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David Richter at the SJREI November 2021 Meeting with Lori Greymont
SJREI November 2021 Meeting: David Richter discusses Profit First for Real Estate Investors
November 19, 2021
David Richter is an active real estate investor who has been essential in closing over 850 deals over the last 7 years which include wholesale, turn-key, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of.
While growing and building a real estate business from 5 deals a month to over 25 deals a month, David realized that as much money was coming in, it was going right out the door.
With the unique opportunity of being in every seat as a real estate investor, he found a calling in the company’s finance seat to help businesses see where their money really went.
David has helped real estate companies completely turn around from going out of business to building cash reserves by using the Profit First cash flow system and he wants to help you, too.
He will walk you through:
The Profit First Cash Flow System
Getting Financial Clarity
Wealth Creation and Accumulation
Visit this link to order David’s book, "Profit First For Real Estate Investing."
https://sjrei.org/profit-first/
The system in his book is tailored to the unique realities of running your real estate investing business.
It will help reduce your stress and build a healthier and more profitable real estate company.
David Richter on Play Your Game wiht Alan Walker
Play Your Game: David Richter, author of Profit First for Real Estate Investors
April 6, 2023
On today's episode, we are talking with real estate investor and author, David Richter about his latest book, Profit First for Real Estate Investors.
I use these Profit First principles in my business and its been a game-changer for me.
Featured Posts
Why Real Estate Investors Struggle With Cash Flow (And How to Fix It) (Part 3)
David Richter and Mike Michaelowicz talk about why real estate investors struggle with cash flow, and what they can do to fix it and make more profit. ...more
Cash Flow ,Profit First Debt &Growth/Scaling
May 21, 2026•7 min read
The Hidden Money Mistakes Keeping Business Owners Broke (Part 2)
David Richter and Mike Michaelowicz talk about the 4 Big Mistakes business owners make that keep them broke and stops their businesses from being as successful as they could be. ...more
Cash Flow ,Profit First Debt &Growth/Scaling
May 15, 2026•6 min read
Why You Can Make Millions… and Still Feel Broke (Part 1)
How can someone go from millions in profit… to bankruptcy at the same time? Read this to find out... ...more
Cash Flow ,Profit First &Budgeting
May 07, 2026•6 min read
From Chaos to Clarity — How Real Estate Investors Take Back Control of Their Finances
One theme consistently shows up when business owners come to Simple CFO: “I have money coming in… but I have no idea if I’m actually making money.” They’re closing deals and generating revenue — and t... ...more
cfo ,Cash Flow &Profit First
April 29, 2026•6 min read
Stop Guessing With Your Money: Get Clear, Get Control, and Grow Your Business
You didn't start your business to juggle spreadsheets, but here you are. If you can’t see your numbers instantly, you’re not running a business… you’re rolling the dice. You don't really know how the ... ...more
cfo ,Cash Flow Profit First Budgeting &Growth/Scaling
April 21, 2026•7 min read
Why Your Business Makes Money… But You Still Feel Broke
Most people think the problem is: I need more deals/sales/revenue. But that’s usually not the problem. Making money and keeping money are two different things. Most business owners are great at the fi... ...more
Cash Flow ,Profit First
April 14, 2026•6 min read
David Richter on the Private Money Academy Podcast with Jay Conner
Profit First For Real Estate Investors with David Richter & Jay Conner, The Private Money Authority
November 23, 2021
David Richter joins Jay Conner to talk about his new book, Profit First for Real Estate Investing. This book is a derivative of the original Profit First by Mike Michalowicz that is tailored specifically for Real Estate Investors.
David is an active real estate investor who has been essential in closing over 850 deals over the last 7 years which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of. While growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money was coming in, it was going right out the door.
With the unique opportunity of being in every seat, as a real estate investor, he found a calling in the company’s finance seat to help businesses see where their money really went. David has helped real estate companies completely turn around from going out of business to building cash reserves by using the Profit First cash flow system.
His goal is to completely transform the Real Estate Investing industry when it comes to how real estate investors view their finances. He wants to bring investors true financial clarity and freedom and help every investor stop living deal to deal.
Timestamps:
0:01 - Get Ready To Be Plugged Into The Money
2:00 - Jay’s New Book: “Where To Get The Money Now”- https://www.JayConner.com/Book
2:20 - Today’s guest: David Richter
5:05 - Why David Richter gets into the real estate business.
7:18 - David Richter’s early struggles and challenges.
8:29 - What does your organization look like today?
10:51 - Connect with David Richter - https://www.SimpleCFOSolutions.com
Get David Richter’s book at - https://www.SimpleCFOBook.com
11:52 - “Profit First For Real Estate Investing” - David Richter
15:13 - Do you think most real estate investors don’t have the system to pay themselves?
15:57 - What is your advice to these investors?
