, let me just, I was able to get a nanny job, you know, and just start it right away, like within the next week. And I was, um, doing that throughout the pandemic and then after when things, so I started this about a year, like towards the end of 2021.

David Richter:

Okay.

Giselle Loayza:

Something like that. Yeah. Like September October around there.

David Richter:

So it’s been about a year that you’ve done this. So how,

Giselle Loayza:

Yes.

David Richter:

When you first started the business and then it sounds like it took a few months to get paid. How did it feel to have a system like this going into it? Like on the financial side? Had you ever

Giselle Loayza:

yeah

David Richter:

Heard of anything like this?

Giselle Loayza:

No.

David Richter:

Before for business?

Giselle Loayza:

No. I had heard, well I had heard of the envelope system, you know, like the old school, right? Like the grandmas put money here and there and I had read a book about that system, but I hadn’t implemented that system. And so then it had been years ago, I had like read something about it and then this system caught my attention cuz it was for business.

David Richter:

Yeah.

Giselle Loayza:

And I’m like, okay, I wanna make sure my business stuff is correct. I don’t wanna owe in taxes. Right. I’m afraid of that.

David Richter:

right

Giselle Loayza:

So I was like, okay, I need to avoid a lot of this problems that my small business friends I’ve seen like owe taxes, they’re freaking out at the end of the year, they owe 40 K and then they don’t know where it’s coming from. So that was scary to me. I’m like, okay, I don’t wanna be in that situation. And it seemed like this system would assist with that. Right.

David Richter:

Yeah.

Giselle Loayza:

Being prepared to pay taxes and your contractors and all that stuff.

David Richter:

So it sounds like your background was in marketing and some of that other, you know, like you’ve worked with kids before, you know you were a nanny.

Giselle Loayza:

Yeah.

David Richter:

Do you have any background in finance and accounting?

Giselle Loayza:

No.

David Richter:

Okay, good. Because I

Giselle Loayza:

mm-hmm. <affirmative>

David Richter:

Because <laugh> because then now my questions will get a little bit better because not having that background, you know. How did that help you when you first started? Because now you had that system, you were learn, you know, you wanted to avoid some of those pitfalls from other people. Did it give you a little bit more confidence going into the business than without that background?

Giselle Loayza:

It did. And when I hired my, uh, cpa

David Richter:

Yeah.

Giselle Loayza:

I have an accountant, so that was another smart move. I heard from, I, they said hire an accountant even if you’re a new business, right?

David Richter:

Yeah.

Giselle Loayza:

Like hire someone that can back you up in that area of your business because I’m not an accountant. Right?

David Richter:

Right.

Giselle Loayza:

So I’m like, I, that seemed very overwhelming. So I made sure that he knew what I was doing. I asked him, are you familiar with Profit First? Do you know about Profit First? He’s like, yes, I’ve read the book about Profit First. <laugh>

David Richter:

nice.

Giselle Loayza:

He doesn’t, you know, he doesn’t follow all the steps, but he understood the idea and he understood all my bank accounts. Right.

David Richter:

Yeah.

Giselle Loayza:

Which can be frustrating for an accountant.

David Richter:

Yeah.

Giselle Loayza:

So he was on board with that. I said, thus this is what I’m doing and I need you to support in that system. Like work in that system, manage all those bank accounts.

David Richter:

Yeah,

Giselle Loayza:

yeah.

David Richter:

That’s awesome. So you set up the accounts, so you listen to the book, you set up the accounts, then you got, you hired the good cpa, it sounds like that’s gonna help you. So then how has that been over the last year managing the cash as it comes into the business? How’s the

Giselle Loayza:

Yeah, it’s been interesting. So I have a, so I have a small business, I get paid by the government, right. So we only get paid once a month.

David Richter:

Okay.

Giselle Loayza:

So my account, the way I, and I know the profit first, they recommend, you know, on the 10th and the 25th I believe

David Richter:

yeah

Giselle Loayza:

To do your, um, allocations. And I, for me, I chose to do it once a month. It was a bit easier for me because I do run a small business and I only get paid once a month.

David Richter:

Right.

Giselle Loayza:

So, but again, you can adjust it to your business Right. Depending how much cashflow you’re getting in. And so I was able to do that. Um, I love the idea of having separate bank accounts and doing the percentages.

David Richter:

Yeah.

Giselle Loayza:

Because I feel like in the past for personal finances I would do like, oh, you know, $300 goes here, $500 goes here. But percentages is so much, um, I don’t know, like more freeing because you’re not choosing a number.

David Richter:

Yeah.

Giselle Loayza:

You’re just like, this is a percentage I have allotted and that’s what I have to work with and I can’t go over that. So then you become a better manager of the finances coming in and kind of working within what you’re allotted. Right.

David Richter:

Yeah.

Giselle Loayza:

And then you’re, it makes you more disciplined as well because then you have to put away that money for tax. Right?

David Richter:

Yeah.

Giselle Loayza:

And you can’t touch that. You put away the money for profit. And so I forgot what your question was, but <laugh>. But I, um,

David Richter:

You’re going into a lot of good stuff because I just, I did wonder too, like what has the system given you and it sounds like that clarity around where the money is, you’re separating

Giselle Loayza:

yes

David Richter:

Down to the good places, you know, into making sure <laugh>, it sounds like the tax account was pretty important to you because you had heard tax stories in the past.

Giselle Loayza:

Oh yeah.

David Richter:

How do you feel going into 2023 going to be able to do 2020 twos finances in the past?

Giselle Loayza:

Oh yeah.

David Richter:

Do you feel prepared?

Giselle Loayza:

Yes. Because I have, I’ve been separating every single month for taxes. Ah, based on what I’ve learned from the book.

David Richter:

Yeah.

Giselle Loayza:

And so, and the money’s there I haven’t touched there. Right. <laugh>. So it’s not separate bank account. And that’s important. You can’t, uh, in his book he clearly says, do not like, be borrowing from yourself. Right. <laugh>.

David Richter:

Right.

Giselle Loayza:

Cause then that you’ll mess up the system that way. So I’ve been very disciplined in that sense. Even though I’ve seen the money there. I’m like, that’s a lot of money <laugh>. But I’m like, I’ll just leave it there. That is not my money.

David Richter:

Yeah.

Giselle Loayza:

That is for the government. Right.

David Richter:

Right.

Giselle Loayza:

And it is separated and allocated and I don’t have to get, I don’t get confused by seeing everything in one account and feeling like I have a lot of money. <laugh>. Right?

David Richter:

Right.

Giselle Loayza:

It’s separated. Um, that’s been a big difference. Um, the other place I would say is I have an account for the expenses. Right.

David Richter:

Yeah.

Giselle Loayza:

And so I do pay people, I have a couple contract. I have one contractor, one va and I have an agency that I hire out.

David Richter:

Okay.

Giselle Loayza:

So I’ve been, the book explains it. There’s a couple different ways you can do it. I pay them out of the expenses, bank accounts. Right. So that I know what I can work with and I can know that once the business starts making more, then that’ll be a bigger amount and then I could hire more people. But while that’s not happening yet, I know that I can work with these three contractors.

David Richter:

Yeah.

Giselle Loayza:

And that’s where I’m at. Right. Based on my expenses bank account.

David Richter:

Yeah.

Giselle Loayza:

Mm-hmm. <affirmative>.

David Richter:

That’s awesome. I think you said some key words there, like discipline, you’ve had the discipline to not touch the money. Cuz if you’re a real estate investor listening to this and you have multiple entities, I’m sure you’ve never played the entity’s shuffle game of covering one

Giselle Loayza:

<laugh>

David Richter:

Entity cuz the cash flow is not there. So I really like that. You know, and then you are also about, you know, love the separate accounts and the percentages giving you that clarity, like you and I, this is so fascinating because you jumped into this from having other jobs, but then jumped into the business ownership and then was like, Hey, I’m gonna start this from day one. So I love it because it sounds like it’s giving you confidence to be able to put the money where it should go. How about maybe, I don’t know about this one, but for sales and like to continue growing the business, has it given you confidence to go out there to be able to say, Hey, I have this money to grow it. Like you said, three contractors

Giselle Loayza:

yeah

David Richter:

Now might be able to hire more as we grow this, but how’s that been on the sales side?

Giselle Loayza:

Yeah, absolutely. So I been, anything that I need to invest into marketing

David Richter:

Yeah.

Giselle Loayza:

I got to grab it from that expenses account.

David Richter:

Yes.

Giselle Loayza:

Right. So although like I’m not, I don’t quite remember that in the book, if you have to spend everything that’s in the account. But for, I always leave, like there’s a percentage that I put in the expenses account and then there’s always, after I pay the contractors, there’s always some money there.

David Richter:

Yeah.

Giselle Loayza:

And I’m able to use it for, you know, when I get a lot of business from referral partners.

David Richter:

Okay.

Giselle Loayza:

I’m able to buy, you know, little gifts here and there for people. I buy gifts from my clients. A lot of my veterans are low income, so sometimes they need like a toaster oven. Right. Which for me is a business expense. And so like I’m able to have that, um, leftover money that is for marketing.Right? Which is, you know, it’s can be at least a couple hundred dollars if not a little bit more every month that I can be like, okay, well where can I market? Can I buy some, you know, gifts for this group of people if I’m doing a business presentation, do I need flyers? Do I need

David Richter:

Yeah.

Giselle Loayza:

You know, tablecloth or whatever I need. I get it from that, uh, business expense bank account so I don’t have to worry where the money’s coming from.

David Richter:

Yeah.

Giselle Loayza:

That’s been the biggest diff and I know what I can work with. Sometimes I’m like, oh, I wish I had a little bit more, but again, I’m working off a percentage. Right?

David Richter:

Right.

Giselle Loayza:

So I know that as the business keeps growing, that will keep growing and then it’ll, I guess it’s part of the scaling, right?

David Richter:

Yeah, exactly.

Giselle Loayza:

Like you go based on that mm-hmm.<affirmative>,

David Richter:

At least you’ll still have profit

Giselle Loayza:

mm-hmm. <affirmative>

David Richter:

While you’re scaling and

Giselle Loayza:

Yes,

David Richter:

Carving all that out in the taxes. But what if you’re in real estate and if you’re thinking about jumping into real estate, you’re listening to this podcast, Gisele’s a good example of if you are starting out with your business, this is your first rodeo, then like, start it from a square one with the right systems and be very clear. I love what you said. She said, I set up the account and I hired a CPA and made sure that they knew Profit first. It’s like those are some two simple steps you could do right away to give yourself clarity with your money. And then what she did was genius. Just getting someone who knows on our team, like, Hey, well I know Profit first. Are you gonna be on board with this? Good. Well then we can work together. So

Giselle Loayza:

mm-hmm. <affirmative>,

David Richter:

That’s a some smart thing. So if you’re wondering like, does this work for people just getting into business or just getting into real estate? We have person right here who’s basically telling you, this is giving me confidence, clarity. This is to help you. So that’s what, that’s honestly, and Giselle even asked before the podcast, like, I’m gonna give you behind the scenes here. She asked,

Giselle Loayza:

mm-hmm <affirmative>

David Richter:

Am I a good fit? Cuz like right now I’m not in real estate. I’m like, it’s like a version, but it’s, you know, I started a new business in private versus health. I said, that’s it. I want you to come on because you’re, you are giving hope to people no matter where they are. Cuz we have people come on 10 years in business and they started, or like you day one, they started it right then. So this has been good stuff. So I guess as you’ve seen the business grow this past year and as you’ve been able to, you know, work in it, what are some of the biggest lessons you’ve learned in this first year of business?

Giselle Loayza:

Hmm. Within Profit First, like finances?

David Richter:

Yeah, you can, I would definitely love those answers, but you can,

Giselle Loayza:

yeah

David Richter:

I’m gonna open it up. Like any of the biggest lessons you’ve learned.

Giselle Loayza:

Yeah. Wow. A lot of lessons. Um, <laugh> as a small business owner. Wow. Um, I have learned that the biggest thing is communication.

David Richter:

Mm-hmm. <affirmative>,

Giselle Loayza:

That’s what I have learned. And I am huge into personal development and in part of my expense account pace for courses, books,

David Richter:

Nice

Giselle Loayza:

Seminars, things like that. Right. Because all of that is an expense so you can

David Richter:

yeah

Giselle Loayza:

Put in your taxes. And so I’m adamant, like I do, you know, weekly seminars and I’m actually in a one year program right now all about communication.

David Richter:

Yeah.

Giselle Loayza:

And so I’ve noticed that anytime there’s a breakdown in business, like a client’s upset at me, maybe I forgot something, right? Like, sure. I’m a human being. I make mistakes. And so I, you know, and in the past before business, I would like, if I was a job or something, maybe I would like stop talking to the person or not call the person back or be afraid, you know? But with business you have to be that leader.

David Richter:

yeah

Giselle Loayza:

I have learned like, you have to take responsibility and face the situation even if you don’t like it and you feel uncomfortable. And so I’ve had to make those hard phone calls with even with clients or cold calling. I’ve done cold calling.

David Richter:

Yeah.

Giselle Loayza:

And so those hard phone calls where I had to be like, I am so sorry and I apologize for not doing this thing that I promised and now I promise I will do this from now on and this is how our communication will look like from now on.

David Richter:

Yeah.

Giselle Loayza:

And I’ve been able to have those conversations with my clients referral partners via phone call, email in person. And it’s um, that’s the biggest thing. It anything can be resolved in communication. That’s the biggest lesson I’ve learned. And it saves a lot of stress when you get it out and you say it and you communicate. You feel lighter after that.

David Richter:

Yeah.

Giselle Loayza:

Mm-hmm. <affirmative>

David Richter:

And that’s really good. That is a very good lesson for any business owner because once communication goes dark, you can’t get back into dialogue to really fix this. So, you know, fix the problem, whatever it might be. Uh, so yeah. No, that’s great advice. What about, so let’s ask advice on someone looking to start Profit First. What’s some advice that you would want to

Giselle Loayza:

Yeah. Well I’d say read the book, right? And you have the book, you wrote the book on the version of real estate.

David Richter:

Right.

Giselle Loayza:

So I’d say read both books. <laugh>

David Richter:

Yeah

Giselle Loayza:

Read Good, read both books. Um, and I once I’m in real estate, I’m gonna read your book. So, um, but yeah, I’d say read, read the books, take notes if you need to, right. Because you are learning inform new information.

David Richter:

Yeah.

Giselle Loayza:

So take notes if you need to. And sometimes it takes a, a few times of reading rereading to really understand like what’s the purpose of this. And then I’d say the next step is like, don’t delay opening up the bank accounts.

David Richter:

Yeah,

Giselle Loayza:

I’d say that. And if you need to go to a whole different bank and feel like you’re starting from scratch, that’s fine. Or easier just stay with your own bank actually and open up the accounts there and no one’s gonna look at you weird. Like, I was concerned at first. I’m like, are they gonna ask me why am I opening so many accounts and this and that and I wanna name them this way? No, they don’t care. They

David Richter:

Right.

Giselle Loayza:

The agents were so nice and they did what I asked them to do. They

David Richter:

awesome.

Giselle Loayza:

Had no questions. So I’d say that and then hire a professional accountant CPA that is familiar with Profit First. That’s what, that way when you share with them your bank accounts, they’re not wondering why you have so many bank accounts and they’re not right questioning. Right. And they’re not trying to change your mind. They understand why you’re doing it. Right. Whether they agree with everything or not, but they understand and they can support you in that system.

David Richter:

Awesome. That’s, that’s really good stuff. This whole podcast has been great. Hopefully if you’re listening now, it’s giving you hope for wherever you are deal 1000 or deal zero when you’re doing your first deal. That this system just gives clarity and confidence no matter where you are on your journey. So that way, you know, hey, maybe we need to increase the profit, increase the expenses. Like where are we right now in order and for our business to thrive. So this has been awesome. So Giselle, I usually ask, since you provided a lot of value here, how can they provide value to you? Like what do you need right now? Or would you like just connections on Facebook or Instagram or like

Giselle Loayza:

Yeah.