22:23 - What other opportunities do you see for real estate investors?
24:21 - What piqued your interest in writing this book?
27:37 - David Richter’s parting message: It doesn’t matter if you are doing your first deal or your thousandth deal, get your system in place. Make profit a habit.
Private Money Academy Conference: https://www.jayconner.com/learnreales...
Have you read Jay’s new book: Where to Get The Money Now?
It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book
What is Private Money? Real Estate Investing with Jay Conner
http://www.JayConner.com/MoneyPodcast
Join the Private Money Academy:
https://www.JayConner.com/trial/
Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $64,000 per deal.
David Richter on The Real Estate Jam with JD and Melissa
Profit First for Real Estate Investors with David Richter
November 8, 2021
Cash flow is like the heartbeat of your business and needs to be monitored. Real estate investors should manage and ensure cash flow and profitability correctly to be successful. Join JD and Melissa with their guest David Richter as they talk about the ‘Profit First’ strategy - a system in which business owners take a percentage from each sale as profit. David has a proven solution that will ensure you never have to worry about money again! Stay tuned!
Here’s what to expect on the podcast:
• How did David find his 'lightbulb moment' with business finance?
• What is the Profit First concept? Sales – Profit = Expenses.
• Why cash management is key to business success?
• Why it's vital to review the progress of your business? - Think about longer-term and more strategic planning!
• The importance of knowing your numbers in your business. Are your numbers up to date?
• Practical steps that you're taking your profit first - specific bank accounts designated for your profitability!
• And much more!
About David Richter:
David Richter is an active real estate investor who has closed over 850 deals and is the founder of Simple CFO Solutions, LLC.
He helps other investors to keep the profits they’ve earned, build cash reserves, and achieve true financial freedom.
His goal in life is to completely transform the Real Estate Investing industry by bringing true financial clarity and freedom to investors.
David Richter on The Next Deal Podcast with Justin and Vince
Master Your Money: Profit First Strategies with David Richter
October 9, 2024
In this enlightening episode, Justin and Vince sit down with financial expert David to explore the transformative principles of the "Profit First" system. Discover how to not only make money but also keep more of it! Whether you're a seasoned entrepreneur or just starting out, this conversation is packed with actionable insights that can help you take control of your finances and build a sustainable business.
Key Topics:
• Setting up your financial accounts: Make, Spend, Keep
• The significance of intentional money management
• Tips for new investors on optimizing marketing budgets
• How to ask better questions to drive business growth
Resources Mentioned:
• Profit First Book (available on Amazon)
• The Big Leap by Gay Hendricks
• The Seven Habits of Highly Effective People by Stephen Covey
Join us for this insightful discussion and learn how to create a balanced approach to your finances, ensuring you enjoy both your business success and personal life. Don't forget to like, subscribe, and hit the notification bell for more expert insights!
Episode Highlights:
1. 00:14 - 🎙️ Podcast Kickoff
Justin introduces the podcast and shares summer challenges.
2. 01:42 - 🙌 Guest Introduction
David shares his background and journey into finance.
3. 04:41 - 📊 Starting from the Ground Up
Discussing the importance of tracking finances effectively.
4. 06:56 - 💰 Understanding Money Flow
David emphasizes knowing how to manage cash flow.
5. 12:04 - 🧠 Entrepreneurial Mindset
The significance of being intentional with finances.
6. 14:12 - 📈 Marketing Investments
Vince shares experiences on investing in marketing.
7. 15:10 - 📚 Fundamental Financial Accounts
David outlines essential accounts for business owners.
8. 21:24 - 🌟 Peace of Mind
The benefits of intentional money management for stress reduction.
9. 23:05 - 🔍 Working with Leads
Justin discusses optimizing existing leads instead of seeking more.
10. 25:02 - 📅 Weekly and Monthly Reviews
David suggests regular financial reviews for better management.
11. 29:23 - ⏳ Time Management
The importance of prioritizing personal and business time.
12. 39:55 - 💡 Spender vs. Saver
Discussing the balance between spending and saving in business.
13. 41:13 - 🏆 Profit First Mindset
David connects personal priorities with financial management.
14. 45:07 - 📞 Connecting with David
David shares how to reach out for more insights.
15. 46:22 - 🎉 Closing Remarks
Justin wraps up the episode and thanks the audience.
David Richter on Where Did the Money Go?
How to Make Money and Stop Feeling Broke | David Richter & Profit First
May 4, 2021
Tired of making good money but still feeling broke? In this conversation with Profit First for Real Estate Investing author David Richter, we break down why that’s happening — and what you can do about it.
Whether you're flipping houses, building rentals, or just trying to make sense of your books, this episode gives you a no-fluff system to finally take control of your cash — without becoming a full-time bookkeeper.