David Richter:

You know, how would you want to, what would

Giselle Loayza:

great

David Richter:

For you?

Giselle Loayza:

Great question. So the interesting thing is, I’m not in social media right now.

David Richter:

Yeah.

Giselle Loayza:

And um, I can, I will give my email out and then we have a main website. It’s called veteransservicegroup.com.

David Richter:

Yeah.

Giselle Loayza:

And then if you contact there, you can ask to connect with Giselle.

David Richter:

Yeah.

Giselle Loayza:

And because you know, there’s different agents all over the US but you can connect with me like that. Or my email is my name, giselleloayzathenumberonegmail.com. And that would be the best way to connect with me.

David Richter:

There you go. So there’s your email and then if you go on the website as well too, you can request her. But that was good stuff. Thank you so much for being here. I did wanna say, if you’re listening to this now as a real estate investor and you want to get on the right foot with your finances right now and give every dollar a name like the envelope system like Giselle was saying, then head over to simplecfo.com, see if we can help you with a fractional cfo, get this up and running. We obviously run on Profit first and definitely know why you have a bunch of accounts if you already have them open up. So we would love to make sure you have the peace of mind that Giselle does even in the first year of business. So no matter where you are, we’d love to help you go to, you know, if you wanna connect with Giselle, she gave her email address as well. Remember, make Profit a habit in your business. And Giselle, thank you so much for being on the show today.

Giselle Loayza:

Thank you.

Outro:

This episode of The Prophet first for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call at simplecfo.com right now. We’ll see you next time on the Profit First for REI podcast with David Richter.

 

 

If you Want HELP
implementing Profit First...

Our team of experts would love to help you

make and keep more money in your business!

Click below to book a
no-obligation discovery call:

Title: “Profit First Strategies with Jay Conner: The Power of Private Money”

 

Episode: 242


There are 15 reasons to love about borrowing private money over traditional money. One of them is making your own rules for your private money.

 

In this episode of Profit First for REI podcast, Jay Conner, a nationally renowned real estate investor and the king of private money. He talks about how private money works.

 

Jay helps you get your money from private lenders and will share with you the mindset that will get you money in the door without you ever having to worry about it. 

 

Listen and enjoy the show! 

 

Key Takeaways:

 

[01:01] Introducing Jay Conner

[05:00] Introduction to private money

[08:30] The Great News Phone Call

[11:23] Why don’t you use your own money?

[13:18] Maintaining relationships with private lenders

[15:40] Private money vs traditional money

[22:05] Things that make them want to recommend you

[25:18] Advice for real estate investors

[29:01] Connect with Jay Conner

 

Quotes:

 

[07:34] “If you are talking about private money and raising private money with an individual and you got a deal for them to fund, you already sounded desperate.”

 

[12:07] “If you want to scale your business, private money is the way to go.” 

 

[16:05] “In this world of private money, we make the rules. We set the interest rate, we sent the length and all of that.”



Connect with Jay:

 

Website: https://www.jayconner.com/book-details/ 

 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David

 


Transcript:

Speaker 1 (00:00):

I got 15 reasons I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing. Well, they are making the rules right? Like the lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the note and all that.

Speaker 2 (00:34):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:01):

We have Jay Connor back on the podcast. I love Jay Connor. He helps you get your money, the money from private lenders and that whole framework and process, but he does it from a passion and a place of heart. And servant Teachership. I feel like he goes out there and is a servant teacher of how private money works. Listen to this episode. He gives the magic question he tells about desperation and private lending, and I thought his perspective was so good, and then ultimately the mindset that will get you money in the door without you ever having to worry about it. So listen to this episode. Can’t wait for you to get value from it. Thank you for being a listener of the Profit First. RII podcast. Have a great episode. Hey, here’s the profit first RI podcast. Really excited to have Jay Connor back because he’s the came of private money. And this is where I love to go into this topic because I don’t care what kind of business you’re in, you probably need help with this, but especially if you’re in the real estate world, this comes up all the time at every event I’m at with every conversation I have. So we’re having the cane here talk about private money today. So Jay, thanks for being on the show.

Speaker 1 (02:07):

Hey David, thank you so much for having me come on here to talk about my most favorite topic. Of course, that being private money. And why is that? Because private money’s had a bigger impact on our real estate investing business than any other strategy that we’ve implemented in our business.

Speaker 3 (02:24):

Why did you go down that road though? I mean, you teach this all the time. You’re helping a ton of people, like anyone I’ve ever talked to that works with you is like he taught me how to do and I got money and it actually works. So I mean, how did you even go down that road where it made a difference on you and then you wanted to get it to others?

Speaker 1 (02:43):

Well, I actually backed into it. I didn’t do it on purpose. So here’s what happened. So my wife, Carol, joy and I, we’ve been investing in real estate, single family houses, other real estate full time here in eastern North Carolina since 2003. And here’s what happened. From 2003 until 2009, David, all I knew to do in my real estate investing business was rely on the local banks to fund my deals. I mean, all I knew to do was go to the bank, get on my hands and knees, put my hand underneath my chin, raise my skirt up so they could look at all my personal financial statements and stuff and actually beg to get my deals funded. That’s all I knew to do. And so I had a big wake up call in January of 2009 after being in this business here in Eastern North Carolina. I called up my banker.

(03:38):

I told him about these two deals I had under contract in Newport, these two single family houses. And David, I learned like that over the telephone that my line of credit had been shut down with no notice. My banker, his name was Steve, and the bank was bb and t at the time. I said, Steve, what in the world are you telling me? My line of credit is shut down. I got two deals under contract. You gave me no notice. Why is the bank closing my line of credit? He said, Jay, don’t. There’s a global financial crisis going on right now. I said, no, but now you just gave me a global financial crisis. Financial crisis, yeah, I ain’t got no way to fund my deals. And I got ’em under contract. So I hung up the phone and here’s what happened, David. I sat here and I asked myself a very important question.

(04:27):

And so I’m going to share this question with your audience right now. This question I’m going to share with you will help you solve any problem you’ve got. I don’t care if it’s business, financial, career, health, relationships. I don’t care what your problem is. By the way, David, these people going around and saying, any problem, you got some opportunity I want to throw up. I didn’t have no opportunity. I had a problem of not funding my deal. So here’s the question I asked myself. The question I asked myself was, Jay, who do you know that can help you with your problem? And when I asked myself that question, I immediately thought of my good friend Jeff, who lived in Greensboro, North Carolina at the time, and he was investing in real estate. And so I called him up and I told him what happened. And he said, well, Jay, welcome to the club.

(05:18):

I said, what club? He said, the club of the bank shutting you down and losing amount of credit. They shut me down last week. I said, well, how are you funding your deals, Jeff? He says, well, have you ever heard of private money? And I hadn’t. So Jeff told me about private money. He told me about self-directed IRAs and how people can use their retirement accounts and funds that they currently have and move them over to a self-directed IRA company and then loan that money out to us real estate investors, either tax deferred or tax free depending on the type of account they’ve got. Well, that just opened up my whole world. I’d never heard of that. And so what did I do? How did raise $2,150,000 in less than 90 days after being cut off from the bank? Well, here’s what I did, and here’s the secret sauce I put on my teacher hat.

(06:10):

So I put on my teacher cap, which is my private money teacher cap, and I just started teaching people in my own network what private money is, how they can earn high rates of returns safely and securely. And what’s interesting, Carol, joy and I, we got 47 private lenders right now. Not one of them had ever heard of private money and private lending. Not one of them had ever heard of self-directed IRA companies and what a third party custodian is. That’s important by the way, to establish a relationship with a self-directed IRA company because over half of my private lenders are using their retirement funds. And if I didn’t have that relationship to introduce them to move their retirement funds over, I’d be missing out on over half of my private money. So how did I go about raising all this money when I was cut off from the banks?

(07:02):

I led with a servant’s heart. I led with education. And here’s a really, really important point. I separated the activity. I separated the conversations of telling people what private money is and how they can earn high rates of return safely and securely and having a deal for them to fund. You see, desperation has got a smell to it. And when you talk about is that not true, David? Yeah, very true. So if you’re talking about private money and raising private money with an individual and you got a deal for them to fund, you’re already sounding desperate and you’re not even trying to sound desperate. So we don’t talk about deals and when we’re first exposing somebody to how they can earn high rates of return, we talk about private money. So how do we separate those conversations? Well, when someone has told me that they’ve got, let’s say they’ve got $150,000 they want to invest and get high rates of return conservatively, I’ll say, great, I’ll put your money to work for you just as soon as possible.

(08:11):

I don’t talk about a deal upfront. If they’ve got retirement funds that they want to get higher rates of return on, I’ll introduce ’em to the self-directed IRA company that I recommend. They’ll get their funds moved over. And so here’s what happens and here’s the magic sauce, David, I give ’em and I call ’em up with what I call the great news phone call. What in the world is the great news phone call? Well, the great news phone call is not a pitch. I’ve never pitched a deal in my life ever since I started raising private money in 2009. I pick up my handset with my cord attached to it here in North Carolina and I call some of your, don’t even know what that is. And let’s say, David, let’s say you’re one of my private lenders. So I’ll put my phone right up here and you’ll answer the phone and we’ll have a little chitchat and I’ll say, Dave, I got great news for you.

(09:06):

I can now put your money to work. I got a house in Newport with an after repaired value of $200,000. The funding requires 150. Closing is next Tuesday. You’ll need to have your funds wired to my real estate attorney next Monday. I’m going to have my real estate attorney email you the wiring instructions end of conversation. Notice I didn’t ask If you want to fund the deal, of course you want to fund the deal. You’ve been waiting for the phone call. I’ve told you the program. I’ve taught you the program, you know what kind of rate you get, what the maximum loan to value is, the program that I’ve taught you. And so now you’re waiting for the good news phone call, which I just gave you. And in addition to that, if you as my private lender, if you’ve moved your retirement funds over to a self-directed IRA company, you ain’t earning any money until I put your money to work.

(10:04):

You moved it at my recommendation. Now I’m ethically bound to put your money to work. You ain’t earning any money until you actually put her to work. So again, we separate conversations, we leave with a servant’s heart, we educate, and by the way, David, these people going around saying don’t just get the deal under contract. The money is show up. I want to throw up where is the money going to show up? Is it just going to rain out of clouds or something? No, get the money lined up and you can get it lined up fast. Just like me. There’s always going to be deals.

Speaker 3 (10:38):

Yeah. Oh man, that’s really good stuff. I love how you went down that road and it helped you personally. Now you’re just teaching a lot of people. I love that magic question. Who do you know that can help me with my problem? It’s that who, it’s not always the how. It’s the who did I know, and in that point it really helped you. I also run into a lot of times, I don’t know if you see this, where there’s someone who’s like, I could save a couple interest points if I just use my own money versus a private lender’s funds. What are your thoughts on that of always taking down your own deals versus going out there and putting the work into getting a private lender?