What You’ll Learn In This Episode:
• Why most investors make money but never keep it
• The real difference between income and usable cash flow
• How the Profit First system simplifies your finances
• What 3 bank accounts every business should have
• How to pay yourself first — and still handle taxes, expenses, and growth
David Richter
David is the author of Profit First for Real Estate Investing and founder of Simple CFO Solutions, a company that helps investors get clarity and control over their business finances. He’s worked with hundreds of investors and speaks nationally on financial systems that actually work in the field.
Timestamps
00:00 – Intro & Why This Matters
04:42 – Playing The Wrong Game
06:42 – The Root Problem: How To Keep Money
09:18 – The Rat Race Of Real Estate
11:09 – Be The Small Business Superhero
12:51 – Why Did You Start Your Business
14:24 – Re-Take Your Pen
17:02 – What Is Your Keep Number
19:34 – Create Your Wealth System
22:07 – The Golden Trio Of Accounts
25:26 – Other Foundational Accounts
27:40 – Start Where You Are
28:40 – Building Wealth Habits & Keeping More
32:19 – What is your Why
35:06 – How Simple CFO Can Help
37:45 – Who Not How
David Richter on The Real Estate Investing Club with Gabe Peterson
Putting Profit First in Your Real Estate Business with David Richter
June 25, 2025
In this episode of The Real Estate Investing Club, I interview David Richter, David Richter is an active real estate investor who has been essential in closing over 850 deals over the last 10 years. He has experience with wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of. While growing and building a real estate business from 5 to over 25 deals a month, he realized that as much money was coming in, it was all going right out the door.
With the unique opportunity of being in every seat as a real estate investor, he found a calling in the company’s finance seat to help businesses see where their money really went. David has helped real estate companies completely turn around from going out of business to building cash reserves by using the Profit First cash flow system. He has been featured on Biggerpockets, Real Estate Disruptors with Steve Trang, and many other podcasts, shows, and stages. To help even more people, he wrote Profit First for Real Estate Investing - a derivative of the original Profit First by Mike Michalowicz that is tailored specifically to Real Estate Investors. His goal is to completely transform the Real Estate Investing industry by helping real estate investors make and KEEP more money in their businesses.
As the founder and owner of SimpleCFO Solutions, he wants to bring investors true financial clarity and freedom and help every investor stop living deal to deal. David Richter is a real estate investor who has a great story to share and words of wisdom to impart for both beginning and veteran investors alike, so grab your pen and paper, buckle up and enjoy the ride.
David Richter on Pave The Way Podcast with Greg Helbeck
David Richter | Profit First For Real Estate Investors
January 10, 2022
Hello everyone! Welcome back to another episode of Pave The Way Podcast!
Today we have my friend David Richter, author of Profit First on the show!
We will talk about how to benefit financially from running your real estate business the right way.
David Richter on the Accelerated Real Estate Investor with Josh Cantwell
David Richter on Real Estate Investing with a Profit First Mindset
December 28, 2021
If you’ve ever felt that you’re always chasing the next deal, living deal to deal, month to month, you’re going to love this episode with David Richter.
David is the owner of Simple CFO Solutions, where his advisory services helped a company not only grow from five to 25 deals a month, but took them from being unprofitable to building cash reserves.
David is an active real estate investor who has been involved in over 850 deals from wholesale, turnkey, owner finance, and almost anything else you can think of. He’s on a mission to completely transform how real estate investors view their finances–and help people achieve true financial clarity and freedom.
His newest book is called Profit First for Real Estate Investing. Co-authored with Michael Michalowicz, David has adapted the Profit First mindset and system–something I personally use in my businesses and really believe in–specifically for real estate investors.
In our conversation, you’ll learn how to stop living deal to deal, how David adapted the Profit First principles to address the unique challenges of real estate investing, and what you can learn from his incredible new book.
STRATEGIC REAL ESTATE COACH is dedicated to giving real estate investors and agents the best, most up to date resources, training, tools, techniques, tips, videos, news, interviews and insider information on today's best strategies and techniques for real estate investing in today's troubled market. This includes marketing for motivated seller leads, wholesaling, rehabs, rentals, foreclosures, pre-foreclosures, REO's, short sales, raising funding and financing, asset protection, internet marketing, real estate investing for beginners, and much much more, including teaching how to make money in real estate and how to become a real estate investor.
David Richter on The Multifamily Investing Podcast with Attorney Charles Dobens
How To Become A Profit First Real Estate Investor with David Richter
December 2, 2021
David Richter is an active real estate investor who has been essential in closing over 850 deals over the last 7 years which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of. David and I discuss how to become a profit first real estate investor.
And, visit www.MultifamilyInvestingAcademy.com to learn more about Charles Dobens' programs and other training courses.
How to Get Profit First in Your Business
Let's Find Your Lost Profit and Get You Making More Money with Profit First!
The Only Thing You Have to Lose is the Profit You're Already Losing!
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