Speaker 1 (11:17):

Sure, I get that question all the time. They say, Jay, you making all that money? Why don’t you use your own money to invest in real estate? Why are you still borrowing private money? Well, here’s the answer. If you’re just going to do one deal, that’s a great use of your money. That’s a fantastic use of your money. But do you want to scale your business? I mean, right now we’ve got seven different projects going on, single family houses simultaneously. Well, I don’t want my money buried in seven houses or projects simultaneously, which here in our local market can easily be over 3 million with the prices of our homes. So if you want to scale and really, I mean most people have got a bottom of the bucket in their checkbook. So if you want to scale your business, then private money is the way to go. Another answer to that question is, do I want to pay myself 8% or do I want to use my money for something else,

Speaker 3 (12:22):

Right? Yep.

Speaker 1 (12:24):

So that’s a couple of answers to why I use private lending and why I’m still using 47 private lenders,

Speaker 3 (12:33):

Which is great. I love what you said. If you want to scale, it can run out of cash real quick. If you just keep using your own money where a lot of people have to choose between, okay, paying some percentage points or sleeping at night, and it’s like, I think I like your option a whole lot better, especially if you’re looking to grow. But I like how you said that one deal. That’s okay, but if you are looking to be a real estate investor, this is something you’re going to have to go down that road. Now, last time I asked you some questions about the private lending process. I don’t think I asked this one though, is how do you maintain a relationship with that many private lenders? You’ve got 47 people in your network that you call up with the good news call. So is it like how do you maintain a relationship with all those people?

Speaker 1 (13:22):

I mail ’em checks.

Speaker 3 (13:25):

I love that. That’s a great answer. Oh man. No better way to keep a relationship there.

Speaker 1 (13:33):

I mean, they love getting money in the mail, right? Yeah. They love mailbox money, so I mail ’em checks.

Speaker 3 (13:41):

So you mail ’em checks. So you’ve built a good enough business where you can keep 47 lenders busy and their money active.

Speaker 1 (13:50):

Well, to be totally transparent, I mean, it is a juggling act to tell you the truth. I mean, there’s more money than there is deals.

Speaker 3 (14:00):

Yep.

Speaker 1 (14:01):

There’s more money than there is deals. And so we got 47 private lenders. Some of them have got $30,000 with us, some of ’em have got a million dollars with us. I can’t buy a house for 30,000, but I can use 30,000 for rehab money. You can use private money, borrow private money in a junior position, you’ve got to disclose that. But I can put private money in a junior lien. But what comes into play there is what we call total loan to value. So I’m not going to be borrowing more than 75% of the after repaired value. I didn’t say the purchase price 75% of the after repaired value. But let’s say back to that example that we just talked about, David, where if I’ve got a after repaired value on a home of 200,000 for easy figuring, I can borrow up to 150,000. That’s 75% of the after repaired value. But if I buy it for a hundred thousand, which I do all the time, 50% of the after repaired value, I can have a private lender in first position at a hundred grand. I could have another private lender in second position at 50 grand. So add a hundred to the 50, now one 50 divided by 200,000 after repaired value, I got a total loan to value of still 75%.

Speaker 3 (15:27):

Yeah, I love that. And it seems like private money gives you flexibility and

Speaker 1 (15:32):

Options. Does that make sense?

Speaker 3 (15:34):

Yeah, that makes sense. A hundred percent.

Speaker 1 (15:37):

Oh, absolutely. Flexibility is where it’s all at. I got 15 reasons. I love private money over traditional money. I won’t share all 15, but the biggest one is it puts you in the driver’s seat. The traditional way to borrow money is you go to the bank and get on your hands and knees and you’re begging and chasing, well, they are making the rules, right? The lender is making the rules. But in this world of private money, we make the rules, we set the interest rate, we set the length of the node and all that.

Speaker 3 (16:14):

I love that. Flexibility is the ultimate play in real estate. You want to have flexibility and you want to be able to have that. So I love what you teach. Who is the person that you’re trying to teach out there? Is it the person that’s done one deal a thousand deals? Who are you trying to help the most with your business?

Speaker 1 (16:33):

Yeah, that’s interesting. At my live events, which is called the private money conference, and my live events, we have about 60% or so have already done deals. They’ve already done deals. They want to scale their business. They are real estate investors wanting to scale their business, and about 40% are looking to get their very first deal. So I’m helping everybody. I mean Stu and Harriet Baldwin from New York State, they enrolled and joined my mastermind membership community and they already had a portfolio of a hundred houses. They’d already raised over $2 million in private money, but they wanted to see how I went about it. Well, just one webinar that I recorded with them brought in 1.2 million in additional private private money. So I’ve worked with real estate investors that are brand new and those that are also seasoned to help them get more private money ready to go for their business.

Speaker 3 (17:33):

I love that. It sounds like a lot of people out there need private money, and even if you’re just getting started, if you don’t have the funds to do that first deal, like you mentioned, you do that first deal, that one deal at a time, it might be okay, but this sounds like a great spot where if you’re getting into it or if you’ve got lots of stuff going on, this could be another way to make sure your company can keep running without what you ran into with the banks back in 2007, eight or oh nine. Would you say that’s true as well?

Speaker 1 (18:04):

Absolutely. Absolutely. I mean, I’ve met very, very few people. In fact, I can’t even think of one. I haven’t met any real estate investor that says, I got enough money.

Speaker 3 (18:20):

Yeah, me either.

Speaker 1 (18:22):

I can’t use any more private money. However, David, you are looking at one right now. I got about almost $2 million right now, what I call sitting on the shelf waiting to be deployed. And I tell you what, I’ve had new private lenders come into my world that want to invest and just to prove to them that I can perform. I’ll take the new private lender’s money and pay off a current private lender, refinance the deal so I can get their money to work for ’em, right?

Speaker 3 (18:53):

Ah, yep, that makes sense. I like that. As you grow and scale, you might run into that issue and you make one lender a little bit happy. I mean, at least they’re getting paid off, but then they probably come back to you and say, I want you to put my money to work again. Do you have that come up a lot?

Speaker 1 (19:12):

Quite frankly, when I pay ’em off, they’re not happy.

Speaker 3 (19:17):

That’s why I said just a little happy, maybe a little bit.

Speaker 1 (19:20):

But when I pay ’em off, they’re not making any money on that money. In fact, with a new private lender, I’ll get ready to pay ’em off cashing out on a deal and I’ll call ’em up and say, Hey, just want you to know that you’re going to have a check coming in the mail from a real estate attorney’s trust account. We’re paying off this house. And they’ll say, Jay, can’t you just keep the money? And I’ll go, no, I can’t keep the money unless I’ve got your money secured by a property because we do not borrow unsecured funds. Now, here’s maybe a little advanced strategy for some folks, but I do substitutions of collateral or loan modifications all the time. If it’s a small amount of money that a private lender’s invested 30, 40, $50,000, and we use it for rehabbing a property. So when I’ve got another property I’m getting ready to start on, I’ll substitute the collateral and keep that 30 or $50,000 note in play. So they keep earning money on that money, but we will substitute the collateral just to a different project that we’re moving to.

Speaker 3 (20:25):

That’s awesome. So then sounds like you have a good problem. It’s like, I want that. Well, I think a lot of real estate investors would rather the problem, I have too much money versus I’ve got these deals and I can’t fund them. So I really like how you teach people that and where it could snowball into this, where it’s like, I’ve got 47 private lenders, I’ve got to go out there and get the deals for ’em. Absolutely. And I really like that. And

Speaker 1 (20:50):

For goodness sakes, you don’t start out with 47 private lenders. I started out with one, right? I started out with one and then that quickly became two and three and four and five because private lenders tell other people what’s going on. So I haven’t actively attracted private money for years because our current private lenders just keep sending us people. In fact, day before yesterday, day before yesterday, I got a phone call from the mother of a good friend of mine, his name’s Craig, lives in Newburg, North Carolina. Craig had told his mother about this investment thing that I got going on and she had never heard of it, which is really funny. I’ve been doing it now private money since 2009. So she calls me up and she says, Hey, my son’s been telling me about this investment thing you got going on. Tell me about it. So word of mouth gets around very, very quickly when you start doing business with private lenders the way I do.

Speaker 3 (21:53):

Yeah, I like that a lot. So in order to get people to talk like that, what are the biggest things that you do for your current private lenders that makes them want to recommend you?

Speaker 1 (22:07):

Well pay ’em on time.

Speaker 3 (22:08):

There you go. That’s a big one. Sounds like that would be a really great place to start.

Speaker 1 (22:12):

Pay ’em on time. But I also have three times a year I put on a party for our private lenders at the Dunes Club. So we have three times a year a VIP reception over at the Dunes Club on the beach, and it’s just an evening of private lenders getting together and we have a good old time and I feed them and give them all the soft shell crabs they want, and I tell ’em to bring their friends with them.

Speaker 3 (22:42):

Yeah, that’s awesome. So number one though, that anyone can do at any stage is pay people on time. So actually pay, would you say, what about communication? I hear that come up sometimes too. How do you do a good job on the communication with your private lenders as well?

Speaker 1 (23:03):

Well, it must be good enough. They never go away,

Speaker 3 (23:06):

Right? Yeah, that’s the big things I hear.

Speaker 1 (23:10):

Here’s one thing I have not delegated as far as communication. I personally, I mean my relationships with my private lenders are very, very important. So I personally pick up the phone, pick up the phone, and call my private lenders when I have got a deal for them to fund. I do not delegate that out. I could

(23:37):

Delegate that out, but I don’t, when I got a deal for them to fund, I’m the person on the phone keeping that relationship When I’m getting ready to pay them off. I don’t have a check just show up in the mail. Of course they got to sign a payoff instruction letter if a different closing agent is closing it for a buyer. But before any of that happens, I personally call ’em up and I tell ’em that we’ve got that property sold. We’re getting ready to pay you off. Or I’ll call ’em up and I’ll say, Hey, we’re getting ready to pay this property off, but I will keep your note open so you can keep earning money. I’m just going to substitute the collateral. We got some documents we’re going to email to you for you to sign and send back the communication. I’m personally involved in putting their money to work and letting them know when we’re cashing out and where they are on the deal.

Speaker 3 (24:31):

That’s awesome. Then since it’s the profit first I podcast here, I love this concept of the private money because you need your cash in your accounts. So to be able to run your business, do those things, and then setting up a separate account just for your private money lenders, so it makes it easier to do what Jay just told you to pay them back, to pay them back on time to be in good communication with them. So now this has been really good. Do you have any other advice before I ask you? How could they work with you? How can they get in touch with, because I know this is something that is needed desperately, that I send people your way all the time. I know I trust you to help people, but any other last minute advice here that you would give to the real estate investors listening to the podcast?

Speaker 1 (25:18):

Sure. I appreciate you asking that question. It’s going to be very hard to own a lot of real estate

(25:26):

Until you own the real estate between your ears. So what do I mean by that? People ask me, how do I start? How do I start raising money? I can tell you how you start raising private money. You get your heart right, you get your mindset right. So what do I mean by that? Well, what do you do? You lead with a servant’s heart, you lead with education, you put your private lender money hat on, you private lender, teacher hat on, and you leave with education, don’t pitch deals, and you really, really are concerned about the other person and realize, part of this mindset is realize you’ve got an opportunity to change people’s lives, right?

Speaker 3 (26:11):

That’s so good.

Speaker 1 (26:13):

We’ve got countless people that are particularly in their retirement years, that have thanked me and Carol Joy for making a difference in their retirement years to where they can, I mean, they don’t want to touch their principal. They want to live off of their principal investment. So they’ve been able to travel, go see grandkids, do all this stuff that they couldn’t do otherwise until they got involved in our program. So just know that you’ve got a way to really make an impact on other people’s lives. And lemme tell you another part of mindset. It ain’t about reaping. It’s not about reaping. It’s all about sowing. It’s all about sowing. I can’t be reaping all that private money and deals until I have sown and given and led with value first. So how you sow is how you’re going to reap.

Speaker 3 (27:08):

Yeah. Oh man, this is so good. I’m glad I asked that question because I hear the passion in your voice and I hear that you really care about the people you work with, the people that have private money lenders out there, you care about that relationship. I love what you said. Get your heart right, get your head right. I also think, like you said too, that if they don’t have that desperation has a smell. So if you’re out there, you’re desperate and you’re just going out there, then you won’t have people like you have that want to keep coming back, that want to continuously invest in you. So that was, I think, the best advice that you could give right there. Get it between your ears and get your heart right. I absolutely love that. And just to recap too, I love your magic question.

(27:55):

Who do you know that can help me with my problem? Then one day you’re going to wake up and you’re going to be like Jay, and you’re going to be helping other people with their problem. I’ve got money. I want to put it somewhere, and you’re the able to get them to where they can be. Desperation has a smell. I love that. And then honestly, I love that pivot. You are like, it’s not about the reaping, it’s not about the interest that I’m making or the profit I’m making for the deal. It’s more about sowing those seeds and ultimately you’re changing lives. That’s why you get private money, and it’s like that interest that you’re paying them is twofold. It’s like you get to sleep at night, you’re not using all your money and you’re getting to help someone else get a return that they wouldn’t be able to get anywhere else or in someone that they trust as well too, and that’s a little bit more tangible than the stock markets or all this other Bitcoin, some of that stuff that’s floating around out there. So this has been awesome. So how do people then, Jay, take that next step with you? Do you have a book? You talked about an event. What can people do?

Speaker 1 (29:01):

Absolutely. Well for your audience, David, I’ve got two gifts. First of all, I finished writing my book Where to Get the Money. Now, this is not a ebook. This is a book book that we actually send in the mail Autographic where to get the money. Now the subtitle is How and Where to Get Money for Your Real Estate Deals Without Relying on Hard Money Lenders or Traditional Lenders. It’ll walk you through step by step how to get all the private money you would want. Very, very easy to read. It’s $20 on Amazon, but you can get it for free. Being David’s audience, just cover shipping. You can go to www dot j Connor, J-A-Y-C-O-N-N-E r.com/book. So I’m an er, not an or. So that’s j Connor, J-A-Y-C-O-N-N-E r.com/book, and we’ll three day priority mail it out to you. Now, in addition to that, I’ve got an upcoming $3,000 per ticket live event right around the corner. But for your audience, Dave, I’m going to let everybody come for free with a measly $97 registration fee. This private money event. You can check it out at www.theprivatemoneyconference.com. The private money conference.com. That’s coming up right around the corner in June. Get on over there. Registrations are open, and I’d love to meet you in person at the private money conference.com.

Speaker 3 (30:31):

Awesome. I’m excited about that too. I love what you’re doing and you’re solving a big need that we hear all the time. Just like all people always needing to sharpen their acts when it comes to private money, you graciously have also invited me there to speak about Profit First. So I’m excited to get to tell people about that so they can get more private money and be more confident and not be desperate when they go and ask for people. So I’m really excited about that as well. So make sure we’re going to put those links there, but make sure either get his book or go to that event. I cannot endorse Jay Moore because I know how many people he helps, but then he also has the heart. You heard it right here. That’s how he wants to help you too. It’s very much a heart and a mission and a passion for him.

(31:13):

So Jay, thank you for coming on, for sharing your wisdom, your knowledge today. If you are listening to this episode and you feel stuck like, what the heck is going on? Where is my money? I don’t know what to do. I’m a little bit nervous to go out there and get private money. I can’t keep my own house in order. That’s where you could go to simple cfo.com where we can help you walk you through that process. We’ll link you up to Jay too. If you need private money or need to learn about private money, this is who we recommend. I recommend Jay to many people, so make sure that if you need that help you go to simple cfo.com. But Jay, again, thank you for being on the show and sharing your wisdom here today.

Speaker 1 (31:51):

David, thank you so much for having me. God bless you.

Speaker 2 (31:54):

This episode of the Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.